Functional Foods And Drinks - A World Market Analysis

Functional Foods And Drinks - A World Market Analysis published by BizAcumen, Inc. in November, 2009. This report consists of Pages: 453 and the price starts from US $ 2995.

Introduction

Abstract

Increasing health and wellness concerns have moved functional foods and drinks from a niche segment to a mainstream product. The market is spurred mainly by the introduction of innovative products satisfying the customer' s nutritional and health requirements. A new genre of products has emerged that help maintain bone, gut, heart health, and general well being. Rise in disposable income and growing willingness to pay more for healthy, indulgent, and convenient foods are factors critical for growth of this market. Flavor and functional benefits continue to be the crucial factors determining consumption decisions. Organic functional foods have also emerged as a niche sector garnering immense consumer attention.

These and other market data and trends are presented in "Functional Foods and Drinks: A World Market Analysis" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

Table of Contents

1. METHODOLOGY 1

• Study Reliability and Reporting Limitations 1
• Disclaimers 2
• Quantitative Techniques & Reporting Level 3

2. INDUSTRY OUTLOOK 4

• Functional Foods and Drinks Market 4
• Growth for Functional Foods 5
  • Increasing Aged Population 5
  • Joint and Eye Health: Future Promising Areas 5
  • Nutrition Science: An Evolutionary Proof 6
• Potential Bioterrorism: Posing Threats 6
• Product Developments: Offer Escalating Growth Opportunities 6

3. GLOBAL MARKET OVERVIEW AND OUTLOOK 7

• Increasing Consumer Awareness 7
• Factors Contributing to the Growth of Functional Foods 7
• Soy Foods & Beverages: A Boon 8
• Vitamin Enriched Products: Boosting Market Growth 8
• Natural Vitamin E - A Cross-Sectional Exposition 9
• "Health Through Diet" - A Healthy Notation in Demand 9
• Stumbling Blocks 9
  • Major Growth Delimiters 10
• Market Makers - Players and Brands 10
  • Leading Players in the Global Functional Foods and Drinks Market (Recent Past) 10

4. FUNCTIONAL FOODS & DRINKS MARKET 12

• Functional Foods 12
  • Cereals and Grains 12
    • Breakfast Cereals 12
    • Breads 13
  • Dairy Products 13
  • Snacks 13
    • Bars 14
    • Condiments and Complimentary Meal Items 14
• Functional Drinks 14
  • Sports Drinks Market 16
  • Energy Drinks Market 16
  • Enhanced Drinks Market 17
  • Nutraceutical Drinks Market 17
    • Well-Known Brands 17

5. TRENDS AND TREND SETTERS 18

• Health, Convenience, Pleasure - Trends Affecting the Market 18
• Functional Food Paradox: Leading to Market Consolidation 18
• ' New' is the Buzzword 19
• Daily Dose Packaging System - Prominent Distribution Method 19
• Recognition of Coffee as Functional Food 20
• PUFA - A Part of Regular Diet 20
• Functional Foods - A Gift for CVD Patients 20
• "Heart Health" Growing on a Healthy Note 21
• Functional Foods Strikes Customer Market 21
• Gut Health - Dominant in Japan and Europe 21
• Complementary Affair - Probiotics and Dairy 21
• A Promising Future in Cosmetic Care 22
• Regional Preferences Affect Market 22
• Scope of Other Sectors in the Functional Foods Market 22
• Research & Development: Determines the Future of Functional Foods 23
• Organic Functional Foods - Crossover of Organics and Functional Foods 23
• Functional Food - Key Player in Reducing Weight 23
• Performance Products Sought to Enhance Lifestyle 23
• Emergence of "Second Division" Health Concerns 23
• Trends by Sector 24
  • Cereals and Breads 24
    • Breads - Most Profitable Product 24
  • Dairy Foods 24
    • Probiotics Add Flavor to Dairy Drinks 24
  • Beverages 24
    • Functional Drinks Move to Mainstream 24
    • Functional Drinks Steer Soft Drinks Growth 24
    • Japanese Notion "Health Through Food" Guides Market 25
    • Herbal Drinks - Value Added Second Generation Product 25
    • Nutrient Enhanced Drinks Stimulate Consumer Appetite 25
    • Smooth Sailing for Functional Smoothies 25
    • Functional Drinks - A Prospective Field for PET Packers 25
    • From Soy to Rice: Non-Dairy Drinks Milking the Market 26
  • Snacks 26
    • Functional Snacks - Emerging Winner 26
    • Health Claims on Snacks - Opportunity Galore 26
    • Functional Confections Catch on - Prosperity on Cards 26

