This publication has been discontinued on June 16, 2011.
Below is the updated product.
Published: January, 2011
Product code: 200905
Abstract
Over 500 million people in India are now mobile subscribers, in part due to
the incredibly low rates (competition among operators has driven down tariffs
to below 0.01 Indian rupees (US$0.0002) per second). To increase revenue and
build loyalty, Indian mobile operators are putting significant effort on
value-added services, including Internet services. Most Service Providers are
planning to set up application stores.
In India, we see music and film companies, game makers and musicians all
aggressively entering the mobile content market for ringtones, gaming, mobile
imagery and streaming audio and video. Service providers in India have
positioned mobile services as game changers in attracting and retaining
subscribers. India's youth from Chennai to Bangalore are avid consumers of
mobile games, ringtones, and data services.
APRG's latest market research examines how India's operators, application and
content providers are competing in India's mobile market. This report
evaluates the opportunities, strengths, weaknesses and the risks of this
emerging mobile market of over 1 billion people, and provides insight into
many topics framing the mobile communications market in India:
- What are the key applications and content that Indian users are willing to
pay for?
- Outlines the emerging mobile VAS (value added services) content providers
in India
- Outlines the growth of mobile phone subscribers and ARPU trends in India
- Forecasts revenue growth of mobile VAS and mobile applications in India
- 3G Outlook for India
- Key Questions Answered
Our research provides immediate answers to a number of opaque topics of the
mobile market in India:
- How big is the market for mobile content and entertainment services in
India?
- What are the opportunities for mobile content and mobile app providers in
India?
- What are the new mobile applications being adopted in India?
- How do consumers learn of new mobile content services and applications?
- Forecast of mobile subscribers and mobile penetration to 2014
- Risks and weaknesses of the India mobile communications market
Report Statistics
- Number of Pages: 46
- Number of Tables + Figures: 31
- Delivery: By email, in PDF format, within 24 hours.
- Version: 5.0
Table of Contents
1. Introduction
2. Executive Summary and Market Forecast
- Current Situation
- Market Forecast
- Mobile Subscriber Growth Forecast (to 2014)
- Mobile Penetration (to 2014)
- Mobile Subscriber Growth Drivers
- ARPU Achievements and Outlook
- Market Share of Mobile Operators
3. Mobile VAS Growth Strategies of India's Leading Mobile Service Providers
4. Mobile VAS Services Market in India
- Mobile VAS Revenue Forecast to 2014
- Distribution of VAS Revenue by Application Type
- Leading Mobile Portals in India
- Leading Mobile Content Providers in India
- Where Indian Mobile Users Get Their Content
- VAS Content Costs in India Mobile VAS Content - Desires and Frequency of
Use
- Importance of Viral Marketing for New Mobile Content
- 3G and Wireless Internet Outlook
5. Methodology and Approach
- Survey and Forecasting Notes
- Survey Demographics
- Age and Sex
- Employment Status
