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Market Research Report

POWER AND COOLING SURVEY 2007

Published by BroadGroup
Published October, 2007 Product code 57879
Content info 101 pages
Price
US $ 1891 PDF by E-mail (Single User License)
US $ 2461 PDF by E-mail (Corporate Use License)


POWER AND COOLING SURVEY 2007 published by BroadGroup in October, 2007. This report consists of 101 pages and the price starts from US $ 1891.

Introduction

Abstract

In the second annual survey of power and cooling for data centres, research was extended to include interviewees in Europe, North America and Asia.

The report warns that as overall power consumption is rising, as more space is taken up with IT equipment, power costs will become the single most important factor in Data Centre operating costs if nothing is done. Power demand may not stablise until the medium term.

At the same time, the report noted that since 2006, the incidence of carbon concerns had increased. The report notes that a number of smaller providers have entered the market with a “carbon-neutral” Data Centre offer as a form of differentiation. Data Centre companies who are making the carbon neutral factor a central part of their sales proposition include Carrier Neutral Data Centre provider Evoswitch in the Netherlands and managed service provider Centrinet' s Smart Bunker complex in the UK.

However the main concern expressed across all companies surveyed is the soaring cost of energy and the reduction of energy usage and adoption of green policies is now a top priority in the IT environment. Yet what was once considered a solution, blade servers are typically running at below full capacity with no more than 20 blades being put into a rack due to the limitations of cooling in the Data Centre.

The survey documents and identifies a range of issues providing valuable input in understanding the current status of data centres in terms of strategies for power and cooling : the most common actions used to create a greener Data Centre facility, regulatory and legal requirements driving power and cooling including in particular the rise of corporate social responsibility (CSR), the data centre ecosystem and its relationship with power and cooling, external factors impacting data centres, and provides a range of best of breed data centre case studies.

Methodically assessing an array of current and new power and cooling technologies, the survey captures the most important developments in progress providing useful summaries to support the formulation of management strategies. For the moment however, the survey concludes that it is unlikely that a standard Data Centre design will be able to improve on the 1 unit of power to 0.6 cooling ratio unless there is a change in technology. Yet New types of energy storage and power hold the promise of further efficiency gains once their commercial potential can be proven.

Usefully, the Survey includes an executive summary comprising of 27 key points as a management digest of the entire report. The survey also includes summary boxes throughout containing pertinent comments obtained from interviews conducted for the survey.

Key Benefits of the Report

  • 2nd annual survey Data Centre power and cooling
  • Analysis of current status of power and cooling technologies
  • Making the data centre Green
  • 20 Tables and Charts
  • 101 pp (Size 10 font)

Who Should Buy this Report

  • Enterprise Data Centre Owners and Users
  • Data Centre Operators
  • Telecommunication Service Providers
  • Power Companies
  • Power and Cooling Solution Providers
  • Environmental Agencies
  • Technical Property Specialists
  • Systems Integrators
  • Disaster Recovery and Business Continuity Specialists
  • Software Companies

Table of Contents

List of Tables and Charts

Research Methodology and Objectives

Acknowledgements

Executive Summary

CHAPTER ONE - THE IMPORTANCE OF DATA CENTRE POWER AND COOLING

  • Introduction
  • What are the main concerns
  • An ecological dilemma
  • An economic concern
  • Is starting to become a political football
  • The importance of greening the Data Centre
  • A technological dilemma
  • Summary

CHAPTER TWO - AN OVERVIEW OF THE POWER & COOLING CRISIS

  • Introduction
  • Measuring the growth in worldwide server consumption
  • BroadGroup' s 2007 Power & Cooling Data Centre survey
  • Methodology of the latest Power & Cooling survey
  • The main Power & Cooling concerns
  • Quantifying the rise in power - API enterprise survey
  • Passing on the power usage costs to the user
  • Tackling the green dilemma
  • Summary

CHAPTER THREE - REGULATION AND LEGAL REQUIREMENTS DRIVING POWER & COOLING

  • Introduction
  • The rise of Corporate Social Responsibility (CSR)
  • The main Government actions to date
  • New types of de-facto regulatory requirements
  • Other new legal requirements further down the road
  • Summary

