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Digital Photography: Global Markets

Abstract

REPORT HIGHLIGHTS

The global digital photography market was valued at $65.6 billion in 2010 and $68.4 billion in 2011. By 2016, the digital photography market should reach $82.5 billion, a 3.8% compound annual growth rate (CAGR) between 2011 and 2016.

Cameras and lenses account for the bulk of the photography market, representing 55% of global sales. This market segment was valued at $37.6 billion in 2011, and is expected to grow at a CAGR of 5.8%, reaching $49.8 billion in 2016.

The photo print industry is struggling to maintain growth. In 2016, the segment is expected to slide in sales, decreasing to $24.7 billion, down from $25 billion in 2011.

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REPORT SCOPE

INTRODUCTION

Just 20 years ago very few people understood the opportunity for digital photography, and even fewer people could have foreseen the impact that digital photography would have on related markets. Even fewer would have predicted the rise of the microstock photography market and the proliferation and growth in Internet photo sharing sites. While the impact on the photo processing market could have been predicted, most were surprised by how rapidly digital photography has displaced film. When digital cameras were introduced, the concept of customizing merchandise with personal photographs was in its infancy. A few firms offered customized products to customers who mailed in photographs. The market at that time was constrained by cumbersome and lengthy processes.

Today, the digital photography market - inclusive of cameras, lenses, printers and complementary products - is an industry valued at more than $68 billion. Photography services account for several hundred billion more in revenues and the opportunities for providing these services digitally have become big business.

This analysis of the digital photography market will provide the reader with an understanding of the primary products in the market - namely cameras and lenses; the products to print digital photographs - printers and kiosks; and complementary products closely tied to digital photography - inclusive of storage cards, digital photo frames, and photo editing software.

STUDY GOALS AND OBJECTIVES

The digital photography market can be defined as the products that enable digital photography. This report will review products of the digital photography market and examine other products which have expanded due to the digital photography industry. The objective of the report is to identify the major market segments that are closely related to digital photography and understand how digital photography has impacted those markets. We intend to identify the trends and technologies that are driving these markets. We will look at a number of emerging market applications that are related to or that make use of digital photography. We will examine companies involved in this market and also will do a small analysis on complementary digital photography segments.

REASONS FOR DOING THE STUDY

Since the last publication of this BCC Research report in 2008, the digital photography market has expanded and continued to experience demand from both consumers and professionals. The digital still camera has rapidly come to dominate the photography market over the past 15 years. The dominance of digital photography has dramatically affected a number of related markets including the medical and automotive industries. This report will provide a complete look at the digital photography business and how digital photography has changed some existing markets.

SCOPE AND FORMAT

The digital photography market report will include market sizing and information on major market segments for both camera products and complementary products. Products covered include digital cameras, interchangeable lenses, photo-quality printers, and secondary and ancillary products.

The report provides in-depth analysis of trends in the market, professional photography and photographer's roles, image editing and management software, photo sharing sites, photo processing, and other forms of photo viewing and storage. In addition, the report will cover a number of applications in the digital market, including the medical visualization, industrial uses, dental applications, security, and traffic and law enforcement market. The report will include a discussion of the digital photo storage market, digital viewing and digital photo manipulation products. Although the video camcorder and scanner markets are related to the digital photography market, this report will not cover those markets.

INTENDED AUDIENCE

This study covers the products and applications associated with the digital photography market. This market is extremely broad and diverse. As a result, this report examines numerous industries, which have their own structures, trends, technologies, products, and applications. It also discusses industry structure and provides a patent analysis related to digital cameras. Product segments covered include the following:

  • Digital still cameras.
  • Interchangeable lenses.
  • Digital photo processing equipment.
  • Photo-quality printers.
  • Storage products - digital card storage.
  • Digital photo frames.
  • Photo editing software.

This report may be useful to executives and mid-level managers in any industry affected by the digital photography trend as well as industries which are tangentially involved with the ones covered in the report.

METHODOLOGY

The information for this BCC report was obtained through primary and secondary research methodologies. Primary methods include interviews with key representatives in the industry - product development managers, photography professionals, government agencies and departments, and other key representatives involved in the photography industry.

Secondary methods include published literature, investment reports, company literature, and various business journals that focus on digital imaging products and technologies.

