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Global Markets for Mobile Positioning Technology: Commercial, Military, Homeland Defense -- Focus on Europe

Abstract

REPORT HIGHLIGHTS

  • The global market for mobile location technologies reached $22.5 billion in 2010 and is expected to reach $25.1 billion in 2011. It will further grow to $36.3 billion in 2016, a compound annual growth rate (CAGR) of 7.6% between 2011 and 2016.
  • The vehicle navigation systems segment accounted for more than 61% of the mobile positioning market ($13.8 billion) in 2010, and is expected to reach $15.4 billion in 2011. The segment will further grow to $22.6 billion in 2016 for a CAGR of 8.0% over the five year period.
  • The European market for GPS and other mobile location technologies was worth nearly $6.7 billion in 2010. BCC anticipates that the market will approach $7.2 billion in 2011 and exceed $10.2 billion by 2016, a CAGR of 7.3% over the next 5 years.

SUMMARY FIGURE
GLOBAL MARKET SHARE PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES
BY APPLICATION, 2010-2016 (%)

Source: BCC Research

INTRODUCTION

Beginning with the successful completion of the global positioning system (GPS) in the mid-1990s, other new technologies for determining the geographical coordinates of moving or fixed objects have been deployed or developed. This report refers to them collectively as mobile location technologies.

Mobile location technologies are able to locate points, objects or persons on or above the earth's surface by calculating the distances from one or more (usually at least three) reference points. These can be satellites orbiting in space, ground radio stations, cell phone towers, wireless LAN access points, or RFID receivers.

Each type of technology has its advantages and limitations, depending on the specific application. While they are, to some extent, competitive with one another, each technology has applications for which it is especially well suited. Additional mobile location technologies are being developed, many of them involving a combination of two or more existing positioning technologies.

STUDY BACKGROUND

This report is an update of a BCC study published in 2007. In a market that is evolving almost day-to-day, this report identifies the latest applications and trends in the market for GPS and other mobile location technologies. It focuses on the impacts these new technologies will have on the global mobile location market.

Another feature of this report worth noting is its expanded coverage of markets outside the traditional markets of North America, Western Europe, and Japan. Much of the projected growth in the mobile location technologies market over the next 5 years is expected to take place in China, India, and other “nontraditional” markets, making more detailed analysis of these markets imperative.

STUDY GOALS AND OBJECTIVES

This report will satisfy the need for an objective, quantitative analysis that addresses existing and emerging mobile location solutions in the context of technological change and an evolving market.

Objectives that are more specific are as follows:

  • Identify the key new mobile location technologies and applications, including those expected to be commercialized in the 2011 to 2016 time frame
  • Identify and evaluate the impact of economic, business, demographic, technological, legal/regulatory and other factors that will drive the future market for each of these new technologies
  • Forecast sales of each technology, (including new products and/or applications) to each major geographical market through 2016
  • Analyze the structure and competitive conditions in the global mobile location technology market.

SCOPE AND FORMAT

This report is an analytical business tool whose primary purpose is to describe and analyze the size and dynamics of the global market for mobile location technologies. It mainly deals with technologies introduced since the commercialization of GPS about 10 years ago.

Older position-finding technologies such as LORAN are not analyzed in detail. The report focuses on end-user-oriented applications of these new technologies, and does not address the market for basic infrastructure such as space satellites, ground stations, beacons, and cellular towers.

Major sections of the report cover the following:

  • Summary of findings and conclusions
  • Overview of the mobile location industry: systems, technologies and users
  • New and emerging mobile location technologies and solutions
  • Market size and segmentation, 2010
  • Market drivers and constraints
  • Detailed market projections by application segment and major geographical market, 2011 to 2016
  • Industry structure and market shares

METHODOLOGY AND INFORMATION SOURCES

This is an update of a report published in 2007. Both primary and secondary research methodologies were used in preparing this study. The findings and conclusions of this update and the original report are based on information gathered from industry sources, including mobile location equipment vendors, service providers, and end users. Interview data were combined with information gathered through an extensive review of secondary sources such as trade publications, trade associations, company literature, and online databases to produce the projections contained in this report.

The base year for analysis and projection is 2010. With 2010 as a baseline, market projections were developed for 2011 to 2016. These projections are based on a combination of a consensus among the primary contacts combined with our understanding of the key market drivers and their impact from a historical and analytical perspective.

