Sports And Fitness Nutrition - Global Trends

Sports And Fitness Nutrition - Global Trends published by BizAcumen, Inc. in November, 2009. This report consists of Pages: 426 and the price starts from US $ 2995.

Introduction

Abstract

Sports and fitness nutrition products are gaining momentum primarily due to changing consumer attitude towards health and well-being. Products meant for athletes and body builders are now finding their way into mainstream consumer markets. The role of sports nutrition products has witnessed a paradigm shift from ' muscle building' to one that promotes good health and stamina. Innovative energizing concepts, foray into emerging markets, and aggressive positioning of products with strong marketing back up, have also bolstered these markets.

These and other market data and trends are presented in "Sports and Fitness Nutrition: Global Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

Table of Contents

1. METHODOLOGY 1

• Study Reliability and Reporting Limitations 1
• Disclaimers 2
• Quantitative Techniques & Reporting Level 3

2. GLOBAL MARKET OVERVIEW AND OUTLOOK 4

• Market to Experience Buoyant Growth 4
• Caffeine Pressures Relax... 4
• Scouting for New Pockets of Growth 4
• Sports Drinks Market Champions Volumes 5
• High Profile Marketing Energizes Energy Drinks Segment 5
• Market Snapshots 6
• Purchasing Choices of Consumers 6
• Distribution Scenario 7
• Exercise - Definition and Evolutionary Insight 7
  • Fitness Industry - A Primer 8
• Sports Industry in the Past Decade 8
• Do Trends Translate into Sales? 8

3. PRODUCT FACTS 9

• Foods and Drinks 9
  • Sports/Energy Bars 9
  • Sports/Energy Drinks 9
  • Powders to Mix 9
• Supplements 9
  • Amino Acids/Derivatives 9
  • Herbal Products 10
  • Prohormones 10
  • Vitamins/Minerals 10
  • Others 10

4. GROWTH DRIVERS IN THE SPORTS NUTRITION INDUSTRY 10

• Non-Athletes Driving Sales 10
• Sports Drink: Always Youthful 10
• Future Alternatives in Sports Nutrition 10
• Potential Winners 11
• Growth Strategies of Producers 11
• Healthy Soft Drinks 11
• Role of Consumer Awareness Programs 11
• Role of Sports Magazines 12
• Demographics 12
• Product Developments 12

5. TRENDS AND ISSUES 13

• Sports Nutrition: Expanding Horizons 13
• Third Party Endorsements: Success Formula 13
• Muscle Tussle 13
• Consumer Trends in the Sports and Fitness Nutrition Market 13
  • Women are Going Places 13
• Packaging Trends 14
  • Packaging Suitable for Children' s Use 14
• Pros and Cons of using Sports and Fitness Nutrition Products 14
• Special Care for Female Athletes 15
  • Disordered Eating 15
    • Perils of Disorder Eating 16
  • Menstrual Dysfunction 16
  • Decreased Bone Mineral Density 16
• Potential Consumer Segments 16

6. CORPORATE DEVELOPMENTS 17

• Nature' s Products Takes Over Champion Nutrition 17
• AG Barr Acquires Taut 17
• Cadbury Schweppes Concludes Demerger 17
• Quaker Unleashes All Natural Multigrain Chewy Granola Bars 18
• Clif Bar & Company Launches Minis in Clif and Luna Bars 18
• PepsiCo Introduces Reformulated Varieties of Aquafina Alive 18
• PepsiCo Introduces New SoBe Life Water 19
• Natural Nutrition Rolls Out Natural Fusion Fruit Bar Line 19
• Plethico Pharmaceuticals Takes Over Natrol 19
• Darwin Private Equity Acquires Maximuscle Ltd. 19
• Purple Beverage Merges with Red Carpet Company 19
• EBIG to Acquire 15% Stake in Rhino Two Horns 20
• DC Brands International to Acquire Hard Nutrition 20
• Nestle Closes Novartis Medical Nutrition' s Acquistion 20
• Coca-Cola Company Completes Energy Brands' Acquisition 20
• Natrol Acquires Medical Research Institute 21
• Hansen Natural and Anheuser-Busch Extend Distribution Agreement 21
• Redux Holdings Acquires Koloseum Nutritional Sciences 21
• The Hain Celestial Group Acquires Avalon Natural Products from North Castle Partners 21
• NuVim(r) Dietary Supplement Adds NutraFlora(r) Prebiotic Fiber 22
• HealthSport Acquires Innozen 22
• Carrington Signs Supply and Trade Agreement with Mannatech 22
• Max Muscle Opens the First Store in Oregon at Bend 22
• The Coca-Cola Company Purchases Remaining Stake in CCBPI 23
• Hansen Signs Distribution Agreement with PepsiCo Canada 23
• The Coca-Cola Company Takes Over FUZE Beverage LLC 24
• Millennium Biotechnologies Unveils Advanced Sports Nutritional Product, Surgex(tm) 24
• AST Sports Science Rolls Out Advanced Performance Supplement, BETA-X 24
• Snapple Launches LYTeWater and Antioxidant Water 24
• AST Sports Science Unveils New Muscle- Building Performance Bars, Musclebar 25
• Clif Bar & Co. Rolls Out LUNA Sport(tm) for Women Athletes 25
• Clif Bar & Co. Rolls Out Clif Mojo(tm) 26
• PepsiCo Rolls Out Two New Products, G2 and Propel 26
• Clif Bar Launches Hot Drinks and Hot Chocolate for Cold Weather Athletes 26
• CCNA Launches Vault and Vault Zero Soda Drinks in US 26
• Luna Introduces Nutrition Bar for Women 27
• Pharmavite Launches SOYJOY Nutrition Bar 27
• Uplift Nutrition Inc Re-launches Products under New Active Uplift Brand 27
• SunnRooibos Introduces ReddRox, Sports Drink 27
• VV Food & Beverage Launches SOYJOY Baked Product 28
• Coca-Cola North America Introduces Diet Coke Plus(tm) 28
• Natrol Launches Acai Dietary Supplement 28
• BPW Launches Enviga, Sparkling Green Tea 28
• WheyUp Launches Sports Drink 29
• LUNA(r) Launches LUNA Elixir(r) Portable Organic Drink Mix for Women 29

