"Polish Foodservice: The Future of Foodservice to 2016" provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies.
Introduction and Landscape
Why was the report written?
This report is the result of Canadean's extensive market and company research covering the Polish foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Poland's business environment and landscape.The Polish Foodservice report is an interesting study of the industry in light of the difficult economic environment during the recession in the country and the effect of the increase in VAT rates, change in e-invoicing, and the smoking ban, on foodservice sales in the country.
What is the current market landscape and what is changing?
Poland was one of the few EU members able to avoid recession in 2008-2009. GDP growth in Poland in the last decade, despite the global economic crisis, provides the platform for the country's foodservice sector to grow robustly. The foodservice market in the country experienced a slowdown due to subdued demand and low transaction levels in 2009 and 2010. An upturn in the foodservice sales growth was expected in 2011; however, demand is still expected to remain subdued. Canadean expects foodservice sales to grow during the forecast period on account of a major international event to be held in the country, which is expected to support demand in the restaurants, hotels, and leisure channels.
What are the key drivers behind recent market changes?
Growth in sales in the in the foodservice industry can be attributed to a major international event being held in the country, an increase in industrial output boosting employment and retail sales, the increase in private consumption, an increase in purchasing power, and the strong growth of the Polish zloty against the euro.The foodservice industry in the country suffered from the negative impact of the recent global financial crisis, as it experienced a decline in sales, particularly in 2009. However, the growth prospects for the industry in the forecast period are promising.
What makes this report unique and essential to read?
"Polish Foodservice: The Future of Foodservice to 2016" provides a top-level overview and detailed market, channel, and company-specific insight into the operating environment for foodservice companies. It is an essential tool for companies active across the Polish foodservice value chain, and for new companies considering entering the market.
Key Features and Benefits
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Poland.
This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Polish foodservice market.
This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week across nearly 50 sub-channels.
This report provides highly granular future forecasts and historic market data to aid market and strategic planning.
This report will help you to assess the impact of economic recession and recovery on foodservice market growth.
Key Market Issues
GDP growth in Poland during the last decade, despite the global economic crisis, provides the platform for the country's foodservice sector to grow robustly. Poland was one of the very few EU members which were able to avoid a recession in 2008-2009.
After decades of restrictions on private consumption and scarcity of food supplies, Polish consumers are enjoying the early days of consumerism, which is boosted by higher employment and remittances by migrants abroad. The unemployment rate in Poland has been steadily falling from 17-18% levels in 2004-2005, down to 7% in 2008. However, during the crisis years, it rose again from 12.4% in 2011 to 13.2% in January 2012. With the economy expected to grow steadily and create more jobs, the unemployment rate is expected to progressively decline from 2012 onwards.
Rising exports of manufactured goods and services, an increased FDI inflow, and a boom in infrastructure have all supported the steady increase in the purchasing power of Polish consumers. This is further boosted by the privatization of major state-owned companies. The public sector's share in all manufacturing and industrial segments of Poland is large. To reduce this involvement and to increase efficiency, major state-owned companies are being privatized through stake sales in the stock market. Along with a liberal law on establishing new firms, this has enabled the development of an aggressive private sector, which is competitive enough to export manufactured goods across Europe. These factors have led to higher wages and the Polish consumer had an average purchasing power.
In 2012, the Polish zloty showed strong growth against the euro, of 8.8%, and has been strong against the dollar since 2010, gaining 8.7% in 2012. A stronger currency will help to bring down the cost of food and other commodity imports. The Polish government's ability to manage its currency has helped the economy through cheaper imports.
With a meagre population growth rate of 0.08%, the Polish population has been stagnant over the last decade. The transformation of Poland from a communist economy to a market-oriented economy, and its entry into the EU, have had a profound effect on demographics. In the early days of opening up of the economy, there was a steady migration of the working age population in search of better prospects in Western Europe. However, that trend is declining and with the rapid progress in the country's economy, skilled workers are returning to find opportunities in a growing economy at home.
Key Highlights
Entry into the EU has brought about major changes in eating patterns, and leading international chains such as Da Grasso and McDonald's have fine-tuned their menus to cater to these needs. New companies such as Burger King and Domino's Pizza have entered the market as well. With a rising awareness about healthy eating, meat consumption is expected to stabilize at present levels, while fish consumption is expected to rise steadily.
The Polish are regular consumers of alcohol, which is considered a part of their daily cuisine. Adult alcohol consumption was 10.2 liters per capita in 2009, which was slightly above the OECD average of 9.4 liters per capita. Vodka is the preferred drink and Poland is the fourth largest vodka consumer in the world. With the growing adaption of western lifestyle, beer consumption is rapidly rising.