The methodologies and assumptions used to develop the market projections in this report are discussed at length under the various types of mobile location technology and geographical markets addressed. The report carefully documents data sources and assumptions. This way, readers can see how the market estimates were developed and, if they so desire, test the impact on the final numbers of changing assumptions.

ANALYST CREDENTIALS

Andrew McWilliams, the author of this report, is a partner in the Boston-based international technology and marketing consulting firm, 43rd Parallel, LLC.

Table of Contents

Global Markets for Mobile Positioning Technology: Commercial, Military, Homeland Defense -- Focus on Europe

Chapter - 1: INTRODUCTION - Complimentary

  • STUDY BACKGROUND
  • STUDY GOALS AND OBJECTIVES
  • INTENDED AUDIENCE
  • SCOPE AND FORMAT
  • METHODOLOGY AND INFORMATION SOURCES
  • ANALYST CREDENTIALS
  • RELATED BCC RESEARCH REPORTS
  • BCC ONLINE SERVICES
  • DISCLAIMER

Chapter - 2: EXECUTIVE SUMMARY

  • Table Summary: GLOBAL MARKET PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, THROUGH 2016
  • Figure Summary: GLOBAL MARKET SHARE PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, 2010-2016

Chapter - 3: OVERVIEW

  • GENERAL INTRODUCTION TO MOBILE LOCATION TECHNOLOGIES
  • HISTORY
  • MOBILE LOCATION TECHNOLOGIES
  • APPLICATION SEGMENTS
  • PATENT ANALYSIS

Chapter - 4: GLOBAL MARKETS FOR MOBILE LOCATION APPLICATIONS

  • SUMMARY

Chapter - 5: EUROPEAN MARKETS

  • SUMMARY
  • AVIATION SEGMENT
  • MOTOR VEHICLES
  • PEOPLE AND ANIMAL TRACKING
  • MACHINE CONTROL
  • MARINE
  • MILITARY
  • RECREATION
  • SURVEYING AND MAPPING
  • ASSET MANAGEMENT
    • Table 38: EUROPEAN MARKET FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, THROUGH 2016
    • Table 39: EUROPEAN MARKET FOR MOBILE LOCATION TECHNOLOGIES BY COUNTRY, THROUGH 2016

Chapter - 6: COMPANY PROFILES

  • AISIN SEIKI CO., LTD.
  • ALLEN OSBORNE ASSOCIATES, INC.
  • AXONN, LLC
  • BENEFON OYJ
  • CELL-LOC LOCATION TECHNOLOGIES, INC.
  • CMT, INC.
  • COBRA ELECTRONICS CORP.
  • COMPASSCOM SOFTWARE CORP.
  • DELORME PUBLISHING CO.
  • DENSO CORP.
  • DIGITAL ANGEL CORP.
  • EKAHAU, INC.
  • ESRI
  • FEI-ZYFER, INC.
  • FREEFLIGHT SYSTEMS, INC.
  • GARMIN, LTD.
  • GPS TRACKS
  • GUARDIAN MOBILITY CORP.
  • HEMISPHERE GPS
  • HONEYWELL AEROSPACE
  • ISECURETRAC
  • ITRAK CORP.
  • L-3 INTERSTATE ELECTRONICS CORP.
  • LEICA GEOSYSTEMS AG
  • LINKSPOINT
  • LOCKHEED MARTIN CORP.
  • MAGELLAN NAVIGATION, INC.
  • NAVCOM TECHNOLOGY, INC.
  • NAVICO, INC.
  • NAVMAN, LTD.
  • NOVATEL, INC.
  • PANASONIC CORP. OF NORTH AMERICA
  • PRO TECH
  • RAYMARINE, PLC
  • RAYTHEON CO.
  • ROCKWELL COLLINS, INC.
  • SIRF TECHNOLOGY, INC./CSR
  • SOKKIA CO., LTD.
  • SPERRY MARINE
  • SUUNTO OY
  • TELEMETRY SOLUTIONS
  • TIMEX CORP.
  • TOMTOM NV
  • TOPCON POSITIONING SYSTEMS, INC.
  • TRIMBLE NAVIGATION, LTD.
  • TRIPOD DATA SYSTEMS
  • TRUE POSITION
  • VECTRONIC AEROSPACE GMBH
  • WHERE, INC.
  • ZEBRA TECHNOLOGIES CORP.
  • XANAVI INFORMATICS CO., LTD.
  • XATA CORP.

