The objective of this study is to provide an analysis of the Synthetic Paper market, which has undergone significant changes within the last 5 years due to the continued importing of offshore products, changes in some of the major players, improved technologies, and shifts in market strategies.
Although synthetic paper has been commercial since the mid-1980s, this niche market has undergone substantive changes in market emphasis. Initially aimed at replacing fiber-based paper, synthetic paper has, in addition, begun to move into plastic-based applications-most prominently, labels and to a lesser extent, tags.
Along with increases in imported products, with a concomitant reduction in prices, appearance of film converters and/or distributors, and upgraded technologies have impacted this market. As a result, there is a need to define and assess this market, which is valued at several hundred million dollars
A comprehensive review of technical and market information along with a careful analysis of product literature was undertaken. Interviews were completed with major producers, film converters, and distributors to clear up unresolved problems.