Bathroom Scales - A World Market Analysis

Bathroom Scales - A World Market Analysis published by BizAcumen, Inc. in November, 2009. This report consists of Pages: 62 and the price starts from US $ 2995.

Introduction

Abstract

The world bathroom scales market stands enthused by the increasing emphasis laid by health conscious consumers on staying in shape, and the resultant rise in demand for body fat analyzers. Growing awareness that body fat percentage is a superior and a more precise indicator of health than weight is driving the demand for these products. Product usage and need ranks especially high among patients with chronic congestive heart conditions, since these patients require continuous monitoring of their body fat.

Continuous product innovations, improvements and upgradations are expected to help take demand to the next level. For instance, digital portable fat scales, which offer the flexibility of any time, anywhere use, provide the much need convenience and portability in modern fast paced lifestyles. Talking scales, which read out results, illustrates another thoughtful innovation for the aging, less agile, and visually challenged elderly users incapable of bending down to read the results displayed on the screen of a bathroom scale. Fat scales/analyzers with additional memory space for storing user data, and information is another popular area of innovation.

These and other market data and trends are presented in "Bathroom Scales: A World Market Analysis" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

Table of Contents

1. METHODOLOGY 1

• Study Reliability and Reporting Limitations 1
• Disclaimers 2
• Quantitative Techniques & Reporting Level 3

2. GLOBAL MARKET OVERVIEW AND OUTLOOK 4

• Increasing Use of Bathroom Scales by Congestive Heart Failure Patients to Propel Demand 4
• Digital Bathroom Scales to Outpace Demand for Mechanical Bathroom Scales in Asia 4

3. TRENDS AND ISSUES 4

• Bathroom Scales Gaining Popularity 4
• Bathroom Scale Manufacturers' Dilemma 4
• Novelty in Designs and Enhanced Accuracy of Products to Enthrall Customers 5
• Potential for Body Monitoring Machines in Asian Markets 5
• Talking Bathroom Scale: Latest Advancement 5
• Europe and North America Dominate the Global Bathroom Scales Market 5
• Wide Assortment of Motifs made Possible by Using Glass 6

4. PRODUCT FACTS 6

• Bathroom Scales Defined 6

5. CORPORATE DEVELOPMENTS 6

• Matsushita to Introduce a New Health Appliance 6
• AMS Unveils X96 Continuous Weight Scale Measurement System 6
• Panasonic Introduces New Body Scanner 7
• Kemeta Collaborates with OTCMG in Weight Loss Study 7
• Bibby Bags Contract from HoMedics Salter 8
• Salter Launches New Electronic Bathroom Scale 8
• Soehnle Introduces Bathroom and Kitchen Scales 8
• Homedics Launches New Range of Bathroom Scales 8
• Shenzhen Introduces New Body Fat Analyzer 9
• Nintendo Launches Wii Fit and Wii Balance Board 9
• Tanita Unveils BD-815U 9
• Tanita Launches Latest Wheelchair Scale 9

6. MAJOR PLAYERS 10

• AWM Limited (UK) 10
• Bonso Electronics Ltd (Hong Kong) 10
• Camry Electronic Ltd (China) 10
• Guangdong Xiangshan Weighing Apparatus Group Ltd (China) 11
  • Zhongshan Camry Electronic Co Ltd (China) 11
• HoMedics Inc (USA) 11
  • Salter Housewares (UK) 11
• Johnson Measures and Weights Ltd (Hong Kong) 11
• Leifheit AG (Germany) 11
  • Soehnle USA (USA) 12
• Omron Healthcare Co., Ltd. (Japan) 12
• Omron Healthcare Europe B.V (Europe) 12
• Shine (HK) Development Ltd (Hong Kong) 12
• Tanita Corporation (Japan) 12
  • Tanita Corporation of America, Inc. (USA) 13

7. MARKET ANALYTICS 13

8. THE UNITED STATES 14

• Digital Bathroom Scale Catches the Imagination of Americans 14
• Trade Statistics 15

9. CANADA 16

• Trade Statistics 16

10. JAPAN 17

11. EUROPE 18

• a. France 19
• b. Germany 20
• c. The United Kingdom 20
• d. Italy 21
• e. Spain 22
• f. Russia 23
• g. Rest of Europe 23

12. ASIA-PACIFIC 24

• Market Trends 24
  • Digital Models Capturing Significant Share 24
  • Addition of Rubber, Wood and Glass to Metal and Plastic Models 24

13. THE MIDDLE EAST 25

14. LATIN AMERICA 26

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