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The UK Foodservice Operators' Business Sentiments and Spending Priorities 2013

  • Published:
  • 149 Pages
  • Canadean

Description

Product Synopsis

"The UK Foodservice Operators' Business Sentiments and Spending Priorities 2013" is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis between three years of survey results. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading UK foodservice industry executives; it provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. The report projects revenue growth expectations of key stakeholders in the UK foodservice industry and identifies principal trends that will shape the industry in the next 12 months. Additionally, the report uncovers the key priorities of companies with regards to capital expenditure and identifies leading business concerns and subsequent efforts to negate them. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in marketing budgets of foodservice operators.

What is the current market landscape and what is changing?

Overall, 35% of respondents identified at least some increase in customer footfall over the previous six months, whereas 44% expect an increase in footfall over the next six months.

What are the key drivers behind recent market changes?

According to 70% and 64% of profit sector respondents, 'innovating menu and drink menu options' and 'seasonal updating of menu and drink menu options', respectively, are considered important drivers of customer demand.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading UK foodservice industry executives; it provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. This report presents comparative analysis between three years of survey results. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Key Features and Benefits

Projects the key pricing promotion activities of foodservice operators and forecasts changes in marketing expenditure.

Drives revenues by important parameters for customer satisfaction in the UK foodservice industry.

Identifies the leading concerns of UK foodservice channels.

Formulate effective sales and marketing strategies by identifying changes in marketing expenditure over the next 12 months.

Forecasts the UK foodservice industry executives' media channel preference by revealing in which channels they are looking to invest in over the next 12 months.

Key Market Issues

Regardless of channel of operation, foodservice operators highlighted 'seasonal updating of menu and drink menu options' and 'innovating menu and drink menu options' as key drivers of customer demand.

The most important business concerns are 'increasing cost of raw materials', 'decreasing consumer or government expenditure', and 'increase in VAT'.

'Locally grown produce', 'locally sourced meats and seafood', and 'gluten-free or food allergy conscious' are the prominent trends identified by respondents from profit sector channels.

'New product development', 'equipment or machinery purchase', and 'IT infrastructure development' are areas that will register a 'significant increase' or 'increase' in investment from profit sector channels.

'Trade magazines or websites', 'Observation or visits to competitors', and 'observation or visits to upscale restaurants' are identified as important sources to identify new product ideas.

Key Highlights

Overall, 62% of respondents from the profit sector channels are 'very confident' or 'confident' of revenue growth in 2013.

With the exception of the catering channel, the majority of respondents across all channels are either 'very concerned' or 'moderately concerned' over the costs of displaying nutritional or calorie information on their product offerings.

'Price', 'quality of products', 'existing relationship with supplier', and 'speed of delivery' are considered key factors for supplier selection by respondents from both profit and cost sector organizations.

Survey results show that 51% of respondents from profit sector companies and 63% of respondents from cost sector companies expect 'no change' in the recruitment activities of their companies.

'Online social media', 'email and newsletters', and 'near premise outdoor advertising or signage' are key promotional channels used by foodservice operators from the profit sector channels.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents

2 Executive Summary

3 UK Foodservice Industry Channel Dynamics

  • 3.1 Revenue Growth Expectations in the UK Foodservice Industry for 2013
    • 3.1.1 Revenue growth expectations - comparison between UK profit sector foodservice channels
    • 3.1.2 Revenue growth expectations in UK profit sector foodservice channels
    • 3.1.3 Revenue growth expectations by senior level respondents
    • 3.1.4 Revenue growth expectations by company turnover - UK profit sector foodservice channels
    • 3.1.5 Budget growth expectations in UK cost sector foodservice channels
    • 3.1.6 Budget growth expectations by company turnover - UK cost sector foodservice channels
    • 3.1.7 Revenue growth expectations by UK foodservice industry suppliers
  • 3.2 Profitability Expectations in the UK Foodservice Industry
    • 3.2.1 Profitability expectations in UK foodservice profit sector channels
    • 3.2.2 Profitability expectations by company turnover - UK profit sector foodservice channels
    • 3.2.3 Change in profitability expectations by suppliers
    • 3.2.4 Change in profitability expectations by frequency of customer footfall - UK profit sector foodservice channels
  • 3.3 Customer Footfall Outlook by UK Foodservice Channels
    • 3.3.1 Customer footfall outlook in UK profit sector foodservice channels
    • 3.3.2 Customer footfall outlook in UK cost sector foodservice channels
  • 3.4 Key Drivers of Customer Demand in UK Foodservice Channels
    • 3.4.1 Key drivers of customer demand in UK foodservice sectors - a comparison between 2012 and 2013 responses
    • 3.4.2 Key drivers of customer demand in UK foodservice sectors
    • 3.4.3 Key drivers of customer demand in UK foodservice channels

