More than $423 billion worth of portable battery-powered products were sold in
2010, up from $410 billion sold in 2006. The market is estimated to reach
$479.6 billion by the end of 2011, and will reach more than $611 billion by
2016, growing at a compound annual growth rate (CAGR) of 5%.
The communication/multi-functional segment accounts for roughly 30% of the
total portable battery-powered product market. This segment is projected to
reach nearly $141 billion in 2011 and will grow to $181.5 billion by 2016 at a
CAGR of 5.2%.
Computers are the second largest market segment with a 28% share. BCC
forecasts this market segment will reach $133 billion by the end of 2011 and
reach nearly $189 billion by 2016 at a CAGR of 7.2%.
REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
The market for portable, battery-powered products has grown from a few
well-established niches such as flashlights and wristwatches to a diverse,
rapidly growing market that encompasses computing, communications,
entertainment, photographic, and publishing products; a variety of cordless
tools; and entirely new classes of military and medical products. This
diversity has been accomplished because of a unique synergy between the
products themselves, the batteries they employ, and the battery chargers and
power-management systems that recharge the batteries.
Several entirely new classes of batteries have been commercialized during the
past 25 years, including nickel-metal hydride, zinc-air, lithium polymer, and
the widely used lithium-ion design. Meanwhile, improved microelectronic
battery charger controller technology allows the commercialization of
higher-performance, smaller, and safer designs. This, in turn, has allowed
for the commercialization of portable products that would be impossible
without improved battery chargers, notably portable computers, cell phones,
digital cameras, multi-functional touch-screen devices, and cordless hand
tools. At the same time, competitively priced no rechargeable primary
batteries remain established power sources for many kinds of portable products.
As this synergy continues to develop, there are areas in which the portable
product, battery, and battery charger industries could experience the
explosive growth usually associated with emerging industries. Battery
designers, mainly electrochemists, and battery charger designers, mainly
electrical and electronics specialists, will continue to operate together,
with new batteries and new battery chargers evolving in tandem to produce even
higher-performance products.
This has changed how portable product batteries are marketed. All batteries
degrade and must be replaced, usually much sooner than the products they
power. In the past, this was addressed by using removable and replaceable
batteries that could be interchanged between different devices, or through an
aftermarket for the replacement of original equipment manufacturer (OEM)
batteries. Portable product designers now recognize the long-term value
stream represented by the batteries, and they jealously guard their control of
this stream by designing batteries devices that can only be powered by
batteries that they sell. This has created a whole new supply chain category
that has elements of both the OEM stream and the aftermarket.
REASONS FOR DOING THE STUDY
After spectacular growth, the portable battery-powered product market is
retrenching. Overall sales for some market sectors are level. In other
cases, whole new classes of products are proliferating at the expense of once
popular lines. Technical advances and a realignment of product, battery, and
charger industry players must be matched by new marketing attitudes.
Alternately, battery designers and battery charger designers must continue to
cooperate to meet more demanding design requirements. With this in mind, this
analysis is intended to be the most complete technical, economic, and business
document of this type on battery-powered products and is designed to provide
information of a professional nature. The technical data are dependent upon
the accuracy of the manufacturers and technical sources that helped to make up
the BCC Research database.
SCOPE OF REPORT
This report organizes the portable product industry into the following market
sectors:
Multi-functional
Communications
Entertainment and publishing
Computers
Navigation
Cameras
Timepieces
Tools
Lighting
Toys and novelties
Medical
Scientific
Military
This classifications structure recognizes the tremendous popularity of
convergent multi-functional handheld devices that can combine cellular phones,
Web browsers, computers, entertainment and publishing platforms, timepieces,
and navigation aids.
Each portable product market sector is defined, the leading companies for each
sector are identified, and the market sectors are analyzed, with the inclusion
of a 5-year market prediction.
These battery power sources are also compared to two new portable power
supplies: ultracapacitors and fuel cells. Again, each battery market sector
is defined, the leading companies are identified, and the market is analyzed,
with the inclusion of a 5-year market prediction. Finally, OEM and
charging-station battery charger markets are analyzed.
Portable product, battery, and battery charger companies are identified and
profiled.
