Malaysia Mobile Services, Content and Application Market Forecast - New 2010 Market Research published by Asia Pacific Research Group (APRG) in January, 2010. This report consists of 35 pages and the price starts from US $ 1600.
Abstract
Conundrum: Malaysia' s mobile subscribers are eager to adopt new and compelling
mobile applications and consume wireless broadband, yet Malaysia continues to
experience a downward trend in ARPU.
Music services and SMS have provided the good profits for service providers
over the last 5 years, but will that continue in 2010 to 2015? Malaysian
consumers seem to have a clear interest in location based GPS enabled mobile
apps, and according to our focus group research, the emerging technology
called Augmented Reality is very compelling.
This report details APRG' s latest five-year projections for the mobile
services market in Malaysia, with research providing an analysis of market
developments that are driving the mobile VAS services segment. Current market
share data with subscriber projections to 2015 are provided, as well as ARPU
projections, VAS application analysis, wireless broadband, and mobile content
market developments.
The objective of this report is to portray the opportunities and risks of the
wireless sector in Malaysia, with a particular focus on mobile content and
apps. Our goal is to help investors, vendors and analysts to understand the
opportunities and risks, and to forecast the direction of Malaysia' s growing
mobile service market.
Report Statistics
- Number of Pages: 35
- Delivery: By email, in PDF format, within 24 hours.
- Version: 4.0
Table of Contents
Chapter 1. Introduction to Malaysia's Mobile Market
- Demographics
- Key Mobile Trends in Malaysia
- Subscriber Growth Outlook
- Prepaid vs Post-Paid Segmentation
- Value Added Services Overview
Chapter 2. Malaysia's Mobile Service Providers Growth Strategy for 2010-2015
- Maxis
- Strengths
- ARPU Growth Strategy
- Digi Telecom
- Strengths
- ARPU Growth Strategy
- Celcom
Chapter 3. Mobile Application Market in Malaysia: Issues and Consumer Insight
- Which mobile VAS services do users most desire? What are they willing to
purchase?
- Mobile VAS purchase sources how and where do users purchase content?
- How do Malaysia consumers learn of new mobile apps and content?
- Mobile Content Market Segmentation
Chapter 4. Malaysia's Mobile Sector Forecast and Outlook
- Mobile Subscriber Growth to 2015
- Smartphones Unit Growth to 2015
- Mobile Subscriber Penetration to 2015
- Mobile VAS Revenue Projections to 2015
- Expected Most Popular Next Generation Consumer Mobile Apps
Chapter 5. Broadband Market Outlook for Malaysia
- Forecast of Broadband Subscriber Growth by Access Type (to 2015)