4 The UK Foodservice Operators' Concerns and Trends

  • 4.1 Leading Business Concerns for Foodservice Operators in 2013
    • 4.1.1 Comparison of leading business concerns in UK foodservice, 2011-2013
    • 4.1.2 Leading business concerns in UK foodservice channels
    • 4.1.3 Leading business concerns by suppliers
    • 4.1.4 Leading business concerns in UK foodservice channels by company turnover
  • 4.2 Calorie Labelling Concerns in the UK Foodservice Industry
    • 4.2.1 Calorie labelling concerns in UK foodservice sectors
    • 4.2.2 Calorie labelling concerns in UK foodservice channels
    • 4.2.3 Calorie labelling concerns in UK foodservice channels by company turnover
  • 4.3 Customer Satisfaction Parameters in the UK Foodservice Industry
    • 4.3.1 Customer satisfaction parameters by UK profit sector
    • 4.3.2 Customer satisfaction parameters by UK cost sector
    • 4.3.3 Customer satisfaction parameters by UK foodservice channels
  • 4.4 Food and Beverage Trends in UK Foodservice Channels
    • 4.4.1 Food and beverage trends in UK profit sector foodservice channels
    • 4.4.2 Food and beverage trends in UK cost sector foodservice channels

5 Promotions and Price Trends in the UK Foodservice Industry

  • 5.1 Key Promotion Activities in UK Foodservice Industry
    • 5.1.1 Key promotion activities in UK profit sector
    • 5.1.2 Key promotion activities in UK cost sector
    • 5.1.3 Key promotion activities in UK foodservice channels
  • 5.2 Expected Changes in Food and Beverage Prices in the UK Foodservice Industry
    • 5.2.1 Expected change in food and beverage prices by UK foodservice sector
    • 5.2.2 Expected change in food and beverage prices by UK foodservice channels
    • 5.2.3 Expected change in food and beverage prices by suppliers
    • 5.2.4 Expected change in food and beverage prices by company turnover
  • 5.3 Supplier Selection Criteria in the UK Foodservice Industry
    • 5.3.1 Supplier selection criteria by UK foodservice sector
    • 5.3.2 Supplier selection criteria by UK foodservice channels
  • 5.4 UK Foodservice Industry Supplier Pricing Trends
    • 5.4.1 Supplier pricing trends in UK profit sector foodservice channels
    • 5.4.2 Supplier pricing trends in UK cost sector foodservice channels

6 UK Foodservice Operators' Spend Activity

  • 6.1 Capital Expenditure Dynamics in the UK Foodservice Industry
    • 6.1.1 Capital expenditure dynamics in UK foodservice profit sector, 2011-2013
    • 6.1.2 Capital expenditure dynamics in UK foodservice cost sector, 2011-2013
    • 6.1.3 Expectations of capital expenditure by UK foodservice channels
    • 6.1.4 Expectations of capital expenditure by suppliers
  • 6.2 Change in Expenditure on Products and Services in the UK Foodservice Industry
    • 6.2.1 Change in expenditure on products and services by UK profit sector foodservice channels
    • 6.2.2 Change in expenditure on products and services by UK cost sector foodservice channels
  • 6.3 Recruitment Activities in the UK Foodservice Industry 2013
    • 6.3.1 Recruitment activities by UK foodservice sectors, 2011-2013
    • 6.3.2 Recruitment activities in UK foodservice channels by company turnover

7 Marketing Trends and Strategies in the UK Foodservice Industry

  • 7.1 Forecasted Changes in Marketing Expenditure
    • 7.1.1 Comparison of forecasted changes in marketing expenditure by foodservice operators, 2011-2013
    • 7.1.2 Forecasted changes in marketing expenditure by suppliers
  • 7.2 Leading Sources for New Product Ideas in the UK Foodservice Industry
    • 7.2.1 Leading sources for new product ideas by UK foodservice profit sectors
    • 7.2.2 Leading sources for new product ideas by UK foodservice cost sectors
    • 7.2.3 Leading sources for new product ideas by UK foodservice channels
    • 7.2.4 Leading sources for new product ideas by suppliers
  • 7.3 Key Marketing and Promotional Channels in the UK Foodservice Industry
    • 7.3.1 Key marketing and promotional channels in UK profit sector foodservice channels
    • 7.3.2 Key marketing and promotional channels in UK cost sector foodservice channels
    • 7.3.3 Key marketing and promotional channels by suppliers

