The Pet Industry: Food, Accessories, Health Products & Services

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Market Research Report The Pet Industry: Food, Accessories, Health Products & Services
Published by	BCC Research
Published	January 1, 2010	Product code	105597
Content info	152 pages
Price	USD 5450 PDF by E-mail (Single User License) USD 6650 PDF by E-mail (Business Unit License) USD 9350 PDF by E-mail (Enterprise License)

Introduction

Introduction

Abstract

THIS REPORT

Detailed analysis of the U.S. pet industry market, including data for 2008, estimates for 2009, and a 5-year market forecast, with compound annual growth rates (CAGRs) through 2014
Analysis of market trends and developments
Review of recent technology
A discussion of markets, trends, and technology on a global level
Profiles of the major companies in the industry and a patent analysis.

INTRODUCTION

REASONS FOR DOING THIS STUDY

The pet industry is a major segment of the U.S. economy. In 2008, American pet owners spent more than $43 billion on their small companions, and in 2009, this figure is expected to surpass $45 billion. Since BCC published its last report on the pet industry in 2006, continued growth in all segments of the pet industry has provided an opportunity for both existing players and new entrants. A growing number of players, as well as consolidation among manufacturers, retailers, and service providers, and globalization of the American economy have transformed the maturing pet industry into a dynamic, highly competitive environment. This BCC Research report analyzes these new developments and their potential impact on the future of the pet industry.

OBJECTIVES OF THIS STUDY AND ITS CONTRIBUTION

The objective of this research is to provide a comprehensive analysis of all segments of the pet industry in the U.S. and to forecast future trends. The study analyzes developments in all animal segments, including bird, fish, small mammal, and reptile products. Due to the increasing importance of international markets for U.S. manufacturers and retailers, the report includes an analysis of global trends, with an overview of key export markets for U.S. pet products.

INTENDED AUDIENCE

The report is intended for executives and consultants in the pet food, pet supplies, veterinary, and other pet services segments of the pet industry. It will also be of interest to financial analysts, venture capitalists, and investors.

SCOPE AND CONTENT OF THE REPORT

This report covers the market for pet food, pet services, and pet supplies in the U.S. and analyzes major foreign markets for U.S. pet products. The report is divided into the following eight sections:

Introduction
Summary
Pets and Their Owners
Pet Industry Overview
Pet Food Segment
Pet Services Segment
Pet Supplies Segment
International Aspects

In addition, the report contains an appendix listing the major trade and professional organizations that are concerned with the pet care industry in the United States and selected foreign markets.

METHODOLOGY AND INFORMATION SOURCES

BCC analyzed historical growth trends in the U.S. pet population and developed a simple pet demographic model to projects future population trends. BCC also analyzed historical trends in the market for pet care products and services in the context of pet population trends and other variables, such as economics, consumer trends, competition, and price pressures. Based on its analysis, BCC projected the future market for each major segment and subsegment of the U.S. pet care industry through 2014.

The data on which these projections are based are, in some cases, open to different interpretations. Therefore, BCC has made a point of documenting its analytical assumptions and methodologies as explicitly as possible in order to enable readers to evaluate them and test the impact of substituting alternative assumptions.

In preparing this report, BCC obtained and analyzed information from trade and mainstream publications, industry and pet ownership surveys, company directories and databases, annual reports, and government sources. The U.S. Government Census, Consumer Expenditure Surveys from Bureau of Labor Statistics, and U.S. Department of Commerce provided demographic, consumer expenditure trends, and foreign trade data. Personal interviews were conducted with representatives from major companies, U.S. trade associations and publications, industry experts, and government officials. Foreign government offices, trade associations, and trade publications were contacted for information on international markets.

