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Global Packaging Survey 2013-2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Packaging Industry

  • Published:
  • 145 Pages
  • Canadean

Description

Product Synopsis

"Global Packaging Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Packaging Industry" is a new report by Canadean that analyzes how packaging industry companies' procurement expenditures, business strategies, and practices are set to change in 2013-2014. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of buyers and suppliers, M&A, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, and gives access to information categorized by region, company type, and size.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global packaging industry executives; it provides data and analysis on buyer expenditure, procurement, and developments within the global packaging industry. The report includes key topics such as global packaging industry buyer expenditure, and procurement behaviors and strategies, and identifies the threats and opportunities within the global packaging industry, economic outlook trends, and business confidence within global packaging industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, Canadean created this primary research-based report by gathering the opinions of multiple stakeholders in the value-chain of the global packaging industry.

What is the current market landscape and what is changing?

Executives from the global packaging industry anticipate an increase in levels of consolidation, with 50% of respondents projecting an increase in merger and acquisition (M&A) activities in 2013.

What are the key drivers behind recent market changes?

Challenges faced by packaging companies, such as competition, the requirement of expansion of capacity and services offerings, expanding geographic reach, lack of skilled workforce, and efforts to improve the supply chain, have prompted companies to consolidate positions and look for M&A to stabilize operations.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global packaging industry executives; it provides data and analysis on buyer expenditure, procurement, and developments within the global packaging industry. The report includes key topics such as global packaging industry buyer expenditure and procurement behaviors and strategies, and identifies the threats and opportunities within the global packaging industry, economic outlook trends, and the business confidence of global packaging industry executives.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues

Brazil, China, India, Russia, and Eastern Europe are the most important emerging markets to offer growth in 2013.

'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'shift in consumer spending and behaviors' remain the leading business concerns for the global packaging industry in 2013.

Overall, for 2013, the average size of the annual procurement budget for global packaging industry buyer respondents is projected at US$137.3 million, against US$120 million in 2012, US$94 million in 2011, and US$61 million in 2010.

'Delivery lead times', 'level of service', and 'price' are considered the most important factors for supplier selection in the global packaging industry, while 'brand reputation' and 'environmental records and CSR' are considered the least important.

While 17% of buyer respondents from the global packaging industry are willing to implement e-procurement in 2013 or beyond, 53% are already in the different stages of implementation ('partially implemented', 'completely implemented', and 'evaluation or pilot use'.)

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 59% are 'more optimistic' about their company's revenue growth in 2013.

A significant percentage of packaging buyer respondents highlighted that capital expenditure towards 'new product development', 'sustainable or green initiatives', and 'machinery and equipment purchase' would increase in 2013.

The top three priorities for global packaging industry buyer respondents in 2013 are 'improve operational efficiency', 'expand in current market', and 'expand product portfolio'.

A total of 36% of packaging buyer respondents and 41% of packaging supplier respondents anticipate an increase of their current workforce in 2013.

Survey results show that respondents from the global packaging industry identified the US, Singapore, Taiwan and Hong Kong, Germany, and South Korea to offer the highest growth potential among developed countries in 2013-2014.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

  • 2.1 The global packaging industry anticipates revenue growth in 2013
  • 2.2 Mergers and acquisitions in the industry are expected to increase in 2013
  • 2.3 Brazil, China, and India are the most important emerging markets
  • 2.4 Companies face key challenges in 'pressure on margins', 'customer price sensitivity', and 'volatility and increase in input costs'
  • 2.5 Buyers' average annual procurement budgets are forecasted to increase in 2013
  • 2.6 'Delivery lead times', 'level of service', and 'price' are considered critical factors for supplier selection

