Marketers in the Russian Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
In many categories higher frequencies of consumption are seen amongst younger consumers, with these rates then falling back in early adult years. This represents a key challenge to marketers, as this is a stage where volume sales are potentially being lost, retarding overall growth in the market.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried noodles and dried pasta.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Overall the total Pasta & Noodles market is worth over US$2bn and within this Dried Pasta is easily the leading category. Most noodle markets are fairly small by comparison and for those seeking to develop scale, competition within the key categories is likely to be intense.
While Russians don't always act on the consumer trends they state affect their consumption, these trends are having a real impact on the market. Overal,l several trends are having an impact and marketers need to be aware of which trends, in which categories, offer addressable targets to aim at.
In the most important category in terms of total sales Private Label products have not achieved significant share, although they have gained something of a foothold in the market. In the smaller categories Private Labels have been more successful. Branded manufacturers should therefore act now to maintain their positions and prevent further share loss to Private Labels in the future.
Table of Contents
Table of Contents
1. Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Table 46: Russian Federation Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Russian Federation, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Russian Federation, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Russian Federation, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Russian Federation, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Russian Federation, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Russian Federation, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Russian Federation, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Russian Federation Pasta & Noodles Market Value (Russian Ruble million), by Category, 2011
Table 55: Russian Federation Pasta & Noodles Market Value (US$ million), by Category, 2011
Table 56: Russian Federation Pasta & Noodles Market Volume (Kg m), by Category, 2011
Table 57: Russian Federation Pasta & Noodles Market Share (US$ million), by Category, 2011
Table 58: Russian Federation Pasta & Noodles Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 59: Russian Federation Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Table 60: Russian Federation Pasta & Noodles Expenditure Per Household (Russian Ruble), by Category, 2011
Table 61: Russian Federation Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
Table 62: Russian Federation Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
Table 63: Russian Federation Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Russian Federation Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Russian Federation Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 66: Russian Federation Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 67: Russian Federation Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 68: Russian Federation Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 69: Russian Federation Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 70: Russian Federation Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 71: Russian Federation Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 72: Russian Federation Switchers to Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Russian Federation Switchers From Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Russian Federation Switchers to Dixi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Russian Federation Switchers From Dixi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Russian Federation Switchers to Lenta for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Russian Federation Switchers From Lenta for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Russian Federation Switchers to Magnit for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Russian Federation Switchers From Magnit for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Russian Federation Switchers to Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Russian Federation Switchers From Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Russian Federation Switchers to O'Key for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Russian Federation Switchers From O'Key for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Russian Federation Switchers to Paterson for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Russian Federation Switchers From Paterson for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Russian Federation Switchers to Sedmoi Kontinent for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Russian Federation Switchers From Sedmoi Kontinent for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Russian Federation Switchers to X5 Retail Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Russian Federation Switchers From X5 Retail Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Russian Federation Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Russian Federation Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 93: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
Table 94: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
Table 95: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
Table 96: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 97: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
Table 98: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
Table 99: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
Table 100: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Pasta & Noodles Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Pasta & Noodles Value Share (%), by Gender, 2011
Figure 4: Russian Federation Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Russian Federation Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Russian Federation Pasta & Noodles Market Share (US$ million), by Category, 2011
Figure 22: Russian Federation Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Figure 23: Russian Federation Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
Figure 24: Russian Federation Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 25: Russian Federation Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Russian Federation Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Russian Federation Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Russian Federation Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: Russian Federation Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: Russian Federation Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: Russian Federation People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Consumer Trends in the Pasta & Noodles Market in Russia published by Canadean in April 5, 2012. This report consists of Pages: 98 and the price starts from US $ 7495.
