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Global Packaging Industry CEO Business Outlook Survey 2013-2014

  • Published:
  • 118 Pages
  • Canadean

Abstract

Product Synopsis

"Global Packaging Industry CEO Business Outlook Survey 2013-2014" is a new report by Canadean that analyzes opinions of senior-level respondents from the global packaging industry companies' about the change in expenditures, business strategies, and practices in 2013-2014. Senior-level respondents from the global packaging industry include CEOs, board members, president, managing director, and other departmental heads. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities for leading purchase decision makers in the global packaging industry. Furthermore, it provides the current size of procurement and marketing budgets of senior-level respondents and how spending will change, providing an insight in to the procurement and marketing activities within the global packaging industry. In addition, it also identifies senior-level respondents' future growth prospects, key consumer trends and MandA activity in the global packaging industry. This report not only grants access to the opinions and strategies of senior-level respondents in the global packaging industry, but also examines their actions surrounding business priorities.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global packaging industry senior-level executives. The report provides data and analysis on expenditure, procurement, and developments within the global packaging industry. This report includes key topics such as global packaging industry expenditure, procurement behaviors and strategies, the current size of marketing and advertising budgets, and how spending will change, providing an insight in to the marketing activities within the global packaging industry. This report identifies the threats and opportunities within the global packaging industry, economic outlook trends, and business confidence among global packaging industry senior-level executives.

What is the current market landscape and what is changing?

Senior-level respondents from the global packaging industry expect increased levels of consolidation, with 59% of respondents projecting that there will be either a 'significant increase' or an 'increase' in merger and acquisition (MandA) activities in 2013.

What are the key drivers behind recent market changes?

Senior-level executives from packaging companies expect an increase in consolidation activity due to increasing competition, expansion of capacity and services offerings, expanding geographic reach, lack of skilled workforce, and efforts to improve the supply chain.

What makes this report unique and essential to read?

"Global Packaging Industry CEO Business Outlook Survey 2013-2014" is a new report by Canadean that analyzes opinions of senior-level respondents from the global packaging industry companies' about the change in expenditures, business strategies, and practices in 2013-2014. Senior-level respondents from the global packaging industry include CEOs, board members, president, managing director, and other departmental heads. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities for leading purchase decision makers in the global packaging industry. Furthermore, it provides the current size of procurement and marketing budgets of senior-level respondents and how spending will change, providing an insight in to the procurement and marketing activities within the global packaging industry. In addition, it also identifies senior-level respondents' future growth prospects, key consumer trends and MandA activity in the global packaging industry. This report not only grants access to the opinions and strategies of senior-level respondents in the global packaging industry, but also examines their actions surrounding business priorities.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2013, and make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues

Global senior-level respondents' consider Brazil, China, and India to offer the largest growth potential among emerging markets in 2013-2014.

'Pressure on margins', 'customer price sensitivity', and 'volatility and increase in input costs' are the most immediate business concerns identified by senior-level respondents.

The projected average size of global annual procurement budgets for senior-level respondents is US$131.3 million in 2013 compared to US$85 million in 2012.

According to senior-level respondents, 'delivery lead times', 'level of service', and 'price' are considered very important factors while selecting a supplier.

While 25% of senior-level respondents from the global packaging industry are willing to implement e-procurement in 2013 or beyond, 45% are already in the different stages of implementation ('partially implemented', 'completely implemented', and 'evaluation or pilot use').

Key Highlights

Across the global packaging industry, the top three expected changes in business structure as identified by senior-level respondents are: 'expand in current market', 'improve operational efficiency', and 'expand product portfolio'.

An analysis of responses by global packaging industry senior-level respondents reveals that 'new product development', 'sustainable or green initiatives', and 'IT infrastructure development' will record significant increases in capital expenditure in 2013.

Of all senior-level respondents, 86% expect an increase in supplier prices and 10% expect no change. There were no respondents that anticipated a decrease.

According to 41% of senior-level respondents from global packaging companies, headcounts in their organizations in 2013 are expected to increase steadily by up to 2% of their current workforce.

Senior-level respondents consider Singapore, Taiwan and Hong Kong, the US, South Korea, and Germany as offering the largest growth potential among developed markets in 2013-2014.

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Building on our 40 years of experience as the leading market research and analysis provider to the beverage industry, we have continually enhanced and refined our specialist research skills and market intelligence tools.