Market data for this report pertains to the global market, with regional data included for broad areas: North America, Europe, Asia and Rest of World. All financial information is displayed using U.S. dollars at the manufacturers' level. The base year of the report is 2011, with historical data provided for 2008, 2009 and 2010, and forecast data provided through 2016. Historical, base year, and forecast data are provided for each of the market segments in the report. Compound annual growth rates (CAGRs) are determined through a compilation of data including past trends, future trends, demographics, manufacturers' trends, products in research and development, current product growth, and other trends affecting the photography industry. Competitor market share estimates are provided for each market segment for the 2011 base year and for historical years 2008 through 2010.

ANALYSTS

Jeremy Dueck is a photographer and a market research analyst. He owns and operates a portrait studio for family or senior school photos. Jeremy has also worked as a research analyst for six years. His work in market research is focused on the analysis of emerging medical technologies, healthcare information systems, and health-related devices and therapies.

Melissa Elder is an experienced healthcare and device market analyst specializing in prescription pharmaceuticals, nonprescription pharmaceuticals, medical devices, animal health products, and emerging healthcare technologies. Ms. Elder has more than 13 years of experience in the healthcare industry, specializing in market research for the past 10 years. This experience has given her substantial insight into pharmaceutical and medical device market analysis. Her work in the medical community, including emergency room medical training and healthcare information system coordination, has enhanced her ability to provide insight into many healthcare markets.

Table of Contents

Chapter- 1: INTRODUCTION - Complimentary

  • STUDY GOALS AND OBJECTIVES
  • REASONS FOR DOING THE STUDY
  • SCOPE AND FORMAT
  • INTENDED AUDIENCE
  • METHODOLOGY
  • ANALYSTS
  • RELATED BCC STUDIES
  • BCC ON-LINE SERVICES
  • DISCLAIMER

Chapter- 2: SUMMARY

  • DIGITAL PHOTOGRAPHY MARKETS: MAJOR MARKETS SUMMARY
  • MARKET COMPETITORS

Chapter- 3: INDUSTRY OVERVIEW

  • HISTORY OF THE PHOTOGRAPHY INDUSTRY
  • DIGITAL CAMERA COMPONENTS AND SETTINGS
  • END-USER MARKET COMPOSITION

Chapter- 4: ISSUES AFFECTING THE MARKET

  • NUMBER OF PRO/SEMI-PRO PHOTOGRAPHERS
  • INDICATORS FOR PRO OR SEMI-PRO PHOTOGRAPHY INDUSTRY
  • CHANGES IN PHOTOJOURNALISM
  • CONSUMER TRENDS
  • STAYING COMPETITIVE
  • OPPORTUNITIES WITHIN ADVANCED AMATEUR AND PROSUMER PHOTOGRAPHY
  • DIGITAL STOCK PHOTOGRAPHY
  • CREATIVE COMMONS LICENSES
  • STOCK/MICROSTOCK INDUSTRY TRENDS
  • PHOTOGRAPHY AND THE LAW
  • PHOTO PRINTING
  • CUSTOMIZED MERCHANDISE SEGMENT
  • DIGITAL APPLICATIONS IN SPECIALIZED INDUSTRIES
  • DIGITAL PHOTOGRAPHY AND THE INTERNET
  • INTERNATIONAL ECONOMIC INDICATORS

Chapter- 5: TECHNOLOGY

  • NEW TECHNOLOGIES
  • MEGAPIXELS
  • INTERNAL NOISE REDUCTION
  • SENSORS
  • AUTOFOCUS LAG
  • SHUTTER LAG
  • IMAGE STABILIZATION
  • TRANSLUCENT MIRROR
  • VIDEO
  • COMPACT LARGE-SENSOR FIXED-LENS CAMERAS

Chapter- 6: PATENT ANALYSIS

  • PATENT ANALYSIS
  • PATENTS BY SEGMENT
  • DIGITAL CAMERA PATENTS
  • DIGITAL CAMERA PATENTS BY YEAR
  • Table 20 : NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER YEAR 2000 - 2011
  • Figure 4 : NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER YEAR 2000 - 2011

Chapter- 7: MARKET SEGMENTS AND ANALYSIS

  • OVERVIEW OF THE DIGITAL PHOTOGRAPHY MARKET
  • PRODUCT SEGMENTS AND MARKET FORECAST
  • GLOBAL MARKETS BY GEOGRAPHICAL REGION
  • Table 29 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, THROUGH 2016
  • Figure 18 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, 2008 - 2016
  • Figure 19 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, 2011