8 Appendix

  • 8.1 Survey Results - Closed Questions
  • 8.2 About Canadean
  • 8.3 Disclaimer

List of Tables

  • Table 1: Total UK Foodservice Industry Survey Respondents by Company Type, 2013
  • Table 2: Total UK Foodservice Operator Respondents by Channel Type, 2013
  • Table 3: UK Foodservice Operator Respondents by Job Role (%), 2013
  • Table 4: UK Foodservice Operator Respondents by Company Turnover (%), 2013
  • Table 5: Comparison of Revenue Growth Optimism in UK Profit Sector Foodservice Channels (%), 2013
  • Table 6: Revenue Growth Optimism in UK Foodservice Profit Sector by Accommodation Channel (%), 2011-2013
  • Table 7: Revenue Growth Optimism in UK Foodservice Profit Sector Caterers' Channel (%), 2011-2013
  • Table 8: Revenue Growth Optimism in UK Foodservice Profit Sector Pubs, Leisure and Travel Channel (%), 2011-2013
  • Table 9: Revenue Growth Optimism in UK Foodservice Profit Sector Restaurants' Channel (%), 2011-2013
  • Table 10: Revenue Growth Optimism in UK Foodservice Industry by Senior Level Respondents (%), 2013
  • Table 11: Revenue Growth Optimism in UK Profit Sector Foodservice Channels by Company Turnover (%), 2011-2013
  • Table 12: Budget Growth Expectations in UK Cost Sector Foodservice Channels (%), 2011-2013
  • Table 13: Budget Growth Expectations in UK Cost Sector Foodservice Channels by Company Turnover (%), 2013
  • Table 14: Revenue Growth Optimism in the UK Foodservice Industry by Supplier Respondents (%), 2013
  • Table 15: Profitability Expectations in UK Profit Sector Accommodation Foodservice Channel (%), 2011-2013
  • Table 16: Profitability Expectations in UK Profit Sector Catering Foodservice Channel (%), 2011-2013
  • Table 17: Profitability Expectations in UK Profit Sector Pubs, Leisure and Travel Foodservice Channel (%), 2011-2013
  • Table 18: Profitability Expectations in UK Profit Sector Restaurants Foodservice Channel (%), 2011-2013
  • Table 19: Profitability Expectations in UK Profit Sector Foodservice Channels by Company Turnover (%), 2013
  • Table 20: Profitability Expectations by Foodservice Industry Suppliers (%), 2013
  • Table 21: Change in Profitability in UK Foodservice Channels by Customer Footfall (%), 2013
  • Table 22: Comparison of Customer Footfall in the UK Accommodation Foodservice Channel (%), H2 2012 vs. H1 2013
  • Table 23: Comparison of Customer Footfall in the UK Catering Foodservice Channel (%), H2 2012 vs. H1 2013
  • Table 24: Comparison of Customer Footfall in the UK Pubs, Leisure and Travel Foodservice Channel (%), H2 2012 vs. H1 2013
  • Table 25: Comparison of Customer Footfall in the UK Restaurants Foodservice Channel (%), H2 2012 vs. H1 2013
  • Table 26: Comparison of Customer Footfall in the UK Education Foodservice Channel (%), H2 2012 vs. H1 2013
  • Table 27: Comparison of Customer Footfall in the UK Other Cost Sector Foodservice Channels (%), H2 2012 vs. H1 2013
  • Table 28: Important Drivers of Customer Demand in UK Foodservice Operator - 2012 vs. 2013
  • Table 29: Key Drivers of Customer Demand in UK Profit Sector Foodservice Channels (%), 2013
  • Table 30: Key Drivers of Customer Demand in UK Cost Sector Foodservice Channels (%), 2013
  • Table 31: Important Customer Demand Drivers in UK Foodservice Channels (%), 2013
  • Table 32: Comparison of Leading Business Concerns in UK Foodservice Channels (%), 2011-2013
  • Table 33: Comparison of Leading Business Concerns by UK Foodservice Channels (%), 2013
  • Table 34: Leading Business Concerns in UK Foodservice Channels by Company Turnover (%), 2013
  • Table 35: Calorie Labelling Concerns in UK Foodservice Sectors (%), 2013
  • Table 36: Calorie Labelling Concerns in UK Foodservice Channels (%), 2013