CHAPTER FOUR - THE DATA CENTRE AS AN ECOSYSTEM

  • Introduction
  • The Data Centre Ecosystem at work
  • The main components in the Data Centre Ecosystem
  • Dual core processor technology
  • The reality of Power & Cooling trends in practice
  • Thermal rise measurements
  • A Data Centre' s contribution to thermal output
  • Redesigning the Data Centre
  • Acknowledging the importance of a Data Centre Ecosystem
  • Summary

CHAPTER FIVE - EXTERNAL FACTORS IMPACTING THE DATA CENTRE

  • Introduction
  • Cooperation with the IT sector is still needed
  • The need for a holistic approach to IT
  • Towards the greening of the Data Centre
  • New regulatory & legal constraints
  • Consequences of sustainable IT & CSR
  • Summary

CHAPTER SIX - BEST OF BREED CASE STUDIES

  • Introduction
  • Case Study - The Oracle Data Centre re-design
  • Case Study - 365 Main - The first green Data Centre in the US
  • Case Study - T-Systems Data Centre - Germany
  • Case Study - Evoswitch Data Centre - Netherlands
  • The problem with power supply equipment
  • Other power supply new technology for the Data Centre
  • Future fundamental research - nano cooling technology
  • New processor development
  • New server equipment development
  • Fuel cell technology development
  • Direct Current (DC) technology development
  • Liquid cooling technology development
  • Ground Water Heating technology development
  • Virtualization technology development
  • Power management software technology development
  • The new modular Data Centre technology development
  • Three dimensional thermal imaging technology development
  • Free Air (or Free Cooling) technology development
  • Wind power technology development
  • Solar power technology development
  • New lighting technology development
  • Spay cool technology development
  • Combined Heat & Power (CHP) development
  • Fly wheel technology development
  • New technology from IT hardware; cooling; cabinet and air Conditioning providers
  • IT hardware manufacturers developing new enhanced cooling solutions
  • Cooling cabinet providers developing new enhanced cooling solutions
  • Air conditioning providers developing new enhanced cooling solutions
  • The Pros and Cons of additional water cooling
  • The most frequent mistakes in Data Centre Power & Cooling
  • Forming an energy efficient management programme for a Data Centre
  • The impact of new server equipment
  • The impact of new processors
  • Data Centre best practice guidelines from LBNL research
  • Summary

CHAPTER SEVEN - CONCLUSION - THE FUTURE OF THE DATA CENTRE

  • Introduction
  • Constraints on the Data Centre
  • The need to consider external factors
  • New technological innovation
  • The need for greater awareness
  • The need for more rational policy making
  • The outlook for the Data Centre
  • Precautions that need to be taken
  • Summary

APPENDIX 1 - A GLOSSARY OF TERMS

List of Tables and Charts

CHARTS

  • Chart 1. Server electricity consumption by type from 2000 to 2005
  • Chart 2. Average kilowatt per rack - Asia Pacific, North America and Europe
  • Chart 3. Power costs as a percentage of total Data Centre operating costs
  • Chart 4. Percentage year on year increase in rack or server power costs
  • Chart 5. Average power density per rack - API survey of 100 enterprises
  • Chart 6. Maximum power density per rack - API survey of 100 enterprises
  • Chart 7. Generic Types of Data Centre cooling
  • Chart 8. The Eco-Friendly Data Centre - The 4 main process components

DIAGRAMS

  • Diagram 1. The IT components present within the Data Centre
  • Diagram 2. The Data Centre Ecosystem
  • Diagram 3. Overview of the Data Centre Power Consumption Components

TABLES

  • Table 1. Industrial Electricity Costs over time in the main industrialised countries
  • Table 2. Representative energy use breakdown of a typical Data Centre
  • Table 3. Increases and decreases in processor speed and energy use
  • Table 4. Heat loads and cooling steps to be taken in the Data Centre
  • Table 5. Comparative Data Centre cooling costs and densities available
  • Table 6. Power loss per 450 watt server - breakdown according to components
  • Table 7. Examples of technological substitutes
  • Table 8. The main Data Centre challenges - Electricity, Cooling, Cabling and Weight
  • Table 9. Types of environmentally friendly technology
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