Chapter- 8: COMPETITIVE STRUCTURE AND MARKET SHARE

  • COMPANY ACQUISITIONS, COLLABORATIONS AND ALLIANCES
  • INDUSTRY PARTICIPANTS BY SEGMENT
  • DIGITAL CAMERA COMPETITIVE ANALYSIS
  • DIGITAL CAMERA LENS COMPETITIVE ANALYSIS
  • PHOTO PRINTER COMPETITIVE ANALYSIS
  • PHOTO KIOSK AND PROCESSING EQUIPMENT COMPETITIVE ANALYSIS
  • DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS COMPETITIVE SUMMARY

Chapter- 9: COMPANY PROFILES

  • ADOBE SYSTEMS, INC.
  • APPLE INC.
  • CANON, INC.
  • COREL CORPORATION
  • EPSON CORPORATION
  • FUJIFILM HOLDINGS CORPORATION
  • HASSELBLAD AB
  • LEICA CAMERA AG
  • MICRON TECHNOLOGY, INC.
  • NIKON CORPORATION
  • PANASONIC CORPORATION
  • SANDISK CORPORATION
  • SEAGATE TECHNOLOGY PLC
  • SIGMA CORPORATION
  • SONY CORPORATION
  • WESTERN DIGITAL CORP.
  • Table 54 : WESTERN DIGITAL'S COMPANY REVENUES, 2009 - 2011
  • Figure 55 : WESTERN DIGITAL'S COMPANY REVENUES, 2009 - 2011