Chapter- 1: INTRODUCTION -- Complimentary 4

REASONS FOR THIS STUDY AND ITS IMPORTANCE 1
OBJECTIVES OF THIS STUDY AND ITS CONTRIBUTION 1
THE AUDIENCE FOR THIS REPORT 1
SCOPE AND CONTENT OF THE REPORT 1
METHODOLOGY AND INFORMATION SOURCES 2
ANALYST' S CREDENTIALS 2
RELATED BCC REPORTS 3
BCC ONLINE SERVICES 3
DISCLAIMER 4

Chapter-2: EXECUTIVE SUMMARY 2

SUMMARY TABLE PET CARE PRODUCTS AND SERVICES: CURRENT AND PROJECTED U.S. SALES BY SEGMENT, THROUGH 2014 ($ MILLIONS) 5
SUMMARY FIGURE PET CARE PRODUCTS AND SERVICES: CURRENT AND PROJECTED U.S. SALES BY SEGMENT, 2008-2014 ($ MILLIONS) 6

Chapter-3: PETS AND THEIR OWNERS 16

DEFINITION OF PETS 7
PET OWNERSHIP TRENDS IN THE U.S. 7
HISTORICAL TRENDS 7
TABLE 1 U.S. HOUSEHOLDS OWNING PETS BY TYPE, THROUGH 2008 (MILLIONS) 7
TABLE 2 U.S. PET POPULATION BY TYPE, THROUGH 2008 (MILLIONS) 8
DOGS AND DOG OWNERS 9
TABLE 3 TOP 10 DOG BREEDS REGISTERED BY THE AMERICAN KENNEL CLUB, 2008 9
Profile of Dog Owners 9
TABLE 4 DEMOGRAPHIC CHARACTERISTICS OF DOG OWNERS (%) 10
CATS AND CAT OWNERS 10
TABLE 5 TOP 10 CAT BREEDS REGISTERED BY CAT FANCIER' S ASSOCIATION, 2008 11
Profile of Cat Owners 11
TABLE 6 DEMOGRAPHIC CHARACTERISTICS OF CAT OWNERS (%) 12
FISH AND FISH OWNERS 12
TABLE 7 MOST POPULAR FRESHWATER FISH 12
TABLE 8 MOST POPULAR MARINE FISH 13
Profile of Fish Owners 13
BIRDS AND BIRD OWNERS 13
TABLE 9 MOST POPULAR PET BIRDS 13
Profile of Bird Owners 14
SMALL MAMMALS AND THEIR OWNERS 14
TABLE 10 MOST POPULAR SMALL MAMMAL SPECIES 14
REPTILES AND AMPHIBIANS AND THEIR OWNERS 15
TABLE 11 MOST POPULAR SPECIES OF REPTILES AND AMPHIBIANS 15
PROJECTIONS 15
TABLE 12 PROJECTED NUMBER OF PET-OWNING HOUSEHOLDS AND REAL PER-CAPITA INCOME, THROUGH 2014 16
TABLE 13 PROJECTED GROWTH IN THE POPULATION OF SPECIFIC TYPES OF PETS, THROUGH 2008 16
CONSUMER EXPENDITURES ON PETS 17
ANNUAL EXPENDITURES BY AGE GROUP 17
TABLE 14 SHARE OF AVERAGE ANNUAL EXPENDITURES ON PETS BY AGE GROUP, 1998 AND 2008 (%) 17
AVERAGE ANNUAL EXPENDITURE BY HOUSEHOLD TYPE 17
TABLE 15 SHARE OF AVERAGE TOTAL EXPENDITURES ON PETS, BY HOUSEHOLD TYPE, 1998 AND 2008 (%) 18
AVERAGE ANNUAL EXPENDITURE BY HOUSEHOLD INCOME 18
TABLE 16 AVERAGE SHARE OF TOTAL EXPENDITURES ON PETS, BY HOUSEHOLD INCOME, 1998 AND 2008 (%) 18
AVERAGE ANNUAL EXPENDITURE, HOMEOWNERS VERSUS RENTERS 19
TABLE 17 AVERAGE SHARE OF TOTAL EXPENDITURES ON PETS: HOMEOWNERS VS. RENTERS, 1998 AND 2008 (%) 19
PROFILE OF THE BEST CUSTOMER 19
DEMOGRAPHIC TRENDS - AGE 19
DEMOGRAPHIC TRENDS - HOUSEHOLD TYPES 20
DEMOGRAPHIC TRENDS - HOME OWNERSHIP 20
DEMOGRAPHIC TRENDS - INCOME 20
CONSUMER ATTITUDES TOWARD PETS 21
CONSUMER ATTITUDES TOWARD PETS (CONTINUED) 22