6. ISSUES, CONCERNS AND OPPORTUNITIES 27

• Are Functional Foods Really what we Want? 27
• Consumer Welfare Organizations Pin Down on Functional Foods - While Some Condemn, Others Commend 27
• Key Challenges to the Makers of Functional Foods 28
• Issues Overlooked by Manufacturers and Marketers of Functional Foods 28
• Issues in Probiotics Market 29

7. PRODUCT FACTS 30

• Functional Foods and Drinks 30
  • Cereals and Grains 30
  • Beverages 30
  • Dairy Products 30
  • Snacks 30
  • Other Functional Foods 30
• Regulatory Environment 30

8. CORPORATE DEVELOPMENTS 31

• PepsiCo and Strauss Group Establish Joint Venture In North America 31
• Coca-Cola and illycaffe Establish International Joint Venture 31
• Coca-Cola Agrees to Buy 40% Interest in Honest Tea 31
• Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky 32
• Unilever to Take Over Inmarko' s Ice Cream Business in Russia 32
• Ruchi Soya Forms Technology Deal with NutriJoy of the US 32
• Lion Corporation to Foray into Functional Foods Market 32
• PepsiCo Decides to Take Over Bulgarian Branded Nuts and Seeds Business 32
• Kellogg' s Launches New Special K(r) Bars for Women 33
• Fiave Introduces New Yogurt Drink 33
• Valio Rolls Out New Functional Yoghurt Drink 33
• PepsiCo and Unilever Agree to Expand their Global Partnership 33
• Nestle Acquires Gerber 33
• Coca-Cola Purchases Glaceau 33
• Coca-Cola and Coca-Cola Enterprises Ink Distribution Deal with Campbell Soup 34
• Coca-Cola And Nestle Revise their BPW Joint Venture 34
• Pepsi Buys Balance Stake in Ukrainian Leading Juice Maker 34
• Unilever Divests Boursin 34
• Nestle Forms Strategic Alliance with Pierre Marcolini 35
• PepsiCo Launches Frappuccino(r) Coffee in China 35
• Nestle Inaugurates New Milk Factory in China 35
• Avesta Good Earth to Establish Production Unit in South Indian City 35
• Sudzucker Establishes Functional Food Group 35
• PepsiCo Agrees to Buy Brazilian Snack Business 35
• Glanbia Purchases Small Functional Foods Business in Canada 36
• Neptune Technologies & Bioressources and Yoplait to Jointly Develop New Functional Dairy Foods 36
• Unilever Indonesia to Acquire fruit-based Drinks Brand 36
• Ajinomoto Acquires Balance Stake in Health Drinks Producer 36
• Yakult Honsha Commences Sales of Bifiene Milk Drink in Europe 36
• Danone Sells Biscuit and Cereal Products Business 36
• Nestle Closes the Take Over of Novartis Medical Nutrition 37
• Unilever Inks Deal to Establish Joint Venture to Handle Heart-Health Brands in Brazil 37
• PepsiCo to Build Second Snack Unit in Russia 37
• Danone Forays into Thai Fresh Dairy Food Market 37
• Ralcorp to Purchase Bloomfield 37
• Coca Cola Acquires San Miguel' s Stake in CCBPI 37
• Alpha Baking Acquires Natural Ovens 38
• Canada Bread Takes Over Patisserie Chevalier. 38
• Groupe DANONE Gets Full Control Over CAD 38
• Goodman Fielder Purchases Copperpot 38
• Land O' Lakes Signs an Agreement with Saputo 38
• Groupe DANONE and Alqueria Join Hands 39
• Nestle Launches Largest Milk Facility in Pakistan 39
• Nestle Purchases Novartis Business 39
• Coca-Cola North America Rolls Out Iced Coffee in the US 39
• General Mills Develops New Yogurt Drink with Omega-3 DHA for Kids 39
• General Mills Rolls Out New Breakfast Cereal 39
• Kellogg Releases New Sandwich Cookie 40
• General Mills Partners with Curves International to Introduce New Products 40
• ITC Launches Snack Food 40
• XELR8 Holdings Introduces BAZI(tm) 40
• Disney and General Mills Unveil New Cereals 40
• Frito-Lay Unveils New Vegetable and Fruit Snacks 40
• Coca-Cola Introduces Damla in Turkey 41
• Kellogg' s(r) Introduces New Rice Krispies(r) 41