Chapter- 10: APPENDICES

  • APPENDIX I - LEADING MANUFACTURERS AND AFFILIATED COMPANIES
  • APPENDIX II - RELEVANT ASSOCIATIONS AND ORGANIZATIONS

List of Tables

  • Summary Table : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY PRODUCT TYPE, THROUGH 2016
  • Table 1 : COMPARISON OF FOCAL LENGTHS FOR SELECT CROP SENSORS AND 35MM CAMERAS
  • Table 2 : DIGITAL CAMERA SETTINGS
  • Table 3 : DIGITAL CAMERA MEMORY CARD SPECIFICATIONS
  • Table 4 : U.S. EMPLOYMENT STATISTICS FOR PROFESSIONAL PHOTOGRAPHERS, 2008 - 2018
  • Table 5 : AVERAGE ANNUAL PAY FOR U.S. PHOTOGRAPHERS COMPARED TO ALL ARTS, DESIGN, ENTERTAINMENT, SPORTS AND MEDIA OCCUPATIONS
  • Table 6 : INDICATORS FOR THE PROFESSIONAL PHOTOGRAPHER INDUSTRY, 2008 AND 2009
  • Table 7 : UNIT SALES GROWTH OF INTERCHANGEABLE AND COMPACT CAMERAS, THROUGH 2011
  • Table 8 : GLOBAL COMPACT DIGITAL CAMERA SALES BY COMPANY THROUGH 2011
  • Table 9 : GLOBAL DIGITAL SLR/MILC CAMERA SALES BY COMPANY THROUGH 2011
  • Table 10 : U.S. CAMERA AND PHOTOGRAPHIC STORE BUSINESS PATTERNS, THROUGH 2010
  • Table 11 : FLICKR USER STATISTICS, 2011
  • Table 12 : FACEBOOK USER STATISTICS, 2011
  • Table 13 : CAMERA AND MEGAPIXEL COMPARISON
  • Table 14 : COMPARISON OF SENSOR SIZES AND CORRESPONDING SENSOR AREA
  • Table 15 : CMOS VERSUS CCD SENSOR COMPARISON
  • Table 16 : USE OF CMOS AND CCD SENSORS BY SELECT MANUFACTURER, 2012
  • Table 17 : NUMBER OF PATENTS BY SEGMENT, ALL YEARS, 1976 TO PRESENT
  • Table 18 : RECENT PATENT EVALUATION BY PRODUCT SEGMENT
  • Table 19 : NUMBER OF DIGITAL CAMERA PATENTS AND NUMBER OF TOTAL COMPANY PATENTS PER ASSIGNEE
  • Table 20 : NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER YEAR 2000 - 2011
  • Table 21 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY PRODUCT TYPE THROUGH 2016
  • Table 22 : GLOBAL DIGITAL CAMERA AND LENS MARKET BY PRODUCT TYPE THROUGH 2016
  • Table 23 : GLOBAL DIGITAL CAMERA MARKET BY TYPE, THROUGH 2016
  • Table 24 : GLOBAL INTERCHANGEABLE LENS MARKET BY TYPE, THROUGH 2016
  • Table 25 : GLOBAL PHOTO PRINTER, KIOSK AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, THROUGH 2016
  • Table 26 : GLOBAL PRINTER (HARDWARE) MARKET BY TYPE THROUGH 2016
  • Table 27 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, THROUGH 2016
  • Table 28 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS MARKET BY TYPE, THROUGH 2016
  • Table 29 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, THROUGH 2016
  • Table 30 : GLOBAL DIGITAL CAMERA MARKET BY REGION THROUGH 2016
  • Table 31 : GLOBAL INTERCHANGEABLE LENS MARKET BY REGION, THROUGH 2016
  • Table 32 : GLOBAL PRINTER (HARDWARE) MARKET BY REGION THROUGH 2016
  • Table 33 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY REGION, THROUGH 2016
  • Table 34 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS MARKET BY REGION, THROUGH 2016
  • Table 35 : MAJOR INDUSTRY PARTICIPANTS BY PRODUCT TYPE
  • Table 36 : GLOBAL DIGITAL CAMERA MARKET BY COMPANY 2008 - 2011
  • Table 37 : GLOBAL COMPACT DIGITAL CAMERA MARKET BY COMPANY, 2008 - 2011
  • Table 38 : GLOBAL DIGITAL SLR/MILC CAMERA MARKET BY COMPANY, 2008 - 2011
  • Table 39 : GLOBAL INTERCHANGEABLE LENS MARKET BY COMPANY, 2008 - 2011
  • Table 40 : GLOBAL PRINTER (HARDWARE) MARKET BY COMPANY, 2008 - 2011
  • Table 41 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY COMPANY, 2008 - 2011
  • Table 42 : ADOBE'S COMPANY REVENUES, 2009 - 2011
  • Table 43 : APPLE'S COMPANY REVENUES, 2009 - 2011
  • Table 44 : CANON'S COMPANY REVENUES, 2009 - 2011
  • Table 45 : EPSON'S COMPANY REVENUES, 2009 - 2011
  • Table 46 : FUJIFILM'S COMPANY REVENUES, 2009 - 2011
  • Table 47 : LEICA'S COMPANY REVENUES, 2009 - 2011
  • Table 48 : MICRON'S COMPANY REVENUES, 2009 - 2011
  • Table 49 : NIKON'S COMPANY REVENUES, 2009 - 2011
  • Table 50 : PANASONIC'S COMPANY REVENUES 2009 - 2011
  • Table 51 : SANDISK'S COMPANY REVENUES, 2009 - 2011
  • Table 52 : SEAGATE'S COMPANY REVENUES, 2009 - 2011
  • Table 53 : SONY'S COMPANY REVENUES, 2009 - 2011
  • Table 54 : WESTERN DIGITAL'S COMPANY REVENUES, 2009 - 2011

