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Consumer Trends in the Savory Snacks Market in China

  • Published:
  • 107 Pages
  • Canadean

Abstract

Summary

Why was the report written?

Marketers in the Chinese Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Dramatic economic growth and the growing presence of western-style products in the market mean that there are significant opportunities in the Chinese Savory Snacks market to target. Knowing which areas offer the best addressable markets will be key, as will understanding the key Trends that consumers are acting on category by category.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels and processed snacks.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • In the leading two categories Branded products dominate the market, with comfortably over 85% share of volume sales in each. However, Brands are not having it all their own way, with Private Label having secured significant shares (in organized retail channels) in other categories. Brands should therefore be aware of this threat and take measures to prevent further loss of share to these products.
  • Of all the categories Nuts & Seeds has the highest share of consumers stating that specific Consumer Trends affect their consumption. Consumers also act on these trends frequently, making this category highly trend orientated.
  • In terms of organized retail sales at least, the leading retailers account for over half of the market. For new entrants into the market looking to build scale in organized channels, securing effective relationships with these retailers will therefore be crucial to future success.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Savoury Snacks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ethnic/traditional Snacks
    • 2.2.2 Meat Snacks
    • 2.2.3 Nuts & Seeds
    • 2.2.4 Popcorn
    • 2.2.5 Potato Chips
    • 2.2.6 Pretzels
    • 2.2.7 Processed Snacks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ethnic/traditional Snacks
    • 2.3.2 Meat Snacks
    • 2.3.3 Nuts & Seeds
    • 2.3.4 Popcorn
    • 2.3.5 Potato Chips
    • 2.3.6 Pretzels
    • 2.3.7 Processed Snacks

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ethnic/traditional Snacks
    • 3.1.2 Meat Snacks
    • 3.1.3 Nuts & Seeds
    • 3.1.4 Popcorn
    • 3.1.5 Potato Chips
    • 3.1.6 Pretzels
    • 3.1.7 Processed Snacks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ethnic/traditional Snacks
    • 3.2.2 Meat Snacks
    • 3.2.3 Nuts & Seeds
    • 3.2.4 Popcorn
    • 3.2.5 Potato Chips
    • 3.2.6 Pretzels
    • 3.2.7 Processed Snacks

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Savory Snacks Brand Choice and Private Label Shares
    • 4.2.1 Ethnic/traditional Snacks
    • 4.2.2 Meat Snacks
    • 4.2.3 Popcorn
    • 4.2.4 Potato Chips
    • 4.2.5 Pretzels
    • 4.2.6 Processed Snacks

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Savory Snacks
    • 5.1.2 Ethnic/traditional Snacks
    • 5.1.3 Meat Snacks
    • 5.1.4 Nuts & Seeds
    • 5.1.5 Popcorn
    • 5.1.6 Potato Chips
    • 5.1.7 Pretzels
    • 5.1.8 Processed Snacks