With the return of a large number of migrant workers who were exposed to international cuisine, Polish consumers are developing tastes for international ethnic foods such as Asian and Mexican delicacies. Menus have become diverse, with growing focus on breakfast and health and wellness food, take-away coffee, and ethnic items.
Polish consumers are increasingly becoming uninhibited in their spending behaviour and are not as price conscious as they previously had been. Quick service restaurants are steadily expanding their penetration beyond major cities, particularly with the younger generation working in the emerging services sector and they prefer to eat out in restaurants during both weekdays and weekends. Branded coffee chains have expanded rapidly, while ethnic restaurants have also done well.
Independent restaurants and other small foodservice outlets are declining in major cities, while international chains are gaining ground.
Table of Contents
Table of Contents
1. Introduction
What is this Report About?
Definitions
This report provides 2011 actual sales, while forecasts are provided for 2012 - 2016.
Summary Methodology
2. Executive Summary
3. Polish Foodservice - Market Attractiveness
Polish Foodservice Market Size
Market Trends and Drivers
Poland Macro-Economic Fundamentals
Polish Foodservice - Consumer Trends and Drivers
Polish Foodservice - Technology Trends & Drivers
Polish Foodservice - Operator Trends and Drivers
Polish Foodservice Market Forecasts
4. Polish Foodservice - Market Dynamics and Structure
Profit Sector Analysis
Channel Share Analysis
Profit Sector Structure: Outlets
Profit Sector Demand: Transactions
Cost Sector Analysis
Channel Share Analysis
Cost Sector Structure: Outlets
Cost Sector Demand: Transactions
Regulatory Environment
Legal and Self-Regulation Developments
Key Regulations for Foodservice Sector
5. Polish Foodservice - Profit Sector Analysis
Profit Sector Analysis: ACCOMMODATION
Porter's Five Force Analysis - Accommodation
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: LEISURE
Porter's Five Force Analysis - Leisure
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: PUBS, CLUBS AND BARS
Porter's Five Force Analysis - Pubs, Clubs and Bars
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: Restaurants
Porter's Five Force Analysis - restaurants
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: Retail
Porter's Five Force Analysis - retail
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: Travel
Porter's Five Force Analysis - travel
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
Profit Sector Analysis: Workplace
Porter's Five Force Analysis - workplace
Channel Trend Analysis
Channel Size and Forecasts
Key Channel Indicators
6. Polish Foodservice - Cost Sector Analysis
Cost Sector Analysis: Education
Channel trend analysis
Channel size and forecasts
Trend analysis: key channel indicators
Cost Sector Analysis: Healthcare
Channel trend analysis
Channel size and forecasts
Trend analysis: key channel indicators
Cost Sector Analysis: Military and Civil Defense
Channel trend analysis
Channel size and forecasts
Trend analysis: key channel indicators
Cost Sector Analysis: Welfare and Services
Channel trend analysis
Channel size and forecasts
Trend analysis: key channel indicators
7. Polish Foodservice - Competitive Landscape
Leading Financial Deals
Company Profile: McDonald's Polska Sp.zo.o.
Company Overview
McDonald's Polska Sp.zo.o.: Major Products and Services
Da Grasso : Company Profile
Company Overview
Business Description
Da Grasso : Major Products and Services
Da Grasso : SWOT Analysis
Company Profile: Sfinks Polska S.A.
Company Overview
Business Description
Sfinks Polska S.A.: Major Products and Services
Sfinks Polska S.A.: SWOT Analysis
Company Profile: TelePizza Poland Sp. z o.o.
Company Overview
Major Products and Services
Company Profile: Eurest Poland Sp. z o.o.
Company Overview
Eurest Poland Sp. z o.o.: Major Products and Services
Company Profile: Sodexo Polska Sp. z o.o.
Company Overview
Sodexo Polska Sp. z o.o.: Major Products and Services
Company Profile: CHI Polska S.A
Company Overview
CHI Polska S.A: Major Products and Services
Company Profile: Green Way S.A.
Company Overview
Green Way S.A.: Major Products and Services
Green Way S.A.: Recent Developments
Company Profile: LOT Catering Sp. z oo
Company Overview
Business Description
LOT Catering Sp. z oo: Major Products and Services
Figure 85: Healthcare Expenditure as a Percentage of Polish GDP (%), 2006-2016
Figure 86: Polish International Air Passengers (Thousand), 2006-2016
Figure 87: Polish Internet Subscribers (Thousand), 2006-2016
Figure 88: Polish Broadband Internet Subscribers (Thousand), 2006-2016
Figure 89: Polish Personal Computer Usage (per 100 people), 2006-2016
Figure 90: Polish Mobile Phone Penetration (%), 2006-2016
Polish Foodservice: The Future of Foodservice to 2016 published by Canadean in May 1, 2012. This report consists of Pages: 204 and the price starts from US $ 3200.
