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Consumer Trends in the Pasta & Noodles Market in Brazil

  • Published:
  • 105 Pages
  • Canadean

Abstract

Summary

Why was the report written?

Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: the Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles and Dried Pasta markets.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • Kids & Babies consume the most Pasta & Noodles, with an 18% value share of the market. However, this is equal to their share of the population. No age group consumes Pasta & Noodles disproportionately to its size, indicating that marketers need to introduce differentiated products aimed at different demographics in order to maximize their revenues.
  • Not only do a large proportion of Brazilian consumers, in certain categories at least, highlight that the Busy Lives and Better Value for Money trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
  • There is a significant difference in private label penetration in the Chilled Pasta & Noodles categories. While 34% of the volume of Chilled Noodles products distributed is private label, the same is also true for only 4% of Chilled Pasta products. Retailers may increase their investment in their Chilled Pasta private labels in order to grow their market share to the levels achieved in Chilled Noodles.
  • The top three retailers in Brazil dominate the Pasta & Noodles market with a combined volume share of 50%. Beyond this the market is highly fragmented.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Pasta & Noodles Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ambient Noodles
    • 2.2.2 Ambient Pasta
    • 2.2.3 Chilled Noodles
    • 2.2.4 Chilled Pasta
    • 2.2.5 Dried Noodles
    • 2.2.6 Dried Pasta
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ambient Noodles
    • 2.3.2 Ambient Pasta
    • 2.3.3 Chilled Noodles
    • 2.3.4 Chilled Pasta
    • 2.3.5 Dried Noodles
    • 2.3.6 Dried Pasta

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ambient Noodles
    • 3.1.2 Ambient Pasta
    • 3.1.3 Chilled Noodles
    • 3.1.4 Chilled Pasta
    • 3.1.5 Dried Noodles
    • 3.1.6 Dried Pasta
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ambient Noodles
    • 3.2.2 Ambient Pasta
    • 3.2.3 Chilled Noodles
    • 3.2.4 Chilled Pasta
    • 3.2.5 Dried Noodles
    • 3.2.6 Dried Pasta

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Pasta & Noodles Brand Choice and Private Label Shares
    • 4.2.1 Ambient Noodles
    • 4.2.2 Ambient Pasta
    • 4.2.3 Chilled Noodles
    • 4.2.4 Chilled Pasta
    • 4.2.5 Dried Noodles
    • 4.2.6 Dried Pasta

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Pasta & Noodles
    • 5.1.2 Ambient Noodles
    • 5.1.3 Ambient Pasta
    • 5.1.4 Chilled Noodles
    • 5.1.5 Chilled Pasta
    • 5.1.6 Dried Noodles
    • 5.1.7 Dried Pasta

6. Consumption Impact: Market Valuation

  • 6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Pasta & Noodles Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share of Organized Retail
    • 7.1.1 Retailer Share by Volume of Organized Retail in Pasta & Noodles
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Ambient Noodles
    • 7.2.2 Retail Share by Volume of Organized Retail - Ambient Pasta
    • 7.2.3 Retail Share by Volume of Organized Retail - Chilled Noodles
    • 7.2.4 Retail Share by Volume of Organized Retail - Chilled Pasta
    • 7.2.5 Retail Share by Volume of Organized Retail - Dried Noodles
    • 7.2.6 Retail Share by Volume of Organized Retail - Dried Pasta
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A. Angeloni Switching Analysis
    • 7.3.3 Carrefour Switching Analysis
    • 7.3.4 Casino Switching Analysis
    • 7.3.5 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.6 Irmaos Bretas Switching Analysis
    • 7.3.7 Irmaos Muffato Switching Analysis
    • 7.3.8 Lojas Americanas Switching Analysis
    • 7.3.9 Prezunic Switching Analysis
    • 7.3.10 SHV Makro Switching Analysis
    • 7.3.11 Wal-Mart Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Cia Zaffari
    • 7.4.4 Companhia Brasileira de Distribuicao
    • 7.4.5 Coop Cooperativa de Consumo
    • 7.4.6 G.Barbosa
    • 7.4.7 Irmaos Bretas
    • 7.4.8 Lojas Americanas
    • 7.4.9 Prezunic
    • 7.4.10 Wal-Mart
    • 7.4.11 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Pasta & Noodles Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Pasta & Noodles Value Share (%), by Gender, 2011
  • Table 6: Brazil Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Ambient Noodles Consumer Group Share (% market value), 2011
  • Table 11: Brazil Ambient Pasta Consumer Group Share (% market value), 2011
  • Table 12: Brazil Chilled Noodles Consumer Group Share (% market value), 2011
  • Table 13: Brazil Chilled Pasta Consumer Group Share (% market value), 2011
  • Table 14: Brazil Dried Noodles Consumer Group Share (% market value), 2011
  • Table 15: Brazil Dried Pasta Consumer Group Share (% market value), 2011
  • Table 16: Brazil Total Ambient Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Brazil Total Ambient Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Total Chilled Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Brazil Total Chilled Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Brazil Total Dried Noodles Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Brazil Total Dried Pasta Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Brazil Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Brazil Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Brazil Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Brazil Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Brazil Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Brazil Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Brazil Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Brazil Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Brazil Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Brazil Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Brazil Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Brazil Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: Brazil Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: Brazil Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: Brazil Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Brazil Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Brazil Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: Brazil Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: Brazil Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: Brazil Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: Brazil Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: Brazil Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: Brazil Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Brazil, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: Brazil, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: Brazil, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: Brazil, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: Brazil, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: Brazil, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Brazil, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Brazil Pasta & Noodles Market Value (Brazilian Real million), by Category, 2011
  • Table 55: Brazil Pasta & Noodles Market Value (US$ million), by Category, 2011
  • Table 56: Brazil Pasta & Noodles Market Volume (Kg m), by Category, 2011
  • Table 57: Brazil Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Table 58: Brazil Pasta & Noodles Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 59: Brazil Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Table 60: Brazil Pasta & Noodles Expenditure Per Household (Brazilian Real), by Category
  • Table 61: Brazil Pasta & Noodles Expenditure Per Household (US$), by Category
  • Table 62: Brazil Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
  • Table 63: Brazil Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 64: Brazil Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 65: Brazil Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 66: Brazil Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 67: Brazil Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 68: Brazil Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 69: Brazil Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 70: Brazil Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 71: Brazil Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 72: Brazil: Switchers to A. Angeloni for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Brazil: Switchers From A. Angeloni for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Brazil: Switchers to Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Brazil: Switchers From Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Brazil: Switchers to Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Brazil: Switchers From Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Brazil: Switchers to Irmaos Bretas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Brazil: Switchers From Irmaos Bretas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Brazil: Switchers to Irmaos Muffato for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Brazil: Switchers From Irmaos Muffato for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Brazil: Switchers to Lojas Americanas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Brazil: Switchers From Lojas Americanas for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Brazil: Switchers to Prezunic for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Brazil: Switchers From Prezunic for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Brazil: Switchers to SHV Makro for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Brazil: Switchers From SHV Makro for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Brazil: Switchers to Wal-Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Brazil: Switchers From Wal-Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Brazil: Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Brazil: Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Brazil: Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Pasta & Noodles Value Share (%), by Gender, 2011
  • Figure 4: Brazil Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Brazil Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Brazil Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Brazil Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Brazil Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: Brazil Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Figure 22: Brazil Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: Brazil Pasta & Noodles Expenditure Per Household (US$), by Category
  • Figure 24: Brazil Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 25: Brazil Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 26: Brazil Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 27: Brazil Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: Brazil Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: Brazil Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: Brazil Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: Brazil: People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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