Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increased amount of discount and own-brand products. Savory Snacks, in general, are not considered essential items and therefore consumption patterns have been comparatively affected. Further, trends driving healthy eating habits may limit the market's growth potential.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed snacks markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
While Older Consumers are the most valuable age group in the Savory Snacks market in Germany with a 22% value share, this is achieved through sheer weight of numbers as they account for 33% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
Urban dwellers account for a disproportionate share of the Meat Snacks market. This group has a 72% share of the market despite accounting for 67% of the population, creating a clear consumer profile for marketers of these products to target.
While private label penetration is significant across all Savory Snacks categories in Germany, further growth may be limited by strong brands in most categories. However, the Pretzels category is highly fragmented, suggesting that retailers may be able to grow their share from their current 28% of the volume of products distributed.
Table of Contents
Table of Contents
1. Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Table 64: Germany Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
Table 65: Germany Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 66: Germany Savory Snacks Expenditure Per Household (Euro), by Category
Table 67: Germany Savory Snacks Expenditure Per Household (US$), by Category
Table 68: Germany Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 69: Germany Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 70: Germany Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
Table 71: Germany Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 72: Germany Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 73: Germany Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: Germany Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: Germany Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: Germany Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: Germany Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: Germany Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: Germany Switchers to Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Germany Switchers From Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Germany Switchers to Bartels-Langness for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Germany Switchers From Bartels-Langness for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Germany Switchers to Edeka for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Germany Switchers From Edeka for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Germany Switchers to Globus for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Germany Switchers From Globus for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Germany Switchers to Lekkerland Gmbh & Co. KG for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Germany Switchers From Lekkerland Gmbh & Co. KG for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Germany Switchers to Metro Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Germany Switchers From Metro Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Germany Switchers to Norma for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Germany Switchers From Norma for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Germany Switchers to Rewe Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Germany Switchers From Rewe Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Germany Switchers to Schwarz Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Germany Switchers From Schwarz Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Germany Switchers to Tengelmann for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Germany Switchers From Tengelmann for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Germany Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Germany Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 102: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 103: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 104: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 105: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
Table 106: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 107: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 108: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 109: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: Germany Savory Snacks Value Share (%), by Gender, 2011
Figure 4: Germany Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Germany Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Germany Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Germany Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Germany Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Germany Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Germany Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Germany Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Germany Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 24: Germany Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 25: Germany Savory Snacks Expenditure Per Household (US$), by Category
Figure 26: Germany Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: Germany Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Germany Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Germany Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Germany Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Germany Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Germany Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Germany Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Germany People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Consumer Trends in the Savory Snacks Market in Germany published by Canadean in April 2, 2012. This report consists of Pages: 111 and the price starts from US $ 7495.