3 Global Packaging Industry Dynamics

  • 3.1 Revenue Growth Projections in the Global Packaging Industry
    • 3.1.1 Revenue growth expectation - comparison between buyer and supplier responses
    • 3.1.2 Revenue growth expectation by buyers
    • 3.1.3 Revenue growth expectations by suppliers
    • 3.1.4 Revenue growth projections by region
    • 3.1.5 Revenue growth expectations by turnover
    • 3.1.6 Revenue growth expectations of senior level respondents
  • 3.2 Future Developments in Business Structure
    • 3.2.1 Future developments in business structure - comparison between buyer and supplier responses
    • 3.2.2 Future developments in business structure by buyers
    • 3.2.3 Future developments in business structure by suppliers
    • 3.2.4 Key expected changes in business structure by region
    • 3.2.5 Key expected changes in business structure by turnover
  • 3.3 Merger and Acquisition Activity Expectations
    • 3.3.1 MandA activity expectations - comparison between buyer and supplier responses
    • 3.3.2 MandA activity expectations by buyers
    • 3.3.3 MandA activity expectations by suppliers
    • 3.3.4 MandA activity expectations by region
    • 3.3.5 MandA activity expectations by turnover
    • 3.3.6 Expand geographic reach vs. MandA activity projections
  • 3.4 Capital Expenditure Estimation
    • 3.4.1 Capital expenditure estimation - comparison between buyer and supplier responses
    • 3.4.2 Capital expenditure estimation by buyers
    • 3.4.3 Capital expenditure estimation by suppliers
    • 3.4.4 Capital expenditure estimation by region
    • 3.4.5 Capital expenditure estimation by turnover
  • 3.5 Planned Change in Staff Recruitment Activity
    • 3.5.1 Planned change in staff recruitment activity - comparison between buyer and supplier responses
    • 3.5.2 Planned change in staff recruitment activity by buyers
    • 3.5.3 Planned change in staff recruitment activity by suppliers
    • 3.5.4 Planned change in staff recruitment activity by region
    • 3.5.5 Planned change in staff recruitment activity by company turnover

4 Global Packaging Industry Market Growth Outlook

  • 4.1 Global Packaging Industry - Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets - comparison between buyer and supplier responses
    • 4.1.2 Demand in emerging markets by buyers
    • 4.1.3 Demand in emerging markets by suppliers
    • 4.1.4 Demand in emerging markets by region
    • 4.1.5 Demand in emerging markets by company turnover
  • 4.2 Global Packaging Industry - Growth Expectations in Developed Markets
    • 4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses
    • 4.2.2 Growth expectations in developed countries by buyers
    • 4.2.3 Growth expectations in developed markets by suppliers
    • 4.2.4 Growth expectations in developed countries by region
    • 4.2.5 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Global Packaging Industry

  • 5.1 Global Packaging Industry - Leading Business Concerns for 2013-2014
    • 5.1.1 Leading business concerns - comparison between buyer and supplier responses
    • 5.1.2 Leading business concerns by buyers
    • 5.1.3 Leading business concerns by suppliers
    • 5.1.4 Leading business concerns by region
    • 5.1.5 Leading business concerns by company turnover
  • 5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses
    • 5.2.2 Actions to maintain and secure buyer business by buyers
    • 5.2.3 Actions to maintain and secure buyer business by supplier
    • 5.2.4 Actions to maintain and secure buyer business by region
    • 5.2.5 Actions to maintain and secure buyer business by turnover
    • 5.2.6 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Packaging Industry Buyer Expenditure Activity

  • 6.1 Annual Procurement Budgets in the Packaging Industry
    • 6.1.1 Annual procurement budgets by region
    • 6.1.2 Annual procurement budgets by company turnover
    • 6.1.3 Annual Procurement Budgets in US$ by senior level respondents
  • 6.2 Planned Change in Procurement Expenditure in the Global Packaging Industry
    • 6.2.1 Expected Change in procurement expenditure vs. revenue growth optimism
    • 6.2.2 Planned change in procurement expenditure by region
    • 6.2.3 Planned change in procurement expenditure by company turnover
  • 6.3 Global Packaging Industry - Variations in Regional Supplier Prices
    • 6.3.1 Variations in regional supplier prices by region
    • 6.3.2 Variations in regional supplier prices by company turnover

7 Global Packaging Industry - Procurement Behaviors and Strategies

  • 7.1 Global Packaging Industry - Critical Success Factors for Supplier Selection
    • 7.1.1 Critical success factors for supplier selection - comparison between buyer and supplier responses
  • 7.2 E-Procurement in the Global Packaging Industry
    • 7.2.1 Procurement budget increase vs. e-procurement
    • 7.2.2 E-procurement by region
    • 7.2.3 E-procurement by company turnover

8 Appendix

  • 8.1 Survey Results - Closed Questions
  • 8.2 About Canadean
  • 8.3 Disclaimer

