Competing for a scientist's attention isn't easy, which is why major suppliers seek to maximize every possible form of outreach. Still in its nascent stage, connecting with scientists via mobile devices presents a new way for suppliers to get "face-time" with scientists. The infrastructure is fairly welldeveloped, and scientists (like the rest of the population), are increasingly relying on PDAs, smartphones and tablets for personal use. Many suppliers have yet to develop many (if any) applications designed specifically for mobile devices, but most of them have already invested resources in figuring out how to begin.
Enter BioInformatics LLC's newest report Mobile Marketing to Life Scientists. Designed to instruct suppliers on scientists' mobile device usage and preferences in the lab, this report provides guidance as to how to move forward with a mobile device marketing strategy.
A key objective of this report is to determine the frequency with which scientists are using mobile devices, what they use them for and which devices are most widely deployed. Suppliers will learn whether or not WiFi is even widely available in labs, why researchers choose to use (or not use) mobile devices for work and what types of information researchers use their smartphones and tablets to manage.
One of our most significant findings was that one quarter of scientists are HIGHLY interested in researching products and accessing coupons from suppliers via their handheld devices. And another 35% express that they are somewhat interested in doing this as well.
Given that roughly 60% of scientists are open and (and even eager) to connect with suppliers via mobile devices, life science companies can ill afford to "wait and see" whether or not mobile platforms will be a viable marketing channel. Speed of adoption will be limited only by the amount of time it takes suppliers to put a mobile strategy in place.
And what about mobile apps? Scientists are creating a significant number of apps for their own use and to share with colleagues - to organize notes, calculate measurements and look up recipes for common transactions, to name a few. But to date, supplier companies are not offering a wide selection of mobile apps for scientists to download, even though many suppliers are gearing up to do so in the nottoo- distant future. In Mobile Marketing to Life Scientists, suppliers will be able to determine what types of apps scientists expect companies to develop and identify ways that scientists want suppliers to reach out to them with apps that promote products.
Ultimately, the proliferation of mobile devices will re-route the flow of data, which will impact workflows, speed up data sharing and circulate information in a more organic way. On the front-end of this technology boom, suppliers have the opportunity to influence how that's going to play out. Mobile Marketing to Life Scientists will inform your decisions about how to allocate limited resources in an outreach that has almost unlimited choices as to how it's going to look.
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