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Consumer Trends in the Soy Products Market in Brazil

  • Published:
  • 47 Pages
  • Canadean

Summary

Why was the report written?

Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the soy products market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the soy desserts, soy drinks and soy milk markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow. The limited impact of trends suggests that the market is largely functional, based on a core group of consumers who are lactose intolerant.

Soy Drinks is the most valuable category in the Soy Products market in Brazil, closely followed by Soy Milk. This is unusual as the Soy Milk category tends to be much larger than the Soy Drinks category in other European and America markets. The smallest category, Soy Desserts, is approximately half as large as Soy Drinks and Soy Milk, again unusual as this gap tends to be larger in other countries. This suggests a strongly undeveloped Soy Milk market in Brazil.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soy Products Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Soy Desserts
    • 2.2.2 Soy Drinks
    • 2.2.3 Soy Milk
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Soy Desserts
    • 2.3.2 Soy Drinks
    • 2.3.3 Soy Milk

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Soy Desserts
    • 3.1.2 Soy Drinks
    • 3.1.3 Soy Milk
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Soy Desserts
    • 3.2.2 Soy Drinks
    • 3.2.3 Soy Milk

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Soy Products Brand Choice and Private Label Shares
    • 4.2.1 Soy Desserts
    • 4.2.2 Soy Drinks
    • 4.2.3 Soy Milk

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soy Products
    • 5.1.2 Soy Desserts
    • 5.1.3 Soy Drinks
    • 5.1.4 Soy Milk

6 Consumption Impact: Market Valuation

  • 6.1 Soy Products Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soy Products Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soy Products Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Appendix

  • 7.1 About Canadean
  • 7.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Soy Products Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Soy Products Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Soy Products Value Share (%), by Gender, 2011
  • Table 6: Brazil Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Soy Products Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Soy Products Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Soy Products Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Soy Desserts Consumer Group Share (% market value), 2011
  • Table 11: Brazil Soy Drinks Consumer Group Share (% market value), 2011
  • Table 12: Brazil Soy Milk Consumer Group Share (% market value), 2011
  • Table 13: Brazil Total Soy Desserts Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: Brazil Total Soy Drinks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: Brazil Total Soy Milk Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Brazil Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: Brazil Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: Brazil Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: Brazil Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: Brazil Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Brazil Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Brazil Soy Desserts Consumer Profiles (% consumers by sub-group), 2011
  • Table 23: Brazil Soy Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 24: Brazil Soy Milk Consumer Profiles (% consumers by sub-group), 2011
  • Table 25: Brazil Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 26: Brazil Soy Desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 27: Brazil Soy Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 28: Brazil Soy Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 29: Brazil, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 30: Brazil, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 31: Brazil, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 32: Brazil, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 33: Brazil Soy Products Market Value (Brazilian Real million), by Category, 2011
  • Table 34: Brazil Soy Products Market Value (US$ million), by Category, 2011
  • Table 35: Brazil Soy Products Market Volume (Kg m), by Category, 2011
  • Table 36: Brazil Soy Products Market Share (US$ million), by Category, 2011
  • Table 37: Brazil Soy Products Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 38: Brazil Soy Products Expenditure Per Capita (US$), by Category, 2011
  • Table 39: Brazil Soy Products Expenditure Per Household (Brazilian Real), by Category
  • Table 40: Brazil Soy Products Expenditure Per Household (US$), by Category
  • Table 41: Brazil Soy Products Market Volume Share (Kg m), by Category, 2011
  • Table 42: Brazil Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 43: Brazil Soy Products Consumption Per Household (Kg m / Households m), by Category, 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Soy Products Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Soy Products Value Share (%), by Gender, 2011
  • Figure 4: Brazil Soy Products Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Soy Products Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Soy Products Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Soy Products Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Soy Products Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 15: Brazil Soy Products Market Share (US$ million), by Category, 2011
  • Figure 16: Brazil Soy Products Expenditure Per Capita (US$), by Category, 2011
  • Figure 17: Brazil Soy Products Expenditure Per Household (US$), by Category
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