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Market Research Report

Lawn, Garden, and Snow Equipment: 2004/2005 Market Outlook (With Long-Term Forecasts Through 2013)

Published by Business Trend Analysts
Published July, 2004 Product code 21348
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This publication has been discontinued on July 19, 2011.

Introduction

TABLE OF CONTENTS

SECTION I: EXECUTIVE OVERVIEW

Analysis:

  • Americans and Lawn Care. 1
  • The Market 2
  • Zero-Turn Radius Mowers. 3
  • Prices 4
  • Emissions. 4

SECTION II: THE OVERALL U.S. MARKET FOR LAWN, GARDEN, AND SNOW EQUIPMENT

Analysis:

  • U.S. ManufacturersfESales 5
  • Seasonal Shipment Patterns 6
  • Market Shares for Riding, Gasoline-Powered Mowers. 7
  • Market Shares for Walk-Behind, Gasoline-Powered Mowers 7
  • Market Shares for Handheld, Gasoline-Powered Leaf Blowers. 8

Tables:

  • U.S. ManufacturersfESales of Lawn, Garden, and Snow Equipment:
    • Total Dollar Sales 9
    • Dollar Sales, by Type 10
    • Product Mix of Dollar Sales. 11
    • Growth Rates. 12
  • Monthly Shipment Percentages:
    • Selected Types of Consumer Lawn, Garden, and Snow Equipment 13
    • Selected Types of Commercial Equipment. 14
    • Gasoline-Powered Chain Saws and Other Equipment 15
  • Market Shares:
    • Graph: Leading Riding, Gasoline-Powered Mowers. 16
    • Leading Riding, Gasoline-Powered Mowers. 17
    • Graph: Leading Walk-Behind, Gasoline-Powered Mowers 18
    • Leading Walk-Behind, Gasoline-Powered Mowers 19
    • Graph: Leading Handheld, Gasoline-Powered Leaf Blowers. 20
    • Leading Handheld, Gasoline-Powered Leaf Blowers 21

SECTION III: THE U.S. MARKET FOR CONSUMER LAWN, GARDEN, AND SNOW EQUIPMENT

Analysis:

  • Market Overview 22
  • Riding Equipment 23
  • Nonriding Equipment. 24
  • Automatic Mowers. 25
  • Snow Throwers. 26
  • Edgers/Trimmers. 27
  • Miscellaneous Equipment. 27

Tables:

  • U.S. ManufacturersfESales of Consumer Lawn, Garden, and Snow Equipment:
    • Total Dollar Sales 29
    • Dollar Sales, by Type 30
    • Product Mix of Dollar Sales. 31
  • U.S. ManufacturersfESales of Consumer Riding Lawn, Garden, and Snow Equipment:
    • Dollar Sales, by Type 32
    • Unit Shipments, by Type. 34
    • Average Prices, by Type 36
  • U.S. ManufacturersfESales of Consumer Nonriding Mowers:
    • Dollar Sales, by Type 38
    • Unit Shipments, by Type. 40
    • Average Prices, by Type 42
  • U.S. ManufacturersfESales of Consumer Snow Throwers:
    • Dollar Sales, by Type 44
    • Unit Shipments, by Type. 46
    • Average Prices, by Type 48
      • Leading U.S. Discount Stores. 187
  • Monthly Sales Distribution in a Typical Year for Selected Lawn, Garden, and Snow Equipment 188

SECTION IX: PRICING TRENDS FOR LAWN, GARDEN, AND SNOW EQUIPMENT

Analysis:

  • Prices for Materials and Components. 189
  • Producer Prices for Consumer Lawn, Garden, and Snow Equipment 189
  • Producer Prices for Commercial Equipment 190
  • Retail Prices for Selected Lawn and Garden Products. 191
  • Consumer Prices for Gardening and Lawn Care Services. 191

Tables:

