- BCC Research forecasts strong growth for the intelligent transportation
systems (ITS) device market. The worldwide market is valued at $24 billion in
2010 and is expected to increase at a 22.2% compound annual growth rate (CAGR)
during the forecast period to reach a value of $65 billion in 2015.
- The Asia-Pacific (APAC) region, endowed with a favorable manufacturing
climate and above-average innovation skills, will consolidate its position as
the powerhouse of the ITS market. This region is valued at nearly $9.5 billion
in 2010 and is expected to increase at a 24% compound annual growth rate
(CAGR) to reach nearly $28 billion in 2015.
- The fastest-growing market will be the Caribbean and Latin America (CALA)
region for the sheer gap that exists between the latent demand and supply.
This region is valued at nearly $2.3 billion in 2010 and is expected to reach
$7.3 billion in 2015, a compound annual growth rate (CAGR) of 26.4%.
Intelligent transportation systems (ITS) mark the most concerted organized
effort toward addressing and categorizing the advances in the transportation
domain in regard to vehicles as well as infrastructure. This market research
report measures and analyzes the global market for the various technologies
used in ITS and forecasts the overall market and major market segments up to
the year 2015.
STUDY GOALS AND OBJECTIVES
This study goals and objectives include:
- Forecasting the market size for ITS devices in terms of dollar sales and
- Classifying the ITS device market into different functional categories
- Classifying the ITS device market into different applications
- Classifying the ITS device market into different vehicle types
- Classifying the ITS device market into different geographical regions
- Analyzing the role played by wireless waveforms in ITS, as well as
forecasting the market size for different wireless waveform chipsets in terms
of sales and shipment volumes
- Analyzing the prospects for ITS with emphasis on localized drivers,
challenges, implementation methodologies, and case studies with respect to
individual ITS applications
- Examining region-specific environmental factors that impact the ITS device
- Highlighting the roles played by major stakeholders and players
- Providing an overview of the activities of influential companies
- Examining crucial innovation breakthroughs through a detailed patent
REASONS FOR DOING THE STUDY
ITS presents an engaging combination of technical disciplines including the
engineering aspects of automotives, civil construction, mechanics,
environment, electronics, telecommunication, cartography, and software, among
others. The total addressable market for ITS thus expands well beyond the
traditional automotive stakeholders. A flipside of such diversity is
disorganization in efforts and initiatives, which is witnessed in abundance in
the ITS domain. Efforts have been made to restore order, but their impact has
been marginal at best.
It is always challenging to analyze such a market, and that in itself is a
major motivation. This study aims to sketch the taxonomy of ITS. The taxonomy
is important, as it allows the different stakeholders to identify the
potential of the market from their individual perspectives.
This study is an effort to crystallize the market structure, analyze the
drivers, address the challenges, identify key players, and highlight takeaways
for disparate interest groups from the ITS domain.
SCOPE OF THE REPORT
The report presents the forecasts for ITS device markets for the years 2010
through 2015 on a volume and value basis. The report also presents the size of
the chipset market for various wireless waveforms employed in ITS devices.
The report restricts itself to the devices used on the vehicle side and does
not cover the market for ITS infrastructure.
This report does not include:
- Two-wheel vehicles such as motorcycles and mopeds
The geographic scope of this report is the global market.
The Summary chapter presents a regional breakdown of the value size of ITS
The Introduction chapter analyzes the overall drivers for ITS. As wireless
waveforms play a major role in furthering ITS, this section analyzes the following waveform categories:
- Cellular waveforms
- Radio frequency identification (RFID)
- Global positioning system (GPS)
- Dedicated short-range communications (DSRC)
The chapter titled Introduction to Principal Categories in ITS identifies and
analyzes the drivers, challenges, and market sizes for the following principal ITS categories:
- Safety and risk management
- Vehicle telematics
- Fleet management and asset monitoring
- Navigation- and location-based services
The Individual ITS Applications chapter covers the prominent individual
applications that constitute ITS categories. The following applications are
covered with respect to their market sizes (wherever applicable),
implementation methodology, and case studies:
- Hands-free and voice-activated phones
- Anti-skidding control systems and electronic stability control
- Collision-avoidance systems
- Distracted- and drowsy driving detector systems
- Pedestrian-protector systems
- Automated cruise control systems
- Advanced parking tools
- Contactless toll payments
- In-vehicle wireless access systems
- Vehicle health monitors
- M2M systems
- Stolen vehicle tracking
- Vehicle tracking and identification systems
- Intelligent traffic signals
- Weighing stations
- In-vehicle navigation systems
- In-vehicle emergency call systems
- Emergency warning systems
- Accident location identification systems
- Road weather information systems (RWIS)
It should be noted that not every application has been assessed for market
size. The market size forecasts have been derived only for those applications
that have in-vehicle components. The forecasts for these applications focus
solely on the in-vehicle components. Specifically, only the following
applications are considered for market size analysis:
- Safety and risk management: Hands-free and voice-activated phones,
anti-skidding control systems and electronic stability control,
collision-avoidance systems, distracted- and drowsy driving detector systems,
- Vehicle telematics: Automated cruise control systems, advanced parking
tools, contactless toll payments, in-vehicle wireless access systems
- Fleet management and asset monitoring: Vehicle health monitors, M2M
systems, stolen vehicle tracking
- Navigation- and location-based services: In-vehicle navigation systems,
in-vehicle emergency call systems
The Market Dynamics chapter covers the regional analysis and stakeholder
The following regions are considered:
- North America (NA)
- Europe, Middle East, Africa (EMEA)
- Asia-Pacific (APAC)
- Caribbean and Latin America (CALA)
The section on patents analyzes innovative activities that impact ITS. Patents
are classified based on the ITS applications and the categories they support.
They are also broken down based on timing, assignee countries, and assignee
Both primary and secondary research methodologies were used in preparing this
report. BCC Research presents an analysis across the global market for ITS
devices and wireless chipsets based on reported revenue dollars and units
shipped. We also analyze data gathered from various research sources via the
Internet, including published industry data, shipping reports of non-listed
companies, and 10-K reports. Interviews were conducted with well-placed
- Sales track records of major automotive components vendors, automobile
companies, wireless operators, chipset vendors as well as data provided by
regulators and industry bodies were referenced.
- The bills of materials for individual ITS devices were also considered to
compute the individual ITS application market sizes.
- Average selling prices of wireless chipsets and their average usage per
device were considered for computing wireless chipset market sizes.
- Regional growth trends were based on their respective automotive market
sizes, health of the economies of key nations, and regulator enthusiasm.
- Historical pricing trends and the impact of financial meltdown on these
trends were also considered.
The following sources have been referenced:
- Published industry data
- Shipment reports of non-listed companies
- 10-K reports
Shalini R. has extensive experience analyzing and evaluating advanced
information technology, including telecom and optical networks. She holds a
Bachelor of Engineering degree in Electronics and Telecommunications from
Kumaraguru College of Technology in Coimbatore, India, as well as a Master of
Science degree in Telecommunications and Software Engineering from the
Illinois Institute of Technology in Chicago.