6. Consumption Impact: Market Valuation

  • 6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Savory Snacks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share of Organized Retail
    • 7.1.1 Retailer Share by Volume of Organized Retail in Savory Snacks
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Ethnic/traditional Snacks
    • 7.2.2 Retail Share by Volume of Organized Retail - Meat Snacks
    • 7.2.3 Retail Share by Volume of Organized Retail - Nuts & Seeds
    • 7.2.4 Retail Share by Volume of Organized Retail - Popcorn
    • 7.2.5 Retail Share by Volume of Organized Retail - Potato Chips
    • 7.2.6 Retail Share by Volume of Organized Retail - Pretzels
    • 7.2.7 Retail Share by Volume of Organized Retail - Processed Snacks
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
    • 7.3.3 Carrefour China Switching Analysis
    • 7.3.4 Dashang Group Switching Analysis
    • 7.3.5 Metro Cash & Carry Switching Analysis
    • 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
    • 7.3.7 Tesco China Switching Analysis
    • 7.3.8 Trust Mart Switching Analysis
    • 7.3.9 Wal-Mart Super center, China Switching Analysis
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.3.11 Wumart Stores. Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Tesco China
    • 7.4.5 Trust Mart
    • 7.4.6 Wal-Mart Super center, China
    • 7.4.7 Wumart Stores. Group
    • 7.4.8 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Savory Snacks Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Savory Snacks Value Share (%), by Age Groups, 2011
  • Table 5: China Savory Snacks Value Share (%), by Gender, 2011
  • Table 6: China Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Table 9: China Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
  • Table 11: China Meat Snacks Consumer Group Share (% market value), 2011
  • Table 12: China Nuts & Seeds Consumer Group Share (% market value), 2011
  • Table 13: China Popcorn Consumer Group Share (% market value), 2011
  • Table 14: China Potato Chips Consumer Group Share (% market value), 2011
  • Table 15: China Pretzels Consumer Group Share (% market value), 2011
  • Table 16: China Processed Snacks Consumer Group Share (% market value), 2011
  • Table 17: China Total Ethnic/traditional Snacks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: China Total Meat Snacks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: China Total Nuts & Seeds Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: China Total Popcorn Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: China Total Potato Chips Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: China Total Pretzels Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: China Total Processed Snacks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: China Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: China Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: China Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: China Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: China Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: China Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: China Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: China Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: China Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: China Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: China Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: China Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: China Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: China Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: China Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: China Popcorn Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: China Potato Chips Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: China Pretzels Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: China Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: China Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 46: China Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 47: China Meat Snacks Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 48: China Popcorn Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 49: China Potato Chips Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 50: China Pretzels Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 51: China Processed Snacks Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 52: China, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: China, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: China, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: China, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: China, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: China, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: China, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: China, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: China Savory Snacks Market Value (Yuan Renminbi million), by Category, 2011
  • Table 61: China Savory Snacks Market Value (US$ million), by Category, 2011
  • Table 62: China Savory Snacks Market Volume (Kg m), by Category, 2011
  • Table 63: China Savory Snacks Market Share (US$ million), by Category, 2011
  • Table 64: China Savory Snacks Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 65: China Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Table 66: China Savory Snacks Expenditure Per Household (Yuan Renminbi), by Category
  • Table 67: China Savory Snacks Expenditure Per Household (US$), by Category
  • Table 68: China Savory Snacks Market Volume Share (Kg m), by Category, 2011
  • Table 69: China Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 70: China Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 71: China Savory Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 72: China Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 73: China Meat Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 74: China Nuts & Seeds Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 75: China Popcorn Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 76: China Potato Chips Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 77: China Pretzels Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 78: China Processed Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 79: China Switchers to A-Best Supermarket Co., Ltd for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: China Switchers From A-Best Supermarket Co., Ltd for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: China Switchers to Carrefour China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: China Switchers From Carrefour China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: China Switchers to Dashang Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: China Switchers From Dashang Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: China Switchers to Metro Cash & Carry for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: China Switchers From Metro Cash & Carry for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: China Switchers to Tesco China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: China Switchers From Tesco China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: China Switchers to Trust Mart for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: China Switchers From Trust Mart for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: China Switchers to Wal-Mart Super center, China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: China Switchers From Wal-Mart Super center, China for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: China Switchers to Wumart Stores. Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: China Switchers From Wumart Stores. Group for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: China Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: China Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: China Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Savory Snacks Value Share (%), by Age Groups, 2011
  • Figure 3: China Savory Snacks Value Share (%), by Gender, 2011
  • Figure 4: China Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Savory Snacks Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Savory Snacks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: China Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: China Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: China Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: China Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: China Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: China Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 23: China Savory Snacks Market Share (US$ million), by Category, 2011
  • Figure 24: China Savory Snacks Expenditure Per Capita (US$), by Category, 2011
  • Figure 25: China Savory Snacks Expenditure Per Household (US$), by Category
  • Figure 26: China Savory Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 27: China Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: China Meat Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: China Nuts & Seeds Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: China Popcorn Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: China Potato Chips Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 32: China Pretzels Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 33: China Processed Snacks Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 34: China People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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