  • Producer Price Trends:
    • Consumer Lawn, Garden, and Snow Equipment:
      • Total. 193
      • Nonriding vs. Riding. 194
      • Nonriding Mowers, by Type 195
      • Riding Lawn, Garden, and Snow Equipment, by Type 196
      • Snow Throwers and Snowblowers, by Type. 197
      • Other Nonriding Lawn, Garden, and Snow Equipment, by Type 198
    • Commercial Turf and Grounds Mowing Equipment:
      • Total. 199
      • By Type. 200
    • Commercial Turf and Grounds Care Equipment, Except Mowing 202
  • Average Retail Prices for Selected Types of Lawn and Garden Equipment, by Brand. 203
  • Consumer Price Trends for Gardening and Lawn Care Services 205

SECTION X: MEDIA OUTLAYS FOR LAWN, GARDEN, AND SNOW EQUIPMENT

Analysis:

  • Media Outlays. 206
  • Advertising to the Consumer Market. 207
  • Trade Marketing. 208
  • Leading Advertisers 209
  • Deere & Company Teams Up With Discovery. 209
  • The Scotts Company Boosts Overall Advertising 210

Tables:

  • Graph: Media Outlays for Lawn, Garden, and Snow Equipment. 212
  • Media Outlays for Lawn, Garden, and Snow Equipment. 213
  • Graph: Distribution of Media Outlays for Lawn, Garden, and Snow Equipment for the Consumer Market. 214
  • Distribution of Media Outlays for Lawn, Garden, and Snow Equipment for the Consumer Market 215
  • Graph: Distribution of Media Outlays for Lawn, Garden, and Snow Equipment for Dealers and Distributors 216
  • Distribution of Media Outlays for Lawn, Garden, and Snow Equipment for Dealers and Distributors. 217
  • Top 10 Advertisers of Lawn, Garden, and Snow Equipment 218
  • Top 10 Advertised Brands of Lawn, Garden, and Snow Equipment. 219
  • Media Outlays for Lawn, Garden, and Snow Equipment, by Company and Brand. 220
  • Advertising Agency Affiliations of Selected Manufacturers and Marketers of Lawn, Garden, and Snow Equipment 228

SECTION XI: STRUCTURE OF THE CONSUMER LAWN, GARDEN, AND SNOW EQUIPMENT INDUSTRY

Analysis:

  • Industry Sales. 232
  • Payroll and Material Costs 232
  • Outsourcing Remains a Major Issue 233
  • Employment Trends. 233
  • New Capital Expenditures 234
  • Ending Inventories 234
  • Plant Capacity Utilization Rates. 235
  • Number of Facilities. 235

Explanation of Terms 237

Tables:

  • The Consumer Lawn, Garden, and Snow Equipment Industry:
    • Operating Structure. 243
    • Gross Operating Margin. 244
    • Value Added by Manufacture 245
    • Vertical Integration Index 246
    • Employment Structure 247
    • Total Labor Costs. 248
    • Average Hourly Earnings of Production Workers 249
    • Cost of Living Index for Production Workers 250
    • Labor Productivity. 251
    • Indexes of Real Labor Productivity 252
    • New Capital Expenditures. 253
    • Plant vs. Equipment Expenditures 254
    • Ending Inventories. 255
    • Plant Capacity Utilization Rates 256
    • Number of Manufacturing Establishments:
      • Total. 257
      • By State. 258
      • By Employment Size 260

The Plant Managerfs Workbook:

  • How to Use This Section. 261
  • Gathering Your Data 262
  • Developing Your Ratios. 263
  • How Does Your Plant Stack Up 264

SECTION XII: COMPANY PROFILES

Introduction. 269

Tables:

  • Financial Profile of Manufacturers of Lawn and Garden Tractors and Home Lawn and Garden Equipment:
    • Total 270
    • Sorted by Sales. 271
    • Sorted by Assets. 272

Company Profiles:

