GPS and Mobile Handsets - 4th Edition

GPS and Mobile Handsets - 4th Edition published by Berg Insight AB in March, 2010. This report consists of 120 Pages and the price starts from US $ 1500.

Introduction

Abstract

GPS and Mobile Handsets is the fourth consecutive report from Berg Insight analysing the latest trends on the worldwide market for GNSS technology in mobile handsets. This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary which to base your business decisions.

• Identify the opportunities and challenges with integration of GPS in mobile handsets.
• Learn about the GPS strategies of the leading chipset and handset vendors in the mobile industry.
• Understand the reshaping of the GPS value chain and consolidation trends.
• Anticipate future design trends and technology developments.
• Realize the importance of Assisted-GPS and hybrid location technologies.
• Predict when GNSS technology will become a standard feature in GSM/WCDMA handsets.

• What is driving the adoption of GPS technology in GSM/WCDMA handsets?
• Who are the leading developers of cellular, connectivity and GPS chipsets?
• What is the technology development roadmap for handset GPS in the coming years?
• What are the benefits with Assisted-GPS, A-GNSS and hybrid location technologies?
• How is GPS supported in Android, BREW, Java ME, OS X, Palm webOS, Symbian OS and Windows Mobile?
• Which handset vendors have adopted GPS in their products?
• Which are the leading vendors of GPS-enabled GSM/WCDMA handsets?
• When will satellite positioning technologies become a standard feature in handsets?

GPS and Mobile Handsets is the foremost source of information about the worldwide market for GNSS functionality in mobile handsets. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

About the Author

Andre Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, handset technologies and personal navigation services.

Table of Contents

Table of Contents

List of Figures

Executive summary

1. GNSS in mobile phones

• 1.1 Introduction to GPS in mobile handsets
  • 1.1.1 Global navigation satellite system technology
  • 1.1.2 Challenges of GPS integration in mobile handsets
• 1.2 GPS handset value chain analysis
  • 1.2.1 Traditional handset vendors face competition from new entrants
  • 1.2.2 Mobile network operators show interest in smartphones and apps
  • 1.2.3 Handset software and applications central to new user experiences
  • 1.2.4 Reformation of the cellular chipset industry continues
• 1.3 Drivers and barriers to GPS integration in handsets
  • 1.3.1 Key drivers
  • 1.3.2 Key barriers
• 1.4 Overview of key handset segments
  • 1.4.1 Main handset segments
  • 1.4.2 Popular handset categories and form factors
  • 1.4.3 New devices blur the line between handsets and mobile computers
• 1.5 GPS handset trends
  • 1.5.1 Proliferation of GSM/WCDMA handset models
  • 1.5.2 Best selling GPS-enabled GSM/WCDMA handsets in 2009
  • 1.5.3 GPS gradually becoming a standard feature in Japanese WCDMA handsets

2. Technology overview

• 2.1 Overview of global navigation satellite systems
  • 2.1.1 Global Positioning System (GPS)
  • 2.1.2 Galileo
  • 2.1.3 GLONASS
  • 2.1.4 Compass/Beidou 2
• 2.2 Mobile network location technologies and platforms
  • 2.2.1 Mobile location technologies
  • 2.2.2 Control Plane and User Plane location platforms
  • 2.2.3 Location platforms and technologies in 3GPP2 standard networks
• 2.3 Assisted GPS and hybrid location technologies
  • 2.3.1 Assisted GPS
  • 2.3.2 Enhanced GPS
  • 2.3.3 Hybrid and mixed mode technologies
• 2.4 GPS, cellular and wireless technology integration
  • 2.4.1 GPS receiver functionality and architectures
  • 2.4.2 Handset hardware and software platforms
  • 2.4.3 Wireless connectivity technologies
  • 2.4.4 Horizontal and vertical integration of connectivity technologies

3. GPS and wireless chipset developers

• 3.1 Overview of the wireless chipset industry
  • 3.1.1 Handset baseband vendors
  • 3.1.2 GPS and connectivity chipset vendors
  • 3.1.3 Sensor IC vendors
• 3.2 GPS and connectivity chipset vendor profiles
  • 3.2.1 Atheros Communications
  • 3.2.2 CellGuide
  • 3.2.3 CSR
  • 3.2.4 Texas Instruments
  • 3.2.5 u-blox
• 3.3 Cellular chipset vendor profiles
  • 3.3.1 Broadcom
  • 3.3.2 Freescale Semiconductor
  • 3.3.3 Infineon Technologies
  • 3.3.4 Marvell
  • 3.3.5 MediaTek
  • 3.3.6 Qualcomm
  • 3.3.7 Renesas Technology
  • 3.3.8 ST-Ericsson

4. Handset operating systems

• 4.1 Introduction to mobile operating systems
  • 4.1.1 Proliferation of mobile operating systems
  • 4.1.2 Efforts to reduce fragmentation for Linux and Symbian
  • 4.1.3 Application stores provide a new channel to the market
  • 4.1.4 Web technologies and runtimes will eventually overtake native applications
• 4.2 Leading operating systems and software platforms
  • 4.2.1 The Android platform
  • 4.2.2 BlackBerry OS
  • 4.2.3 iPhone OS
  • 4.2.4 Symbian Foundation
  • 4.2.5 webOS
  • 4.2.6 Windows Mobile
  • 4.2.7 BREW
  • 4.2.8 Java Micro Edition
• 4.3 Application stores
  • 4.3.1 The Apple App Store
  • 4.3.2 The Android Market
  • 4.3.3 BlackBerry App World
  • 4.3.4 Ovi Store
  • 4.3.5 Windows Marketplace for Mobile

