• Japanese
  • Korean
  • Chinese
Cover Image

Global Packaging Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global PackagingIndustry

  • Published:
  • 137 Pages
  • Canadean

Description

Product Synopsis

"Global Packaging Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies in the Global PackagingIndustry" is a new report by Canadean that analyzes how packaging companies' media spend, marketing and sales strategies and practices, and business planning, are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global packaging suppliers and how spending by suppliers will change, providing insight into global marketing behavior. In addition, the report identifies future growth of buyers and suppliers, and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of 279leading global packagingindustry executives. The report provides data and analysis on global packagingindustry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global packagingindustry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global packagingindustry. The report also identifies suppliers' future growth, M&A, and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global packagingindustry.

What is the current market landscape and what is changing?

Of respondents across the global packaging industry, 44% are 'more optimistic' about revenue growth for their company over the next 12 months than the previous 12 months.

What are the key drivers behind recent market changes?

Strong growth in emerging markets such as India and China has contributed to an increase in revenue optimism. The packaging sector in India is growing considerably and is expected to increase over the next two years, due to the high demand from industry sectors such as food and beverage and pharmaceutical packaging. Moreover, the global market recovery will aid growth expectations as it will result in increased demand for packaging machinery. Additionally, the top priorities for the global packaging industry in 2012 are 'improving operational efficiency', 'new products and services', and 'expand in current market'. Furthermore, a total of 28% of respondents from global packaging buyers, and 36% from suppliers, anticipate a minimum of 2% increase in their current workforce.

What makes this report unique and essential to read?

"Global Packaging Survey 2012-2013:Market Trends, Marketing Spend and Sales Strategies in Global Packaging Industry" is a new report by Canadean that analyzes how packagingindustry companies' media spending, marketing, sales strategies andpractices, and business planning are set to change in 2012-2013. This report provides the current size of the marketing and advertising budgets of global packagingindustry suppliers and how spending by global packagingindustry suppliers will change, providing insight into global marketing behaviour. In addition, the report identifies future growth of buyers and suppliers,and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2012, and make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.

Key Market Issues

Of respondents across the global packaging industry, 44% are 'more optimistic' about revenue growth for their company over the next 12 months than the previous 12 months. Strong growth in emerging markets such as India and China has contributed to an increase in revenue optimism. The packaging sector in India is growing considerably and is expected to increase over the next two years, due to the high demand from industry sectors such as food and beverage, and pharmaceutical packaging. Moreover, the global market recovery will aid growth expectations as it will result in increased demand for packaging machinery.

Executives from the global packaging industry expect increased levels of consolidation, with 55% of respondents anticipating that there will be either a 'significant increase' or an 'increase' in merger and acquisition (M&A) activities over the next 12 months. Large packaging companies are seeking small and specialized companies to strengthen their core competencies, reduce costs, and resist competition with their enriched product mix. The higher expected levels of consolidation in the global packaging industry is also due to new cost or demand pressures, repayment of debts, the potential need to meet new compliance procedures, or gain quick access to new markets, business expansion, and attempts to increase market share. Additionally, global packaging industry buyer respondents reveal that they will increase capital expenditure towards 'new product development' and 'machinery and equipment purchase' over the next 12 months.

According to 43% of packaging buyer respondents, Eastern Europe is considered the most important region for growth amongst emerging markets, along with India, China, and Brazil, according to 35%, 33%, and 28% of respective respondents. Furthermore, packaging supplier respondents consider China to be the most promising market for growth, followed by India and Eastern Europe. As in most emerging markets, China has a high growth potential due to its growing domestic demand for consumer products, resulting from a rising middle-income population and growing affluence.

Among buyers, 65% of respondents rate 'raw material prices' as the most important business concern in 2012, while 57% and 45% highlight 'responding to pricing pressure' and 'cost containment' respectively. Similarly, among suppliers, 'market uncertainty' and 'raw material prices' are considered the significant business challenges in 2012, according to 59% and 52% of respective respondents. Overall, buyer respondents consider 'innovate product', 'engage in partnerships to optimize working capital and reduce costs', and 'provide support for generating new business' to be the leading actions for suppliers to secure buyers' business.