List of Tables

  • Summary Table: GLOBAL MARKET PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, THROUGH 2016
  • Table 1: MAJOR MOBILE LOCATION TECHNOLOGY TYPES
  • Table 2: SATELLITE-BASED POSITIONING SYSTEM COMPARISON
  • Table 3: HYBRID/AUGMENTED SATELLITE LOCATION-FINDING TECHNOLOGIES
  • Table 4: NETWORK-BASED MOBILE LOCATION TECHNOLOGIES
  • Table 5: MOBILE LOCATION TECHNOLOGY APPLICATIONS
  • Table 6: FAA TRANSITION STRATEGY NAVIGATION PERFORMANCE REQUIREMENTS
  • Table 7: AVIATION-RELATED MOBILE LOCATION SOLUTIONS
  • Table 8: AVIATION-RELATED POSITIONING SOLUTION PROVIDERS
  • Table 9: VEHICLE NAVIGATION SOLUTION PROVIDERS
  • Table 10: MACHINE-CONTROLLED SOLUTION PROVIDERS
  • Table 11: MARINE GPS SOLUTION PROVIDERS
  • Table 12: MILITARY SOLUTION PROVIDERS
  • Table 13: PEOPLE AND ANIMAL TRACKING SOLUTION PROVIDERS
  • Table 14: RECREATIONAL GPS SOLUTION PROVIDERS
  • Table 15: MAPPING AND SURVEYING SOLUTION PROVIDERS
  • Table 16: ASSET MANAGEMENT SOLUTION PROVIDERS
  • Table 17: GLOBAL MARKET PROJECTIONS FOR MOBILE LOCATION TECHNOLOGY BY APPLICATION, THROUGH 2016
  • Table 18: GLOBAL MARKET PROJECTIONS FOR MOBILE LOCATION TECHNOLOGY BY GEOGRAPHICAL MARKET, THROUGH 2016
  • Table 19: GLOBAL SHIPMENTS OF GENERAL AVIATION AIRCRAFT, 1996-2006
  • Table 20: GLOBAL MARKET PROJECTIONS FOR GENERAL AVIATION FLEET GPS RETROFITS, THROUGH 2016
  • Table 21: PROJECTED GLOBAL SHIPMENTS OF COMMERCIAL AIRCRAFT, 2011-2016
  • Table 22: GLOBAL MARKET PROJECTIONS OF OEM AND RETROFIT GPS DEVICES FOR COMMERCIAL AND GENERAL CIVIL AVIATION, THROUGH 2016
  • Table 23: GLOBAL SALES OF NEW PASSENGER CARS, THROUGH 2016
  • Table 24: GLOBAL PENETRATION OF IN-DASH GPS NAVIGATION SYSTEMS, THROUGH 2016
  • Table 25: GLOBAL MARKET PROJECTIONS FOR STAND-ALONE VEHICLE NAVIGATION SYSTEMS, THROUGH 2016
  • Table 26: SUMMARY OF GLOBAL MARKET FOR GPS VEHICLE NAVIGATION SYSTEMS, THROUGH 2016
  • Table 27: GLOBAL MARKET PROJECTION OF AVERAGE COST OF MOBILE PHONE GPS CHIPSETS, THROUGH 2016
  • Table 28: GLOBAL MARKET PROJECTIONS FOR MOBILE LOCATION TECHNOLOGY-ENABLED PEOPLE AND ANIMAL TRACKING DEVICE BY REGION, THROUGH 2016
