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Indonesia Mobile Services Applications Content Market - Forecast and Outlook for 2013 - 2017


This Q2 2013 market research report providfes an assessment of the mobile market in Indonesia, with focus on consumer adoption of mobile data and services, and how Indonesia consumers learn of new mobile applications and purchase them.

Our research team provides an in-depth look at the growth segments of the mobile services business in Indonesia. We outline how Indonesia's mobile operators, application and content providers are positioning themselves to compete in Indonesia's mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 248 million people. Forecasts to 2017 are provided.

Key goals of this publication

This research report was designed to help the reader:

  • Understand the trends and issues relating to mobile apps and mobile data services market in Indonesia
  • Understand Indonesian consumer's view of their desires for mobile content and mobile applications
  • Current and forecast metrics of Indonesia's mobile subscribers, penetration and ARPU
  • Understand if Qualcomm technology has helped grow the market over the last decade
  • Outline the number of subscribers of mobile data services using CDMA EV-DO technology
  • Understand some of the key local content and app providers in Indonesia
  • Learn how leading Mobile Service Providers will drive mobile application growth in Indonesia
  • Understand Indonesian consumer's buying patterns for mobile content and applications
  • Understand if there is an appetitive for mobile cloud services in Indonesia

Some of the companies discussed in this report:

  • Huawei
  • Bakrie Telecom
  • XL Axiata
  • Smart Telecom
  • Telekomsel
  • Qualcomm
  • Hutchison
  • Indosat

Table of Contents

Table of Figures and Exhibits:

  • Figure 1. Market Share - Indonesia's Mobile Operators
  • Figure 2. Indonesia's Mobile Subscribers 2005 - 2017
  • Figure 3. Indonesia's Mobile Penetration 2005 - 2017
  • Figure 4. Indonesia's Mobile Penetration Comparison to ASEAN Countries
  • Figure 5. Youth Population in Indonesia, 2013
  • Figure 6. Prepaid vs. Postpaid Subscribers; Percentage of Net New Subscribers opting for Prepaid or Postpaid services
  • Figure 7. Blended ARPU Achievements in Indonesia 2004 - 2013
  • Figure 8. Impact of CDMA Technology in Indonesia - A decade of innovation
  • Figure 9. CDMA Mobile Broadband Forecast: EV-DO Subscriber and Revenue Growth Forecast.
  • Figure 10. Mobile VAS Service Delivery Platform Strategy in Indonesia
  • Figure 11. Indonesia's Mobile Data and SMS Revenue as Percentage of Overall Revenue, then and now.
  • Figure 12. Revenue Growth in Mobile VAS Services (excluding P2P SMS), 2007 - 2017F
  • Figure 13. Current state of Mobile app portals in Indonesia
  • Figure 14. Typical Mobile VAS Content Costs by Genre in Indonesia
  • Figure 15. Consumer Survey: Which Mobile App have you purchased in last 30 days
  • Figure 16. Consumer Survey: Most Popular SMS Content Choices
  • Figure 17. Consumer Survey: How frequently do you purchase mobile music, games or graphics
  • Figure 18 Consumer Survey: Which of the following mobile game genres do you find most appealing for purchase
  • Figure 19. Consumer Survey: Most Popular mobile News and Information feeds
  • Figure 20. Consumer Survey: Which music genres do you find most appealing and typically purchase for your mobile device
  • Figure 21. Consumer Survey: Wallpaper Content Choices in Indonesia
  • Figure 22. Consumer Survey: Where Indonesians Learn About New Mobile VAS and Applications
  • Figure 23. Consumer Survey: How Indonesians Purchase New Mobile VAS and Content
  • Figure 24. Indonesia MVAS and Apps - What's Growing, Peaking and Declining in 2013
  • Figure 25. Survey Demographics: Summary of Age, Sex, Employment, Education Levels
  • Figure 26. Survey Demographics - Where do you primarily access the Internet from?
  • Figure 26. Survey Demographics - Employment by Industry.
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