Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the German economy has led consumers to review their consumption of most CPG products, including Oils & Fats. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential, particularly new health trends, which play a key role in the Oils & Fats market.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Oils and Solid Fats.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Private labels account for only 12% of the volume of Oils distributed in Germany. However, outside of the market leading brand, the category is fragmented, highlighting several weaker brands which could come under threat.
Oils is the most valuable category, accounting for 84% of the Oils & Fats market by value. Oils marketers are creating more value in their category than Solid Fats, as this value share is achieved with a 79% volume share of the market.
While the Oils category is shaped by trends, with significant numbers of consumers claiming that certain trends affect them and these trends influencing a significant proportion of actual value as well, trends only have a limited effect on the Fats category.
Table of Contents
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Table 30: Germany Oils & Fats Expenditure Per Capita (Euro), by Category, 2011
Table 31: Germany Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Table 32: Germany Oils & Fats Expenditure Per Household (Euro), by Category
Table 33: Germany Oils & Fats Expenditure Per Household (US$), by Category
Table 34: Germany Oils & Fats Market Volume Share (Kg m), by Category, 2011
Table 35: Germany Oils & Fats Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 36: Germany Oils & Fats Consumption Per Household (Kg m / Households m), by Category, 2011
Table 37: Germany Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 38: Germany Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 39: Germany Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 40: Germany: Switchers to Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 41: Germany: Switchers From Aldi for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 42: Germany: Switchers to Coop (DE) for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 43: Germany: Switchers From Coop (DE) for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 44: Germany: Switchers to dm-Drogeriemarkt Gmbh + Co.KG for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 45: Germany: Switchers to Edeka for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 46: Germany: Switchers From Edeka for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 47: Germany: Switchers to Globus for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: Germany: Switchers to Norma for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: Germany: Switchers From Norma for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: Germany: Switchers to Rewe Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: Germany: Switchers From Rewe Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: Germany: Switchers to Schwarz Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: Germany: Switchers From Schwarz Group for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: Germany: Switchers to Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: Germany: Switchers From Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 57: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 58: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 59: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 60: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
Table 61: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 62: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 63: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 64: Germany: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Oils & Fats Value Share (%), by Age Groups, 2011
Figure 3: Germany Oils & Fats Value Share (%), by Gender, 2011
Figure 4: Germany Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Oils & Fats Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Oils & Fats Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 14: Germany Oils & Fats Expenditure Per Capita (US$), by Category, 2011
Figure 15: Germany Oils & Fats Expenditure Per Household (US$), by Category
Figure 16: Germany Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 17: Germany Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 18: Germany Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 19: Germany: People Who Have Switched Retailer for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Consumer Trends in the Oils & Fats Market in Germany published by Canadean in April 5, 2012. This report consists of Pages: 64 and the price starts from US $ 7495.
