Market Research Report - 244455
Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries
|Published||Content info||121 Pages|
|Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries|
|Published: June 11, 2012||Content info: 121 Pages||
This report provides detailed market analysis, information and insights, including:
Across the four emerging BRIC countries, high mobile penetration has generated opportunities for mobile marketing initiatives. These initiatives have become popular among businesses as they have a broad reach, the ability to monitor responses, and can offer location-based promotions. As such, companies across a variety of industries have started developing mobile marketing strategies with increasing marketing budget allocations. The aim of mobile marketing varies across different industries, although the main focus is to develop promotions that target specific consumer groups and launch new service offerings. Mobile marketing in the BRIC countries currently takes the form of mass market campaigns that target customers through bulk messages. However, this is expected to change as marketers start utilizing location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services. As such, BRICdata expects mobile marketing campaigns will become more personalized through using location-based promotional strategies.