Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As Russia undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Butter & Spreadable Fats, Cheese, Cream, Milk, Puddings/Desserts and Yoghurt markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Older Consumers account for 23% of the Russian Dairy market by value, the highest share of any age group. This is a result of their sheer numbers, with Older Consumers also accounting for 23% of the population. No age group consumes Dairy products disproportionally, with market shares closely matching the country's population profile.
Not only do a large proportion of Russian consumers, particularly in the Cheese and Butter & Spreadable Fats categories, highlight that specific consumer trends have an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
Private label penetration is low, reaching at 12.5% in Milk. One driver of this is the fragmented nature of the Russian retail market, with private labels typically more successful in mature, concentrated retail markets.
Table of Contents
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Table 58: Russian Federation Dairy Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 59: Russian Federation Dairy Expenditure Per Capita (US$), by Category, 2011
Table 60: Russian Federation Dairy Expenditure Per Household (Russian Ruble), by Category
Table 61: Russian Federation Dairy Expenditure Per Household (US$), by Category
Table 62: Russian Federation Dairy Market Volume Share (Kg m), by Category, 2011
Table 63: Russian Federation Dairy Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Russian Federation Dairy Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Russian Federation Dairy Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 66: Russian Federation Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 67: Russian Federation Cheese Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 68: Russian Federation Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 69: Russian Federation Milk Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 70: Russian Federation Puddings/desserts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 71: Russian Federation Yoghurt Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 72: Russian Federation Switchers to Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Russian Federation Switchers From Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Russian Federation Switchers to Dixi for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Russian Federation Switchers From Dixi for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Russian Federation Switchers to Lenta for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Russian Federation Switchers From Lenta for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Russian Federation Switchers to Magnit for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Russian Federation Switchers From Magnit for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Russian Federation Switchers to Metro Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Russian Federation Switchers From Metro Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Russian Federation Switchers to O'Key for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Russian Federation Switchers From O'Key for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Russian Federation Switchers to Paterson for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Russian Federation Switchers From Paterson for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Russian Federation Switchers to Sedmoi Kontinent for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Russian Federation Switchers From Sedmoi Kontinent for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Russian Federation Switchers to X5 Retail Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Russian Federation Switchers From X5 Retail Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Russian Federation Switchers to Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Russian Federation Switchers From Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 93: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 94: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 95: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 96: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 97: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 98: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 99: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
Table 100: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 101: Russian Federation Profile of Dairy Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Dairy Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Dairy Value Share (%), by Gender, 2011
Figure 4: Russian Federation Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Dairy Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Dairy Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Dairy Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Russian Federation Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Russian Federation Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 22: Russian Federation Dairy Expenditure Per Capita (US$), by Category, 2011
Figure 23: Russian Federation Dairy Expenditure Per Household (US$), by Category
Figure 24: Russian Federation Dairy Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 25: Russian Federation Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Russian Federation Cheese Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Russian Federation Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Russian Federation Milk Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Russian Federation Puddings/desserts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Russian Federation Yoghurt Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Russian Federation People Who Have Switched Retailer for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Consumer Trends in the Dairy Market in Russia published by Canadean in March 29, 2012. This report consists of Pages: 102 and the price starts from US $ 7495.