INTENDED AUDIENCE
This report, which is intended to provide a unique analysis of the global
portable battery-powered product market, will be of interest to manufacturers
of battery chargers and battery charger components, as well as a variety of
portable product makers. It will also be valuable to those involved in
secondary battery development and marketing, as well as those offering
competing nonrechargeable batteries. Nonbattery power source makers, such as
fuel-cell and ultracapacitor makers, can use this report to assess the
ultimate size of their target markets. Current and potential battery
consumers, as well as those in the military and the medical professions, can
determine existing or potential portable product, battery, or battery charger
markets. These end users will learn which designs their battery systems will
and will not allow. BCC wishes to thank those companies, government agencies,
and university researchers who contributed information for this report.
METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this
report, which is based on interviews with commercial and government sources,
literature reviews, and patent examinations. An in-depth analysis of
technical and business literature and published dissertations; a review of the
history of the technologies involved; and interviews with industry experts,
company representatives, federal government researchers, and university
scientists provides an assessment of the outlook for alternative electrical
power storage. Other information sources include product literature from
suppliers, scientific references, conferences, and patent searches.
Market assumptions used in this report include those based on updates of
material from an earlier version of this analysis, as well as from the BCC
Research study Lithium Batteries: Markets and Materials. This report's author
prepared these studies as well. Although many segments of the industry are
well-documented, much of this information is based on estimates rather than
hard facts. The distinction between these estimates and hard facts can be
vital, and sources are identified wherever possible. When appropriate,
information from previously published sources is identified to allow for a
more detailed examination.
ANALYST CREDENTIALS
Donald Saxman is the editor of BCC Research's Fuel Cell Industry Report and
Hybrid and Electric Vehicle Progress newsletters and has founded several other
BCC newsletters. Mr. Saxman has more than 28 years of experience in market
analysis, technical writing, and newsletter editing. Since 1983, he has
operated as a technical market consultant and subcontractor to BCC Research,
and in this capacity, he has prepared more than 80 technology market research
reports, including many covering battery technology and battery markets. His
previous experience includes maintaining supervision of a quality-control
laboratory at a major secondary lead refinery, serving as an analytical
chemist at a hazardous waste testing service, holding the position of product
assurance manager for a space station life-support system project, and serving
as an information technology business analyst and project manager.
Table of Contents
Table of Contents
Chapter- 1: INTRODUCTION - Complimentary
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF REPORT
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST CREDENTIALS
RELATED REPORTS
BCC ONLINE SERVICES
DISCLAIMER
Chapter- 2: SUMMARY
Table 0 : GLOBAL MARKET FOR PORTABLE BATTERY-POWERED PRODUCTS, THROUGH 2016
Figure SUMMARY FIGURE A : TOTAL MARKET FOR PORTABLE BATTERY-POWERED
PRODUCTS, 2006-2016
Figure SUMMARY FIGURE B : MARKET FOR PORTABLE BATTERY-POWERED PRODUCTS,
