China's Mobile VAS, 3G Applications, and Content Market in 2009

Published by	Asia Pacific Research Group (APRG)
Published	January, 2009	Product code	79534
Content info	56 pages
Price	US $ 2200 PDF by E-mail (Enterprise License)

Introduction
Related Reports

China's Mobile VAS, 3G Applications, and Content Market in 2009 published by Asia Pacific Research Group (APRG) in January, 2009. This report consists of 56 pages and the price starts from US $ 2200.

Introduction

Abstract

As usage of mobile services soared in China over the last decade, the key service being marketed was voice. In the mid-2000's, text messaging content services became very popular with Chinese subscribers and mobile network operators and independent mobile portals adjusted their offerings to meet the consumer demand.

In 2005 - 2008, ringtones, mobile games, and mobile applications continued to evolve, and are now firmly entrenched in the mobile landscape, and these VAS services are being aggressively promoted by NASDAQ listed portals Sohu, Sina, Tencent and Netease, as well as the mobile operators.

Our research examines the following topics which will help you compete or invest in the China mobile market:

What are the new mobile gaming trends in China that will funnel subscription revenue opportunities?
How have the spending and usage patterns of mobile gamers evolved?
What is the opportunity in 2009 in mobile VAS services?
How have the mobile VAS portals been successful in China?
What types of content and applications are popular with Chinese consumers?
How do consumers learn about new mobile applications? Is viral marketing important in China?
What will be the impact of 3G to China's mobile applications market?
What impact will the iPhone have on the mobile games and applications market in China?
Will ad-funded mobile games be successful in China?
What is the growth of subscribers playing downloaded games?
What is the growth of subscribers listening to downloaded music?
What is the growth of subscribers accessing social networks?
How do Chinese subscribers source and purchase their mobile content?

Abstract

1. Summary of Key Metrics for China's Mobile VAS Market

Mobile Subscriber Growth in China - Outlook to 2012
Understanding China's Prepaid Subscribers

2. China's Mobile Content Market

Notable MVAS Trends for 2009
- Ringback Tones
- Mobile Gaming
- User Generated Content
- Leading Mobile Gaming and Content Portals in China
- Social Networking through the Mobile

3. Impact of China's Operators on the Mobile VAS Market

China Mobile's Influence on the Mobile Content Market
China Unicom's Influence on the Mobile Content Market
Government Regulations on MVAS

4. Analysis of the Mobile Content Market in China

Subscriber Usage of Mobile VAS Services in China
Who Uses the Mobile Portals in China
How Users Learn of New VAS Content
What are the most popular Mobile Game Genres
What are the most popular Social Networks being accessed through the mobile
What are the most popular Mobile Ringtone Genres
Chinese Subscriber's Appetite for Purchasing Mobile Content
How Users Purchase Mobile VAS Content
- Mobile VAS Revenues in China
- Non-SMS VAS Content Revenue Contribution
Trends in MVAS revenue generation in China and MVAS with the best future potential for revenue generation

5. The Leading Mobile VAS and Content Companies in China

Hurray!
Linktone
BBMF Group
CDC Games
Glu Mobile
Monternet
MOABC.com
Gameloft China
Mtone
NetEase
SINA
SOHU
TENCENT
TOM Online
Spil Games Asia
Intrinsic Technology
Motorola
Qualcomm
RealNetworks
Samsung
3G Applications in China - Outlook and Opportunities
- Location Based Services
- Location Based Social Networking
- User Generated Content
- Multimedia Search Appliances
Conclusions
- Is the Mobile Content Market in China an Attractive Sector?
- Key Notes for Foreign Entrants to China's Mobile Content Market
Notices