7. MAJOR PLAYERS 29

• Abbott Nutrition (USA) 29
  • Experimental & Applied Sciences, Inc. (USA) 29
• AST Sports Science (USA) 30
• Body Wise International, Inc. (USA) 30
• Champion Nutrition, Inc. (USA) 30
• Clif Bar, Inc. (USA) 30
• Coca-Cola Co. (USA) 30
• Dr Pepper Snapple Group, Inc. (USA) 30
• Dymatize Enterprises, Inc. (USA) 31
• GlaxoSmithKline Plc (UK) 31
• Hansen Natural Corporation (USA) 31
• Kraft Foods, Inc. (USA) 31
• Laboratoires Physcience (France) 32
• Maximuscle Ltd (UK) 32
• MuscleTech Research and Development Inc. (Canada) 32
• NBTY Inc. (USA) 32
• Nestle SA (Switzerland) 32
  • Nestle Nutrition (Switzerland) 33
  • Nestle Waters (France) 33
• Optimum Nutrition Inc. (USA) 33
• Otsuka Pharmaceutical Co., Ltd. (Japan) 33
• PepsiCo Inc. (USA) 33
  • The Quaker Oats Company 34
• Red Bull GmbH (Austria) 34
• Seven Seas Ltd (UK) 34
• Slim-Fast Foods Company (USA) 34
• Schiff Nutrition International, Inc. (USA) 34
• Yakult Honsha Co., Ltd. (Japan) 35

8. GLOBAL MARKET ANALYTICS 35

9. THE UNITED STATES 48

• A Note on Health and Fitness Activities in the US 48
  • Why are Fitness Companies Targeting Baby Boomers? 48
  • Sports and Fitness Habits of Americans 48
  • Free Weight: Carrying Great Appeal 49
• Trends and Issues 49
  • Growing Adoption by Mainstream Consumers 49
  • Are Sportspersons Major Targets for Marketers? 49
  • Good Health Buyers 50
  • Enhancement: Key Term in Sports Nutrition 50
  • Field of Sports Nutrition and Diet 50
• Segmental Perspective 51
  • Sports Drinks - Game for a Bright Future 51
  • Sports Drinks: Teenager' s Favorite 51
  • Retail Scenario 52
• Energy Drinks in the US 52
  • Energy and Nutrition Bar Segment 54
  • High-Growth Bars: Targeting a Wider Audience 54
• Major Trends and Issues 54
  • Protein Powders 55
  • Meal Replacement 55
    • Ready-To-Drink Shakes 55
• US Market for Sports & Fitness Nutrition - A Review of Past Statistics 56
• 10. CANADA 60
• 11. JAPAN 61
• Sports/Energy Drinks Market in Japan 61
  • Competitive Framework 61
• Historic Perspective 62
• Market Trends 62
• Retail Scenario 63
• 12. EUROPE 65
• a. France 68
• b. Germany 69
• c. The United Kingdom 71
• d. Italy 73
• e. Spain 75
• f. Rest Of Europe 76

13. ASIA-PACIFIC 79

• Major Regions/Countries 79
  • Australia 79
  • China 79
  • New Zealand 79
  • Pakistan 79
  • Malaysia 79
  • Thailand 79
• Trends & Issues 80
  • Reformulations and New Market Segments, Emerging Areas of Focus 80
  • Australasia to Witness Growth in Functional Drinks Market 80

14. LATIN AMERICA 82

• Trends & Issues 82
  • Latin American Market to Emerge as a Hotspot for Sports and Energy Drinks 82
• Major Markets 82
  • Brazil 82

15. REST OF WORLD 84

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