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Consumer Trends in the Bakery & Cereals Market in the US

  • Published:
  • 132 Pages
  • Canadean

Summary

Why was the report written?

Marketers in the Bakery & Cereals market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread products are considered staple foods and therefore recession has not affected their consumption pattern much. On the other hand Bakery products such as Cakes and Cookies are not considered essential items so consumption patterns have been comparatively affected.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Not only do a large proportion of US consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

The majority of the retail share by value of the Bakery & Cereals market in the UK is dominated by just two retailers. The remainder of the market is fragmented. This gives producers average bargaining power when dealing with retailers.

Private Label penetration in the Bakery & Cereals market in the US varies from a few percent in the Baking Mixes market to well over a quarter of the Bread & Rolls market. This indicates varying levels of consumer brand loyalty and national brand domination. In some markets such as Savory Biscuits, however, there is still room for Private Label growth.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Bakery & Cereals Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Baking Ingredients
    • 2.2.2 Baking Mixes
    • 2.2.3 Bread & Rolls
    • 2.2.4 Cakes, Pastries & Sweet Pies
    • 2.2.5 Cereal Bars
    • 2.2.6 Cereals
    • 2.2.7 Cookies (Sweet Biscuits)
    • 2.2.8 Dough Products
    • 2.2.9 Energy Bars
    • 2.2.10 Morning Goods
    • 2.2.11 Savory Biscuits
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Baking Ingredients
    • 2.3.2 Baking Mixes
    • 2.3.3 Bread & Rolls
    • 2.3.4 Cakes, Pastries & Sweet Pies
    • 2.3.5 Cereal Bars
    • 2.3.6 Cereals
    • 2.3.7 Cookies (Sweet Biscuits)
    • 2.3.8 Dough Products
    • 2.3.9 Energy Bars
    • 2.3.10 Morning Goods
    • 2.3.11 Savory Biscuits

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Baking Ingredients
    • 3.1.2 Baking Mixes
    • 3.1.3 Bread & Rolls
    • 3.1.4 Cakes, Pastries & Sweet Pies
    • 3.1.5 Cereal Bars
    • 3.1.6 Cereals
    • 3.1.7 Cookies (Sweet Biscuits)
    • 3.1.8 Dough Products
    • 3.1.9 Energy Bars
    • 3.1.10 Morning Goods
    • 3.1.11 Savory Biscuits
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Baking Ingredients
    • 3.2.2 Baking Mixes
    • 3.2.3 Bread & Rolls
    • 3.2.4 Cakes, Pastries & Sweet Pies
    • 3.2.5 Cereal Bars
    • 3.2.6 Cereals
    • 3.2.7 Cookies (Sweet Biscuits)
    • 3.2.8 Dough Products
    • 3.2.9 Energy Bars
    • 3.2.10 Morning Goods
    • 3.2.11 Savory Biscuits

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Bakery & Cereals Brand Choice and Private Label Shares
    • 4.2.1 Baking Ingredients
    • 4.2.2 Baking Mixes
    • 4.2.3 Bread & Rolls
    • 4.2.4 Cakes, Pastries & Sweet Pies
    • 4.2.5 Cereal Bars
    • 4.2.6 Cereals
    • 4.2.7 Cookies (Sweet Biscuits)
    • 4.2.8 Dough Products
    • 4.2.9 Energy Bars
    • 4.2.10 Morning Goods
    • 4.2.11 Savory Biscuits

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Bakery & Cereals
    • 5.1.2 Baking Ingredients
    • 5.1.3 Baking Mixes
    • 5.1.4 Bread & Rolls
    • 5.1.5 Cakes, Pastries & Sweet Pies
    • 5.1.6 Cereal Bars
    • 5.1.7 Cereals
    • 5.1.8 Cookies (Sweet Biscuits)
    • 5.1.9 Dough Products
    • 5.1.10 Energy Bars
    • 5.1.11 Morning Goods
    • 5.1.12 Savory Biscuits

