These reports give an in depth insight into the development of the European Bathroom market in 2008. The product sectors covered within these reports includes baths, shower trays, ceramic sanitary ware, taps and mixers, shower wall products and hydrotherapy products:
The bathroom markets of the studied countries have globally experienced growth in the decade prior to 2008 due to sustained construction activity in most countries and high replacement levels in some of the more developed economies. East European markets have experienced higher growth rates than West European markets. However 2008 marked the start of widespread decline resulting from the global financial crisis.
The European bathroom market is characterised by a high level of competition between the market players. Large multinational groups are very often directly in competition with smaller local companies, positioned at the upper end of the market. Imports from East European countries and from Asia have driven down average prices in the past few years.
The key factors affecting the growth of the European bathroom products market in the decade prior to 2008 were:
Over the past decade, shower wall products and hydrotherapy products experienced the most significant growth throughout Europe. In West Europe, ceramic sanitary ware sales were mostly influenced by replacement sales. The ageing population also positively affected sales of shower trays to the detriment of baths sales, thanks to an easier accessibility.
The market across the whole of Europe suffered a strong decline in 2008 as the full effects of the global financial crisis began to be felt and Europe headed into a period of recession. The short term outlook is also somewhat bleak, with market recovery dependent on the length and depth of the current recession.