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Market Opportunities and Emerging Trends in the Prepaid Card Market in Sub-Saharan Africa

  • Published:
  • 101 Pages
  • BRICdata

Synopsis

The report provides top-level market analysis, information and insights on the Sub-Saharan Africa prepaid card market, including:

  • Current and forecast values for the Sub-Saharan Africa prepaid card market
  • Comprehensive, country-specific analysis of the industry's market attractiveness, covering key trends and drivers, plus benchmarking with other key markets
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers in the market
  • Detailed analysis of the challenges affecting the Sub-Saharan Africa prepaid card market
  • Company profiles of the major insurers in the Sub-Saharan Africa prepaid card market

Summary

The prepaid cards market has slowly gained popularity in South Africa, as organized retailers and vendors began to accept prepaid cards, with no processing fee. Furthermore, hoteliers and vehicle rental vendors have also started to accept prepaid cards for their service transactions. In addition, convenience will be the most important driver of the adoption of prepaid cards in South Africa.

Demand from younger consumers is expected to play a vital role in the growth of the prepaid cards market over the forecast period. While simple eligibility criteria established by Nigerian banks is expected to support the sales of prepaid cards in the country. As the majority of Nigerians do not have a bank account, Nigerian banks have established simple eligibility criteria so that more people can easily benefit from prepaid cards. Moreover, The Central Bank of Nigeria has implemented a new policy in Lagos to reduce the amount of physical cash such as notes and coins in rotation in the economy, while encouraging electronic-based transactions for the payment of goods and services.

In Kenya, the prepaid card market is in its early stages of development and provides modest growth potential for new market entrants. A number of banks, including Kenya Commercial Bank, Investment and Mortgages Bank and Bank of Africa have begun to offer prepaid cards. The prepaid cards markets in other Sub-Saharan countries such as Tanzania, Mozambique, Zambia and Botswana are in their early stages of development and only a few companies have entered the respective markets. The prepaid cards market in Tanzania is more developed than that of Mozambique, Zambia and Botswana, however, younger consumers are expected to support further growth over the forecast period.

Scope

  • This report provides a comprehensive analysis of the prepaid card market in Sub-Saharan Africa
  • It offers a detailed analysis of the key markets in the Sub-Saharan African prepaid card market, along with market forecasts until 2016
  • It details the different macroeconomic factors affecting the Sub-Saharan African prepaid card market
  • It covers an exhaustive summary of the key trends and drivers affecting the prepaid card market
  • It outlines the current regulatory framework in the industry
  • It details the marketing strategies used by various banks
  • It profiles the major banks in the Sub-Saharan African prepaid card market

Reasons To Buy

  • Make strategic business decisions using top-level historic and forecast market data related to the Sub-Saharan Africa prepaid card industry and each market within it
  • Understand the key market trends and growth opportunities within the Sub-Saharan Africa prepaid card market
  • Assess the competitive dynamics in the Sub-Saharan Africa prepaid card market
  • Gain insights into the marketing strategies used by prepaid card vendors
  • Gain insights into the key regulations governing the Sub-Saharan Africa prepaid card market

Table of Contents

1 Executive Summary

2 Sub -Saharan Africa Prepaid Cards Market Environment and Benchmarking

  • 2.1 Introduction and Overview of the Sub-Saharan Region
    • 2.1.1 Economic activities and natural resources in Sub-Saharan Africa
    • 2.1.2 Recent economic developments: financial resilience
    • 2.1.3 Population of Sub-Saharan Africa: young and growing population despite social issues
    • 2.1.4 Millennium development goals: a distinct lack of progress
  • 2.2 Payment Systems in Sub-Saharan Africa
  • 2.3 Macroeconomic Factors
  • 2.4 Technology Infrastructure Factors