Chapter-4: PET INDUSTRY OVERVIEW 21

SUMMARY 23
FIGURE 1 U.S. EXPENDITURES ON PETS BY SEGMENT, 2008 (PERCENT OF TOTAL EXPENDITURES) 23
TABLE 18 PET INDUSTRY: CURRENT AND PROJECTED SALES BY SEGMENT, THROUGH 2014 ($ MILLIONS) 24
FORCES SHAPING THE INDUSTRY 24
CONSOLIDATION AND BRAND RATIONALIZATION 24
Consolidation 24
Brand Rationalization 25
Recent M & A Transactions 26
TABLE 19 MAJOR ACQUISITIONS AND MERGERS IN THE PET INDUSTRY, 2000-2008 27
CHANGING RETAIL DYNAMICS 27
TABLE 20 AVERAGE SIZE OF PET DEPARTMENTS IN PRIMARY RETAIL OUTLETS 28
SUPERSTORES REGROUP TO CAPITALIZE ON CONSUMER MOVE TOWARD THE HIGHER END OF THE MARKET AND THE PET PAMPERING TENDENCY 28
TABLE 21 PETSMART AND PETCO FINANCIAL AND OTHER PERFORMANCE INDICATORS* 29
TABLE 22 PETSMART AND PETCO SALES PERFORMANCE, 2002-2008 ($ BILLIONS) 30
FIGURE 2 PETSMART AND PETCO SALES TRENDS, 2002-2008 ($ BILLIONS) 30
FIGURE 3 PETSMART AND PETCO NUMBER OF STORES IN THE U.S., 2002-2008 31
PetSmart, Inc. 31
TABLE 23 PETSMART SALES AND COMPARABLE STORE SALES INCREASES, THROUGH 2008 ($ MILLIONS/%) 32
PETCO 33
TABLE 24 PETCO, INC. U.S. SALES AND COMPARABLE STORE SALES INCREASES, THROUGH 2006 ($ MILLIONS/%) 33
SUPERMARKETS REMAIN IMPORTANT OUTLETS, ALTHOUGH SHARE DETERIORATES 34
MASS MERCHANDISERS CAPTURE SHARE AS PET CARE BECOMES A KEY CATEGORY 35
INDEPENDENTS SQUEEZED BY INTENSIFIED COMPETITION AND FALLING PROFIT MARGINS 36
TABLE 25 INDEPENDENT PET STORE SELECTED PERFORMANCE INDICATORS, 2000 AND 2007 36
RETAILERS ARE RELYING INCREASINGLY ON PRIVATE LABELS TO DIFFERENTIATE THEMSELVES FROM THEIR COMPETITION 37
E-COMMERCE STILL A FACTOR; BRICK-AND-MORTAR RETAILERS ARE THE BIGGEST ONLINE SELLERS 37
GROWING INTEREST IN PET HEALTH CARE 38
GROWING SYNERGY BETWEEN ALL PET CARE SECTORS LEADS TO THE EMERGENCE OF THE TOTAL PET CARE CONCEPT 39
PetSmart 39
PETCO 39
VCA Antech 40
Product Manufacturers Expand 40
GLOBALIZATION LEADS TO PRESSURE FOR HARMONIZATION OF REGULATORY REQUIREMENTS IN MAJOR WORLD MARKETS 41
National Research Council 41
American Association of Feed Control Officials 41
Major Differences in EU, U.S., and Japan Approaches 42
Major Differences in ... (Continued) 43

