Marketers in the Seasonings, Dressings & Sauces market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Usage rates of product are lower amongst the younger age groups - and if these patterns continue while certain categories might benefit in general the overall market will face lower volume sales in the longer term. Marketers in these categories should seek to update their approaches and focus more specifically on consumer needs in order to prevent this potential threat to longer term sales.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Bouillons & Stocks, Chutneys & Relishes, Condiments, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that Indulgence has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting it, in the right categories, is essential to success.
Private Label products have a significant share of all categories within the Seasonings, Dressing & Sauces market in Spain, varying from almost 15% of Bouillons & Stocks to over half of the Dips market. There is still room for growth of Private Labels in most categories. Marketers of national brands in these markets need to ensure that they differentiate their products in order to prevent becoming a target for Private Label competition.
The top retailer in Spain accounts for more than half the volume share of the Seasonings, Dressings & Sauces market. This concentrated market leaves manufacturers and producers low bargaining power with retailers.
Table of Contents
Table of Contents
1. Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Table 72: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (Euro), by Category, 2011
Table 73: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Table 74: Spain Seasonings, Dressings & Sauces Expenditure Per Household (Euro), by Category
Table 75: Spain Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Table 76: Spain Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011
Table 77: Spain Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 78: Spain Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by Category, 2011
Table 79: Spain Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 80: Spain Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 81: Spain Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 82: Spain Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 83: Spain Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 84: Spain Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 85: Spain Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 86: Spain Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 87: Spain Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 88: Spain: Switchers to Auchan for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Spain: Switchers From Auchan for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Spain: Switchers to Carrefour for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Spain: Switchers From Carrefour for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Spain: Switchers to Miquel for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Spain: Switchers to Schwarz Group for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Spain: Switchers to Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Spain: Switchers From Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 97: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 98: Spain: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Figure 3: Spain Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Figure 4: Spain Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Bouillons & Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Dips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Spain Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Spain Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Spain Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 26: Spain Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Figure 27: Spain Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Figure 28: Spain Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 29: Spain Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Spain Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Spain Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: Spain Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: Spain Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: Spain Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 35: Spain Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: Spain Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: Spain: People Who Have Switched Retailer for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Consumer Trends in the Seasonings, Dressings & Sauces Market in Spain published by Canadean in April 5, 2012. This report consists of Pages: 101 and the price starts from US $ 7495.
