GLOBAL MARKET SHARE PROJECTIONS FOR MOBILE LOCATION TECHNOLOGIES
BY APPLICATION, 2010-2016 (%)
Source: BCC Research
Beginning with the successful completion of the global positioning system (GPS) in the mid-1990s, other new technologies for determining the geographical coordinates of moving or fixed objects have been deployed or developed. This report refers to them collectively as mobile location technologies.
Mobile location technologies are able to locate points, objects or persons on or above the earth's surface by calculating the distances from one or more (usually at least three) reference points. These can be satellites orbiting in space, ground radio stations, cell phone towers, wireless LAN access points, or RFID receivers.
Each type of technology has its advantages and limitations, depending on the specific application. While they are, to some extent, competitive with one another, each technology has applications for which it is especially well suited. Additional mobile location technologies are being developed, many of them involving a combination of two or more existing positioning technologies.
This report is an update of a BCC study published in 2007. In a market that is evolving almost day-to-day, this report identifies the latest applications and trends in the market for GPS and other mobile location technologies. It focuses on the impacts these new technologies will have on the global mobile location market.
Another feature of this report worth noting is its expanded coverage of markets outside the traditional markets of North America, Western Europe, and Japan. Much of the projected growth in the mobile location technologies market over the next 5 years is expected to take place in China, India, and other “nontraditional” markets, making more detailed analysis of these markets imperative.
This report will satisfy the need for an objective, quantitative analysis that addresses existing and emerging mobile location solutions in the context of technological change and an evolving market.
This report is an analytical business tool whose primary purpose is to describe and analyze the size and dynamics of the global market for mobile location technologies. It mainly deals with technologies introduced since the commercialization of GPS about 10 years ago.
Older position-finding technologies such as LORAN are not analyzed in detail. The report focuses on end-user-oriented applications of these new technologies, and does not address the market for basic infrastructure such as space satellites, ground stations, beacons, and cellular towers.
This is an update of a report published in 2007. Both primary and secondary research methodologies were used in preparing this study. The findings and conclusions of this update and the original report are based on information gathered from industry sources, including mobile location equipment vendors, service providers, and end users. Interview data were combined with information gathered through an extensive review of secondary sources such as trade publications, trade associations, company literature, and online databases to produce the projections contained in this report.
The base year for analysis and projection is 2010. With 2010 as a baseline, market projections were developed for 2011 to 2016. These projections are based on a combination of a consensus among the primary contacts combined with our understanding of the key market drivers and their impact from a historical and analytical perspective.
The methodologies and assumptions used to develop the market projections in this report are discussed at length under the various types of mobile location technology and geographical markets addressed. The report carefully documents data sources and assumptions. This way, readers can see how the market estimates were developed and, if they so desire, test the impact on the final numbers of changing assumptions.
Andrew McWilliams, the author of this report, is a partner in the Boston-based international technology and marketing consulting firm, 43rd Parallel, LLC.
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