Chapter-5: PET FOOD 41

SUMMARY 44
TABLE 26 CURRENT SALES AND FORECASTS FOR PET FOOD BY PET TYPE, THROUGH 2014 ($ BILLIONS) 44
FIGURE 4 PET FOOD MARKET BY TYPE OF PET, 2008 AND 2014 (%) 45
DOG AND CAT FOOD 46
MAJOR MARKET SEGMENT 46
Dog Food 46
TABLE 27 HISTORICAL TRENDS IN DOG FOOD SALES, THROUGH 2008 ($ MILLIONS) 47
FIGURE 5 TRENDS IN DOG FOOD PRODUCT SEGMENTS, 2003 AND 2008 (PERCENT OF TOTAL SALES) 47
FIGURE 5 (CONTINUED) 48
TABLE 28 ANNUAL SALES OF DOG FOOD BY PRODUCT TYPE, THROUGH 2014 ($ MILLIONS) 48
Dry Dog Food 49
Dog Treats 49
Canned Food 50
Cat Food 50
TABLE 29 HISTORICAL TRENDS IN CAT FOOD SALES, THROUGH 2008 ($ MILLIONS) 50
FIGURE 6 TRENDS IN CAT FOOD PRODUCT SEGMENTS, 2003 AND 2008 (PERCENT OF TOTAL SALES) 51
TABLE 30 ANNUAL SALES OF CAT FOOD BY PRODUCT TYPE, THROUGH 2014 ($ MILLIONS) 52
Canned Food 52
Dry Food 53
Treats 53
Premium and Super-Premium Foods 53
Premium and ... (Continued) 54
TABLE 31 U.S. SALES OF PREMIUM AND SUPER-PREMIUM PET FOODS, THROUGH 2014 ($ BILLIONS) 55
FIGURE 7 TRENDS IN PREMIUM AND SUPER-PREMIUM PET FOOD SALES, 2008-2014 ($ BILLIONS) 55
Private Label Foods 56
Natural and Organic Pet Food Products 56
Natural and ... (Continued) 57
TABLE 32 MARKET FOR ORGANIC AND NATURAL DOG AND CAT FOODS, THROUGH 2014 ($ MILLIONS) 58
OTHER MARKET DEVELOPMENTS 58
Innovative Functional Food Ingredients 58
Nutraceuticals 59
Novel Functional Ingredients 59
Growing Interest in Controlling Obesity 60
Life-Stage-Specific Foods 61
New Packaging Trends 61
DISTRIBUTION CHANNELS 62
FIGURE 8 MARKET SHARES OF DOG AND CAT FOODS BY DISTRIBUTION CHANNEL, 2008 (%) 63
DOG AND CAT FOOD MANUFACTURERS 64
FIGURE 9 U.S. MARKET SHARES OF LARGEST DOG AND CAT FOOD MANUFACTURERS, 2008 (%) 64
FIGURE 9 (CONTINUED) 65
Nestle Purina PetCare 65
Iams 66
Del Monte Foods 66
Hill' s Pet Nutrition Co. 67
Mars 67
OTHER PET FOODS 68
BIRD AND SMALL MAMMAL FOOD 68
Bird Food 68
TABLE 33 BIRD FOOD SALES, THROUGH 2014 ($ MILLIONS) 69
FIGURE 10 BIRD FOOD SALES, 2008-2014 ($ MILLIONS) 69
Small Mammal Food 69
TABLE 34 SMALL MAMMAL FOOD SALES, THROUGH 2014 ($ MILLIONS) 70
FIGURE 11 SMALL MAMMAL FOOD SALES, 2008-2014 ($ MILLIONS) 70
Other Market Trends 70
Bird and Small Mammal Food Manufacturers 71
Central Garden & Pet Co. 71
Hartz Mountain 72
FISH FOOD 72
TABLE 35 FISH FOOD SALES, THROUGH 2014 ($ MILLIONS) 73
FIGURE 12 FISH FOOD SALES, 2008-2014 ($ MILLIONS) 73
Fish Food Manufacturers 73
Tetra 74
REPTILE FOOD 74
TABLE 36 REPTILE FOOD SALES, THROUGH 2014 ($ MILLIONS) 75
FIGURE 13 REPTILE FOOD SALES, 2008-2014 ($ MILLIONS) 75
PRODUCT TRENDS IN OTHER PET FOODS 75
DISTRIBUTION CHANNELS 76
FIGURE 14 MARKET SHARES OF OTHER PET FOODS BY DISTRIBUTION CHANNEL, 2008 (%) 76
REGULATION OF THE PET FOOD INDUSTRY 77
FEDERAL REGULATIONS 77
Regulation Intended to Enhance Food Supply Chain Security 78
Prior Notice 78
Registration 79
Manufacture and Labeling of Raw Meat Foods 79
Manufacture and ... (Continued) 80
Manufacture and ... (Continued) 81
AAFCO REGULATIONS 82
AAFCO Labeling Regulations 82
The 95 Percent Rule 82
The 25 Percent Rule 83
The Three Percent Rule 83
The Flavor Rule 83
AAFCO Nutritional Adequacy Statement Requirements 83
Recent AAFCO Regulations 83
STATE REGULATIONS 84