5. Handset manufacturers

• 5.1 Nokia
• 5.2 Samsung Electronics
• 5.3 LG Electronics
• 5.4 Sony Ericsson
• 5.5 Motorola
• 5.6 Research In Motion
• 5.7 Apple
• 5.8 HTC
• 5.9 Second tier handset vendors
  • 5.9.1 Acer
  • 5.9.2 ASUSTeK - Garmin
  • 5.9.3 Dell
  • 5.9.4 Fujitsu
  • 5.9.5 Hewlett Packard
  • 5.9.6 Huawei
  • 5.9.7 Kyocera Sanyo Telecom
  • 5.9.8 NEC Casio Mobile Communications
  • 5.9.9 Palm
  • 5.9.10 Panasonic
  • 5.9.11 Pantech
  • 5.9.12 Sharp
  • 5.9.13 Toshiba
  • 5.9.14 ZTE

6. Market trends and forecasts

• 6.1 Market trends
  • 6.1.1 Focus on smartphones and apps among vendors and operators
  • 6.1.2 Changing demands reshapes the wireless chipset industry
  • 6.1.3 Cost requirements drive development of integrated GPS architectures
  • 6.1.4 Further performance improvements from A-GPS and hybrid navigation
• 6.2 Handset shipment forecasts
  • 6.2.1 Handset shipment forecasts by access technology
  • 6.2.2 Handset shipment forecasts by feature and price segment
• 6.3 GPS-enabled CDMA handset shipment forecasts
• 6.4 GPS-enabled GSM/WCDMA handset shipments
  • 6.4.1 GPS handset vendor market shares
  • 6.4.2 GPS handset shipments by OS and primary input method
  • 6.4.3 GPS handset shipment forecasts by segment
  • 6.4.4 GPS handset shipment forecasts by geographical region
• 6.5 GPS solution shipments and revenue forecasts
  • 6.5.1 GPS IC vendor market shares
  • 6.5.2 GPS receiver solution revenue forecasts
• Glossary

List of Figures

• Figure 1.1: Mobile handset and smartphone vendor market shares (2006-2009)
• Figure 1.2: Mobile subscribers and handset sales by region (2009)
• Figure 1.3: Mobile handset form factors
• Figure 1.4: Comparison of GPS-enabled GSM/WCDMA handset form factors
• Figure 1.5: Number of GPS-enabled GSM/WCDMA handset models available
• Figure 1.6: Number of GPS-handset models available by category, outside Japan
• Figure 1.7: Top 10 best selling GPS-enabled GSM/WCDMA handsets (2009)
• Figure 1.8: Examples of latest GPS-enabled GSM/WCDMA handsets
• Figure 1.9: Examples of current GPS-enabled Japanese WCDMA handsets
• Figure 2.1: GPS navigation message
• Figure 2.2: Current and planned Galileo and GPS signals
• Figure 2.3: LBS system overview
• Figure 2.4: Assisted GPS technologies
• Figure 2.5: Mobile phone hardware and software platform
• Figure 3.1: Handset semiconductor revenues, by company (2009)
• Figure 3.2: Connectivity chipset revenues and attach rates (2007-2012)
• Figure 3.3: Key wireless IC and handset platform vendors
• Figure 3.4: GPS technology developers and offerings
• Figure 3.5: Key sensor IC vendors
• Figure 3.6: Atheros Communications A-GPS receivers
• Figure 3.7: Examples of SiRF GPS ICs for handsets
• Figure 3.8: Examples of Texas Instruments GPS solutions
• Figure 3.9: Examples of u-blox GPS receivers for mobile applications
• Figure 3.10: Broadcom A-GPS solutions
• Figure 3.11: Infineon GPS ICs
• Figure 3.12: Qualcomm wireless chipset sales
• Figure 3.13: Examples of Qualcomm wireless basebands and single-chip solutions
• Figure 3.14: Examples of ST-Ericsson A-GPS receivers for handsets
• Figure 4.1: Overview of smartphone operating systems (2009)
• Figure 4.2: Smartphone OS market shares (2006-2009)
• Figure 5.1: Handset shipments (Worldwide 2003-2009)
• Figure 5.2: Mobile phone vendor market shares and revenues (2009)
• Figure 5.3: Nokia handset sales and market share
• Figure 5.4: GPS-enabled Nokia GSM/UMTS handsets
• Figure 5.5: Samsung handset sales and market share
• Figure 5.6: Samsung GPS-enabled GSM/UMTS handsets
• Figure 5.7: LG handset sales and market share
• Figure 5.8: GPS-enabled LG GSM/UMTS handsets
• Figure 5.9: Sony Ericsson handset sales and market share
• Figure 5.10: Sony Ericsson GPS-enabled GSM/UMTS handsets
• Figure 5.11: Motorola handset sales and market share
• Figure 5.12: Motorola GPS-enabled GSM/UMTS handsets
• Figure 5.13: RIM handset sales and market share
• Figure 5.14: GPS-enabled RIM BlackBerry smartphones
• Figure 5.15: GPS-enabled HTC handsets
• Figure 6.1: Worldwide handset sales by technology (2006-2014)
• Figure 6.2: Handset shipments by segment and price range (2008-2014)
• Figure 6.3: GPS enabled handset sales as share of total CDMA handset sales
• Figure 6.4: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan
• Figure 6.5: GPS handset OS market share, excluding Japan
• Figure 6.6: GPS handset shipments by primary input method (2006-2009)
• Figure 6.7: GPS attach rate forecast by handset segment (2008-2014)
• Figure 6.8: GPS attach rate forecast by handset price segment (2008-2014)
• Figure 6.9: GPS-enabled GSM/WCDMA handset sales and attach rate by region
• Figure 6.10: GPS IC vendor market shares (2006-2009)
• Figure 6.11: GPS chipset shipments and revenues by category (2008-2014)

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