  • Table 37: Calorie Labelling Concerns in UK Foodservice Channels by Company Turnover (%), 2013
  • Table 38: Customer Satisfaction Parameters in UK Profit Sector Foodservice (%), 2013
  • Table 39: Customer Satisfaction Parameters in UK Cost Sector Foodservice (%), 2013
  • Table 40: Customer Satisfaction Parameters across UK Foodservice Channels (%), 2013
  • Table 41: Food and Beverage Trends in UK Profit Sector Foodservice Channels (%), 2013
  • Table 42: Food and Beverage Trends in UK Cost Sector Foodservice Channels (%), 2013
  • Table 43: Key Promotion Activities in UK Profit Sector Foodservice Channels (%), 2013
  • Table 44: Key Promotion Activities in UK Cost Sector Foodservice Channels (%), 2013
  • Table 45: Expected Change in Food and Beverage Prices by UK Foodservice Sectors (%), 2013
  • Table 46: Expected Change in Food and Beverage Prices by UK Foodservice Channels (%), 2013
  • Table 47: Expected Change in Food and Beverage Prices by UK Foodservice Industry Suppliers (%), 2013
  • Table 48: Expected Change in Food and Beverage Prices across UK Foodservice Channels by Company Turnover (%), 2013
  • Table 49: Comparison of Supplier Selection Criteria by UK Foodservice Industry Profit and Cost Sector (%), 2011-2013
  • Table 50: Supplier Selection Criteria in UK Profit and Cost Sector Foodservice Channels (%), 2013
  • Table 51: Supplier Pricing Trends in UK Profit Sector Foodservice Channels (%), 2013
  • Table 52: Supplier Pricing Trends in UK Cost Sector Foodservice Channels (%), 2011-2013
  • Table 53: Expectations of Capital Expenditure by UK Foodservice Industry Profit Sector (%), 2011
  • Table 54: Expectations of Capital Expenditure by UK Foodservice Industry Profit Sector (%), 2012
  • Table 55: Expectations of Capital Expenditure by UK Foodservice Industry Profit Sector (%), 2013
  • Table 56: Expectations of Capital Expenditure by UK Foodservice Industry Cost Sector (%), 2011
  • Table 57: Expectations of Capital Expenditure by UK Foodservice Industry Cost Sector (%), 2012
  • Table 58: Expectations of Capital Expenditure by UK Foodservice Industry Cost Sector (%), 2013
  • Table 59: Expectations of Increase in Capital Expenditure by UK Foodservice Channels (%), 2013
  • Table 60: UK Foodservice Industry Suppliers' Expectations of Capital Expenditure (%), 2013
  • Table 61: Change in Expenditure on Products and Services by Caterers' Channel (%), 2013
  • Table 62: Change in Expenditure on Products and Services by Restaurants Channel (%), 2013
  • Table 63: Change in Expenditure on Products and Services by Education Channel (%), 2013
  • Table 64: Change in Expenditure on Products and Services by Other Cost Sector Channels (%), 2013
  • Table 65: Recruitment Activities in UK Profit and Cost Sector Foodservice Channels (%), 2011-2013
  • Table 66: Recruitment Activities in UK Foodservice Channels by Company Turnover (%), 2013
  • Table 67: Forecasted Changes in Marketing Expenditure by UK Foodservice Channels (%), 2011
  • Table 68: Forecasted Changes in Marketing Expenditure by UK Foodservice Channels (%), 2012
  • Table 69: Forecasted Changes in Marketing Expenditure by UK Foodservice Channels (%), 2013
  • Table 70: Forecasted Changes in Marketing Expenditure by UK Foodservice Industry Suppliers (%), 2013
  • Table 71: Leading Sources for New Product Ideas by UK Foodservice Profit Sector (%), 2013
  • Table 72: Leading Sources for New Product Ideas by UK Foodservice Cost Sector (%), 2013
  • Table 73: Leading Sources for New Product Ideas by UK Foodservice Industry Suppliers (%), 2013
  • Table 74: Key Promotional Channels in UK Profit Sector Foodservice Channels (%), 2011-2013
  • Table 75: UK Foodservice Industry Suppliers' Key Promotional Channels (%), 2013
  • Table 76: Survey Results - Closed Questions

