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Consumer Trends in the Savory Snacks Market in Germany

  • Published:
  • 111 Pages
  • Canadean

Abstract

Summary

Why was the report written?

Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increased amount of discount and own-brand products. Savory Snacks, in general, are not considered essential items and therefore consumption patterns have been comparatively affected. Further, trends driving healthy eating habits may limit the market's growth potential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed snacks markets.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • While Older Consumers are the most valuable age group in the Savory Snacks market in Germany with a 22% value share, this is achieved through sheer weight of numbers as they account for 33% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
  • Urban dwellers account for a disproportionate share of the Meat Snacks market. This group has a 72% share of the market despite accounting for 67% of the population, creating a clear consumer profile for marketers of these products to target.
  • While private label penetration is significant across all Savory Snacks categories in Germany, further growth may be limited by strong brands in most categories. However, the Pretzels category is highly fragmented, suggesting that retailers may be able to grow their share from their current 28% of the volume of products distributed.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Savory Snacks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ethnic/traditional Snacks
    • 2.2.2 Meat Snacks
    • 2.2.3 Nuts & Seeds
    • 2.2.4 Popcorn
    • 2.2.5 Potato Chips
    • 2.2.6 Pretzels
    • 2.2.7 Processed Snacks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ethnic/traditional Snacks
    • 2.3.2 Meat Snacks
    • 2.3.3 Nuts & Seeds
    • 2.3.4 Popcorn
    • 2.3.5 Potato Chips
    • 2.3.6 Pretzels
    • 2.3.7 Processed Snacks

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ethnic/traditional Snacks
    • 3.1.2 Meat Snacks
    • 3.1.3 Nuts & Seeds
    • 3.1.4 Popcorn
    • 3.1.5 Potato Chips
    • 3.1.6 Pretzels
    • 3.1.7 Processed Snacks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ethnic/traditional Snacks
    • 3.2.2 Meat Snacks
    • 3.2.3 Nuts & Seeds
    • 3.2.4 Popcorn
    • 3.2.5 Potato Chips
    • 3.2.6 Pretzels
    • 3.2.7 Processed Snacks

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Savory Snacks Brand Choice and Private Label Shares
    • 4.2.1 Ethnic/traditional Snacks
    • 4.2.2 Meat Snacks
    • 4.2.3 Popcorn
    • 4.2.4 Potato Chips
    • 4.2.5 Pretzels
    • 4.2.6 Processed Snacks

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Savory Snacks
    • 5.1.2 Ethnic/traditional Snacks
    • 5.1.3 Meat Snacks
    • 5.1.4 Nuts & Seeds
    • 5.1.5 Popcorn
    • 5.1.6 Potato Chips
    • 5.1.7 Pretzels
    • 5.1.8 Processed Snacks