Chapter-6: PET SERVICES 24

SUMMARY 85
TABLE 37 CURRENT SALES AND FORECASTS FOR PET SERVICES BY TYPE, THROUGH 2014 ($ MILLIONS) 85
VETERINARY SERVICES 85
TABLE 38 CONSUMER EXPENDITURES ON VETERINARY SERVICES, THROUGH 2014 ($ MILLIONS) 86
INDUSTRY STRUCTURE 86
FIGURE 15 DISTRIBUTION OF U.S. PRIVATE VETERINARY PRACTICES BY SALES VOLUME, 2008 (%) 87
FIGURE 16 DISTRIBUTION OF U.S. PRIVATE VETERINARY PRACTICES BY NUMBER OF EMPLOYEES, 2008 (%) 88
CONSOLIDATION 89
National and Regional Chain Expansion 89
Consolidation Factors 89
Impact of Consolidation on Veterinary Services 90
VCA Antech, Inc. (Formerly Veterinary Centers of America, Inc.) 91
Company Overview 91
Company ...(Continued) 92
TRENDS IN VETERINARY SERVICES 93
Continuing Specialization of Veterinary Services 93
Increasing Need for Senior Health Care and Critical Care 94
Pet Health Insurance 94
Pet Health ... (Continued) 95
Pet HMOs 96
Entry of Pet Superstores into the Veterinary Market 97
REGULATION OF VETERINARY PRACTICES AND VETERINARY MEDICINE 98
The Animal Drug Availability Act 98
Animal Medicinal Drug Use Clarification Act 99
Regulations on Dispensing Veterinary Prescription Drugs 100
OTHER PET SERVICES 100
FIGURE 17 MARKET SHARE OF THE OTHER PET SERVICES SEGMENT, 2008 (%) 101
TABLE 39 CONSUMER EXPENDITURES ON OTHER PET SERVICES, THROUGH 2014 ($) 102
PROFILE OF PET SERVICE USERS 102
GROOMING AND BOARDING SERVICES 102
Overview of the Boarding and Grooming Businesses 103
Demand for Grooming Services Has Continued to Grow in Recent Years 103
Upscale Full-Range Establishments Flourish Despite Economic Slowdown 103
Upscale ... (Continued) 104
DOG TRAINING SERVICES 105
Overview of Dog Training Businesses 105
BREEDING SERVICES 106
Overview of the Breeding Business 106
PET-SITTING SERVICES 106
Overview of the Pet-Sitting Businesses 107
CONSOLIDATION OF THE PET SERVICES SEGMENT 107
One-Stop Shopping for Pet Services 108
Market Drivers 108