3 Prepaid Cards Market in South Africa

  • 3.1 Market Environment
    • 3.1.1 Regulatory framework
    • 3.1.2 Microeconomic indicators
    • 3.1.3 Banking industry structure in South Africa
    • 3.1.4 Payment system in South Africa
  • 3.2 Market Size and Growth Potential
    • 3.2.1 South African banking sector market size
    • 3.2.2 South Africa prepaid cards market size
  • 3.3 Marketing Strategies Adopted for Selling Prepaid cards
  • 3.4 Competitive Landscape
  • 3.5 Key Trends, Drivers and Challenges for Prepaid cards market in South Africa
    • 3.5.1 Business trends and growth drivers
    • 3.5.2 Challenges

4 Prepaid Cards Market in Nigeria

  • 4.1 Market Environment
    • 4.1.1 Regulatory framework
    • 4.1.2 Microeconomic indicators
    • 4.1.3 Banking sector structure in Nigeria
    • 4.1.4 Payment systems in Nigeria
  • 4.2 Market Size and Growth Potential
    • 4.2.1 Nigerian banking industry market size
    • 4.2.2 Nigerian prepaid cards market size
  • 4.3 Marketing Strategies Adopted for Selling Prepaid Cards
  • 4.4 Competitive Landscape
  • 4.5 Key Trends, Growth Drivers and Challenges for Prepaid Cards Market in Nigeria
    • 4.5.1 Business trends and growth drivers
    • 4.5.2 Challenges

5 Prepaid Cards Market in Kenya

  • 5.1 Market Environment
    • 5.1.1 Regulatory framework
    • 5.1.2 Microeconomic indicators
    • 5.1.3 Banking sector structure in Kenya
    • 5.1.4 Payment system in Kenya
  • 5.2 Market Size and Growth Potential
    • 5.2.1 Kenyan banking industry market size
    • 5.2.2 Kenyan prepaid cards market size
  • 5.3 Marketing Strategies Adopted for Selling Prepaid Cards
  • 5.4 Competitive Landscape
  • 5.5 Key Trends, Drivers and Challenges for Prepaid Cards Market in Kenya
    • 5.5.1 Business trends and drivers
    • 5.5.2 Challenges

6 Other Sub-Saharan Markets

  • 6.1 Market Environment
  • 6.2 Trends and drivers
  • 6.3 Tanzania
    • 6.3.1 Market environment
    • 6.3.2 Banking industry overview
    • 6.3.3 Macroeconomic indicators
  • 6.4 Mozambique
    • 6.4.1 Market environment
    • 6.4.2 Banking sector overview
    • 6.4.3 Microeconomic indicators
  • 6.5 Zambia
    • 6.5.1 Market environment
    • 6.5.2 Banking sector overview
    • 6.5.3 Microeconomic indicators
  • 6.6 Botswana
    • 6.6.1 Market environment
    • 6.6.2 Banking sector overview
    • 6.6.3 Microeconomic indicators

7 Appendix

  • 7.1 About BRICdata
    • 7.1.1 Areas of expertise
  • 7.2 Methodology
  • 7.3 Disclaimer