List of Tables

  • Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2013
  • Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2013
  • Table 3: Global Packaging Industry Buyer Respondents by Region (%), 2013
  • Table 4: Global Packaging Industry Buyer Respondents by Company Turnover (%), 2013
  • Table 5: Global Packaging Industry Buyer Respondents by Packaging Format (%), 2013
  • Table 6: Packaging Industry Supplier Respondents by Job Role (%), 2013
  • Table 7: Global Packaging Industry Supplier Respondents by Region (%), 2013
  • Table 8: Global Packaging Industry Supplier Respondents by Company Turnover (%), 2013
  • Table 9: Global Packaging Industry Supplier Respondents by Packaging Format (%), 2013
  • Table 10: Revenue Growth Optimism in the Global Packaging Industry (% All Respondents), 2010-2013
  • Table 11: Comparison of Revenue Growth Optimism between Buyers and Suppliers (%), 2013
  • Table 12: Revenue Growth Optimism in the Global Packaging Industry by Buyers (%), 2013
  • Table 13: Revenue Growth Optimism in the Global Packaging Industry by Suppliers (%), 2013
  • Table 14: Revenue Growth Optimism in the Global Packaging Industry by Region (%), 2013
  • Table 15: Revenue Growth Optimism in the Global Packaging Industry by Company Turnover (%), 2013
  • Table 16: Revenue Growth Optimism by Senior Level Respondents (%), 2013
  • Table 17: Key Expected Changes in Business Structure - Comparison between Buyers and Suppliers (%), 2013
  • Table 18: Key Expected Changes in Business Structure by Buyers (%), 2013
  • Table 19: Key Expected Changes in Business Structure by Suppliers (%), 2013
  • Table 20: Global Packaging Industry - Key Expected Changes in Business Structure by Company Turnover (%), 2013
  • Table 21: MandA Activity Expectations - Comparison between Buyers and Suppliers (%), 2013
  • Table 22: MandA Activity Expectations - Global Packaging Industry Buyers, 2010-2013
  • Table 23: MandA Activity Expectations - Global Packaging Industry Suppliers, 2010-2013
  • Table 24: Global Packaging Industry MandA Activity Expectations by Region (%), 2013
  • Table 25: Global Packaging Industry MandA Activity Expectations by Company Turnover (%), 2013
  • Table 26: Estimations of Increase in Capital Expenditure - Comparison between Buyers and Suppliers (%), 2013
  • Table 27: Global Packaging Industry - Change in Capital Expenditure Estimation by Buyers (%), 2013
  • Table 28: Global Packaging Industry - Change in Capital Expenditure Estimation by Suppliers (%), 2013
  • Table 29: Estimations of Increase in Capital Expenditure by Region (%), 2013
  • Table 30: Estimations of Increase in Capital Expenditure by Company Turnover (%), 2013
  • Table 31: Planned Change in Staff Recruitment Activity - Comparison between Buyers and Suppliers (%), 2013
  • Table 32: Global Packaging Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Table 33: Global Packaging Industry - Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
  • Table 34: Global Packaging Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Table 35: Global Packaging Industry - Planned Change in Staff Hiring Activities by Company Turnover (%), 2013
  • Table 36: Demand in Emerging Markets - Comparison between Buyers and Suppliers (%), 2013
  • Table 37: Global Packaging Industry Buyers - Demand in Emerging Markets (%), 2013
  • Table 38: Global Packaging Industry Suppliers - Demand in Emerging Markets (%), 2013
  • Table 39: Global Packaging Industry - Demand in Emerging Markets by Region (%), 2013
  • Table 40: Increase of Growth Expectations in Developed Countries - Comparison between Buyers and Suppliers (%), 2013
  • Table 41: Global Packaging Industry Buyers - Growth Expectations in Developed Countries (%), 2013
  • Table 42: Global Packaging Industry Suppliers - Growth Expectations in Developed Countries (%), 2013
  • Table 43: Leading Business Concerns - Comparison between Buyers and Suppliers (%), 2013
  • Table 44: Global Packaging Industry Buyers - Leading Business Concerns (%), 2013
  • Table 45: Global Packaging Industry Suppliers' - Leading Business Concerns (%), 2013
  • Table 46: Global Packaging Industry - Leading Business Concerns by Region (%), 2013-2014
  • Table 47: Global Packaging Industry - Leading Business Concerns by Company Turnover (%), 2013-2014
  • Table 48: Actions to Maintain and Secure Buyer Business - Comparison between Buyers and Suppliers (%), 2013
  • Table 49: Actions to Secure Buyer Business, Global Packaging Industry Buyer Responses (%), 2013
  • Table 50: Actions to Secure Buyer Business, Global Packaging Industry Supplier Responses (%), 2013
  • Table 51: Global Packaging Industry - Securing Buyer Business by Region (%), 2013
  • Table 52: Global Packaging Industry - Securing Buyer Business by Company Turnover (%), 2013
  • Table 53: Annual Procurement Budgets of Global Packaging Industry Buyers in US$ (%), 2010-2013
  • Table 54: Global Packaging Industry - Annual Procurement Budgets in US$ by Region (%), 2013
  • Table 55: Global Packaging Industry - Annual Procurement Budgets in US$ by Company Turnover (%), 2013
  • Table 56: Global Packaging Industry - Annual Procurement Budgets in US$ by Senior Level Respondents (%), 2013
  • Table 57: Change in Procurement Expenditure - Global Packaging Industry Buyers (%), 2010-2013
  • Table 58: Expected Change in procurement expenditure vs. revenue growth optimism (%), 2013
  • Table 59: Global Packaging Industry - Change in Procurement Expenditure by Region (%), 2013
  • Table 60: Global Packaging Industry - Change in Procurement Expenditure by Company Turnover (%), 2013
  • Table 61: Global Packaging Industry - Variations in Regional Supplier Prices (%), 2013
  • Table 62: Global Packaging Industry - Variations in Regional Supplier Prices by Region (%), 2013
  • Table 63: Global Packaging Industry - Variations in Regional Supplier Prices by Company Turnover (%), 2013
  • Table 64: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers (Index Score), 2013
  • Table 65: Global Packaging Industry - E-Procurement, Level of Implementation (%), 2013
  • Table 66: Procurement Budget Increase vs. E-Procurement (%), 2013
  • Table 67: Global Packaging Industry - E-Procurement by Region (%), 2013
  • Table 68: Global Packaging Industry - E-Procurement by Company Turnover (%), 2013
  • Table 69: Global Packaging Industry Survey Results

