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Consumer Trends in the Meat Market in Russia

  • Published:
  • 108 Pages
  • Canadean

Abstract

Summary

Why was the report written?

Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Meat. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: Ambient Meat, Cooked Meats - Counter, Cooked Meats -Packaged, Fresh Meat (counter),Frozen Meat, Raw Packaged Meat- Processed and Raw Packaged Meat-whole cuts.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • Not only do a large proportion of Russian consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
  • The Personal Space and Time trend influences 28% of the value of the Frozen Meat market. This highlights the extent to which consumers value the ability to relax these products provide them with, with their long storage allowing consumers to cut down on the number of shopping visits they need to make.
  • Fresh Meat (counter) is the most valuable category in the Meat market, over twice the size of the second-largest category, Cooked Meats - Counter. Ambient Meat is the smallest category, with a market share of 3%.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Meat Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ambient Meat
    • 2.2.2 Cooked Meats - Counter
    • 2.2.3 Cooked Meats - Packaged
    • 2.2.4 Fresh Meat (counter)
    • 2.2.5 Frozen Meat
    • 2.2.6 Raw Packaged Meat - processed
    • 2.2.7 Raw Packaged Meat - whole cuts
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ambient Meat
    • 2.3.2 Cooked Meats - Counter
    • 2.3.3 Cooked Meats - Packaged
    • 2.3.4 Fresh Meat (counter)
    • 2.3.5 Frozen Meat
    • 2.3.6 Raw Packaged Meat - processed
    • 2.3.7 Raw Packaged Meat - whole cuts

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ambient Meat
    • 3.1.2 Cooked Meats - Counter
    • 3.1.3 Cooked Meats - Packaged
    • 3.1.4 Fresh Meat (counter)
    • 3.1.5 Frozen Meat
    • 3.1.6 Raw Packaged Meat - processed
    • 3.1.7 Raw Packaged Meat - whole cuts
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ambient Meat
    • 3.2.2 Cooked Meats - Counter
    • 3.2.3 Cooked Meats - Packaged
    • 3.2.4 Fresh Meat (counter)
    • 3.2.5 Frozen Meat
    • 3.2.6 Raw Packaged Meat - processed
    • 3.2.7 Raw Packaged Meat - whole cuts

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Meat Brand Choice and Private Label Shares
    • 4.2.1 Ambient Meat
    • 4.2.2 Cooked Meats - Counter
    • 4.2.3 Cooked Meats - Packaged
    • 4.2.4 Fresh Meat (counter)
    • 4.2.5 Frozen Meat
    • 4.2.6 Raw Packaged Meat - processed
    • 4.2.7 Raw Packaged Meat - whole cuts

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Meat
    • 5.1.2 Ambient Meat
    • 5.1.3 Cooked Meats - Counter
    • 5.1.4 Cooked Meats - Packaged
    • 5.1.5 Fresh Meat (counter)
    • 5.1.6 Frozen Meat
    • 5.1.7 Raw Packaged Meat - processed
    • 5.1.8 Raw Packaged Meat - whole cuts

6. Consumption Impact: Market Valuation

  • 6.1 Meat Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Meat Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Meat Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share of Organized Retail
    • 7.1.1 Retailer Share by Volume of Organized Retail in Meat
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Ambient Meat
    • 7.2.2 Retail Share by Volume of Organized Retail - Cooked Meats - Counter
    • 7.2.3 Retail Share by Volume of Organized Retail - Cooked Meats - Packaged
    • 7.2.4 Retail Share by Volume of Organized Retail - Fresh Meat (counter)
    • 7.2.5 Retail Share by Volume of Organized Retail - Frozen Meat
    • 7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Meat - processed
    • 7.2.7 Retail Share by Volume of Organized Retail - Raw Packaged Meat - whole cuts
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 O'Key Switching Analysis
    • 7.3.8 Paterson Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 X5 Retail Group Switching Analysis
    • 7.3.11 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Meat, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 O'Key
    • 7.4.7 Paterson
    • 7.4.8 Sedmoi Kontinent
    • 7.4.9 X5 Retail Group
    • 7.4.10 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Meat Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Meat Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Meat Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Meat Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Meat Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Meat Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Meat Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Ambient Meat Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Cooked Meats - Counter Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Cooked Meats - Packaged Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Fresh Meat (counter) Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Frozen Meat Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
  • Table 16: Russian Federation Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
  • Table 17: Russian Federation Total Ambient Meat Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Cooked Meats - Counter Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Cooked Meats - Packaged Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Total Fresh Meat (counter) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Russian Federation Total Frozen Meat Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Russian Federation Total Raw Packaged Meat - processed Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Russian Federation Total Raw Packaged Meat - whole cuts Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Russian Federation Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Russian Federation Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Russian Federation Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Russian Federation Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Russian Federation Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Russian Federation Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Russian Federation Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Russian Federation Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 46: Russian Federation Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Russian Federation Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 48: Russian Federation Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 49: Russian Federation Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 50: Russian Federation Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 51: Russian Federation Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 52: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 53: Russian Federation, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Russian Federation, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Russian Federation, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Russian Federation, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Russian Federation, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Russian Federation, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Russian Federation, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Russian Federation, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: Russian Federation Meat Market Value (Russian Ruble million), by Category, 2011
  • Table 62: Russian Federation Meat Market Value (US$ million), by Category, 2011
  • Table 63: Russian Federation Meat Market Volume (Kg m), by Category, 2011
  • Table 64: Russian Federation Meat Market Share (US$ million), by Category, 2011
  • Table 65: Russian Federation Meat Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 66: Russian Federation Meat Expenditure Per Capita (US$), by Category, 2011
  • Table 67: Russian Federation Meat Expenditure Per Household (Russian Ruble), by Category
  • Table 68: Russian Federation Meat Expenditure Per Household (US$), by Category
  • Table 69: Russian Federation Meat Market Volume Share (Kg m), by Category, 2011
  • Table 70: Russian Federation Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 71: Russian Federation Meat Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 72: Russian Federation Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 73: Russian Federation Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 74: Russian Federation Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 75: Russian Federation Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 76: Russian Federation Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 77: Russian Federation Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 78: Russian Federation Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 79: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 80: Russian Federation: Switchers to Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation: Switchers From Auchan for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation: Switchers to Dixi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation: Switchers From Dixi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation: Switchers to Lenta for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Russian Federation: Switchers From Lenta for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Russian Federation: Switchers to Magnit for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Russian Federation: Switchers From Magnit for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Russian Federation: Switchers to Metro Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Russian Federation: Switchers From Metro Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Russian Federation: Switchers to O'Key for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Russian Federation: Switchers From O'Key for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Russian Federation: Switchers to Paterson for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Russian Federation: Switchers From Paterson for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Russian Federation: Switchers to Sedmoi Kontinent for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Russian Federation: Switchers From Sedmoi Kontinent for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Russian Federation: Switchers to X5 Retail Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Russian Federation: Switchers From X5 Retail Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Russian Federation: Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Russian Federation: Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Russian Federation: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Meat Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Meat Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Meat Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Meat Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Meat Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Meat Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Russian Federation Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Russian Federation Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Russian Federation Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 23: Russian Federation Meat Market Share (US$ million), by Category, 2011
  • Figure 24: Russian Federation Meat Expenditure Per Capita (US$), by Category, 2011
  • Figure 25: Russian Federation Meat Expenditure Per Household (US$), by Category
  • Figure 26: Russian Federation Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 27: Russian Federation Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: Russian Federation Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: Russian Federation Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: Russian Federation Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: Russian Federation Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 32: Russian Federation Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 33: Russian Federation Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 34: Russian Federation: People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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