List of Figures

Figure 1: Comparison of Revenue Growth Optimism in UK Profit Sector Foodservice Channels (%), 2013

Figure 2: Revenue Growth Optimism in UK Foodservice Industry by Senior Level Respondents (%), 2013

Figure 3: Revenue Growth Optimism in UK Profit Sector Foodservice Channels by Company Turnover (%), 2013

Figure 4: Budget Growth Expectations in UK Cost Sector Foodservice Channels (%), 2011-2013

Figure 5: Budget Growth Expectations in the UK Cost Sector Foodservice Channels by Company Turnover (%), 2013

Figure 6: Revenue Growth Optimism in the UK Foodservice Industry by Supplier Respondents (%), 2013

Figure 7: Profitability Expectations in UK Profit Sector Foodservice Channels (%), 2013

Figure 8: Profitability Expectations in UK Profit Sector Foodservice Channels by Company Turnover (%), 2013

Figure 9: Profitability Expectations by Foodservice Industry Suppliers (%), 2013

Figure 10: Comparison of Customer Footfall in the UK Accommodation Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 11: Comparison of Customer Footfall in the UK Catering Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 12: Comparison of Customer Footfall in the UK Pubs, Leisure and Travel Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 13: Comparison of Customer Footfall in the UK Restaurants Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 14: Comparison of Customer Footfall in the UK Education Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 15: Comparison of Customer Footfall in the UK Other Cost Sector Foodservice Channel (%), H2 2012 vs. H1 2013

Figure 16: Key Drivers of Customer Demand in UK Profit Sector Foodservice Channels (%), 2013

Figure 17: Key Drivers of Customer Demand in UK Cost Sector Foodservice Channels (%), 2013

Figure 18: Comparison of Leading Business Concerns in UK Foodservice Channels (%), 2013

Figure 19: Leading Business Concerns by UK Foodservice Industry Suppliers (%), 2013

Figure 20: Calorie Labelling Concerns in UK Foodservice Channels (%), 2013

Figure 21: Customer Satisfaction Parameters in UK Profit Sector Foodservice (%), 2013

Figure 22: Customer Satisfaction Parameters in UK Cost Sector Foodservice Channels (%), 2013

Figure 23: Key Promotion Activities in UK Profit Sector Foodservice Channels (%), 2013

Figure 24: Key Promotion Activities in UK Cost Sector Foodservice Channels (%), 2013

Figure 25: Comparison of Significant Promotion Activities in UK Foodservice Profit and Cost Sector Channels (%), 2013

Figure 26: Expected Change in Food and Beverage Prices by UK Foodservice Sectors (%), 2013

Figure 27: Expected Change in Food and Beverage Prices by UK Foodservice Channels (%), 2013

Figure 28: Expected Change in Food and Beverage Prices by UK Foodservice Industry Suppliers (%), 2013

Figure 29: Expected Change in Food and Beverage Prices across UK Foodservice Channels by Company Turnover (%), 2013

Figure 30: Comparison of Supplier Selection Criteria by UK Foodservice Industry Profit and Cost Sector (%), 2013

Figure 31: Supplier Pricing Trends in UK Profit Sector Foodservice Channels (%), 2013

Figure 32: Supplier Pricing Trends by UK Cost Sector Foodservice Channels (%), 2013

Figure 33: Expectations of Capital Expenditure by UK Foodservice Industry Profit Sector (%), 2013

Figure 34: Expectations of Capital Expenditure by UK Foodservice Industry Cost Sector (%), 2013

Figure 35: Change in Expenditure on Products and Services by Accommodation Channel (%), 2013

Figure 36: Change in Expenditure on Products and Services by Pubs, Leisure and Travel Channel (%), 2013

Figure 37: Change in Expenditure on Products and Services by Education Channel (%), 2013

Figure 38: Change in Expenditure on Products and Services by Other Cost Sector Channels (%), 2013

Figure 39: Recruitment Activities in UK Profit and Cost Sector Foodservice Channels (%), 2011-2013

Figure 40: Recruitment Activities in UK Foodservice Channels by Company Turnover (%), 2013

Figure 41: Forecasted Changes in Marketing Expenditure by UK Foodservice Channels (%), 2013

Figure 42: Forecasted Changes in Marketing Expenditure by UK Foodservice Industry Suppliers (%), 2013

Figure 43: Leading Sources for New Product Ideas by UK Foodservice Profit Sector (%), 2013

Figure 44: Leading Sources for New Product Ideas by UK Foodservice Profit Sector (%), 2013

Figure 45: Leading Sources for New Product Ideas by UK Foodservice Channels (% ), 2013

Figure 46: Leading Sources for New Product Ideas by UK Foodservice Industry Suppliers (%), 2013

Figure 47: Key Promotional Channels in UK Profit Sector Foodservice Channels (%), 2011-2013

Figure 48: Key Promotional Channels in UK Cost Sector Foodservice Channels (%), 2011-2013

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