Chapter-7: PET SUPPLIES 29

SUMMARY 109
TABLE 40 GROWTH IN SALES OF PET SUPPLIES VS. INCREASE IN PET POPULATION, THROUGH 2008 ($ MILLIONS) 109
FIGURE 18 MARKET SHARES OF PET SUPPLIES BY ANIMAL TYPE, 2008 (%) 110
TABLE 41 PROJECTED GROWTH RATE OF TARGET PET POPULATION AND SUPPLIES, 2008-2014 (%) 111
TABLE 42 CONSUMER EXPENDITURES ON PET SUPPLIES, THROUGH 2014 ($) 111
DEFINITION OF PET SUPPLIES BY PRODUCT CATEGORY 112
CONSUMER EXPENDITURES ON PET SUPPLIES 113
FIGURE 19 CONSUMER EXPENDITURES ON PET SUPPLIES, 1998-2008 ($ MILLIONS) 113
PET SUPPLIES SECTOR STRUCTURE 113
HARTZ MOUNTAIN CORP. 114
DOG AND CAT SUPPLIES 115
FIGURE 20 MARKET SHARES OF DOG AND CAT SUPPLIES BY PRODUCT CATEGORY, 2008 (%) 115
CAT LITTER 116
FIGURE 21 MARKET SHARES OF THE CAT LITTER MARKET, 2008 (%) 117
Leading Marketers in the Segment 117
Nestle Purina 117
Clorox Co. 118
Oil-Dri Corp. of America 118
American Colloid 118
Recent Product Trends 119
FIGURE 22 CAT LITTER MARKET BY TYPE, 2008 (%) 119
FIGURE 22 (CONTINUED) 120
OTHER DOG AND CAT ACCESSORIES 120
FIGURE 23 MARKET SHARES OF DOG AND CAT ACCESSORIES BY PRODUCT TYPE, 2008 (%) 121
DOG AND CAT TOYS/GIFTS 122
FIGURE 24 MARKET SHARES OF DOG AND CAT TOYS/GIFTS BY PRODUCT TYPE, 2008 (%) 123
FLEA AND TICK PRODUCTS 123
DISTRIBUTION CHANNELS 124
FIGURE 25 MARKET SHARES OF DOG AND CAT SUPPLIES BY DISTRIBUTION CHANNEL, 2008 (%) 125
FISH SUPPLIES 126
FIGURE 26 MARKET SHARES OF FISH SUPPLIES BY PRODUCT CATEGORY, 2008 (%) 126
BIRD SUPPLIES 127
FIGURE 27 MARKET SHARES OF BIRD SUPPLIES BY PRODUCT CATEGORY, 2008 (%) 127
SMALL MAMMAL AND REPTILE SUPPLIES 128
FIGURE 28 MARKET SHARES FOR SMALL MAMMAL SUPPLIES BY PRODUCT CATEGORY, 2008 (%) 128
FIGURE 28 (CONTINUED) 129
FIGURE 29 MARKET SHARES FOR REPTILE SUPPLIES BY PRODUCT CATEGORY, 2008 (%) 129
CONSUMER TRENDS IN PET SUPPLIES 130
TRENDS IN THE DISTRIBUTION CHANNELS 131
MASS MERCHANDISERS 132
PET SUPERSTORES 132
SUPERMARKETS 133
INDEPENDENTS 134
GOVERNMENT REGULATION 134
FDA 135
Animal Drug Regulation 135
EPA 136
1998 EPA Health Effects Test Guidelines for Companion Animal Safety 136
1996 EPA Regulations Concerning Improved Label Directions for Dog and Cat Pesticide Products 137

Chapter-8: INTERNATIONAL ASPECTS 15

GLOBALIZATION OF PET CARE MARKETS 138
GLOBAL MARKET FOR PET FOOD AND SUPPLIES 139
GLOBAL MARKET FOR PET FOOD AND PET SUPPLIES 139
TABLE 43 GLOBAL MARKET FOR PET FOOD AND PET SUPPLIES BY SECTOR, 2008 ($ MILLIONS) 139
OVERVIEW OF GLOBAL MARKET FOR PET FOOD 139
FIGURE 30 GLOBAL PET FOOD MARKET BY REGION, 2008 (% BASED ON VOLUME) 140
TABLE 44 GLOBAL PET FOOD MARKET TRENDS BY REGION, THROUGH 2014 ($ BILLIONS AND PERCENTAGE SHARE) 141
FIGURE 31 GLOBAL PET FOOD MARKET BY SECTOR, 2008 (%) 141
FIGURE 31 (CONTINUED) 142
PET FOOD EXPORTS FROM THE U.S. 142
Dog and Cat Food 142
TABLE 45 TRENDS IN U.S. DOG AND CAT FOOD EXPORTS, THROUGH 2008 ($ MILLIONS) 142
TABLE 46 U.S. DOG AND CAT FOOD TOP EXPORT DESTINATIONS AND SHARE OF TOTAL EXPORTS, THROUGH 2008 ($ MILLIONS/PERCENTAGE SHARE) 143
PET FOOD IMPORTS 143
Dog and Cat Food 143
TABLE 47 TRENDS IN U.S. DOG AND CAT FOOD IMPORTS, THROUGH 2008 ($ MILLIONS) 143
SELECTED MAJOR MARKETS 144
CANADA 144
ITALY 145
JAPAN 146
Japan (Continued) 147
Japan (Continued) 148
APPENDIX: U.S.-BASED PET INDUSTRY ASSOCIATIONS AND FOREIGN-BASED PET INDUSTRY ASSOCIATIONS 149
TABLE 48 U.S.-BASED PET INDUSTRY ASSOCIATIONS 149
TABLE 48 (CONTINUED) 150
TABLE 48 (CONTINUED) 151
TABLE 49 FOREIGN-BASED PET INDUSTRY ASSOCIATIONS 151
TABLE 49 (CONTINUED) 152

The Pet Industry: Food, Accessories, Health Products & Services published by BCC Research in January 1, 2010. This report consists of 152 pages and the price starts from US $ 5450.