List of Figures

  • Figure 1: Revenue Growth Optimism in the Global Packaging Industry (% All Respondents), 2010-2013
  • Figure 2: Comparison of Revenue Growth Optimism between Buyers and Suppliers (%), 2013
  • Figure 3: Revenue Growth Optimism in the Global Packaging Industry by Buyers (%), 2013
  • Figure 4: Revenue Growth Optimism in the Global Packaging Industry by Suppliers (%), 2013
  • Figure 5: Revenue Growth Optimism in the Global Packaging Industry by Region (%), 2013
  • Figure 6: Revenue Growth Optimism in the Global Packaging Industry by Company Turnover (%), 2013
  • Figure 7: Revenue Growth Optimism by Senior Level Respondents (%), 2013
  • Figure 8: Key Expected Changes in Business Structure - Comparison between Buyers and Suppliers (%), 2013
  • Figure 9: Key Expected Changes in Business Structure by Buyers (%), 2013
  • Figure 10: Key Expected Changes in Business Structure by Suppliers (%), 2013
  • Figure 11: Global Packaging Industry - Key Expected Changes in Business Structure by Region (%), 2013
  • Figure 12: Global Packaging Industry - Key Expected Changes in Business Structure by Company Turnover (%), 2013
  • Figure 13: MandA Activity Expectations - Comparison between Buyers and Suppliers (%), 2013
  • Figure 14: MandA Activity Expectations - Global Packaging Industry Buyers, 2010-2013
  • Figure 15: MandA Activity Expectations - Global Packaging Industry Suppliers, 2010-2013
  • Figure 16: Global Packaging Industry MandA Activity Expectations by Region (%), 2013
  • Figure 17: Global Packaging Industry MandA Activity Expectations by Company Turnover (%), 2013
  • Figure 18: Global Packaging Industry Expansion abroad vs. MandA activity projections (%), 2013
  • Figure 19: Estimations of Increase in Capital Expenditure - Comparison between Buyers and Suppliers (%), 2013
  • Figure 20: Change in Capital Expenditure Estimation by Buyers (%), 2013
  • Figure 21: Global Packaging Industry - Change in Capital Expenditure Estimation by Suppliers (%), 2013
  • Figure 22: Estimations of Increase in Capital Expenditure by Region (%), 2013
  • Figure 23: Estimations of Increase in Capital Expenditure by Company Turnover (%), 2013
  • Figure 24: Planned Change in Staff Recruitment Activity - Comparison between Buyers and Suppliers (%), 2013
  • Figure 25: Global Packaging Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013
  • Figure 26: Global Packaging Industry - Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
  • Figure 27: Global Packaging Industry - Planned Change in Staff Hiring Activities by Region (%), 2013
  • Figure 28: Global Packaging Industry - Planned Change in Staff Hiring Activities by Company Turnover (%), 2013
  • Figure 29: Global Packaging Industry - Top Ten Growth Regions, 2013
  • Figure 30: Global Packaging Industry - Top Five Emerging Markets, 2013
  • Figure 31: Demand in Emerging Markets - Comparison between Buyers and Suppliers (%), 2013
  • Figure 32: Global Packaging Industry Buyers - Demand in Emerging Markets (%), 2013
  • Figure 33: Global Packaging Industry Suppliers - Demand in Emerging Markets (%), 2013
  • Figure 34: Global Packaging Industry - Demand in Emerging Markets by Company Turnover (%), 2013
