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Market Research Report
Toys And Games - A Global Market Perspective
| Published by |
BizAcumen, Inc. |
| Published |
November, 2009 |
Product code |
104508 |
| Content info |
Pages: 435 |
| Price |
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Toys And Games - A Global Market Perspective published by BizAcumen, Inc. in November, 2009. This report consists of Pages: 435 and the price starts from US $ 3450.
Abstract
Growing consumer awareness and exposure to media and marketing positively
impact the world toys and games market. The industry is marked by
fluctuations, which are seasonal and trend-driven. Factors impacting the
business climate in the marketplace include - economic conditions, levels of
disposable incomes, and consumer demographics. Seasonality of sales, impact of
changing fashion and technological trends, influence of movies and cartoons on
toys, advent of corporate advertising in the gaming world, growing popularity
of mobile gaming, are some of the major factors that influence the toys and
games market.
These and other market data and trends are presented in
"Toys and Games: A Global Market Perspective" by BizAcumen, Inc. Our reports
are designed to be most comprehensive in geographic coverage and vertical
market analyses.
Table of Contents
1. METHODOLOGY 1
- Study Reliability and Reporting Limitations 1
- Disclaimers 2
- Quantitative Techniques & Reporting Level 3
2. TOYS & GAMES - A MARKET INSIGHT 4
- Toys and Games - Not Just "Playthings" 4
- Current Scenario... 4
- Changing Dynamics Shaping the Future... 5
- Factors Influencing the Toys/Games Industry 6
3. ISSUES AND TRENDS 7
- Trends Driving the Industry 7
- The Christmas Factor 7
- Vulnerability to Changing Fashion/Tastes 7
- Erratic Demand 7
- Parents Spend Billions on Toys for their children 7
- Movies, Cartoons and Toys- A Profitable Equation 8
- Licensing Properties of Leading US Companies for Hit Movies of 2005 8
- Life-Like Interactive Toys- Capturing Fancy of All 9
- Electronic Edutainment Toys: Every Child' s Desire 9
- Casual Games Soar High 10
- Corporate Advertising Makes Rapid Inroads into Gaming World 10
- Innovative Merchandising Keeps the Business Ticking 10
- Leading Distribution Channels 11
- The Global Video Game Market: An Overview 11
- Violent Video Games: Gross Abuse of the Entertainment Concept 12
- Winds of Change in the Toy Industry... 13
- Diversification of Doll Manufacturers 13
- Changing Concepts for Girls' Toys 13
- Expensive Toys - The New Norm 13
- Mobile Gaming-A Rapidly Developing Market 14
- Online Games to Experience Strong Growth 14
- A Future Perspective... 15
- Hi-Tech Toys Drive the Market 15
4. PRODUCT FACTS 15
- Traditional Toys 16
- Games and Puzzles 16
- Infant/Preschool Toys 16
- Activity/Construction Toys 16
- Dolls/Action Figures 16
- Vehicles/Ride Ons 17
- Soft/Plush Toys 17
- Other Toys and Games 17
- Video Games 17
5. TOYS & GAMES INDUSTRY - AN OVERVIEW 19
- Facts in Perspective 19
- Children-More Adult-Like 19
- Intelligent Toys- Flavor of the Day 20
- Licensed Toys -An Important Growth Driver 20
- Technology- The Critical Component 21
- Traditional Toys- Still High on the Popularity Charts 21
- Video Games-Paving the Path 22
- Traditional Toys - Still There, Nevertheless Slowing Down 23
- Greater Demand for Pre-Owned Video- Game Consoles: Affordability a
Major Factor 23
- Crucial Factors in the Selection of Toys 23
- Changing Perspectives in the Industry- A Brief Study 23
- The Ultimate Toy Box - Technology Brings Radical Changes 23
- Mobile Gaming Market Develops Rapidly 24
- Corporate Advertising - An Essential Component in Success Stories 24
- Right Advertisement and Realism - A Potent Mix 24
- Co-branding with Sports Titles 25
- Other In-game Brands 25
- The Technology Factor 25
- Video Games - The Craze Driving the Industry 25
