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Consumer Trends in the Savory Snacks Market in Italy

  • Published:
  • 112 Pages
  • Canadean

Abstract

Summary

Why was the report written?

Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

The weak Italian economy has led consumers to evaluate their consumption habits in most CPG categories, particularly Savory Snacks which are considered occasional treats. Lack of consumer spending has resulted in declining consumption, whilst the retail market has been characterized by an increased amount of discount and own-brand products. However, the Italian economy is showing some signs of improving. As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks markets.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • While Older Consumers are the most valuable age group in the Savory Snacks market in Italy with a 23% value share, this is achieved through sheer weight of numbers as they account for 32% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
  • Not only do a significant proportion of Italian consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success. However, it should be noted that trends in the Italian market are weaker than those recorded in other European markets such as France and Germany.
  • While private label penetration is relatively high in categories such as Popcorn and Meat Snacks, only 8% of the volume of Potato Chips products distributed is private label. As the most valuable category in the Savory Snacks market retailers should be expected to increase their investment in this category, particularly given the fragmented nature of the Potato Chips market.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Savory Snacks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ethnic/traditional Snacks
    • 2.2.2 Meat Snacks
    • 2.2.3 Nuts & Seeds
    • 2.2.4 Popcorn
    • 2.2.5 Potato Chips
    • 2.2.6 Pretzels
    • 2.2.7 Processed Snacks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ethnic/traditional Snacks
    • 2.3.2 Meat Snacks
    • 2.3.3 Nuts & Seeds
    • 2.3.4 Popcorn
    • 2.3.5 Potato Chips
    • 2.3.6 Pretzels
    • 2.3.7 Processed Snacks

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ethnic/traditional Snacks
    • 3.1.2 Meat Snacks
    • 3.1.3 Nuts & Seeds
    • 3.1.4 Popcorn
    • 3.1.5 Potato Chips
    • 3.1.6 Pretzels
    • 3.1.7 Processed Snacks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ethnic/traditional Snacks
    • 3.2.2 Meat Snacks
    • 3.2.3 Nuts & Seeds
    • 3.2.4 Popcorn
    • 3.2.5 Potato Chips
    • 3.2.6 Pretzels
    • 3.2.7 Processed Snacks

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Savory Snacks Brand Choice and Private Label Shares
    • 4.2.1 Ethnic/traditional Snacks
    • 4.2.2 Meat Snacks
    • 4.2.3 Nuts & Seeds
    • 4.2.4 Popcorn
    • 4.2.5 Potato Chips
    • 4.2.6 Pretzels
    • 4.2.7 Processed Snacks

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Savory Snacks
    • 5.1.2 Ethnic/traditional Snacks
    • 5.1.3 Meat Snacks
    • 5.1.4 Nuts & Seeds
    • 5.1.5 Popcorn
    • 5.1.6 Potato Chips
    • 5.1.7 Pretzels
    • 5.1.8 Processed Snacks