  • AB Electrolux:
    • Overview 273
    • Financial Performance. 273
    • Lawn and Garden Equipment 274
    • Financial Summary and Analysis 275
  • Acorn Products, Inc.:
    • Overview 276
    • Financial Performance. 276
    • Products. 277
    • Facilities and Employees. 277
  • AGCO Corporation:
    • Overview 278
    • Financial Performance. 278
    • Products. 279
    • Financial Summary and Analysis 280
  • Alamo Group Inc.:
    • Overview 281
    • Financial Performance. 281
    • Products. 282
    • Facilities and Employees. 284
    • Financial Summary and Analysis 285
  • American Lawn Mower Co.:
    • Overview 286
    • Products. 286
  • Ariens Corporation:
    • Overview 287
    • Products. 287
  • The Black & Decker Corporation:
    • Overview 289
    • Financial Performance. 289
    • History 290
    • Lawn and Garden Equipment 291
    • Facilities and Employees. 291
    • Financial Summary and Analysis 292
  • Blount International, Inc.:
    • Overview 293
    • Financial Performance. 293
    • Products. 294
    • Facilities and Employees. 294
    • Financial Summary and Analysis 296
  • Briggs & Stratton Corporation:
    • Overview 297
    • Financial Performance. 297
    • History 298
    • Engines 298
    • Facilities and Employees. 299
    • Financial Summary and Analysis 300
  • Deere & Company:
    • Overview 301
    • Financial Performance. 301
    • History 302
    • Agricultural Equipment and Commercial and Consumer Equipment. 302
    • Facilities and Employees. 303
    • Financial Summary and Analysis 304
  • Emak S.p.A.:
    • Overview 305
    • Financial Performance. 305
    • Products. 306
    • Financial Summary and Analysis 307
  • Excel Industries Inc.:
    • Overview 308
    • Products. 308
  • Fiat S.p.A.:
    • Overview 310
    • Financial Performance. 310
    • History 311
    • Financial Summary and Analysis 312
  • Hall Manufacturing:
    • Overview 313
    • Products. 313
  • Honda Motor Co., Ltd.:
    • Overview 315
    • Financial Performance. 315
    • Lawn, Garden, and Snow Equipment. 316
    • Financial Summary and Analysis 317
  • Kohler Co.:
    • Overview 318
    • Engines 319
  • Kubota Corporation:
    • Overview 320
    • Financial Performance. 320
    • Tractors and Mowers 321
    • Facilities and Employees. 321
    • Financial Summary and Analysis 322
  • LESCO, Inc.:
    • Overview 323
    • Financial Performance. 323
    • Lawn, Garden, and Snow Equipment. 324
    • Facilities and Employees. 324
    • Financial Summary and Analysis 325
  • Makita Corporation:
    • Overview 326
    • Financial Performance. 326
    • Lawn and Garden Equipment 327
    • Facilities and Employees. 327
    • Financial Summary and Analysis 328
  • McLane Manufacturing Inc.:
    • Overview 329
    • Products. 329
  • MTD Products Inc.:
    • Overview 331
    • Products. 331
  • Scag Power Equipment:
    • Overview 333
    • Products. 333
  • The Scotts Company:
    • Overview 335
    • Financial Performance. 335
    • Products. 336
    • Facilities and Employees. 336
    • Financial Summary and Analysis 337
  • Simplicity Manufacturing, Inc.:
    • Overview 338
    • History 339
    • Products. 339
  • Tecumseh Products Company:
    • Overview 341
    • Financial Performance. 341
    • Gasoline-Powered Engines and Power Train Components 342
    • Financial Summary and Analysis 343
  • Textron Inc.:
    • Overview 344
    • Financial Performance. 344
    • Products. 345
    • Financial Summary and Analysis 346
  • The Toro Company:
    • Overview 347
    • Financial Performance. 347
    • Products. 348
    • Financial Summary and Analysis 349
  • Walker Manufacturing Co.:
    • Overview 350
    • Products. 350

SECTION XIII: DIRECTORY OF SELECTED U.S. MANUFACTURERS OF LAWN, GARDEN, AND SNOW EQUIPMENT

Introduction. 351

Directory. 352
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