- Technological Evolution Powers Video Gaming Industry 25
- Video Gaming on Internet Boosts Market 26
- Intense Competition in Video Gaming Market 26
6. CORPORATE DEVELOPMENTS 27
- Marvel Entertainment and THQ Signs Licensing Agreement 27
- THQ Acquires Elephant Entertainment Games Business 28
- Jakks Pacific Inks Agreement with MGM 28
- Jakks Pacific(R) Enters into Global Licensing Agreement 28
- K' NEX Inks a Distribution Agreement with TOMY 29
- The9 Acquires Minority Stake in G10 29
- RealNetworks to Spin Off Global Casual Games Business 29
- Electronic Arts to Acquire Hands-On Mobile Korea 29
- JAKKS Pacific Inks an Agreement With TNA 29
- Fisher-Price(r) Collaborates with ToyQuest to Produce Brand New Program 30
- THQ Wireless Sings Multi-Year Agreement with Playboy Enterprises 30
- Boss Media Takes Over Dynamite Idea 30
- Hasbro Takes Over Trivial Pursuit Brand 31
- Imperial Toy(r) to Acquire One Stop Toy(r) 31
- Hasbro Takes Over Cranium 31
- Nokia Extends Games Distribution Channels in China and Taiwan 32
- EA Launches EA Sports Freestyle Sub-Brand 32
- EA and Steven Spielberg Unveil High Energy OOM BLOX(tm) 32
- Nintendo Introduces WiiWare Game Service 33
- EA Launches EA SPORTS Family Play 33
- THQ Introduces the Latest Video Game, Dancing with the Stars 33
- VTech Unveils High-End Learning Toys 33
- JAKKS Pacific Launches a New Range of Interactive Toys and Games 34
- JAKKS Pacific Launches Fancy Nancy Line of Dolls and Accessories 34
- Nokia Unleashes Nokia N-Gage Mobile Games Service 35
- JAKKS Extends Licensing Agreement with NAMCO BANDAI Games America 35
- Electronic Arts to Invest in Neowiz Corp 35
- THQ Ties up With Zuffa 35
- Electronic Arts Joined Forces with HASBRO 36
- JAKKS Pacific and Discovery Signs Master Toy License Agreement 36
- Electronic Arts Enters into a Distribution Agreement with Wmode 36
- THQ Signs New Deal with Lucasfilm 37
- Nokia Enters Collaboration with G-mode to Introduce Multiplayer Mobile
Games 37
- Nokia to Tie Up with Vivendi Games 37
- THQ Acquires Universomo 37
- THQ Signs Agreement with Shanda 37
- Glu Mobile to Publish Mobile Games on the N-Gage Platform 38
- THQ Enters Exclusive Licensing Agreement with Games Workshop 38
- THQ Enters into a Joint Venture with Big Huge Games 39
- Vivendi and Activision Enter into a Deal to Form Activision Blizzard 39
- Jakks Pets and Toys "R" Collaborate to Introduce a Line of Pet
Products 40
- The Walt Disney Completes Acquisition of Club Penguin 41
- Warner Bros to Acquire TT Games 41
- THQ Completes the Acquisition of Mass Media 41
- Activision Unveils Barbie(TM) as The Island Princess Video Game 41
- THQ Releases New Video Game, Conan(r) 42
- THQ Releases Ratatouille Video Game 42
- EA Unveils SKATE Videogame for Playstation 3 42
- Activision Unveils Spider-Man 3 Video Game 42
- Playmates Toys Expands its Dino Product Range 42
- EA and Warner Bros Introduce Harry Potter Videogame 43
- EA Introduces Wing Commander in Xbox Live Arcade 43
- Microsoft Launches XNA Game Studio 2.0 43
- THQ Launches New Video Game Nicktoons 43
- THQ Releases Avatar the New Video Game 44
- Playmates Toys Introduces Struts, Step Into Fashion 44
- Hasbro Unveils Spider Man Toys 44
- Microsoft Corp. Releases Xbox 360(tm) Family Console 44
- Microsoft Offers Two Free Games with Xbox 360 Console 45
- Microsoft and NAMCO BANDAI Jointly Release New PAC-MAN Mazes 45
- Microsoft to Release Xbox 360 Elite 45
7. MAJOR PLAYERS 46
- Activision, Inc. (US) 46
- Electronic Arts Inc. (US) 46
- Hasbro, Inc. (US) 46
- JAKKS Pacific Inc. (US) 46
- Konami Corporation (Japan) 46
- Konami Digital Entertainment Co., Ltd (JAPAN) 46
- LEGO Group (Denmark) 47
- Motorsports Authentics (USA) 47
- Mattel Inc (US) 47
- Microsoft Corporation (US) 47
- Nintendo Co. Ltd. (Japan) 47
- NAMCO BANDAI Holdings Inc. (Japan) 48
- Nokia Corporation (Finland) 48
- Playmates Toys, Inc (USA) 48
- Ravensburger AG (Germany) 48