2011
Table L 0 :
Chapter- 3: OVERVIEW
DEFINITION OF THE PORTABLE BATTERY-POWERED PRODUCT INDUSTRY
PRODUCT AND TECHNOLOGY LIFE CYCLE
HISTORIC AND FUTURE ECONOMIC SIGNIFICANCE OF PORTABLE BATTERY-POWERED
PRODUCTS
SIGNIFICANCE OF GOVERNMENT REGULATIONS
Table 7 : IMPACT OF GOVERNMENT REGULATION
Chapter- 4: PORTABLE PRODUCT MARKETS
MARKET BY PRODUCTS
PORTABLE PRODUCT APPLICATION SUMMARY
Table 52 : GLOBAL VALUE OF THE PORTABLE BATTERY-POWERED PRODUCT MARKET,
THROUGH 2016
Table 53 : GLOBAL UNIT SHIPMENTS IN THE PORTABLE BATTERY-POWERED PRODUCT
MARKET, THROUGH 2016
Table 54 : GLOBAL PORTABLE BATTERY-POWERED PRODUCT MARKET, THROUGH 2016
Figure 1 : TOTAL VALUE OF GLOBAL PORTABLE BATTERY-POWERED PRODUCT MARKET,
2006-2016
Table L 1 :
Chapter- 5: PORTABLE PRODUCT BATTERIES
SECONDARY PORTABLE PRODUCT BATTERIES
PRIMARY PORTABLE PRODUCT BATTERIES
Chapter- 6: PORTABLE PRODUCT BATTERY CHARGERS
PORTABLE PRODUCT BATTERY CHARGER INTRODUCTION AND MARKET ELEMENTS
PORTABLE PRODUCT BATTERY CHARGER MARKET DRIVERS AND TECHNOLOGY FACTORS
PORTABLE PRODUCT BATTERY CHARGER COMPANIES
PORTABLE PRODUCT BATTERY CHARGER FORECASTS
Chapter- 7: PORTABLE PRODUCT BATTERY AND BATTERY CHARGER TECHNOLOGY SUMMARY
Table 86 : GLOBAL VALUE OF PORTABLE PRODUCT BATTERY AND BATTERY CHARGER
MARKET, THROUGH 2016
Table 87 : GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY AND BATTERY CHARGER
MARKET, THROUGH 2016
Figure 2 : GLOBAL VALUE OF PORTABLE-PRODUCT BATTERIES, 2006-2016
Table L 2 :
Figure 3 : GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY CHARGERS, 2006-2016
Table L 3 :
Table 88 : GLOBAL UNIT SHIPMENTS FOR THE PORTABLE-PRODUCT BATTERY AND
BATTERY CHARGER MARKET, THROUGH 2016
Table 89 : SUMMARY OF GLOBAL UNIT SHIPMENTS FOR THE PORTABLE-PRODUCT
BATTERY AND BATTERY CHARGER MARKET, THROUGH 2016
Table 90 : GLOBAL PORTABLE-PRODUCT BATTERY AND BATTERY CHARGER MARKET,
THROUGH 2016
Table 91 : GLOBAL UNIT SHIPMENTS FOR THE PORTABLE-PRODUCT BATTERY AND
BATTERY CHARGER MARKET, THROUGH 2016
Table 92 : GLOBAL PORTABLE-PRODUCT BATTERY MARKET, THROUGH 2016
Chapter- 8: INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS
DRIVING FORCES OF THE INDUSTRY
STRATEGIES FOR STAYING COMPETITIVE
CONCENTRATION FACTORS
MARKET SEGMENTATION
CHANNELS OF DISTRIBUTION
PURCHASING INFLUENCES
COMPETITIVE ANALYSIS
Chapter- 9: INTERNATIONAL MARKET
Table 97 : GLOBAL PORTABLE BATTERY-POWERED PRODUCT MARKET BY REGION,
THROUGH 2016
Table 98 : GLOBAL PORTABLE-PRODUCT BATTERY MARKET BY REGION, THROUGH 2016
Table 99 : GLOBAL PORTABLE-PRODUCT BATTERY CHARGER MARKET BY REGION,
THROUGH 2016
Chapter- 10: COMPANY PROFILES
3 (THREE)
A123SYSTEMS
ABSL POWER (AEA BATTERY SYSTEMS, AGM BATTERIES, LTD.)
ACER
ACTION BUSINESS SUPPLIERS, INC.
ADCON ELECTRONICS, INC.
ADVANCED BATTERY SYSTEMS, INC.
ADVANCED BATTERY SYSTEMS, LLC
ADVANCED BATTERY TECHNOLOGIES, INC. (ABAT)
ADVANCED MICRO DEVICES, INC. (POWER COMPONENTS)
ALCAD, LTD.
ALCATEL-LUCENT
ALURATEK
ALL POWER BATTERY
ALLEGRO MICROSYSTEMS, INC.
AMAZON
AMPLICOM USA
AMPRIUS
ANALOG DEVICES
APPLE COMPUTER, INC.
APPLIED POWER, INC.
APX TECHNOLOGIES, INC.
ARCHOS
AROTECH CORP. (ELECTRIC FUEL BATTERY)
ARC ELECTRONICS
ASTRODYNE CORP. (AUDAX GROUP)
ASTROFLIGHT, INC.
ATMEL CORPORATION
ASUSTEK COMPUTER, INC.
AXION POWER INTERNATIONAL, INC.
BARNES & NOBLE
BATTERIES BATTERIES, INC.
BATTERIES PLUS
BATTERY-BIZ
BATTERY CLINIC, INC.
BATTERY SYSTEMS, INC.
BATTERY TECHNOLOGY, INC.
BENQ
BESCOR VIDEO
BOLDER TECHNOLOGIES (GP BATTERIES INTERNATIONAL)
BOSTON-POWER
BOSTON SCIENTIFIC CORP.
BREN-TRONICS
BRIGHT STAR INDUSTRIES
BYD BATTERIES
CADEX
CANON
CASIO
C&D TECHNOLOGIES, INC.
CELL-CON
CHINA BAK BATTERY, INC.
CHINA SUN (DALIAN XINYANG HIGH-TECH DEVELOPMENT CO.)
