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Market Research Report
Market Research 2010 - The Mobile Content, Application and App Storefront Market in China
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Market Research 2010 - The Mobile Content, Application and App Storefront Market in China published by Asia Pacific Research Group (APRG) in January, 2010. This report consists of 33 pages and the price starts from US $ 1600.
Abstract
This study outlines for 2010 to 2014 the China market for mobile content,
mobile application storefronts and portals.
With the number of mobile users China on target to reach 900 million very
shortly, APRG took an in-depth look at the mobile content and application
market to understand the revenue potential for the mobile application and
content market.
- In 2008 China Mobile reported US$2.4 billion in revenue from mobile music
downloads and ringtones alone.
- There have been significant, progressive efforts by China's portal
operators such as NetEase, Sohu and Sina to expand their mobile content and
application business.
In this report, APRG researches the development of the mobile application
storefront ecosystem in China. It explains the general business models being
used, and explores the market trends and opportunities for companies looking
to enter or succeed in the China mobile content and mobile app market.
Key themes and questions covered in this research report:
- Content providers and mobile operators in China are adopting new business
strategies, technologies and methods of partnering to enable purchasing of
mobile applications.
- China will continue to see, tremendous revenue growth for MVAS mobile
services and applications.
- Who is leading the current mobile storefront landscape in China?
- Will Apple's iTunes App Store be a significant force in China?
- What does the 3G application landscape look like in China?
Report Statistics
- Number of Pages:33
- Delivery: By email, in PDF format, within 24 hours.
- Version: 2.0
Table of Contents
Chapter I. China' s Mobile Services Environment
- Mobile Penetration
- Prepaid vs. Post-Paid Usage
- Mobile Subscriber Growth and Outlook to 2014
- Revenue Contribution of the Mobile VAS, Content and Application Market in
China, 2007 2014
- User Participation in Mobile VAS Services
Chapter II. Leading Mobile Application and Content Providers in China(including, but not limited to)
- Apple
- China Unicom' s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
Chapter III. Outlook for China' s Mobile Portal and Mobile Application Storefront Market
- Imperatives for mobile app and content developers
- Is the Mobile Content and Portal Market an attractive sector for foreign
participants?
- Outlook for 3G Mobile Applications and Services in China
Table of Figures:
- China' s Mobile Subscribers 2007-2013F
- China' s Mobile VAS and Content Revenue 2007 2013F
- China' s Mobile Portal and Storefront Market Landscape
- Mobile Music Market in China Opportunity Analysis
- Mobile Game Market in China Opportunity Analysis
- Mobile Portal / Storefront Usage by Age Distribution
- How Chinese Mobile Users Purchase Mobile Content
- Types of Applications Installed on Smartphones: Consumer Mobile Content
Survey
- Willingness to Pay for Mobile Digital Content and Applications: Consumer
Mobile Content Survey
- Most Popular Mobile Apps in China: Consumer Mobile Content Survey
- How China' s mobile users learn about new mobile applications: Consumer
Mobile Content Survey
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