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Australasia Energy Drinks Report 2013

  • Published:
  • 34 Pages
  • Canadean


Published by Canadean, the Australasia Energy Drinks Report 2013 provides a detailed analysis of the energy drinks market in Australasia, with data at a regional and individual country level, including forecasts to 2016

Key Findings

Why was the report written?

The Australasia Energy Drinks Report 2013 is an essential guide for anyone with an interest in the energy drinks market and forms part of Canadean's best selling series of global soft drinks reports.

What makes this report unique and essential to read?

The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 2 individual country profiles, plus a regional summary, the report provides an invaluable guide to the latest trends and forecasts in the energy drinks category.

Data includes consumption volumes (million litres & litres per capita) from 2007 to 2012, plus forecasts to 2016 by country.

Percentage markets shares are provided for segmentation data, packaging data and distribution (2011 and 2012 actuals, plus 2013 forecasts).

Leading companies' market shares for 2011 and 2012 are provided.

A market valuation is provided for each country and, where applicable, new products in 2012 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label

Table of Contents


Regional Summary - Energy Drinks Data Tables

Consumption (Million Litres) By Region/Country, 2007-2016F

Litres per Capita Consumption By Region/Country, 2007-2016F

8oz Servings per Capita Consumption By Region/Country, 2007-2016F

Consumption (Million Cases) By Region/Country, 2007-2016F

Share of Consumption by Segment: Top Flavours, By Region/Country 2011-2013F

Share of Consumption by Segment: Still vs Carbonated, 2011-2013F

Share of Consumption by Top Packaging Materials, By Region/Country 2011-2013F

Share of Consumption by Segment: Refillable vs Non-Refillable, By Region/Country 2011-2013F

Share of Consumption by Pack Mix: Single-Serve (<=60cl) vs Multi-Serve(>60cl), By Region/Country 2011-2013F

Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Region/Country 2011-2013F

Country Profiles

Table - Energy Drinks Key Facts

Market Size - Consumption Million Litres, Litres Per Capita, 2012

Growth - CAGR% 06-11, CAGR % 08-11, CAGR% 10-11

Market Value (at Consumer Price), Local Currency/US$, 2012

Segmentation - RTD/non-RTD, % Market Share, 2012

Distribution - Off-Premise/On-Premise, % Market Share, 2012

Packaging - Material, % Market Share, 2012

Chart - Energy Drinks Leading Trademark Owners, 2012


Current and Emerging Trends



Functional Products

Private Label/Private Label Producers





Energy Drinks New Products 2012

Data Tables

Consumption, Million Litres/Litres Per Capita, 2007-2016F

Segments: Flavour, Still vs Carbonated, RTD,% Market Share, 2011-2013F

Packaging: Material / Non-Refillable vs Refillable / Multi Serve vs Single Serve, % Market Share, 2011-2013F

Distribution: Off-Premise vs On-Premise, % Market Share, 2011-2013F

Leading Companies, % Market Share, 2011-2012


AUSTRALASIA: Australia, New Zealand



  • Product Definitions
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