Today, our research covers the entire spectrum of the consumer value chain, from suppliers, manufacturers, distribution channels through to consumer insights and trends.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
  • 1.3. Methodology
  • 1.4. Profile of Global Packaging Industry C-level Survey Respondents

2. Executive Summary

  • 2.1. The global packaging industry anticipates revenue growth in 2013
  • 2.2. Mergers and acquisitions in the industry are expected to increase in 2013
  • 2.3. Brazil, China, and India are the most important emerging markets
  • 2.4. 'Pressure on margins', 'customer price sensitivity' and 'volatility and increase in input costs' remain leading concerns in 2013
  • 2.5. Average annual procurement budgets are forecasted to increase in 2013
  • 2.6. 'Delivery lead times', 'level of service', and 'price' are considered critical factors for supplier selection
  • 2.7. Average annual marketing budget of C-level respondents is expected to decrease in 2013
  • 2.8. 'Email and newsletters', 'online content sites and portals', and 'social media and networking sites' are to dominate future investment
  • 2.9. 'Customer retention', 'customer acquisition' and 'lead generation' dominate the key marketing aims for 2013-2014
  • 2.10. 'Flexibility in customizing services', 'low cost' and 'strategic and tactical consulting' are the three leading critical success factors in 2013

3. Global Packaging Industry Dynamics: C-level Respondents

  • 3.1. Revenue Growth Projections in the Global Packaging Industry
    • 3.1.1. Revenue growth projections by region
    • 3.1.2. Revenue growth projections by turnover
  • 3.2. Future Developments in Business Structure in the Global Packaging Industry
    • 3.2.1. Future developments in business structure by region
    • 3.2.2. Future developments in business structure by turnover
  • 3.3. Merger and Acquisition Activity Expectations in the Global Packaging Industry
    • 3.3.1. MandA activity expectations by region
    • 3.3.2. MandA activity expectations by turnover
  • 3.4. Capital Expenditure Projections in the Global Packaging Industry
    • 3.4.1. Capital expenditure projection by region
    • 3.4.2. Capital expenditure projection by turnover
  • 3.5. Planned Change in Staff Recruitment Activity in the Global Packaging Industry
    • 3.5.1. Planned change in staff recruitment by region
    • 3.5.2. Planned change in staff recruitment by turnover

4. Global Packaging Industry Market Growth Outlook: C-level Respondents

  • 4.1. Global Packaging Industry - Demand in Emerging Markets
    • 4.1.1. Demand in emerging markets by region
    • 4.1.2. Demand in emerging markets by turnover
  • 4.2. Global Packaging Industry - Growth Expectations in Developed Markets
    • 4.2.1. Growth expectations in developed countries by region
    • 4.2.2. Growth expectations in developed markets by turnover

5. Threats and Opportunities for the Global Packaging Industry: C-level Respondents

  • 5.1. Global Packaging Industry - Leading Business Concerns for 2013-2014
    • 5.1.1. Leading business concerns by region
    • 5.1.2. Leading business concerns by turnover
  • 5.2. Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business
    • 5.2.1. Actions to maintain and secure buyer business by region
    • 5.2.2. Actions to maintain and secure buyer business by turnover

6. Global Packaging Industry Buyer Spend Activity: C-level Respondents

  • 6.1. Annual Procurement Budgets in the Global Packaging Industry
  • 6.2. Global Packaging Industry - Planned Change in Procurement Expenditure
  • 6.3. Global Packaging Industry - Variations in Regional Supplier Prices

7. Global Packaging Industry Procurement Behaviors and Strategies: C-level Respondents

  • 7.1. Global Packaging Industry - Critical Success Factors for Supplier Selection
  • 7.2. E-Procurement in the Global Packaging Industry

8. Global Packaging Industry Marketing Spend Activity: C-level Respondents

  • 8.1. Annual Marketing Budgets in the Global Packaging Industry
  • 8.2. Global Packaging Industry - Planned Change in Marketing Expenditure
    • 8.2.1. Planned change in marketing expenditure by region
    • 8.2.2. Planned change in marketing expenditure by turnover
  • 8.3. Global Packaging Industry - Future Investment in Marketing Channels
    • 8.3.1. Future investment in media channels by region
  • 8.4. Future Investment in Marketing and Sales Technology
    • 8.4.1. Planned investment in marketing and sales technologies by region

9. Global Packaging Industry Marketing and Sales Behaviors and Strategies in 2013: C-level Respondents

  • 9.1. Global Packaging Industry - Key Marketing Aims for 2013-2014
    • 9.1.1. Key marketing aims by region
  • 9.2. Global Packaging Industry - Essential Amendments to Marketing Activities in 2013-2014
  • 9.3. Global Packaging Industry - Critical Success Factors for Choosing a Marketing Agency
    • 9.3.1. Critical success factors by region

10. Appendix

  • 10.1. Survey Results - Closed Questions
  • 10.2. About Canadean
  • 10.3. Disclaimer