Canadean's industry survey 2012 reveals that the marketing budgets of global packaging industry supplier respondents are expected to rise by an average of 5.9% over the next 12 months. Noticeably, 48% of respondents expect an increase in marketing expenditure of between 1% to 10% in 2012, while only 5% of respondents expect a decrease of between 1% and 10%.

Key Highlights

''Email and newsletters', 'social media and networking sites', and 'corporate and brand websites' are expected to register the highest investment, as identified by 44%, 37%, and 34% of respective respondents. Conversely, 'television and video', 'outdoor', 'radio', and 'newspaper' advertisement are expected to attract the least investment.

'Customer retention', 'customer acquisition', and 'brand building or awareness' are identified as the key marketing aims for global packaging industry suppliers, with 62%, 40%, and 38% of industry respondents respectively expressing that these are very important aims. The most significant strategy that suppliers plan to employ in 2012 is to 'focus sales efforts on generating new business' and to 'trial new and innovative products in the market', as identified by 59% and 52% of respondents respectively.

According to the survey, 47% of respondents project an increase in investment toward 'IT infrastructure development'. For example, in November 2011, Omni Systems a private label converter based in the US announced that they planned to invest in new MIS and ERP software. A senior executive from the company states, "We have selected the Radius ERP solution because of its specific focus on the labeling industry, its robustness, and the ability to cover the complete workflow, from quoting, to printing, to shipping."

Global packaging industry suppliers plan to increase capital expenditure on 'new product development' and 'IT infrastructure development' over the next 12 months. For example, in March 2012, Benco Pack, a supplier of aseptic form fill seal machines with headquarters in Italy, announced the introduction of an updated version of its FFS Packline machine, featuring an integrated sleeve applicator. According to the company, the new FFS Packline is able to produce thermoformed containers from a roll of multi-layer barrier plastic film, in sizes ranging from 250gm to 500gm, using a three-step packaging and filling process.

According to 28% of respondents from packaging buyers and 36% from packaging supplier companies, headcounts in their organizations in 2012 are expected to increase steadily up to 2%. However, 47% of respondents from packaging buyers and 46% from packaging supplier companies anticipate 'no change' in recruitment activity in 2012.

Table of Contents

1 Introduction

  • 1.1 What is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology

1) Online Survey

2) Secondary Research

3) Data Analysis and Report Writing

4) Quality Control

  • 1.4 Profile of Survey Respondents: Global Packaging Industry
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Packaging Industry Dynamics

  • 3.1 Revenue Growth Expectations in the Global Packaging Industry
    • 3.1.1 Revenue growth expectations by company type
    • 3.1.2 Revenue growth expectations by region
    • 3.1.3 Revenue growth expectations by turnover
    • 3.1.4 Revenue growth expectations by senior-level respondents
    • 3.1.5 Revenue growth expectations - cross industry comparisons
  • 3.2 Future Developments in Business Structure: Global Packaging Industry
    • 3.2.1 Future developments in business structure by buyers
    • 3.2.2 Future developments in business structure by suppliers
    • 3.2.3 Future developments in business structure by region
    • 3.2.4 Future developments in business structure by turnover
    • 3.2.5 Future developments by senior level respondents
  • 3.3 M&A Activity Projections in the Global Packaging Industry
    • 3.3.1 M&A activity projections by buyers
    • 3.3.2 M&A activity projections by suppliers
    • 3.3.3 M&A activity projections by region
    • 3.3.4 M&A activity projections by turnover
    • 3.3.5 Expansion abroad vs. M&A activity projections
  • 3.4 Capital Expenditure Forecast in the Global Packaging Industry
    • 3.4.1 Capital expenditure forecast by buyers
    • 3.4.2 Capital expenditure forecast by suppliers
    • 3.4.3 Capital expenditure forecast by region
    • 3.4.4 Capital expenditure forecast by company turnover
  • 3.5 Planned Change in Staff Recruitment Activity: Global Packaging Industry
    • 3.5.1 Planned change in staff recruitment activity by company type
    • 3.5.2 Planned change in staff recruitment activity by region
    • 3.5.3 Planned change in staff recruitment activity by company turnover

