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Market Research Report
Indonesia Mobile Services Market Outlook with an Assessment of the Mobile VAS Data and Mobile Content Market in 2010
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Indonesia Mobile Services Market Outlook with an Assessment of the Mobile VAS Data and Mobile Content Market in 2010 published by Asia Pacific Research Group (APRG) in February, 2010. This report consists of 42 pages and the price starts from US $ 1600.
Abstract
The Indonesian market holds huge potential for mobile voice and data services,
with active subscribers comprising less than 50% population of 240 million.
Indonesian mobile operators, music and film companies, game makers are all
aggressively entering the mobile content market to provide ringtones, gaming,
mobile imagery and streaming audio and video.
APRG's 2010 market research outlines how Indonesia's network operators,
application and content providers are positioning themselves to compete in
Indonesia's mobile services market. This report reviews opportunities,
strengths, weaknesses and risks of this emerging market of over 240 million
people. Over 1,000 Indonesian consumers were sampled to understand their
thinking and desires for mobile services, as well as mobile content and
applications.
This report, updated quarterly, covers the following topics of the mobile
communications market in Indonesia:
- Commercial, technical and social issues relating to mobile VAS market in
Indonesia
- Mobile content and emerging applications
- Mobile subscribers, penetration and ARPU
- Mobile VAS business model and value chain
- Mobile Operator's Market Share
- Market drivers and inhibitors
- Most popular purchases of Ringtones and Mobile Games
Key Questions Answered:
- What is the size of the market for mobile apps and value added services in
Indonesia?
- What opportunities and risks are there in the Indonesia mobile services
and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones,
games, wallpaper, etc.
Report Statistics
- Number of Pages: 42
- Number of Exhibits: 32
- Delivery: By email, in PDF format, within 24 hours.
- Version: 6.1
Table of Contents
1. Introduction
- Report Objectives
- Forecast Assumptions
2. Executive Summary and Market Forecast
- SWOT Analysis
- Market Strengths
- Market Opportunities
- Market Weaknesses Threats
- Mobile Penetration 2002 to 2010
- Indonesia's Mobile Subscriber Growth Forecast to 2014
- Key Drivers of Indonesia's Mobile Subscriber Growth
- A Look at Indonesia's Youth Market for Mobile Applications
- Prepaid vs. Postpaid Subscribers
- Indonesia's Mobile ARPU - Historical Achievements and Outlook
3. GSM Mobile Service Provider Strategies
- Telkomsel
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler - Lippo Telecom
- Hutchison CP Telecom - HCPT
4. CDMA Mobile Service Providers Strategies
- PT Mobile-8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat's StarOne CDMA Network
- Smart Telecom
5. The Mobile Content and Application Business in Indonesia
- Percentage of Mobile Revenues from Content and Applications
- Revenue Growth and Forecast of Mobile VAS and Applications
- Snapshot of Mobile Content Providers in Indonesia
- Key Notes on Pricing of Mobile VAS
- Mobile Content - User's Desires and Frequency of Use:
- Most Frequent Mobile Content Purchases
- Frequency of Mobile Content Purchases
- Most Popular Mobile Games
- Most Popular Ringtone Downloads
- Purchased Ringtone Age Distribution
- Popularity and Usage of Mobile Wallpaper
- Indonesian Consumer's Desires for Mobile Content - What's Hot in 2010
- How Indonesian Mobile Users Learn of New Mobile VAS
- How Indonesian Mobile Users Purchase Mobile Content
- Importance of Mobile Television in Indonesia
- Importance of Geolocation Mobile Services in Indonesia
- 3G Market Outlook in Indonesia
7. Final Notes
- Methodology
- Definitions
- Notices
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