CHINA TMK
CISCO
CITIZEN AMERICA
CLARION
CLIPLIGHT, INC.
COBASYS (SB LIMOTIVE CO., LTD.)
COBRA ELECTRONICS CORPORATION
COMPAL ELECTRONICS
COVALENT ASSOCIATES, INC.
CREATIVE LABS
CYPRESS SEMICONDUCTOR CORP.
DAVIS INSTRUMENT MANUFACTURING CO.
DELL
DELORME
DINGOO DIGITAL
DIVERSIFIED POWER INTERNATIONAL, LLC
DORO
DREMEL
DURACELL INTERNATIONAL
DYNAGE POWER & MAGNETICS
EAGLEPICHER CORP. (OM GROUP)
ECTACO
ELECTROVAYA (ELECTROFUEL)
ENER1, INC. (ENERDEL)
ENERGY CONVERSION DEVICES (ECD OVONICS)
ENERGIZER
ENFUCELL
ENGINEERING DESIGN & SALES
E-ONE MOLI ENERGY
ERGENICS
ERICSSON
EXIDE TECHNOLOGIES
FARASIS ENERGY
FLUKE ELECTRONICS
FREEPLAY ENERGY, PLC
FRIWO, INC.
FUJI FILM CO.
FUJITSU LTD (FUJITSU MICROELECTRONICS)
GARMIN, LTD.
GARRITY INDUSTRIES, INC.
GE
GIGABYTE TECHNOLOGY
GLOBTEK, INC.
GOODYEAR
GOOGLE
GP BATTERIES (GOLD PEAK INTERNATIONAL)
GREATBATCH, INC.
HANNSPREE
HARDING ENERGY, INC.
HASBRO, INC.
HEWLWTT PACKARD CO.
HITACHI MAXELL (MAXELL WORLDWIDE)
HLK & ASSOCIATES, INC.
HM ELECTRONICS, INC.
HONEYWELL BATTERIES
HONG KONG HIGHPOWER TECHNOLOGY
HOOVER CO.
HTC
HYB BATTERY CO., LTD. (HUA-YUE-BAO BATTERY)
HUANYU BATTERY
HUAWEI
IGO
INSIGNIA
INDUSTRIAL BATTERY ENGINEERING
INDUSTRIES INTERNATIONAL, INC. (INDI)
INFINITE POWER SOLUTIONS
INTEL CORP.
INTERMEC TECHNOLOGIES CORP.
IOMEGA CORP.
IOTA ENGINEERING
ISL PRODUCTS INTERNATIONAL, LTD.
ITAUTEC
JEROME INDUSTRIES CORP.
JVC
KEYSTONE BATTERY CORP.
KOBO
KODAK
KONINKLIJKE PHILIPS ELECTRONICS N.V.
LANIX
LEICA
LENOVO GROUP
LG
LIND ELECTRONIC DESIGN
LOWRANCE
LOTUS COMPUTER
MAGELLAN
MATTEL, INC.
MAXELL CORPORATION
MAXIM INTEGRATED PRODUCTS, INC.
MAXPOWER, INC.
MEDION
MEDTRONIC, INC.
MICROCHIP TECHNOLOGY, INC.
MICRO POWER
MICROSOFT
MICRO-STAR INTERNATIONAL
MIDLAND RADIO CORPORATION
MINE SAFETY APPLIANCES CO.
MITAC TECHNOLOGY CORP.
MITSUBISHI INTERNATIONAL
MOTOROLA, INC.
MULTIPLIER INDUSTRIES
NATIONAL SEMICONDUCTOR CORP.
NEC CORP. (E-ONE MOLI ENERGY)
NEW ENERGY SYSTEMS GROUP
NEXCELL BATTERY
NEXERGY
NIKON
NINTENDO
NOKIA CELLULAR SYSTEMS
OMEGA ENGINEERING, INC.
OLYMPUS
OPENPANDORA
PANASONIC
PANDIGITAL
PENTAX
PHILIPS GLOBAL
PIONEER
PLANET INTERACTIVE (CONNY)
POLYPLUS BATTERY COMPANY
POSITIVO INFORMATICA (GURPO POSITIVO)
POWERGENIX
POWER PAPER, LTD.
POWER-SONIC CORP.
POWERZINC ELECTRIC, INC.
PROMARK ELECTRONICS
PURE ENERGY VISIONS, INC. (ENERGY VISIONS, INC.)
