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Market Research Report

Cat Food - Market Outlook Through 2008

Published by Business Trend Analysts
Published August, 2006 Product code 44537
Content info 190 Pages
Price
US $ 1995 Hard Copy
US $ 2195 Download Only - Prepaid
US $ 2195 Hard Copy & Diskette (Single User License)
US $ 2495 CD Rom Only
US $ 2995 Hard Copy & CD Rom (Single User License)


Cat Food - Market Outlook Through 2008 published by Business Trend Analysts in August, 2006. This report consists of 190 Pages and the price starts from US $ 1995.

Introduction

Abstract

The dynamics of the pet products industry are changing as consumers are now treating their pets as well as they treat themselves. Traditionally, pets were perceived to be property. Today, however, consumers are treating their pets more like children, and "pet parents" have evolved. The "humanization" of pets is affecting the entire industry. Because consumers are now demanding the same luxuries for their pets, the pet products industry is booming.

In 2005, according to the American Pet Products Manufacturers Association (APPMA), total spending on all pet products increased by an estimated 4.4% to $35.9 billion. From 1999 to 2004, spending grew at an average annual rate of nearly 7.0%. Growth in the pet industry will be strong again in 2006, as spending on pet products should increase by at least 4.0%.

It should be noted that several manufacturers have cited a recent trend towards store brands. According to data presented in Doane Pet Care Company's 10K, sales of store-brand pet foods have increased at a much faster pace than those for nationally advertised brand foods. In fact, sales of store brand pet foods reportedly increased at a compound annual rate of 8.8% for the period from 2001 to 2005, compared to 3.7% for nationally advertised brands.

Table of Contents

SECTION I: OVERVIEW OF THE U.S. PET FOOD MARKET

Analysis:

  • Pet Products Industry
  • Industry Consolidation
  • Healthy Consumers and Their Pets
  • Pet Population
  • Market Conditions

Tables:

  • U.S. Manufacturers' Sales of Pet Food:
    • Total
    • By Category
    • Product Mix
    • Growth Trends

SECTION II: THE U.S. MARKET FOR CAT FOOD

Analysis:

  • Types of Cat Food
  • Price Points
  • Drivers of Sales Growth
  • U.S. Manufacturers' Sales:
    • Overall
    • By Product Form
  • Retail Sales and Market Shares:
    • Overall
    • Wet Cat Food
    • Dry Cat Food
    • Cat Treats
    • Semimoist Cat Food
    • Private Label

Tables:

  • U.S. Manufacturers' Sales of Cat Food, by Product Form
  • Producer Price Trends for:
    • Dog and Cat Food, by Type
    • Dry and Semimoist Cat Food
  • U.S. Retail Sales of Cat Food, by Product Form
  • Product Mix of the U.S. Retail Cat Food Market
  • Three Outlet Retail Cat Food Sales, by Type
  • U.S. Retail Sales, by Brand:
    • Wet Cat Food
    • Dry Cat Food
    • Cat Treats
    • Semimoist Cat Food
  • U.S. Sales of Private Label Cat Food, by Product Form
  • Consumer Price Trends for Pet Food
  • Number of New Cat Food Product Introductions
  • Selected New Cat Food Product Sales, by Brand

SECTION III: FACTORS AFFECTING DEMAND FOR CAT FOOD

Analysis:

  • Pet Parents
  • Are Pets Overweight Too?
  • Healthier Products
  • Cat Population
  • Demographic Characteristics of Cat Owners
  • Empty Nesters
  • Females in the Workforce
  • Pets and the Economy

Tables:

  • U.S. Population Trends and Projections:
    • Resident
    • By Age Group
    • Age Distribution
    • Household Trends and Projections
    • By Region
    • By State
    • State Distribution
    • U.S. Civilian Labor Force, by Gender
    • U.S. Gross Domestic Product
  • U.S. Personal Disposable Income:
    • Total
    • Per Capita
  • U.S. Personal Consumption Expenditures:
    • Total
    • Per Capita
  • Consumer Confidence Index
  • Profile of Trends in U.S. Cat Ownership
  • Leading Cat Breeds
  • Where Do Owners Get Their Pets?
  • Number of Years as a Pet Owner
  • Activities Pet Owners Do With Their Pets
  • Greatest Challenges of Owning a Pet
  • Issues Most Important to Pet Owners
  • Distribution of Cat Owners by:
    • Gender and Age Group
    • Total Family Income
    • Education Level
    • Geographic Location
    • Race
    • Marital Status
    • Internet Usage
  • Average Annual U.S. Household Expenditures:
    • Pets, Pet Food, and Pet Supplies
  • By Selected Demographic Characteristics:
    • Pets
    • Pet Food
    • Pet Supplies

SECTION IV: DISTRIBUTION TRENDS

Analysis:

  • Overview
  • A "Healthy" Retail Market
  • Company Market Shares
  • Supermarkets Trying to Recapture Market Share
  • Mass Merchandisers Aggressively Gaining Market Share
  • Pet Specialty Stores Capitalize on Current Pet Trends
  • Other Channels Performing Well

Tables:

  • Market Shares in the U.S. Pet Food Industry
  • Dog and Cat Food Sales, by Outlet
  • Dog and Cat Food Market Shares, by Outlet
  • U.S. Pet Specialty Retailers' Inventory Turnover, by Product
  • Retailers' Average Gross Profit Margins in the U.S. Pet Specialty Channel
  • Pet Specialty Retailers in the US:
    • Issues
    • Price Elasticity
    • Merchandising Trends
    • Product Trends
    • Distribution of Profits
    • Distribution of Expenses
  • Consumer Buying Behavior for Pet Food Products
  • Number of Retail Pet and Pet Supply Stores in the US