6 Consumption Impact: Market Valuation

  • 6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Bakery & Cereals Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Bakery & Cereals
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Baking Ingredients
    • 7.2.2 Retail Share by Volume - Baking Mixes
    • 7.2.3 Retail Share by Volume - Bread & Rolls
    • 7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
    • 7.2.5 Retail Share by Volume - Cereal Bars
    • 7.2.6 Retail Share by Volume - Cereals
    • 7.2.7 Retail Share by Volume - Cookies (Sweet Biscuits)
    • 7.2.8 Retail Share by Volume - Dough Products
    • 7.2.9 Retail Share by Volume - Energy Bars
    • 7.2.10 Retail Share by Volume - Morning Goods
    • 7.2.11 Retail Share by Volume - Savory Biscuits
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Ahold Switching Analysis
    • 7.3.3 C&S Wholesale Grocers Switching Analysis
    • 7.3.4 Costco Switching Analysis
    • 7.3.5 Kroger Switching Analysis
    • 7.3.6 Publix Switching Analysis
    • 7.3.7 Safeway Switching Analysis
    • 7.3.8 Wal-Mart Switching Analysis
    • 7.3.9 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
    • 7.4.1 Costco
    • 7.4.2 Kroger
    • 7.4.3 Publix
    • 7.4.4 Safeway
    • 7.4.5 Wal-Mart
    • 7.4.6 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Bakery & Cereals Market
  • Table 2: United States Survey Respondent Profile (weighted), 2011
  • Table 3: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
  • Table 4: United States Bakery & Cereals Value Share (%), by Gender, 2011
  • Table 5: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 6: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
  • Table 7: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
  • Table 8: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
  • Table 9: United States Baking Ingredients Consumer Group Share (% market value), 2011
  • Table 10: United States Baking Mixes Consumer Group Share (% market value), 2011
  • Table 11: United States Bread & Rolls Consumer Group Share (% market value), 2011
  • Table 12: United States Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
  • Table 13: United States Cereal Bars Consumer Group Share (% market value), 2011
  • Table 14: United States Cereals Consumer Group Share (% market value), 2011
  • Table 15: United States Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
  • Table 16: United States Dough Products Consumer Group Share (% market value), 2011
  • Table 17: United States Energy Bars Consumer Group Share (% market value), 2011
  • Table 18: United States Morning Goods Consumer Group Share (% market value), 2011
  • Table 19: United States Savory Biscuits Consumer Group Share (% market value), 2011
  • Table 20: United States Total Baking Ingredients Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: United States Total Baking Mixes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: United States Total Bread & Rolls Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: United States Total Cakes, Pastries & Sweet Pies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: United States Total Cereal Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 25: United States Total Cereals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 26: United States Total Cookies (Sweet Biscuits) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 27: United States Total Dough Products Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 28: United States Total Energy Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 29: United States Total Morning Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 30: United States Total Savory Biscuits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 31: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 32: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 33: United States Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 34: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 35: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 36: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 37: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 38: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 39: United States Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 40: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 41: United States Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 42: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 43: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 44: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 45: United States Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 46: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 47: United States Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 48: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 49: United States Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 50: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 51: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 52: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 53: United States Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
  • Table 54: United States Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
  • Table 55: United States Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
  • Table 56: United States Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
  • Table 57: United States Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
  • Table 58: United States Cereals Consumer Profiles (% consumers by sub-group), 2011
  • Table 59: United States Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
  • Table 60: United States Dough Products Consumer Profiles (% consumers by sub-group), 2011
  • Table 61: United States Energy Bars Consumer Profiles (% consumers by sub-group), 2011
  • Table 62: United States Morning Goods Consumer Profiles (% consumers by sub-group), 2011
  • Table 63: United States Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
  • Table 64: United States Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 65: United States Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 66: United States Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 67: United States Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 68: United States Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 69: United States Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 70: United States Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 71: United States Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 72: United States Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 73: United States Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 74: United States Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 75: United States Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 76: United States, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 77: United States, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 78: United States, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 79: United States, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 80: United States, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 81: United States, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 82: United States, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 83: United States, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 84: United States, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 85: United States, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 86: United States, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 87: United States, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 88: United States Bakery & Cereals Market Value (US$ million), by Category, 2011
  • Table 89: United States Bakery & Cereals Market Volume (Kg m), by Category, 2011
  • Table 90: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
  • Table 91: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
  • Table 92: United States Bakery & Cereals Expenditure Per Household (US$), by Category
  • Table 93: United States Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
  • Table 94: United States Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 95: United States Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 96: United States Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 97: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 98: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 99: United States Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 100: United States Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 101: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 102: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 103: United States Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 104: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 105: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 106: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 107: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 108: United States: Switchers to Ahold for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 109: United States: Switchers to C&S Wholesale Grocers for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 110: United States: Switchers From C&S Wholesale Grocers for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 111: United States: Switchers to Costco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 112: United States: Switchers From Costco for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 113: United States: Switchers to Kroger for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 114: United States: Switchers From Kroger for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 115: United States: Switchers to Publix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 116: United States: Switchers From Publix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 117: United States: Switchers to Safeway for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 118: United States: Switchers From Safeway for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 119: United States: Switchers to Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 120: United States: Switchers From Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 121: United States: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 122: United States: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 123: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
  • Table 124: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
  • Table 125: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
  • Table 126: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
  • Table 127: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 128: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
  • Figure 3: United States Bakery & Cereals Value Share (%), by Gender, 2011
  • Figure 4: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
  • Figure 7: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United States Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: United States Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: United States Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: United States Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: United States Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 23: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 24: United States Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 25: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 26: United States Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 27: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 28: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 29: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 30: United States Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 31: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
  • Figure 32: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
  • Figure 33: United States Bakery & Cereals Expenditure Per Household (US$), by Category
  • Figure 34: United States Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 35: United States Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 36: United States Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 37: United States Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 38: United States Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 39: United States Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 40: United States Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 41: United States Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 42: United States Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 43: United States Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 44: United States Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 45: United States Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 46: United States: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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  • Published:
  • Sep 17, 2014
  • USD 4650
  • 153 Pages