4 Global Packaging Market Growth Outlook

  • 4.1 Global Packaging Industry: Demand in Emerging Markets
    • 4.1.1 Demand in emerging markets by buyers
    • 4.1.2 Demand in emerging markets by suppliers
    • 4.1.3 Demand in emerging markets by region
    • 4.1.4 Demand in emerging markets by company turnover
  • 4.2 Global Packaging industry: Growth Expectations in Developed Markets
    • 4.2.1 Growth expectations in developed countries by buyers
    • 4.2.2 Growth expectations in developed countries by suppliers
    • 4.2.3 Growth expectations in developed countries by region
    • 4.2.4 Growth expectations in developed countries by company turnover

5 Threats and Opportunities for the Packaging Industry

  • 5.1 Global Packaging Industry: Leading Business Concerns for 2012-2013
    • 5.1.1 Leading business concerns for 2012-2013 by company type
    • 5.1.2 Leading business concerns for 2012-2013 by region
    • 5.1.3 Leading business concerns for 2012-2013 by company turnover
  • 5.2 Global Packaging Industry: Key Supplier Actions to Secure Buyer Business
    • 5.2.1 Actions to maintain and secure buyer business - buyers
    • 5.2.2 Actions to maintain and secure buyer business by region
    • 5.2.3 Actions to maintain and secure buyer business by company turnover
    • 5.2.4 Actions to maintain and secure buyer business by procurement budget
    • 5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Packaging Industry Supplier: Marketing Spend Activity

  • 6.1 Annual Marketing Budgets: Global Packaging Industry Suppliers
    • 6.1.1 Annual marketing budgets by suppliers
    • 6.1.2 Annual marketing budgets by region
    • 6.1.3 Annual marketing budgets by company turnover
  • 6.2 Global Packaging Industry: Planned Change in Marketing Expenditure Levels
    • 6.2.1 Planned change in marketing expenditure levels by region
    • 6.2.2 Planned change in marketing expenditure levels by company turnover
    • 6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
    • 6.2.4 Net change in planned marketing expenditure in all industries
  • 6.3 Global Packaging Industry: Future Investment in Media Channels
    • 6.3.1 Future investment in media channels by region
    • 6.3.2 Planned change in marketing spend by company turnover
  • 6.4 Global Packaging Industry Suppliers: Future Investment in Marketing and Sales Technology
    • 6.4.1 Planned investment in marketing and sales technologies by suppliers
    • 6.4.2 Planned investment in marketing and sales technologies by region
    • 6.4.3 Planned investment in marketing and sales technologies by company turnover

7 Global Packaging Industry Suppliers: Marketing and Sales Behaviors and Strategies in 2012

  • 7.1 Global Packaging Industry 2012: Key Marketing Aims of Suppliers
    • 7.1.1 Key marketing aims of suppliers
    • 7.1.2 Key marketing aims by region
    • 7.1.3 Key marketing aims by company turnover
    • 7.1.4 Key marketing aims by revenue growth expectations
  • 7.2 Global Packaging Industry: Essential Amendments to Marketing Activities 2012-2013
    • 7.2.1 Amendments to marketing activities by region
    • 7.2.2 Amendments to marketing activities by company turnover
  • 7.3 Global Packaging Industry: Use of New Media for Business Prospects
    • 7.3.1 Use of new media by suppliers
    • 7.3.2 Use of new media by region
    • 7.3.3 Use of new media by company turnover
  • 7.4 Global Packaging Industry Suppliers: Critical Factors for Choosing a Marketing Agency
    • 7.4.1 Critical success factors by region
    • 7.4.2 Critical success factors by company turnover

8 Appendix

  • 8.1 Global Packaging Industry Full Survey Results
  • 8.2 About Canadean
  • 8.3 Disclaimer

