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Consumer Trends in the Seasonings, Dressings & Sauces Market in India

  • Published:
  • 54 Pages
  • Canadean

Summary

Why was the report written?

Marketers in the Seasonings, Dressings & Sauces market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Chutneys & Relishes, Condiments, Dressings and Herbs, Spices & Seasonings.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

All age groups in India represent a proportion of the Seasonings, Dressings & Sauces market that relates to their share of the population. This indicates that all age groups are important for marketers to consider. However, the largest group, due to its share of the population, is the Kids & Babies group.

Not only do a large proportion of Indian consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Private Label products have only small shares of all Seasonings, Dressings & Sauces categories in India. However, the concept of Private Label branding is relatively new and there is room for growth as there national brands with small shares in these categories also. Marketers of these national brands need to ensure that they differentiate their products enough to prevent becoming targets for this potential Private Label competition.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Seasonings, Dressings & Sauces Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Chutneys & Relishes
    • 2.2.2 Condiments
    • 2.2.3 Dressings
    • 2.2.4 Herbs, Spices & Seasonings
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Chutneys & Relishes
    • 2.3.2 Condiments
    • 2.3.3 Dressings
    • 2.3.4 Herbs, Spices & Seasonings

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Chutneys & Relishes
    • 3.1.2 Condiments
    • 3.1.3 Dressings
    • 3.1.4 Herbs, Spices & Seasonings
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Chutneys & Relishes
    • 3.2.2 Condiments
    • 3.2.3 Dressings
    • 3.2.4 Herbs, Spices & Seasonings

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Seasonings, Dressings & Sauces Brand Choice and Private Label Shares
    • 4.2.1 Chutneys & Relishes
    • 4.2.2 Condiments
    • 4.2.3 Dressings
    • 4.2.4 Herbs, Spices & Seasonings

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Seasonings, Dressings & Sauces
    • 5.1.2 Chutneys & Relishes
    • 5.1.3 Condiments
    • 5.1.4 Dressings
    • 5.1.5 Herbs, Spices & Seasonings

6 Consumption Impact: Market Valuation

  • 6.1 Seasonings, Dressings & Sauces Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Seasonings, Dressings & Sauces Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Seasonings, Dressings & Sauces Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Appendix

  • 7.1 About Canadean
  • 7.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Seasonings, Dressings & Sauces Market
  • Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
  • Table 3: India Survey Respondent Profile (weighted), 2011
  • Table 4: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
  • Table 5: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
  • Table 6: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
  • Table 9: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
  • Table 10: India Chutneys & Relishes Consumer Group Share (% market value), 2011
  • Table 11: India Condiments Consumer Group Share (% market value), 2011
  • Table 12: India Dressings Consumer Group Share (% market value), 2011
  • Table 13: India Herbs, Spices & Seasonings Consumer Group Share (% market value), 2011
  • Table 14: India Total Chutneys & Relishes Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: India Total Condiments Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: India Total Dressings Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: India Total Herbs, Spices & Seasonings Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: India Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: India Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: India Chutneys & Relishes Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: India Condiments Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: India Dressings Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: India Herbs, Spices & Seasonings Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: India Chutneys & Relishes Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: India Condiments Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: India Dressings Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: India Herbs, Spices & Seasonings Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: India, Overall Seasonings, Dressings & Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: India, Chutneys & Relishes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: India, Condiments: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: India, Dressings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: India, Herbs, Spices & Seasonings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: India Seasonings, Dressings & Sauces Market Value (Indian Rupee million), by Category, 2011
  • Table 41: India Seasonings, Dressings & Sauces Market Value (US$ million), by Category, 2011
  • Table 42: India Seasonings, Dressings & Sauces Market Volume (Kg m), by Category, 2011
  • Table 43: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
  • Table 44: India Seasonings, Dressings & Sauces Expenditure Per Capita (Indian Rupee), by Category, 2011
  • Table 45: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
  • Table 46: India Seasonings, Dressings & Sauces Expenditure Per Household (Indian Rupee), by Category
  • Table 47: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
  • Table 48: India Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011
  • Table 49: India Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 50: India Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by Category, 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: India Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
  • Figure 3: India Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
  • Figure 4: India Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: India Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: India Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
  • Figure 7: India Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: India Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: India Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: India Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: India Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: India Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: India Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: India Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 17: India Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
  • Figure 18: India Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: India Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
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