9. MAJOR PLAYERS 41

• General Mills, Inc. (USA) 41
• Groupe Danone (France) 41
• Kellogg' s Company (USA) 41
• Nestle (Switzerland) 41
• PepsiCo (USA) 42
• The Coca-Cola Company (USA) 42
• Unilever Group (The Netherlands) 42
• Yakult Honsha Co., Ltd. (Japan) 42

10. GLOBAL MARKET ANALYTICS 43

11. THE UNITED STATES 49

• Functional Foods and Drinks Market 49
  • Interest in Functional Foods on Rise 49
• Factors Driving Growth 50
• Factors Restraining Growth 51
• Leading Brands - Sports and Energy Drinks 51
• Functional Foods Market 52
  • Protein Ingredients Market 52
• US Mineral Fortification Market 53
• Functional Drinks Market 53
  • Reaching the Mainstream 54
  • Sports and Performance Beverages 54
  • Fresh Fruit Juices and Herbal Drinks 55
  • Energy Drinks 55
  • Soy 55
  • Tea 55
  • Enhanced Water 56
• Market Trends 57
  • Functional Foods Increases Demand for Supplements 57
  • Consumer Health Concerns - Major Target Areas 57
  • Healthy Lifestyles - Sustain Sales of Functional Drinks 57
  • Attitudinal Shift of Consumers Rises Demand for Functional Foods 57
  • Baby Boomers - A Prime Target for Functional Food Makers 58
  • Functional Food for Women - A Potential Niche 58
  • Soya - New Protein Favorite for Americans 58
  • Teens Taste for Functional Drinks - Gateway to New "Youth Market" 59
  • Energy Bars - A Favorite of Outdoor Active Consumer 59
  • Good Times Ahead for Margarines 59
  • Functional Bar Breaks All Bars 59
    • Leading Players in the US Breakfast, Snack, and Cereal Bars Market (2003) 60
  • Dairy Products Finally Find Appeal with Americans 60
  • Moving to Mainstream - Energy Bars Energize Souls and Sales 60
    • Leading Players and Brands in the US Energy Bars Market in the Past (2003) 60
  • Busy Birds Do Brisk Business for Brews 61
  • Increasing Consumer Opportunities from Supplements to Functional Foods 61
  • Consumer Confusion Slacks Sales at Drug Stores 61
  • A Study of American Functional Food Consumer 61
    • Health Concerns Among American Consumers 62
  • An Insight into How ' Good for You' Functional Foods Turned Into ' Bad for You' Foods 62
• Distribution Network 63
• Regulatory Environment 63
  • Food and Drug Administration (FDA) 64
  • Consumer Health Information for Better Nutrition Initiative (CHIBNI) 64
  • Dietary Supplement Health and Education Act (DSHEA) 65
  • Functional Foods and Dietary Supplements: Comparison of Regulations 66
  • Federal Trade Commission (FTC) 66
  • Nutrition Labeling and Education Act (NLEA) 66
  • FDA Modernization Act (FDAMA) 67
  • Federal Food, Drug and Cosmetic Act (FDCA) 68
  • Generally Recognized As Safe (GRAS) 68

12. CANADA 70

• Functional Foods and Drinks Market 70
• Growth Drivers 70
• Research & Development 70
• Distribution Dynamics 71
  • Supermarkets and Mass Merchandisers 71
  • Pharmacies 71
  • Food and Specialty Stores 71
  • Direct Distribution 71
• Regulatory Environment 71
  • Definition 71
  • Food and Drugs Act and Health Canada 71
  • Natural Health Product Regulations 72

13. JAPAN 73

• Outlook 73
  • Functional Foods and Drinks Market 74
• Growth Drivers 75
  • Functional Beverages Brim in Japan 75
  • Eyeing the Elders - Next Best Target for Japanese Food Makers 75
  • Functional Drinks - Under a Spate of Bother 75
• Regulatory Environment 76
  • Definition 76
  • FOSHU (Foods For Specified Health Uses) 76
    • FOSHU Approved Functional Food Products as of June 2004 77

14. EUROPE 78

• a. France 86
• b. Germany 90
• c. Italy 93
• d. The United Kingdom 94
• e. Spain 100
• f. Rest of Europe 101

15. ASIA-PACIFIC 104

• Market Overview 104
  • Australia 104
    • Sports and Energy Drinks - Popular Among Australians 104
• China 104
  • Functional Foods and Drinks Market 104
• India 105
  • Functional Food and Beverage Market 105
• Korea 105
  • Functional Foods Industry Gears Up for Smashing Competition 105

16. LATIN AMERICA 107

• Brazilian Functional Foods and Drinks Market 107

17. REST OF WORLD 108

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