- Russ Berrie and Company, Inc. (US) 48
- Sanrio Company Ltd. (Japan) 48
- Sega Corporation (Japan) 49
- Tarata Toys Ltd (New Zealand) 49
- THQ Inc. (US) 49
- Toy Quest (US) 49
- VTech Holdings Ltd (Hong Kong) 49
8. MARKET ANALYTICS 50
9. THE UNITED STATES 60
- Market Primer 60
- Trends Mapping the Future 61
- Increased Focus on License Acquisitions 61
- American-Made Toys Set to Rebound 61
- Cyclical Nature of the US Toy Industry 62
- Breakup of 12 Most Popular Toys in the US Market - 2004 62
- Ethnic Groups and Multicultural Toys 63
- The China Factor 63
- Declining Costs of Imported Products 63
- "Entertoyment" 63
- Traditional Toys Still Game... 63
- Consumer' s Gifting Habits Drive Doll Sales 64
- Violent Videogames Add to the Concern of Parents 64
- Listing of Top 25 Titles by Publisher in the US Videogames Market-
2008 65
- Listing of Top-10 Games by Publisher in the US Console Games Market
- 2006... 66
- Listing of Top-10 Games by Publisher in the US PC Games Market for -
2006 67
- Supply Chain Analysis 67
- All Old Things Become New Again 67
- Continued Expansion 68
- Consumer Product Companies Develop Branded Electronic Games 69
- Distribution and Retailing in US Toy Market 69
- Leading Retailers 71
- Export & Import Statistics 71
10. CANADA 74
- Market Overview 74
- Factors Affecting Demand 74
- Expenditure Incurred on Leisure and Education 74
- Child Population 74
- Puzzle Games On the Rise 75
- Video Games 75
- Listing of Top-10 Games by Publisher in the Canadian Video Games
Market - 2006 75
- Export & Import Statistics 76
- Competitive Scenario: Year 2005 76
11. JAPAN 81
- Market Overview 81
- Child Population 82
- Toy Manufacturers Diversify Target Audiences 83
- Consumption Trends... 83
- Classification of Toys and Games in the Japanese Market 84
- Categorization by Consumer Segments 84
- New Product Developments 85
- Players in the Japanese Market 85
- Import Scenario 85
- Competitive Scenario: Year 2005 85
12. EUROPE 89
- a. France 94
- b. Germany 102
- c. Italy 105
- d. The United Kingdom 109
- e. Spain 117
- f. Rest of Europe 121
13. ASIA-PACIFIC 123
- Market Overview 123
- Key Markets 123
- Australia 123
- China 124
- Opportunities Galore for Educational Toys 125
- Regulatory Measures to Ensure Toy Safety 125
- Gaming Culture Sprucing Up 126
- Hong Kong 128
- Current Market Scenario 128
- Sluggish Growth in the Traditional Toys and Games Market 128
- Fierce Competition Drives the Market 128
- Network Gaming is the Current Rage 129
- India 129
- A Few Characteristic Traits of the Indian Toy Industry 129
- Market Issues and Trends 130
- Fragmented Market 130
- Foray of International Toy Makers 130
- Dumping of Chinese Toys and Games 130
- Stringent Safety Standards to Bolster Indian Toy Industry 130
- Price Sensitive Consumers 130
- Toy Market Raring to Go 131
- Retail Distribution Network in India 131
- Hiccups In Advertising 131
- Taxation Blues 131
- A Review of Video Games Market in India 131
- Online Gaming Growing Strong 132
- New Zealand 132
- Consumer Traits 132
- Competitive Analysis... 133
- Marketing Opportunities 133
- South Korea 133
- Market Scenario 133
- Importance of Licensed Products 133
- Growing Importance of Educational Products 133
- Video Games 133
- Singapore 134
- Taiwan 134
14. LATIN AMERICA 135
- Brazil - A Key Market 135
- Market Overview 135
- Industry Setbacks Rattle Brazilian Toy Market 136
- Seasonality 136
- Levels of Affluence 136
- Child Population 136
- A Positive Outlook on Cards... 136
- Competitive Scenario: Year 2005 137
- Chile - High Growth Potential 139
- Video Games Gain Popularity 139
- Competitive Scenario 139
- Market Structure 140
- Mexico - A Fast Moving Market 140
- Toys and Games Gain Momentum 140
- Toys Imports Hurting Domestic Manufacturers the Most 140
15. REST OF WORLD 142
- Market in Middle East: A Primer 142
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