List of Tables

  • Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
  • Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
  • Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
  • Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
  • Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
  • Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
  • Table 7: Global Packaging suppliers Respondents by Region (%), 2012
  • Table 8: Global Packaging Industry Revenue Growth Optimism (%), 2010-2012
  • Table 9: Global Packaging Industry Revenue Growth Optimism by Company Type(%), 2010-2012
  • Table 10:Global Packaging Industry Revenue Growth Optimism by Region (%), 2010-2012
  • Table 11: Global Packaging Industry Revenue Growth Optimism by Turnover (%), 2012
  • Table 12: Global Packaging Industry Revenue Growth Optimism: Senior-Level Respondents (%), 2012
  • Table 13: Key Changes in Business Structure: Global Packaging buyers (%), 2012
  • Table 14: Key Changes in Business Structure: Global Packaging Suppliers(%), 2012
  • Table 15: Key Changes in Business Structure by Region (%), 2012
  • Table 16: M&A Projections: Global Packaging buyers (%), 2010-2012
  • Table 17: M&A Projections: Global Packaging Suppliers (%), 2010-2012
  • Table 18: Global Packaging Industry M&A Projections by Region (%), 2012
  • Table 19: Global Packaging Industry M&A Projections by Turnover (%), 2012
  • Table 20: Global Packaging Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
  • Table 21: Capital Expenditure Forecast by Global Packaging buyers (%), 2012
  • Table 22: Capital Expenditure Forecast by Global Packaging Suppliers (%), 2012
  • Table 23: Global Packaging Industry: Staff Recruitment by Company Type (%), 2012
  • Table 24: Global Packaging Industry: Staff Recruitment by Region (%), 2012
  • Table 25: Global Packaging Industry: Staff Recruitment by Turnover (%), 2012
  • Table 26: Demand in Emerging Markets by Global Packaging buyers(%), 2012
  • Table 27: Growth in Developed Countries: Global Packaging Buyers(%), 2012
  • Table 28: Growth in Developed Countries by Global Packaging Suppliers (%), 2012
  • Table 29: Global Packaging Industry: Leading Business Concerns (%), 2010-2012
  • Table 30: Global Packaging Industry: Leading Business Concerns by Company Type (%), 2012-2013
  • Table 31: Global Packaging Industry: Leading Business Concerns by Region (%), 2012-2013
  • Table 32: Global Packaging Industry: Leading Business Concerns by Turnover (%), 2012-2013
  • Table 33: Global Packaging Industry: Securing Buyer Business, Buyer Responses (%), 2012
  • Table 34: Global Packaging Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
  • Table 35: Global Packaging Industry: Securing Buyer Business by Region (%), 2012
  • Table 36: Global Packaging Industry: Securing Buyer Business by Turnover (%), 2012
  • Table 37: Global Packaging Industry: Securing Buyer Business by Procurement Budget (%), 2012
  • Table 38: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
  • Table 39: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
  • Table 40: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
  • Table 41: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
  • Table 42: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
  • Table 43: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
  • Table 44: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
  • Table 45: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
  • Table 46: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
  • Table 47: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Region (%), 2012
  • Table 48: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012
  • Table 49: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
  • Table 50: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012
  • Table 51: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
  • Table 52: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
  • Table 53: Use of New Media by Global Packaging Industry Suppliers (%), 2012
  • Table 54: Global Packaging Industry Suppliers: Use of New Media by Region (%), 2012
  • Table 55: Global Packaging Industry Suppliers: Use of New Media by Company Turnover (% ), 2012
  • Table 56: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2010-2012
  • Table 57: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
  • Table 58: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012
  • Table 59: Survey Results - Closed Questions