  • Table 29: GLOBAL MARKET PROJECTIONS FOR GPS MACHINE CONTROL SYSTEMS, THROUGH 2016
  • Table 30: WORLDWIDE COMMERCIAL SHIPBUILDING, THROUGH 2009
  • Table 31: U.S. POWERED RECREATIONAL BOATS: NUMBER OF BOATS COMPLETED, THROUGH 2010
  • Table 32: GLOBAL MARKET PROJECTION FOR MARINE GPS MARINE NAVIGATION SYSTEMS, THROUGH 2016
  • Table 33: GLOBAL MILITARY EXPENDITURES ON MOBILE LOCATION DEVICES, THROUGH 2010
  • Table 34: GLOBAL MARKET PROJECTION FOR MILITARY GPS RECEIVERS, THROUGH 2016
  • Table 35: GLOBAL MARKET PROJECTION FOR RECREATIONAL GPS RECEIVERS, THROUGH 2016
  • Table 36: GLOBAL MARKET PROJECTION FOR SURVEYING AND MAPPING GPS RECEIVERS, THROUGH 2016
  • Table 37: GLOBAL MARKET PROJECTIONS FOR GPS ASSET TRACKING DEVICES BY SEGMENT, THROUGH 2016
  • Table 38: EUROPEAN MARKET FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, THROUGH 2016
  • Table 39: EUROPEAN MARKET FOR MOBILE LOCATION TECHNOLOGIES BY COUNTRY, THROUGH 2016
  • Table 40: EUROPEAN MARKETS FOR CIVIL AVIATION GPS DEVICES, THROUGH 2016
  • Table 41: EUROPEAN OEM MARKETS FOR CIVIL AVIATION GPS DEVICES, THROUGH 2016
  • Table 42: EUROPEAN RETROFIT MARKETS FOR CIVIL AVIATION GPS DEVICES, THROUGH 2016
  • Table 43: EUROPEAN MARKETS FOR MOTOR VEHICLE NAVIGATION DEVICES, THROUGH 2016
  • Table 44: EUROPEAN AUTOMOBILE PRODUCTION, 2010-2016
  • Table 45: EUROPEAN SHARES OF GLOBAL MARKET FOR PORTABLE GPS VEHICLE NAVIGATION SYSTEMS, 2010
  • Table 46: EUROPEAN MARKET FOR GPS VEHICLE NAVIGATION SYSTEMS, THROUGH 2016
  • Table 47: EUROPEAN MARKET FOR MOBILE LOCATION TECHNOLOGY-ENABLED PEOPLE AND ANIMAL TRACKING DEVICE BY REGION, THROUGH 2016
  • Table 48: EUROPEAN EXPENDITURES ON GPS MACHINE CONTROL, THROUGH 2016
  • Table 49: EUROPEAN MARKETS FOR MARINE GPS DEVICES, THROUGH 2016
  • Table 50: EUROPEAN EXPENDITURES ON MILITARY APPLICATIONS OF MOBILE LOCATION TECHNOLOGY, THROUGH 2016
  • Table 51: EUROPEAN EXPENDITURES ON RECREATIONAL GPS RECEIVERS, THROUGH 2016
  • Table 52: EUROPEAN EXPENDITURES ON GPS SURVEYING AND MAPPING EQUIPMENT, THROUGH 2016
  • Table 53: EUROPEAN EXPENDITURES ON GPS ASSET MANAGEMENT APPLICATIONS, THROUGH 2016