6. Consumption Impact: Market Valuation

  • 6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Savory Snacks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7. Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Savory Snacks
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Ethnic/traditional Snacks
    • 7.2.2 Retail Share by Volume - Meat Snacks
    • 7.2.3 Retail Share by Volume - Nuts & Seeds
    • 7.2.4 Retail Share by Volume - Popcorn
    • 7.2.5 Retail Share by Volume - Potato Chips
    • 7.2.6 Retail Share by Volume - Pretzels
    • 7.2.7 Retail Share by Volume - Processed Snacks
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Aldi Switching Analysis
    • 7.3.3 Bartels-Langness Switching Analysis
    • 7.3.4 Edeka Switching Analysis
    • 7.3.5 Globus Switching Analysis
    • 7.3.6 Lekkerland Gmbh & Co. KG Switching Analysis
    • 7.3.7 Metro Group Switching Analysis
    • 7.3.8 Norma Switching Analysis
    • 7.3.9 Rewe Group Switching Analysis
    • 7.3.10 Schwarz Group Switching Analysis
    • 7.3.11 Tengelmann Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
    • 7.4.1 Aldi
    • 7.4.2 Edeka
    • 7.4.3 Globus
    • 7.4.4 Metro Group
    • 7.4.5 Norma
    • 7.4.6 Rewe Group
    • 7.4.7 Schwarz Group
    • 7.4.8 Tengelmann
    • 7.4.9 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Savory Snacks Market
  • Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
  • Table 3: Germany Survey Respondent Profile (weighted), 2011
  • Table 4: Germany Savory Snacks Value Share (%), by Age Groups, 2011
  • Table 5: Germany Savory Snacks Value Share (%), by Gender, 2011
  • Table 6: Germany Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Germany Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Germany Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Table 9: Germany Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Germany Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
  • Table 11: Germany Meat Snacks Consumer Group Share (% market value), 2011
  • Table 12: Germany Nuts & Seeds Consumer Group Share (% market value), 2011
  • Table 13: Germany Popcorn Consumer Group Share (% market value), 2011
  • Table 14: Germany Potato Chips Consumer Group Share (% market value), 2011
  • Table 15: Germany Pretzels Consumer Group Share (% market value), 2011
  • Table 16: Germany Processed Snacks Consumer Group Share (% market value), 2011
  • Table 17: Germany Total Ethnic/traditional Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Germany Total Meat Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Germany Total Nuts & Seeds Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Germany Total Popcorn Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Germany Total Potato Chips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Germany Total Pretzels Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Germany Total Processed Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Germany Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Germany Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Germany Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Germany Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Germany Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Germany Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Germany Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Germany Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Germany Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Germany Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Germany Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Germany Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Germany Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Germany Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Germany Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Germany Popcorn Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Germany Potato Chips Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Germany Pretzels Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Germany Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Germany Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 46: Germany Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Germany Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 48: Germany Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 49: Germany Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 50: Germany Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 51: Germany Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 52: Germany, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Germany, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Germany, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Germany, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Germany, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Germany, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Germany, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Germany, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Germany Savory Snacks Market Value (Euro million), by Category, 2011
  • Table 61: Germany Savory Snacks Market Value (US$ million), by Category, 2011
  • Table 62: Germany Savory Snacks Market Volume (Kg m), by Category, 2011
  • Table 63: Germany Savory Snacks Market Share (US$ million), by Category, 2011
  • Table 64: Germany Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
  • Table 65: Germany Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Table 66: Germany Savory Snacks Expenditure Per Household (Euro), by Category
  • Table 67: Germany Savory Snacks Expenditure Per Household (US$), by Category
  • Table 68: Germany Savory Snacks Market Volume Share (Kg m), by Category, 2011
  • Table 69: Germany Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 70: Germany Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 71: Germany Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 72: Germany Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 73: Germany Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 74: Germany Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 75: Germany Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 76: Germany Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 77: Germany Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 78: Germany Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 79: Germany Switchers to Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Germany Switchers From Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Germany Switchers to Bartels-Langness for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Germany Switchers From Bartels-Langness for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Germany Switchers to Edeka for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Germany Switchers From Edeka for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Germany Switchers to Globus for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Germany Switchers From Globus for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Germany Switchers to Lekkerland Gmbh & Co. KG for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Germany Switchers From Lekkerland Gmbh & Co. KG for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Germany Switchers to Metro Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Germany Switchers From Metro Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Germany Switchers to Norma for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Germany Switchers From Norma for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Germany Switchers to Rewe Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Germany Switchers From Rewe Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Germany Switchers to Schwarz Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Germany Switchers From Schwarz Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Germany Switchers to Tengelmann for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Germany Switchers From Tengelmann for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Germany Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Germany Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Germany Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Germany Savory Snacks Value Share (%), by Age Groups, 2011
  • Figure 3: Germany Savory Snacks Value Share (%), by Gender, 2011
  • Figure 4: Germany Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Germany Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Germany Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Figure 7: Germany Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Germany Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Germany Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Germany Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Germany Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Germany Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Germany Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Germany Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Germany Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Germany Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Germany Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Germany Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Germany Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Germany Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Germany Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 23: Germany Savory Snacks Market Share (US$ million), by Category, 2011
  • Figure 24: Germany Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Figure 25: Germany Savory Snacks Expenditure Per Household (US$), by Category
  • Figure 26: Germany Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 27: Germany Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 28: Germany Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 29: Germany Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 30: Germany Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 31: Germany Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 32: Germany Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 33: Germany Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 34: Germany People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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