6. Consumption Impact: Market Valuation

  • 6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Savory Snacks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7. Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Savory Snacks
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Ethnic/traditional Snacks
    • 7.2.2 Retail Share by Volume - Meat Snacks
    • 7.2.3 Retail Share by Volume - Nuts & Seeds
    • 7.2.4 Retail Share by Volume - Popcorn
    • 7.2.5 Retail Share by Volume - Potato Chips
    • 7.2.6 Retail Share by Volume - Pretzels
    • 7.2.7 Retail Share by Volume - Processed Snacks
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Bennet SpA Switching Analysis
    • 7.3.4 Carrefour Switching Analysis
    • 7.3.5 Conad Switching analysis
    • 7.3.6 Coop Italia Switching Analysis
    • 7.3.7 Despar Servizi Switching Analysis
    • 7.3.8 Esselunga Switching Analysis
    • 7.3.9 Eurospin Switching Analysis
    • 7.3.10 PAM Switching Analysis
    • 7.3.11 Sisa Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Bennet SpA
    • 7.4.3 Carrefour
    • 7.4.4 Conad
    • 7.4.5 Coop Italia
    • 7.4.6 Despar Servizi
    • 7.4.7 Esselunga
    • 7.4.8 Eurospin
    • 7.4.9 PAM
    • 7.4.10 Selex
    • 7.4.11 Sisa
    • 7.4.12 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Savory Snacks Market
  • Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
  • Table 3: Italy Survey Respondent Profile (weighted), 2011
  • Table 4: Italy Savory Snacks Value Share (%), by Age Groups, 2011
  • Table 5: Italy Savory Snacks Value Share (%), by Gender, 2011
  • Table 6: Italy Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Italy Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Italy Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Table 9: Italy Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Italy Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
  • Table 11: Italy Meat Snacks Consumer Group Share (% market value), 2011
  • Table 12: Italy Nuts & Seeds Consumer Group Share (% market value), 2011
  • Table 13: Italy Popcorn Consumer Group Share (% market value), 2011
  • Table 14: Italy Potato Chips Consumer Group Share (% market value), 2011
  • Table 15: Italy Pretzels Consumer Group Share (% market value), 2011
  • Table 16: Italy Processed Snacks Consumer Group Share (% market value), 2011
  • Table 17: Italy Total Ethnic/traditional Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Italy Total Meat Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Italy Total Nuts & Seeds Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Italy Total Popcorn Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Italy Total Potato Chips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Italy Total Pretzels Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Italy Total Processed Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Italy Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Italy Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Italy Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Italy Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Italy Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Italy Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Italy Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Italy Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Italy Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Italy Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Italy Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Italy Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Italy Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Italy Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Italy Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Italy Popcorn Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Italy Potato Chips Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Italy Pretzels Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Italy Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Italy Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 46: Italy Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Italy Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 48: Italy Nuts & Seeds Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 49: Italy Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 50: Italy Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 51: Italy Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 52: Italy Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 53: Italy, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Italy, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Italy, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Italy, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Italy, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Italy, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Italy, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Italy, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: Italy Savory Snacks Market Value (Euro million), by Category, 2011
  • Table 62: Italy Savory Snacks Market Value (US$ million), by Category, 2011
  • Table 63: Italy Savory Snacks Market Volume (Kg m), by Category, 2011
  • Table 64: Italy Savory Snacks Market Share (US$ million), by Category, 2011
  • Table 65: Italy Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
  • Table 66: Italy Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Table 67: Italy Savory Snacks Expenditure Per Household (Euro), by Category
  • Table 68: Italy Savory Snacks Expenditure Per Household (US$), by Category
  • Table 69: Italy Savory Snacks Market Volume Share (Kg m), by Category, 2011
  • Table 70: Italy Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 71: Italy Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 72: Italy Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 73: Italy Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 74: Italy Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 75: Italy Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 76: Italy Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 77: Italy Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 78: Italy Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 79: Italy Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 80: Italy Switchers to Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Italy Switchers From Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Italy Switchers to Bennet SpA for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Italy Switchers From Bennet SpA for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Italy Switchers to Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Italy Switchers From Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Italy Switchers to Conad for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Italy Switchers From Conad for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Italy Switchers to Coop Italia for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Italy Switchers From Coop Italia for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Italy Switchers to Despar Servizi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Italy Switchers From Despar Servizi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Italy Switchers to Esselunga for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Italy Switchers From Esselunga for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Italy Switchers to Eurospin for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Italy Switchers From Eurospin for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Italy Switchers to PAM for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Italy Switchers From PAM for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Italy Switchers to Sisa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Italy Switchers From Sisa for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Italy Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: Italy Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 102: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
  • Table 110: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
  • Table 111: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
  • Table 112: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
  • Table 113: Italy Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Italy Savory Snacks Value Share (%), by Age Groups, 2011
  • Figure 3: Italy Savory Snacks Value Share (%), by Gender, 2011
  • Figure 4: Italy Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Italy Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Italy Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Figure 7: Italy Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Italy Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Italy Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Italy Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Italy Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Italy Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Italy Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Italy Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Italy Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Italy Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Italy Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Italy Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Italy Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Italy Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Italy Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 23: Italy Savory Snacks Market Share (US$ million), by Category, 2011
  • Figure 24: Italy Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Figure 25: Italy Savory Snacks Expenditure Per Household (US$), by Category
  • Figure 26: Italy Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 27: Italy Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 28: Italy Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 29: Italy Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 30: Italy Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 31: Italy Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 32: Italy Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 33: Italy Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 34: Italy People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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