List of Figures

  • Summary Figure: GLOBAL MARKET SHARE PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES BY APPLICATION, 2010-2016
  • Figure 1: COMPANY SHARES OF GLOBAL AVIATION GPS MARKET, 2010
  • Figure 2: COMPANY SHARES OF GLOBAL VEHICLE NAVIGATION SYSTEMS MARKET, 2010
  • Figure 3: COMPANY SHARES OF MACHINE-CONTROLLED GPS MARKET, 2010
  • Figure 4: COMPANY MARKET SHARES OF GLOBAL MARINE GPS NAVIGATION MARKET, 2010
  • Figure 5: COMPANY MARKET SHARES OF GLOBAL NON-MOBILE PHONE-BASED PERSONNEL AND ANIMAL TRACKING DEVICE MARKET, 2010
  • Figure 6: COMPANY MARKET SHARES OF GLOBAL RECREATIONAL GPS DEVICE MARKET, 2010
  • Figure 7: COMPANY SHARES OF GLOBAL MAPPING AND SURVEYING GPS DEVICE MARKET, 2010
  • Figure 8: COMPANY SHARES OF THE GLOBAL GPS-BASED ASSET MANAGEMENT MARKET, 2010
  • Figure 9: U.S. PATENTS FOR MOBILE LOCATION TECHNOLOGIES ISSUED SINCE 1976
  • Figure 10: U.S. PATENTS ISSUED ANNUALLY FOR MOBILE POSITIONING END-USER TECHNOLOGIES, 2000-2010
  • Figure 11: U.S. PATENTS ISSUED SINCE 1976 FOR MOBILE LOCATION END-USER TECHNOLOGIES BY TECHNOLOGY TYPE
  • Figure 12: U.S. PATENTS ISSUED SINCE 1976 FOR MOBILE LOCATION END-USER SOLUTIONS BY APPLICATION TYPE
  • Figure 13: MAJOR PATENT HOLDERS/ASSIGNEES' SHARES OF TOTAL U.S. POSITIONING PATENTS ISSUED, SINCE 1976
  • Figure 14: PROJECTED GLOBAL MARKET TRENDS IN MOBILE-LOCATION TECHNOLOGIES, 2010-2016
  • Figure 15: GLOBAL MOBILE LOCATION TECHNOLOGY MARKET SHARES BY APPLICATION, 2010 VS. 2016
  • Figure 16: GLOBAL MOBILE LOCATION TECHNOLOGIES MARKET SHARES BY DISCRETE COMPONENT AND COMPLETE SOLUTION, 2010
  • Figure 17: GLOBAL MARKET SHARES OF MOBILE LOCATION TECHNOLOGIES BY REGION, 2010 VS. 2016
  • Figure 18: GLOBAL MARKET SHARES OF GENERAL VS COMMERCIAL CIVIL AVIATION GPS DEVICES, 2010
  • Figure 19: GLOBAL MARKET FOR OEM VS RETROFIT CIVIL AVIATION GPS DEVICES, 2010
  • Figure 20: TRENDS IN GLOBAL SHIPMENTS OF GENERAL AVIATION AIRCRAFT, 2001-2010
  • Figure 21: PROJECTED GLOBAL SHIPMENTS OF GENERAL AVIATION AIRCRAFT, 2010-2016
  • Figure 22: PROJECTED SIZE OF GLOBAL GENERAL AVIATION AIRCRAFT FLEET, 2010 2016
  • Figure 23: PROJECTED TRENDS IN GLOBAL GENERAL AVIATION FLEET GPS RETROFITS, 2011-2016
  • Figure 24: PROJECTED TRENDS IN GLOBAL SHIPMENTS OF COMMERCIAL AIRCRAFT, 2010-2016
  • Figure 25: GLOBAL MARKET SHARES OF IN-DASHBOARD VS PORTABLE GPS VEHICLE NAVIGATION SYSTEMS, 2010
  • Figure 26: PROJECTED AVERAGE PRICE TRENDS FOR IN-DASHBOARD VS STAND-ALONE GPS NAVIGATION SYSTEMS, THROUGH 2016
  • Figure 27: GLOBAL MOBILE LOCATION TECHNOLOGY-ENABLED PEOPLE AND ANIMAL TRACKING DEVICES MARKET SHARES BY TYPE, 2010
  • Figure 28: GLOBAL MOBILE LOCATION TECHNOLOGY-ENABLED NON-MOBILE PHONE PERSONNEL AND ANIMAL TRACKING MARKET SHARES, 2010
  • Figure 29: GLOBAL MARKET SHARES OF GPS MACHINE CONTROL SYSTEMS BY END-USER SEGMENT, 2010
  • Figure 30: GLOBAL SHIPMENTS OF EARTHMOVING EQUIPMENT, PROJECTED 2010-2016
  • Figure 31: COMMERCIAL VS RECREATIONAL GPS MARINE NAVIGATION SYSTEM MARKET SHARES, 2010
  • Figure 32: WORLDWIDE COMMERCIAL SHIPBUILDING TRENDS, 2000-2009
  • Figure 33: TRENDS IN U.S. POWERED RECREATIONAL BOAT SALES, 2000-2010
  • Figure 34: HISTORICAL TRENDS IN MILITARY EXPENDITURES ON MOBILE LOCATION DEVICES, 1998-2010
  • Figure 35: PROJECTED U.S. MILITARY PROCUREMENT BUDGET TRENDS, 2010-2016
  • Figure 36: TRENDS IN U.S. OUTDOOR RECREATION PARTICIPATION: TOTAL AND ENTHUSIAST, 2000-2010
  • Figure 37: GLOBAL MARKET SHARES OF MOBILE ASSET MANAGEMENT SYSTEMS BY END-USER SEGMENT, 2010
  • Figure 38: EUROPEAN CIVIL AVIATION GPS MARKET COUNTRY SHARES, 2010 VS. 2016
  • Figure 39: EUROPEAN PRODUCTION OF NON-MILITARY AIRCRAFT, 2010
  • Figure 40: EUROPEAN NON-MILITARY AIRCRAFT FLEETS, 2010
  • Figure 41: EUROPEAN MARKETS FOR MOTOR VEHICLE NAVIGATION DEVICES, COUNTRY SHARES, 2010-2016
  • Figure 42: EUROPEAN MARKET FOR CONSTRUCTION EQUIPMENT, 2010
  • Figure 43: EUROPEAN EXPENDITURES ON SPORTS AND RECREATION EQUIPMENT, 2010
  • Figure 44: GARMIN, LTD. GPS SALES BY TYPE OF APPLICATION, 2010
  • Figure 45: TRIMBLE NAVIGATION SALES BY APPLICATION, 2010
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