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USA Beer Market Insights 2013

  • Published:
  • 163 Pages
  • Canadean

Abstract

Product Synopsis

A detailed market research report on the United States beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the United States beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

US beer consumption returned to growth in 2012 with volumes up by 1%. Craft beer was one of the highlights once again with sales rising by almost 15% as more small and micro breweries and brewpubs came on stream and existing craft brewers expanded sales and distribution.

What are the key drivers behind recent market changes?

The variety of beers offered by microbrewers and new launches such as Bud Light Platinum helped to drive consumption up by bringing a sense of dynamism to the category.

What makes this report unique and essential to read?

The United States Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers..

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the United States Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Over many years the US beer market has become overly dependent upon a handful of top-selling mega brands and the micro brewery scene has provided an alternative to this and shown that consumers are interested in new, innovative beers..

Within the core beer market segments new products made a significant contribution to the turnaround in the fortunes of the beer market. For example the success of Bud Light Platinum in its first year helped to stem the decline of light beer consumption.

However most of the larger and more established beer brands experienced another year of quite significant declines as unemployment, underemployment and continuing pressures on household incomes among blue-collar workers once again curtailed discretionary spending by the nations core beer drinkers.

In spite of an explosion of new craft brands coming onto the US beer market over recent years, it still remains dominated by a relatively small number of national brands: just 10 top-selling names accounted for over 60% of all consumption in 2012. However, what is clear is that this dominance is steadily but surely being eroded

One of the most impressive features of the US beer market is the high level of import penetration with two of the top 10 brands being shipped in from overseas rather than being produced locally. Corona Extra has grown to be the largest of these with a market share of almost 4%.

Key Highlights

The huge Light segment lost share and volume as most of its major brands struggled to gain any traction in spite of significant investment in marketing and promotional support. Light Beer is now down to under 50% of consumption.

New product success was not enough to prevent A-BInBev or MillerCoors sales and share from sliding further during the year though the two companies still hold almost two thirds of all US beer sales. Each company has been steadily building its presence in the craft beer segment in order to bolster its portfolio.

As well as the overall beer market growing in 2012, per capita consumption also grew after years of decline.

Despite volume loses the leading brewers were able to increase their profitability during the year thanks to further bouts of cost-cutting and another round of above inflation price increases from October.

Imports grew their share of consumption for the fourth straight year rising to almost 15% of sales with much of the growth driven by new introductions including a rapid expansion of sales from countries and less traditional beer exporters which have hitherto not enjoyed a significant share of US sales.

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Building on our 40 years of experience as the leading market research and analysis provider to the beverage industry, we have continually enhanced and refined our specialist research skills and market intelligence tools.

Today, our research covers the entire spectrum of the consumer value chain, from suppliers, manufacturers, distribution channels through to consumer insights and trends.

Table of Contents

Table of Contents

List of Tables

List of Figures

Data Revisions

Executive Summary

  • Executive Summary

Section 1 - Market Context

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables

Section 2 - Market Background Briefing

  • Market Background Briefing

Section 3 - Market Update

  • Market Commentary
  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation & Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables

Section 4 - Brewer Profiles

  • Brewer Profiles
  • Anheuser-Busch InBev (A-BInbev)
  • Boston Beer Company
  • MillerCoors
  • North American Breweries
  • Pabst Brewing Company
  • D G Yuengling & Son
  • Smaller Brewers/Importers

Methodology & Product Definitions

Map

List of Tables

  • Table 1: United States of America Population Size and Growth, 1991-2015F
  • Table 2: North America Population Size and Growth, 2002-2013F
  • Table 3: United States of America Economic Indicators, 2004-2014F
  • Table 4: Taxation Base
  • Table 5: Historical Excise Rates of Beer
  • Table 6: Legal Controls on Beer
  • Table 7: Tax Burden on Beer @ 5% Abv, 2013
  • Table 8: - Leading Retail Groups for Beer 2008-2012 (number of outlets)
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2010-2012
  • Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2011-2013F
  • Table 14: Trade Margin Build-Up Model
  • Table 15: Selected Consumer Beer Prices: Off-Premise, 2011-2013
  • Table 16: Selected Consumer Beer Prices: On-Premise, 2011-2013
  • Table 17: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
  • Table 19: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
  • Table 20: Commercial Beverage Consumption - Million Liters, 2002-2013F
  • Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
  • Table 22: Beer Production/Trade/Consumption, 2002-2013F
  • Table 23: Beer Production/Trade/Consumption - Growth, 2002-2013F
  • Table 24: Consumption of FABs and Cider, 2002-2013F
  • Table 25: Beer Foreign Trade By Country (Imports), 2009-2013F
  • Table 26: Beer Foreign Trade By Country (Exports), 2009-2013F
  • Table 27: Beer Market Valuation (Local Currency), 2011-2013F
  • Table 28: Beer Consumption by Local Definition, 2009-2013F
  • Table 29: Beer Consumption by Standard Price Segmentation, 2009-2013F
  • Table 30: Beer Consumption by Alcoholic Strength, 2009-2013F
  • Table 31: Beer Consumption by Type, 2009-2013F
  • Table 32: Beer Consumption by Geographic Scope, 2009-2013F
  • Table 33: Beer All Trademarks, 2008-2012
  • Table 34: Beer Brands by Local Definition, 2008-2012
  • Table 35: Beer Brands by Standard Price Segment, 2008-2012
  • Table 36: Beer Brands by Alcoholic Strength, 2008-2012
  • Table 37: Beer Brands by Type, 2008-2012
  • Table 38: Imported Brands by Origin, 2008-2012
  • Table 39: Beer Licensed Brands, 2008-2012
  • Table 40: Beer Private Label Brands, 2008-2012
  • Table 41: Beer Trademark Owners, 2008-2012
  • Table 42: Beer Local Operators, 2008-2012
  • Table 43: Beer leading Brewers/Importers, 2008-2012
  • Table 44: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
  • Table 45: Beer Distribution: On vs Off Premise, 2009-2013F
  • Table 46: Breweries Capacity (Mhl)
  • Table 47: Full Brand List
  • Table 48: Anheuser-Busch Brand Volumes 2008-2012
  • Table 49: Breweries Capacity (MHL)
  • Table 50: Boston Beer Full Brand List
  • Table 51: Boston Beer Co. Brand Volumes 2008-2012
  • Table 52: Breweries Capacity (MHL)
  • Table 53: MillerCoors Full Brand List
  • Table 54: MillerCoors Brand Volumes 2008-2012
  • Table 55: Breweries Capacity (000s HL)
  • Table 56: North American Breweries Full Brand List
  • Table 57: North American Breweries Brand Volumes 2009-2012
  • Table 58: Breweries Capacity (MHL)
  • Table 59: Pabst Full Brand List
  • Table 60: Pabst Brand Volumes 2008-2012
  • Table 61: Breweries Capacity (Mhl)
  • Table 62: Yuengling Brewery Full Brand List
  • Table 63: Yuengling Brewery Brand Volumes 2008-2012
  • Table 64: Company CROWN IMPORTS LLC
  • Table 65: Company CRAFT BREW ALLIANCE
  • Table 66: Company DIAGEO-GUINNESS USA
  • Table 67: Company HEINEKEN USA

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2012
  • Figure 2: Beer Consumption by Pack Material/Type, 2012
  • Figure 3: Beer Distribution by Channel, 2012
  • Figure 4: Beer Consumption by Price Segment, 2012
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