SECTION V: ADVERTISING AND PROMOTIONAL TRENDS FOR CAT FOOD

Analysis:

  • Total Media Expenditures
  • Leading Advertisers
  • Top Advertised Products
  • Nestle Purina Steps Up Promotional Activities
  • Pet Specialty Retailers

Tables:

  • Total Media Expenditures for Cat Food
  • Top Five Advertisers of Cat Food
  • Top Ten Advertised Brands of Cat Food
  • Media Expenditures for Cat Food, by Company and Brand
  • Total Media Expenditures by Pet Specialty Retailers
  • Media Expenditures by Selected Pet Specialty Retailers, by Company
  • Types of Advertising and Promotions Used Regularly to Promote Pet Specialty Retail Stores in the US

SECTION VI: FOREIGN TRADE

Analysis:

  • U.S. Dog and Cat Food Industry:
    • Balance of Trade
    • Apparent Consumption
    • Exports:
      • Overall
      • Leading Destinations
    • Imports:
      • Overall
      • Leading Sources

Tables:

  • U.S. Dog and Cat Food Industry:
    • Balance of Trade
    • Apparent Consumption
    • Exports of Dog and Cat Food Put Up for Retail Sale:
      • By Country of Destination
      • Dollar Market Shares of the Top Ten Export Destinations
    • Imports of Dog and Cat Food Put Up for Retail Sale:
      • Top 20 Import Sources
      • Dollar Market Shares of the Top 20 Import Sources
    • By Country of Origin:
      • In Airtight Containers
      • Other Than in Airtight Containers

SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY

Analysis:

  • Manufacturing Establishments Buck the Trend
  • Gross Operating Margin
  • Value Added by Manufacture
  • Labor Productivity Steadily Increases
  • Capital Expenditures

Explanation of Terms

Tables:

  • The Dog and Cat Food Industry:
    • Operating Structure
    • Gross Operating Margin
    • Value Added by Manufacture
    • Vertical Integration Index
    • Employment Structure
    • Total Labor Costs
    • Average Hourly Earnings of Production Workers
    • Cost of Living for Production Workers
    • Labor Productivity
    • Indexes of Real Labor Productivity
    • New Capital Expenditures
    • Plant vs Equipment Expenditures
    • Ending Inventories
  • Manufacturing Establishments:
    • Total
    • Establishments and Number of Employees, by State
    • By State and Employment Size Class
  • The Plant Managers' Workbook:
    • How to Use This Section
    • Gathering Your Data
    • Developing Your Ratios
    • How Does Your Plant Stack Up?

SECTION VIII: COMPANY PROFILES

Introduction

Company Profiles:

  • DAD'S Products Company Inc:
    • Overview
    • Cat Food Products
    • Manufacturing and Distribution
    • Sales and Employees
  • Del Monte Foods Company:
    • Overview
    • Major Acquisitions and Divestitures
    • Cat Food Products
    • Market Shares
    • Manufacturing
    • Distribution
    • Sales and Employees
    • Financial Summary and Analysis
  • Doane Pet Care Company:
    • Overview
    • Cat Food Products
    • Manufacturing
    • Distribution
    • Sales and Employees
    • Financial Summary and Analysis
  • Hill's Pet Nutrition, Inc:
    • Overview
    • Cat Food Products
    • Manufacturing and Distribution
    • Colgate-Palmolive Restructuring
    • Sales and Employees
    • Financial Summary and Analysis
  • The Iams Company:
    • Overview
    • Cat Food Products
    • Manufacturing
    • Distribution
    • Sales and Employees
    • Financial Summary and Analysis
  • Mars, Incorporated:
    • Overview
    • Cat Food Products
    • Research and Development
    • New Business Unit
    • Manufacturing, Sales, and Employees
  • The Meow Mix Company:
    • Overview
    • Cat Food Products
    • Manufacturing
    • Distribution
    • Sales and Employees
  • Nestle Purina PetCare Company:
    • Overview
    • Cat Food Products
    • Retail Price Increases
    • Distribution
    • Sales and Employees
    • Financial Summary and Analysis
  • Nutro Products, Inc:
    • Overview
    • Cat Food Products
    • Distribution
    • Sales and Employees
  • Old Mother Hubbard:
    • Overview
    • A Different Approach
    • Cat Food Products
    • Distribution, Sales, and Employees
  • PETCO Animal Supplies Stores, Inc:
    • Overview
    • Facing a Buyout?
    • Cat Food Products
    • Stores and Distribution
    • Customer Loyalty Program
    • Sales and Employees
    • Financial Summary and Analysis
  • PetSmart, Inc:
    • Overview
    • Cat Food Products
    • Stores and Distribution
    • Customer Loyalty Program
    • Sales and Employees
    • Financial Summary and Analysis
  • Royal Canin SA:
    • Overview
    • Cat Food Products
    • The Royal Canin Campus
    • Manufacturing
    • Distribution
    • Sales and Employees
  • Spectrum Brands, Inc:
    • Overview
    • Cat Food Products
    • Manufacturing and Distribution
    • Major Acquisitions
    • Sales and Employees
    • Financial Summary and Analysis
  • Wal-Mart Stores Inc:
    • Overview
    • Segments
    • Cat Food Products
    • Stores
    • Sales and Employees
    • Financial Summary and Analysis

SECTION IX: INDUSTRY DIRECTORIES

Introduction

Directory of Selected Pet Food:

  • Manufacturers
  • Retailers
  • Wholesalers
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