  • Figure 35: Global Packaging Industry - Top Five Developed Markets by Growth, 2013
  • Figure 36: Increase of Growth Expectations in Developed Countries - Comparison between Buyers and Suppliers (%), 2013
  • Figure 37: Global Packaging Industry Buyers - Growth Expectations in Developed Countries (%), 2013
  • Figure 38: Global Packaging Industry Suppliers - Growth Expectations in Developed Countries (%), 2013
  • Figure 39: Global Packaging Industry - Increase in Growth Expectations of Developed Countries by Region (%), 2013
  • Figure 40: Global Packaging Industry - Increase in Growth Expectations of Developed Countries by Company Turnover (%), 2013
  • Figure 41: Leading Business Concerns - Comparison between Buyers and Suppliers (%), 2013
  • Figure 42: Global Packaging Industry Buyers' - Leading Business Concerns (%), 2013
  • Figure 43: Global Packaging Industry Suppliers' - Leading Business Concerns (%), 2013
  • Figure 44: Global Packaging Industry - Leading Business Concerns by Region (%), 2013-2014
  • Figure 45: Global Packaging Industry - Leading Business Concerns by Company Turnover (%), 2013-2014
  • Figure 46: Actions to Maintain and Secure Buyer Business - Comparison between Buyers and Suppliers (%), 2013
  • Figure 47: Actions to Secure Buyer Business, Global Packaging Industry Buyer Responses (%), 2013
  • Figure 48: Actions to Secure Buyer Business, Global Packaging Industry Supplier Responses (%), 2013
  • Figure 49: Global Packaging Industry - Securing Buyer Business by Company Turnover (%), 2013
  • Figure 50: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2013
  • Figure 51: Annual Procurement Budgets of Global Packaging Industry Buyers in US$ (%), 2010-2013
  • Figure 52: Global Packaging Industry - Annual Procurement Budgets in US$ by Region (%), 2013
  • Figure 53: Global Packaging Industry - Annual Procurement Budgets in US$ by Company Turnover (%), 2013
  • Figure 54: Global Packaging Industry - Annual Procurement Budgets in US$ by Senior Level Respondents (%), 2013
  • Figure 55: Change in Procurement Expenditure - Global Packaging Industry Buyers (%), 2010-2013
  • Figure 56: Global Packaging Industry - Change in Procurement Expenditure by Region (%), 2013
  • Figure 57: Global Packaging Industry - Change in Procurement Expenditure by Company Turnover (%), 2013
  • Figure 58: Global Packaging Industry - Variations in Regional Supplier Prices (%), 2013
  • Figure 59: Global Packaging Industry - Variations in Regional Supplier Prices by Region (%), 2013
  • Figure 60: Global Packaging Industry - Variations in Regional Supplier Prices by Turnover (%), 2013
  • Figure 61: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers (Index Score), 2013
  • Figure 62: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers (Index Score), 2013
  • Figure 63: Global Packaging Industry - E-Procurement, Level of Implementation (%), 2013
  • Figure 64: Procurement Budget Increase vs. E-Procurement (%), 2013
  • Figure 65: Global Packaging Industry - E-Procurement by Region(%), 2013
  • Figure 66: Global Packaging Industry - E-Procurement by Company Turnover (%), 2013
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