List of Tables

  • Table 1: Categorization of Sub-Saharan Africa by resources
  • Table 2: Membership of Economic Organizations in Sub-Saharan Africa
  • Table 3: Ibrahim Index Indicators for Sub-Saharan African Countries, 2010
  • Table 4: World Bank Assessment of the Ease of doing Business in Sub-Saharan Africa, June 2011
  • Table 5: Personal Bank Account Ownership by Sub-Saharan Country (%), 2010
  • Table 6: Next Strategic Move for Key Mobile Operators
  • Table 7: Strategic Partners (Specify Financial Services , Retail, IT)
  • Table 8: Brief Description of IT Platform and Compatibility with Other Platforms
  • Table 9: Awareness of Microfinance Providers by Country
  • Table 10: Dependence on Community Savings Schemes in Sub-Saharan Africa (%)
  • Table 11: Sub-Saharan Countries' Macroeconomic Conditions, 2011
  • Table 12: Penetration Levels in Key Sub-Saharan Countries
  • Table 13: South Africa's GDP at Constant Prices (ZAR Billion), (Base Year 1999-2000), 2007-2016
  • Table 14: South Africa Annual Disposable Income,(ZAR Billion), 2007-2016
  • Table 15: Inflation Rate (%), 2007-2016
  • Table 16: Number of Internet Subscribers (Million), 2007-2016
  • Table 17: Personal Computers Per 100 People, 2007-2016
  • Table 18: Mobile Phone Penetration Rate (%), 2007-2016
  • Table 19: Various Types of Credit Cards in South Africa
  • Table 20: Nigeria's GDP at Constant Prices (NGN Trillion), (Base Year 1999-2000), 2007-2016
  • Table 21: Nigeria's Annual Disposable Income (NGN Trillion), 2007-2016
  • Table 22: Inflation Rate (%), 2007-2016
  • Table 23: Mobile Phone Penetration Rate (%), 2007-2016
  • Table 24: Types of Commercial Banks on the Basis of Minimum Capital Requirements,(NGN Billion)
  • Table 25: Minimum Capital Requirements of Various Types of Specialized Banks, (NGN Billion)
  • Table 26: Nigerian Commercial Bank's Assets,(NGN Trillion), 2007-2011
  • Table 27: Kenya's GDP at Constant Prices (KES Billion), (Base Year 1999-2000), 2007-2016
  • Table 28: Kenya's Annual Disposable Income, (KES Billion), 2007-2016
  • Table 29: Inflation Rate (%), 2007-2016
  • Table 30: Kenya's Mobile Phone Penetration Rate (%), 2007-2016
  • Table 31: Tanzania's GDP at Constant Prices (TZS Trillion), (Base Year 1999-2000), 2007-2016
  • Table 32: Tanzania's Annual Disposable Income,(TZS Trillion), 2007-2016
  • Table 33: Inflation Rate (%), 2007-2016
  • Table 34: Mozambique's GDP at Constant Prices (MZM Billion), (Base Year 1999-2000), 2007-2016
  • Table 35: Mozambique's Annual Disposable Income,(MZM Billion), 2007-2016
  • Table 36: Inflation Rate (%), 2007-2016
  • Table 37: Zambia's GDP at Constant Prices (ZMK Trillion), (Base Year 1999-2000), 2007-2016
  • Table 38: Inflation Rate (%), 2007-2016
  • Table 39: Botswana's GDP at Constant Prices (BWP Billion), (Base Year 1999-2000), 2007-2016
  • Table 40: Inflation Rate (%), 2007-2016

