Asia's Emerging Markets - Mobile App, Content and VAS Market Forecast 2010 - 2014 published by Asia Pacific Research Group (APRG) in January, 2010. This report consists of 24 pages and the price starts from US $ 2800.
Abstract
The multi-billion dollar market for mobile value added services (MVAS)
continues to be stong in Asia, with the majority the adoption coming from
urban youth. Most operators in Asia view VAS as a differentiator and continue
to adjust offerings to meet the latest trends.
Understanding the consumer perspective - both the early adopters and the
followers - is critical to achieving a breakthrough in stemming the declining
ARPU levels, which is why we carried out this extensive market research
This research is based on a three-month long project conducted by APRG, to
examine the market potential in 2010 to 2014 for mobile content, applications,
and mobile app storefronts. More than 1,600 individuals across mega-cities in
Asia took part in the consumer surveys. This research report also outlines the
factors influencing of the mobile apps in Asia which include increasing mobile
penetration, rising income levels, declining ARPU, the introduction of 3G, and
the increasing proliferation of internet sourced, side-loaded content.
There are several pervasive trends that are highlighted in our ethnographic
survey including:
- the importance of friends and family for learning of new mobile content is
more significant than traditional media
- the importance of the internet for sourcing mobile entertainment
- the consumer's desire for live TV on a mobile phone has not materialized
with new 3G users
Report Statistics
- Number of Pages: 24
- Delivery: By email, in PDF format, within 24 hours.
- Version: 1.0
Table of Contents
Chapter 1. Revenue Outlook for Mobile VAS Services in Indonesia, 2010 - 2014
Chapter 2. Revenue Outlook for Mobile VAS Services in India, 2010 - 2014
Chapter 3. Revenue Outlook for Mobile VAS Services in Philippines, 2010 - 2014
Chapter 4. Revenue Outlook for Mobile VAS Services in Thailand, 2010 - 2014
Chapter 5. Consolidated Strategies of Asian Regional Mobile Operators to Increase Mobile VAS Revenues
Chapter 6. Survey Findings - Consumer Desires and Usage Trends for Mobile VAS and Mobile Apps
- How mobile users learn of new mobile content
- Purchase sources of mobile VAS + content
- Mobile content and entertainment - desires and frequency of use
- Most popular ringtone genres
- Most popular mobile game genres
- Most popular games wallpaper genres
- Importance of various media for finding new mobile content
- Most popular SMS application genres
- Frequency of usage of mobile social networking apps
- Mobile App Storefront or Portal Usage
