Thailand Mobile Services, Content and Application Market Forecast for 2010 to 2015

Thailand Mobile Services, Content and Application Market Forecast for 2010 to 2015 published by Asia Pacific Research Group (APRG) in February, 2010. This report consists of 39 pages and the price starts from US $ 1600.

Introduction

Abstract

This research details APRG's latest projections for Thailand's mobile communications market - including mobile subscribers and usage of mobile applications such as ringtones, Java games and wallpaper. Our analysts provides an assessment and forecast of the mobile metrics and key performance indicators that are behind the growth of wireless data services market in Thailand.

Key metrics such as operator market share, ARPU, revenue from mobile content, wireless penetration, subscriber forecasts and projections to 2015 are provided.

The objective of this report is to portray the opportunities and risks of the wireless sector in Thailand, with a particular focus on mobile content and apps. Our goal is to help investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Thailand's lucrative mobile market.

• Number of Pages: 39
• Delivery: By email, in PDF format, within 24 hours.
• Version: 5.1

Table of Contents

1. Introduction

• Report Objectives
• Forevase Assumptions

2. Executive Summary and Market Forecast

• Introduction
• Current Situation
  • Ruthless Competition and Price Wars
  • Mobile Penetration Saturated market or too many subs with multiple SIM cards?
• Key Risks for Investors in the Mobile Sector
• Market Share of Mobile Operators
• Mobile Subscriber Growth Forecast
• Prepaid Usage
• ARPU Achievements and Outlook
• Mobile Content Revenue Forecast

3. Thailand's Mobile Service Providers Growth Strategy for 2010 2015

• AIS (Advanced Info Service)
  • Growth Strategy and Outlook
• Total Access Communication (DTAC)
  • Growth Strategy and Outlook
• True Move
  • Growth Strategy and Outlook
• Hutchison CAT Wireless Multimedia
  • Growth Strategy and Outlook
• Thai Mobile

4. VAS and Mobile Content Market Outlook for Thailand

• Historical Breakout of Thailand's Mobile VAS Revenue
• Thailand's Mobile VAS Revenue Growth Projections 2010 2015
• Overview of the Leading Mobile Content Portals, App Stores, and Content Providers in Thailand
• Survey of Mobile VAS Content Costs in Thailand
• Consumer Survey: Where Thailand Mobile Users Get Their Content
• Consumer Survey: Mobile Content - Desires and Frequency of Use
• Consumer Survey: Mobile VAS purchase sources how and where do users source mobile content?
• Consumer Survery:How do Malaysia consumers learn of new mobile apps and content?
• Expected Most Popular Next Generation Consumer Mobile Apps

5. Broadband Market Outlook for Thailand

• Forecast of Subscriber Growth by Broadband Access Techolology to 2015

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