List of Figures

  • Figure 1: Global Packaging Industry Revenue Growth Optimism (%), 2010-2012
  • Figure 2: Global Packaging Industry Revenue Growth Optimism by Company (%), 2010-2012
  • Figure 3: Global Packaging Industry Revenue Growth Optimism by Region (%), 2010-2012
  • Figure 4: Global Packaging Industry Revenue Growth Optimism by Turnover (%), 2012
  • Figure 5: Global Packaging Industry Revenue Growth Optimism: Senior-Level Respondents (%), 2012
  • Figure 6: Company Revenue Growth Optimism: Cross-Industry Comparison (%), 2012
  • Figure 7: Key Changes in Business Structure: Global Packaging buyers (%), 2012
  • Figure 8: Key Changes in Business Structure: Global Packaging Suppliers (%), 2012
  • Figure 9: Key Changes in Business Structure by Region: Global Packaging Industry (%), 2012
  • Figure 10: Key Changes by Senior Level Respondents: Global Packaging suppliers (%), 2012
  • Figure 11: M&A Projections: Global Packaging buyers (%), 2010-2012
  • Figure 12: M&A Projections: Global Packaging Suppliers (%), 2010-2012
  • Figure 13: Global Packaging Industry M&A Projections by Region (%), 2012
  • Figure 14: Global Packaging Industry M&A Projections by Turnover (%), 2012
  • Figure 15: Global Packaging Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
  • Figure 16: Capital Expenditure Forecast by Global Packaging buyers (%), 2012
  • Figure 17: Capital Expenditure Forecast by Global Packaging Suppliers (%), 2012
  • Figure 18: Global Packaging Industry: Capital Expenditure Forecast by Region (% Increased Responses), 2012
  • Figure 19: Global Packaging Industry: Capital Expenditure Forecast by Turnover (% Increased Responses), 2012
  • Figure 20: Global Packaging Industry: Staff Recruitment by Company Type (%), 2012
  • Figure 21: Global Packaging Industry: Staff Recruitment by Region (%), 2012
  • Figure 22: Global Packaging Industry: Staff Recruitment by Turnover (%), 2012
  • Figure 23: Global Packaging Industry: Top Ten Growth Regions, 2012
  • Figure 24: Global Packaging Industry: Top Five Emerging Markets, 2012
  • Figure 25: Demand in Emerging Markets by Global Packaging buyers(%), 2012
  • Figure 26: Demand in Emerging Markets by Global Packaging Suppliers(%), 2012
  • Figure 27: Global Packaging Industry: Demand in Emerging Markets by Region (%), 2012
  • Figure 28: Global Packaging Industry: Demand in Emerging Markets by Turnover (%), 2012
  • Figure 29: Global Packaging Industry: Top Five Developed Markets by Growth, 2012
  • Figure 30: Growth in Developed Countries: Global Packaging Buyers (%), 2012
  • Figure 31: Growth in Developed Countries by Global Packaging Suppliers(%), 2012
  • Figure 32: Global Packaging Industry: Growth in Developed Countries by Region (% Increased Responses), 2012
  • Figure 33: Global Packaging Industry: Growth in Developed Countries by Turnover (% Increased Responses), 2012
  • Figure 34: Global Packaging Industry: Leading Business Concerns (%), 2012-2013
  • Figure 35: Global Packaging Industry: Top Five Leading Business Concerns, 2012-2013
  • Figure 36: Global Packaging Industry: Leading Business Concerns by Company Type (%), 2012-2013
  • Figure 37: Global Packaging Industry: Securing Buyer Business, Buyer Responses (%), 2012
  • Figure 38: Global Packaging Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
  • Figure 39: Global Packaging Industry: Securing Buyer Business by Turnover (%), 2012
  • Figure 40: Global Packaging Industry: Securing Buyer Business by Purchasing Authority (%), 2012
  • Figure 41: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
  • Figure 42: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
  • Figure 43: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
  • Figure 44: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
  • Figure 45: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
  • Figure 46: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
  • Figure 47: Global Packaging Industry: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
  • Figure 48: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
  • Figure 49: Global Packaging Industry: Future Investment in Media Channels by Region (%), 2012
  • Figure 50: Global Packaging Industry: Future Investment in Media Channels by Turnover (% ), 2012
  • Figure 51: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
  • Figure 52: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Region (%), 2012
  • Figure 53: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012
  • Figure 54: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
  • Figure 55: Global Packaging Industry Suppliers: Key Marketing Aims by Region (%), 2012
  • Figure 56: Global Packaging Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
  • Figure 57: Global Packaging Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
  • Figure 58: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012
  • Figure 59: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
  • Figure 60: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
  • Figure 61: Use of New Media by Global Packaging Industry Suppliers (%), 2012
  • Figure 62: Global Packaging Industry Suppliers: Use of New Media by Region (% ), 2012
  • Figure 63: Global Packaging Industry Suppliers: Use of New Media by Turnover (% ), 2012
  • Figure 64: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2012
  • Figure 65: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
  • Figure 66: Critical Factors for Choosing a Marketing Agency by Turnover(%), 2012
Show More
Pricing