List of Figures

  • Summary Figure : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY PRODUCT TYPE, 2008-2016
  • Figure 1 : U.S. CAMERA AND PHOTOGRAPHIC STORE BUSINESS PATTERNS, 2006-2010
  • Figure 2 : NUMBER OF PATENTS BY SEGMENT, ALL YEARS, 1976 TO PRESENT
  • Figure 3 : NUMBER OF PATENTS PER ASSIGNEE INCLUDING DIGITAL CAMERA PATENTS
  • Figure 4 : NUMBER OF DIGITAL CAMERA PATENTS ISSUED PER YEAR 2000 - 2011
  • Figure 5 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY PRODUCT TYPE 2008 - 2016
  • Figure 6 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY PRODUCT TYPE, 2011
  • Figure 7 : GLOBAL DIGITAL CAMERA AND LENS MARKET BY PRODUCT TYPE 2008 - 2016
  • Figure 8 : GLOBAL DIGITAL CAMERA MARKET BY TYPE, 2008 - 2016
  • Figure 9 : GLOBAL DIGITAL CAMERA MARKET BY TYPE, 2011
  • Figure 10 : GLOBAL INTERCHANGEABLE LENS MARKET BY TYPE, 2008 - 2016
  • Figure 11 : GLOBAL PHOTO PRINTER, KIOSK AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, 2008 - 2016
  • Figure 12 : GLOBAL PRINTER (HARDWARE) MARKET BY TYPE, 2008 - 2016
  • Figure 13 : GLOBAL PRINTER (HARDWARE) MARKET BY TYPE, 2011
  • Figure 14 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, 2008 - 2016
  • Figure 15 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY TYPE, 2011
  • Figure 16 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS MARKET BY TYPE, 2008-2016
  • Figure 17 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS MARKET BY TYPE, 2011
  • Figure 18 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, 2008 - 2016
  • Figure 19 : GLOBAL DIGITAL PHOTOGRAPHY MARKET BY REGION, 2011
  • Figure 20 : GLOBAL DIGITAL CAMERA MARKET BY REGION, 2008 - 2016
  • Figure 21 : GLOBAL DIGITAL CAMERA MARKET BY REGION, 2011
  • Figure 22 : GLOBAL INTERCHANGEABLE LENS MARKET, BY REGION, 2008-2016
  • Figure 23 : GLOBAL INTERCHANGEABLE LENS MARKET BY REGION, 2011
  • Figure 24 : GLOBAL PRINTER (HARDWARE) MARKET BY REGION, 2008 - 2016
  • Figure 25 : GLOBAL PRINTER (HARDWARE) MARKET BY REGION, 2011
  • Figure 26 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY REGION, 2008 - 2016
  • Figure 27 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY REGION, 2011
  • Figure 28 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCTS MARKET BY REGION, 2008 - 2016
  • Figure 29 : GLOBAL DIGITAL PHOTOGRAPHY COMPLEMENTARY PRODUCT MARKET BY REGION, 2011
  • Figure 30 : MAJOR INDUSTRY PARTICIPANTS BY PRODUCT TYPE
  • Figure 31 : GLOBAL DIGITAL CAMERA MARKET BY COMPANY 2008 - 2011
  • Figure 32 : GLOBAL SHARE OF THE DIGITAL CAMERA MARKET BY COMPANY,
  • Figure 33 : GLOBAL COMPACT DIGITAL CAMERA MARKET BY COMPANY, 2008 - 2011
  • Figure 34 : GLOBAL COMPACT DIGITAL CAMERA MARKET BY COMPANY, 2011
  • Figure 35 : GLOBAL DIGITAL SLR AND MILC MARKET BY COMPANY, 2008 - 2011
  • Figure 36 : GLOBAL SHARE OF THE DIGITAL SLR AND MILC MARKET BY COMPANY, 2011
  • Figure 37 : GLOBAL INTERCHANGEABLE LENS MARKET BY COMPANY, 2008 - 2011
  • Figure 38 : GLOBAL SHARE OF THE INTERCHANGEABLE LENS MARKET BY COMPANY, 2011
  • Figure 39 : GLOBAL PRINTER (HARDWARE) MARKET BY COMPANY, 2008 - 2011
  • Figure 40 : GLOBAL SHARE OF THE PRINTER (HARDWARE) MARKET BY COMPANY, 2011
  • Figure 41 : GLOBAL PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY COMPANY, 2008 - 2011
  • Figure 42 : GLOBAL SHARE OF THE PHOTO PRINTER KIOSKS AND DIGITAL PHOTO PROCESSING EQUIPMENT MARKET BY COMPANY, 2011
  • Figure 43 : ADOBE'S COMPANY REVENUES 2009 - 2011
  • Figure 44 : APPLE'S COMPANY REVENUES, 2009 - 2011
  • Figure 45 : CANON'S COMPANY REVENUES, 2009 - 2011
  • Figure 46 : EPSON'S COMPANY REVENUES, 2009 - 2011
  • Figure 47 : FUJIFILM'S COMPANY REVENUES, 2009 - 2011
  • Figure 48 : LEICA'S COMPANY REVENUES, 2009 - 2011
  • Figure 49 : MICRON'S COMPANY REVENUES, 2009 - 2011
  • Figure 50 : NIKON'S COMPANY REVENUES, 2009 - 2011
  • Figure 51 : PANASONIC'S COMPANY REVENUES, 2009 - 2011
  • Figure 52 : SANDISK'S COMPANY REVENUES, 2009 - 2011
  • Figure 53 : SEAGATE'S COMPANY REVENUES, 2009 - 2011
  • Figure 54 : SONY'S COMPANY REVENUES, 2009 - 2011
  • Figure 55 : WESTERN DIGITAL'S COMPANY REVENUES, 2009 - 2011
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