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Data Centres Europe: 4th Edition

In this new update of the 2010 report, data centre markets across 17 Western European countries, key suppliers and industry issues have been analysed. The report believes that Europe is now in its third stage of evolution with data centres targeting vertical segments such as cloud, media, and other financials presenting a more challenging marketing proposition.

This comes at a time when cloud services represent a bigger share of revenues, supply constraints begin to take root, energy availability assumes increasing concern and data centre service and space prices begin to rise.

Huge focus has been sustained on the “Big 4” markets of London, Amsterdam, Frankfurt and Paris which in the first quarter of 2012, represented around 85% of data centre Capex. The trend appears set to continue, with the report projecting outsourcing growth across the next 3 years, falling only slightly short of the US level of 30%.

New locations are aggressively marketing their competitive advantage and the report cites Norway, Ireland, Switzerland and other locations with renewable energy resources who are seeking to attract data centres. Power supply remains a concern across all markets in the report. In the UK for example, reliance on gas imports could lead to brown-outs by as early as 2013.

In contrast to 2010, cloud now represents more significant opportunities. Although Data centre players are re-positioning themselves in the cloud value chain, BroadGroup sees some dangers in shifting to become a full cloud service offering.

Cloud enables customers to locate data centres in a range of other countries. Location barriers are even easing in financial services with many banking applications able to be housed up to 2,000km away and improvements in bandwidth increasing that distance all the time.

The report analyses in detail the profiles of 10 pan-European players and individually with detailed metrics, 17 markets. Regional expertise is a competitive differentiator, and as obsolescence will threaten poor quality facilities who fail to improve their PUE rates, pan-Europeans have the opportunity to advance their vertical market expertise and leverage cost, technical and managed services differentiation.

The report forecasts that the importance of the “Big 4” markets will increase over the next three years before ending in 2016 at virtually the same share of 3rd party data centre space. This reflects the continuing focus on the major markets, and the current investment plans of the major players. Significant growth will occur in the wholesale data centre segment and carrier neutral facilities across the next 3 years.

Existing players will be focused more on maximizing returns from existing assets. BroadGroup also remains cautious on real availability. Outside of the main players, funding will remain difficult for unproven and speculative schemes, particularly those dependent on an anchor tenant. Space will be less important than power as a metric.

While procurement requirements become smaller, shorter and more integrated with other IT (and cloud) sourcing requirements, BroadGroup predicts for the first time, that strong pressure exists to increase pricing of data centres from 2013 onwards.

Overall the report is invaluable for companies engaged in the data centre sector and will provide forecast data to 2016 for 17 West European countries, broken down by segment, key current and expected future build. It also provides a unique comparison and rating of key data centre suppliers across a range of criteria.

Table of Contents

Executive summary

  • Definitions

Section 1 - European data centre market overview

  • 1.1. Overview
  • 1.2. Country differences
  • 1.3. Demand drivers
  • 1.4. Potential barriers to growth
  • 1.5. Impact of cloud
  • 1.6. Impact of DCIM
  • 1.7. Impact of modular data centres
  • 1.8. Impact of new user segments and vertical markets
  • 1.9. Impact of other IT innovation

Section 2 - Data centre locations

  • 2.1. Power costs and availability
  • 2.2. Telecoms
  • 2.3. Environmental, legal and other factors
  • 2.4. Amsterdam, Frankfurt, London and Paris
  • 2.5. Dublin, Geneva and Zurich
  • 2.6. Rise of Scandinavian locations
  • 2.7. Conclusions

Section 3 - Pan-European players

  • 3.1. Digital Realty Trust
  • 3.2. Equinix
  • 3.3. e-shelter
  • 3.4. EvoSwitch
  • 3.5. Global Switch
  • 3.6. Infinity SDC
  • 3.7. Interxion
  • 3.8. Sentrum
  • 3.9. TeleCityGroup
  • 3.10. Telehouse
  • 3.11. Telcos
  • 3.12. Conclusions

Section 4 - Market size and forecasts

  • 4.1. Overview
  • 4.2. Market segments
  • 4.3. Space
  • 4.4. Pricing

Section 5 - Country profiles

  • 5.1. Austria
  • 5.2. Belgium
  • 5.3. Denmark
  • 5.4. Finland
  • 5.5. France
  • 5.6. Germany
  • 5.7. Greece
  • 5.8. Ireland
  • 5.9. Italy
  • 5.10. Luxembourg
  • 5.11. Netherlands
  • 5.12. Norway
  • 5.13. Portugal
  • 5.14. Spain
  • 5.15. Sweden
  • 5.16. Switzerland
  • 5.17. UK

Table of Figures:

  • Figure 1: Growth in European telecoms traffic
  • Figure 2: Global Mobile Data Traffic, 2011-2016
  • Figure 3: Impact of video relative to other applications
  • Figure 4: Data centre growth concerns
  • Figure 5: Organizational implementation of cloud
  • Figure 6: Cloud segmentation
  • Figure 7: Cloud definitions
  • Figure 8: ODCA Data Centre Usage Model
  • Figure 9: Data Centre Infrastructure Maturity Model
  • Figure 10: Interxion revenue by vertical market
  • Figure 11: Third party data centre market segments
  • Figure 12: TeleCity top 100 customers by revenue
  • Figure 13: Industrial electricity pricing across Europe
  • Figure 14: Household Energy Price Index
  • Figure 15: Impact of taxes on household electricity bills
  • Figure 16: Interxion capex by geography
  • Figure 17: Required proximity of different financial applications
  • Figure 18: FiberRing network map
  • Figure 19: Global Switch business
  • Figure 20: Sentrum UK footprint
  • Figure 21: TeleCity financial growth
  • Figure 22: COLT data centre footprint
  • Figure 23: Potential areas of differentiation for data centre operators
  • Figure 24: Assessment of key data centre operators in terms of flexibility
  • Figure 25: Assessment of key data centre operators in terms of environmental efficiency and perception
  • Figure 26: Assessment of key data centre operators in terms of innovation and reliability
  • Figure 27: Proportion of outsourced data centre space in Western Europe
  • Figure 28: Third party data centre space by country - 2012
  • Figure 29: Third party data centre space by country - 2016
  • Figure 30: Third party data centre space by segment
  • Figure 31: Third party data centre space by segment - 2012
  • Figure 32: Third party data centre space by country - 2016
  • Figure 33: Third party data centre growth per year
  • Figure 34: Average 2kW pricing per month (in € )
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