QUALLION LLC
RENATA BATTERIES (SWATCH)
RIM
ROYAL APPLIANCE MANUFACTURING CO.
RSA SECURITY, INC.
SAFT
SAGEMCOM
SAKAR INTERNATIONAL, INC.
SAMSUNG
SANYO ELECTRIC CO., LTD.
SEGA
SEIKO HOLDINGS
SETO HOLDINGS, INC.
SHARP ELECTRONICS CORP.
SIEMENS MEDICAL SYSTEMS
SION POWER
SOLICORE, INC.
SONIM
SONY CORP.
SONY ERICSSON
SPECTRUM BRANDS (RAYOVAC, BLACK & DECKER, VARTA CONSUMER BATTERIES)
SPERRY INSTRUMENTS (A.W. SPERRY)
SOUTHWEST ELECTRONIC ENERGY CORP.
SUNBEAM CORP.
TAMURA CORP. OF AMERICA
TANDY CORP. (RADIO SHACK)
TEGAM, INC.
TEKTRONIX, INC.
TEXAS INSTRUMENTS, INC.
TIMEX CORP.
TOMTOM
TORO CO.
TOSHIBA LTD.
TRACER TECHNOLOGIES
TRIMBLE NAVIGATION
TRITRONICS, INC.
ULTRALIFE BATTERIES, INC. (MCDOWELL RESEARCH)
UNIDEN
UNIROSS BATTERIES CORP.
VALENCE TECHNOLOGY, INC.
VARTA AG MICROBATTERIES
VENTRONICS
VENTURE TECHNOLOGIES, INC.
VERISIGN, INC.
VICTOR TECHNOLOGY
VIEWSONIC
WHISTLER GROUP
XANTREX TECHNOLOGY
XENOTRONIX, INC.
YARDNEY (LITHION, ENER-TEK)
YUASA BATTERY, INC. (YUASA BATTERY AMERICA INC., YUASA-EXIDE)
ZPOWER (ZINC MATRIX POWER)
ZTE
Chapter- 11: APPENDIX I
GENERAL BATTERY CHARACTERISTICS
Chapter- 12: APPENDIX II
MEDICAL DEVICE DEFINITIONS
Chapter- 13: APPENDIX III
COMPETING ENERGY STORAGE AND GENERATING SYSTEMS
List of Tables
Summary Table : GLOBAL MARKET FOR PORTABLE BATTERY-POWERED PRODUCTS,
THROUGH 2016
Table 1 : PORTABLE BATTERY-POWERED PRODUCT DEFINITIONS AND SCOPE
Table 2 : IMPORTANT PORTABLE BATTERY-POWERED PRODUCT CONCEPTS
Table 97 : GLOBAL PORTABLE BATTERY-POWERED PRODUCT MARKET BY REGION,
THROUGH 2016
Table 98 : GLOBAL PORTABLE-PRODUCT BATTERY MARKET BY REGION, THROUGH 2016
Table 99 : GLOBAL PORTABLE-PRODUCT BATTERY CHARGER MARKET BY REGION,
THROUGH 2016
Table 100 : OVONICS BATTERY JOINT VENTURES, LICENSING AGREEMENTS, AND
OTHER STRATEGIC ALLIANCES
Table 101 : COMPARISON BETWEEN CONVENTIONAL BATTERY AND NEXELION
Table 102 : SCIB SPECIFICATIONS
Table 103 : COMPARISON BETWEEN CAPACITIVE AND ELECTROCHEMICAL ENERGY
STORAGE
Table 104 : COMPARISON OF CAPACITOR, ULTRACAPACITOR, AND BATTERY
CHARACTERISTICS
Table 105 : PORTABLE FUEL CELL MARKET DRIVERS
Table 106 : PORTABLE FUEL CELL MARKET FACTORS
List of Figures
Summary Figure : TOTAL MARKET FOR PORTABLE BATTERY-POWERED PRODUCTS,
2006-2016
Summary Figure : MARKET FOR PORTABLE BATTERY-POWERED PRODUCTS, 2011
Figure 1 : TOTAL VALUE OF GLOBAL PORTABLE BATTERY-POWERED PRODUCT MARKET,
2006-2016
Figure 2 : GLOBAL VALUE OF PORTABLE-PRODUCT BATTERIES, 2006-2016
Figure 3 : GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY CHARGERS, 2006-2016
Portable Battery Powered Products: Global Markets published by BCC Research in January 1, 2012. This report consists of 378 Pages and the price starts from US $ 5450.
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