List of Figures

  • Figure 1: Millennium Development Goals Progress Update, 2011
  • Figure 2: Personal Bank Account Ownership by Sub-Saharan Country (%), 2010
  • Figure 3: Bank Account Ownership by Location, Gender and Age Group (%)
  • Figure 4: Key Mobile Payment Operators in Sub-Saharan Africa
  • Figure 5: Number of Customer in Specific Countries
  • Figure 6: South Africa's GDP at Constant Prices (ZAR Billion), (Base Year 1999-2000), 2007-2016
  • Figure 7: South Africa Annual Disposable Income,(ZAR Billion), 2007-2016
  • Figure 8: Inflation Rate (%), 2007-2016
  • Figure 9: Number of Internet Subscribers (Million), 2007-2016
  • Figure 10: Personal Computers Per 100 People, 2007-2016
  • Figure 11: Mobile Phone Penetration Rate (%), 2007-2016
  • Figure 12:Urban and Rural Population, 2007-2016
  • Figure 13: FDI Inflows (ZAR Billion), 2007-2010
  • Figure 14: South Africa's Internet Penetration Level (%),2007-2010
  • Figure 15: South Africa's Payment System Transactions (%), 2010
  • Figure 16: Future Drivers of Debit Card Adoption in South Africa
  • Figure 17: Challenges to Debit Card Growth
  • Figure 18: South Africa's Total Banking Sector Assets (ZAR Billion), 2008-2010
  • Figure 19: Market Share by Bank Assets, June 2010
  • Figure 20: South Africa Prepaid Cards Market Size by Value (ZAR Billion), 2011 vs. 2016
  • Figure 21: South Africa Prepaid Cards market by Segment,(%), 2011
  • Figure 22: Future Drivers of Prepaid Cards Growth in South Africa
  • Figure 23: Challenges to Prepaid Card Growth in South Africa
  • Figure 24: Nigeria's GDP at Constant Prices (NGN Trillion), (Base Year 1999-2000), 2007-2016
  • Figure 25: Nigeria's Annual Disposable Income (NGN Trillion), 2007-2016
  • Figure 26: Inflation Rate (%), 2007-2016
  • Figure 27: Mobile Phone Penetration Rate (%), 2007-2016
  • Figure 28: Urban and Rural Population, 2007-2016
  • Figure 29: Nigeria FDI Inflow,(NGN Billion), 2007-2010
  • Figure 30: Electronic Card-Based Transactions by Volume, 2010
  • Figure 31: Nigerian Commercial Banks' Assets,(NGN Trillion), 2007-2011
  • Figure 32: Nigerian Prepaid Cards Market Size, (NGN Billion), 2011 vs. 2016
  • Figure 33: Kenya's GDP at Constant Prices (KES Billion), (Base Year 1999-2000), 2007-2016
  • Figure 34: Kenya's Annual Disposable Income, (KES Billion), 2007-2016
  • Figure 35: Inflation Rate (%), 2007-2016
  • Figure 36: Kenya's Mobile Phone Penetration Rate (%), 2007-2016
  • Figure 37:Kenya's Urban and Rural Population, 2007-2016
  • Figure 38: Kenya's FDI Inflows (KES Billion), 2007-2010
  • Figure 39: Kenya's Banking Industry Structure, December 2010
  • Figure 40: Kenya's Banking Industry Structure, Ownership vs. Assets, December 2010
  • Figure 41: Kenya's Internet Penetration Levels,(%), 2007-2011
  • Figure 42: Kenya's Market Share of Financial Cards (%), 2009 vs. 2010
  • Figure 43: Future Drivers Of Debit Card Adoption in Kenya
  • Figure 44: Key Challenges of Debit Card in Kenya
  • Figure 45: Kenya Mobile Penetration Rate (%), 2007-2016
  • Figure 46: Kenya's Financial Cards by Volume, 2007-2011
  • Figure 47: Kenya's Banking Industry Total Assets (KES Million), as of December 2010
  • Figure 48: Kenya's Banking Sector's Market Shares, as of December 2010
  • Figure 49: Kenyan Prepaid Cards Market Size by Value (KES Million), 2011 vs 2016
  • Figure 50: Future Drivers of Prepaid Cards Growth in Kenya
  • Figure 51: Key Challenges to Prepaid Card Growth In Kenya
  • Figure 52:Tanzania's GDP at Constant Prices (TZS Trillion), (Base Year 1999-2000), 2007-2016
  • Figure 53: Tanzania's Annual Disposable Income,(TZS Trillion), 2007-2016
  • Figure 54: Inflation Rate (%), 2007-2016
  • Figure 55: Mozambique's GDP at Constant Prices (MZM Billion), (Base Year 1999-2000), 2007-2016
  • Figure 56: Mozambique's Annual Disposable Income,(MZM Billion), 2007-2016
  • Figure 57: Inflation Rate (%), 2007-2016
  • Figure 58: Zambia's GDP at Constant Prices (ZMK Trillion), (Base Year 1999-2000), 2007-2016
  • Figure 59: Inflation Rate (%), 2007-2016
  • Figure 60: Botswana's GDP at Constant Prices (BWP Billion), (Base Year 1999-2000), 2007-2016
  • Figure 61: Inflation Rate (%), 2007-2016
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