* Food Packaging Market by Material (Paper & Board, Plastic, Glass, Metal), Type (Rigid, Semi-Rigid, Flexible), Application (Dairy, Bakery, Confectionery, Convenience Foods, Fruits, Vegetables, Meat, Sauces, Dressings) - Global Trends & Forecast to 2019
  • Published:
  • Sep 04, 2014
  • USD 4650
  • 140 Pages

* Egg Processing & Equipment Market by Type (Dried, Liquid, and Frozen Egg Product), by Application (Bakery, Confectionery, Dairy Product, Ready-to-Eat, Soups & Sauces, and Others), and Equipment, by Geography - Global Trends & Forecast to 2019
  • Published:
  • Sep 02, 2014
  • USD 4650
  • 165 Pages

* Fats and Oils Market by Type [Vegetable Oils (Palm, Soybean, Sunflower, Rapeseed, Olive), Animal Fats (Lard, Tallow, Butter)], Application (Bakery, Confectionery, Salad Dressing, Snacks & Savory, Spreads) & Geography - Global Trends & Forecast to 2019
  • Published:
  • Aug 08, 2014
  • USD 4650
  • 349 Pages

* Sodium Reduction Ingredients Market by Types (Amino Acids, Mineral Salts, and Yeast Extracts), Applications (Dairy, Bakery & Confectionary, Meat Products, and Sauces, Seasonings & Snacks) & Geography - Global Trends & Forecasts to 2019
  • Published:
  • Jul 11, 2014
  • USD 4650
  • 182 Pages

* Gluten-Free Products Market by Type (Bakery & Confectionery, Snacks, Breakfast Cereals, Baking Mixes & Flour and Meat & Poultry Products), Sales Channel (Natural & Conventional) & Geography - Global Trends & Forecasts to 2019
  • Published:
  • Jul 07, 2014
  • USD 4650
  • 366 Pages

* Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan to 2018
  • Published:
  • Jun 30, 2014
  • USD 1352
  • 55 Pages

* Market Focus: Trends and Developments in the Bakery and Cereals Sector in Thailand
  • Published:
  • Jun 30, 2014
  • USD 1352
  • 42 Pages

* Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Bakery and Cereals Market
  • Published:
  • Jun 13, 2014
  • USD 6320
  • 60 Pages

* Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Bakery and Cereals Food Market
  • Published:
  • Jun 12, 2014
  • USD 6320
  • 57 Pages

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