List of Tables

  • Table 1: Global Packaging Industry - C-level Respondents by Company Type, 2013
  • Table 2: Global Packaging Industry - C-level Respondents by Company Turnover (%), 2013
  • Table 3: Global Packaging Industry - C-level Respondents by Region (%), 2013
  • Table 4: Revenue Growth Optimism in the Global Packaging Industry (%), 2012-2013
  • Table 5: Revenue Growth Optimism in the Global Packaging Industry by Region (%), 2013
  • Table 6: Revenue Growth Optimism in the Global Packaging Industry by Company Turnover (%), 2013
  • Table 7: Key Expected Changes in Business Structure - Global Packaging Industry (%), 2013
  • Table 8: Global Packaging Industry - Future Developments in Business Structure by Region (%), 2013
  • Table 9: MandA Activity Expectations - Global Packaging Industry (%), 2012-2013
  • Table 10: Global Packaging Industry - MandA Activity Expectations by Region (%), 2013
  • Table 11: Global Packaging Industry - MandA Activity Expectations by Company Turnover (%), 2013
  • Table 12: Global Packaging Industry - Projection of Capital Expenditure (%), 2013
  • Table 13: Global Packaging Industry - Projection of Capital Expenditure by Region (%), 2013
  • Table 14: Global Packaging Industry - Planned Change in Staff Recruitment (%), 2013
  • Table 15: Global Packaging Industry - Planned Change in Staff Recruitment by Region (%), 2013
  • Table 16: Global Packaging Industry - Planned Change in Staff Hiring Activities by Company Turnover (%), 2013
  • Table 17: Global Packaging Industry - Demand in Emerging Markets (%), 2013
  • Table 18: Global Packaging Industry - Demand in Emerging Markets by Company Turnover (%), 2013
  • Table 19: Global Packaging Industry - Growth Expectations in Developed Countries (%), 2013
  • Table 20: Global Packaging Industry - Growth Expectations in Developed Countries by Company Turnover (%), 2013
  • Table 21: Global Packaging Industry - Leading Business Concerns (%), 2013-2014
  • Table 22: Global Packaging Industry - Actions to Secure Buyer Business (%), 2013
  • Table 23: Global Packaging Industry - Actions to Secure Buyer Business by Company Turnover (%), 2013
  • Table 24: Global Packaging Industry - Annual Procurement Budgets (%), 2012-2013
  • Table 25: Global Packaging Industry - Planned Change in Procurement Expenditure (%), 2013
  • Table 26: Global Packaging Industry - Variations in Regional Supplier Prices (%), 2013
  • Table 27: Global Packaging Industry - E-Procurement, Level of Implementation (%), 2013
  • Table 28: Global Packaging Industry - Annual Marketing Budgets (%), 2012-2013
  • Table 29: Global Packaging Industry - Planned Change in Marketing Expenditure (%), 2013
  • Table 30: Global Packaging Industry - Planned Change in Marketing Expenditure by Region (%), 2013
  • Table 31: Global Packaging Industry - Planned Change in Marketing Expenditure by Company Turnover (%), 2013
  • Table 32: Global Packaging Industry - Future Investment in Marketing Channels (%), 2013
  • Table 33: Global Packaging Industry - Planned Investment in Marketing and Sales Technologies (%), 2013
  • Table 34: Global Packaging Industry - Key Marketing Aims for 2013-2014
  • Table 35: Global Packaging Industry - Key Marketing Aims by Region (%), 2013
  • Table 36: Global Packaging Industry - Amendments to Marketing Activities (%), 2013-2014
  • Table 37: Global Packaging Industry - Critical Success Factors (%), 2013
  • Table 38: Global Packaging Industry - Critical Success Factors by Region (%), 2013
  • Table 39: Global Packaging Industry Survey Results

List of Figures

  • Figure 1: Revenue Growth Optimism in the Global Packaging Industry (%), 2012-2013
  • Figure 2: Revenue Growth Optimism in the Global Packaging Industry by Region (%), 2013
  • Figure 3: Revenue Growth Optimism in the Global Packaging Industry by Company Turnover (%), 2013
  • Figure 4: Key Expected Changes in Business Structure - Global Packaging Industry (%), 2013
  • Figure 5: Global Packaging Industry - Future Developments in Business Structure by Region (%), 2013
  • Figure 6: Global Packaging Industry - Future Developments in Business Structure by Company Turnover (%), 2013
  • Figure 7: MandA Activity Expectations - Global Packaging Industry (%), 2012-2013
  • Figure 8: Global Packaging Industry - MandA Activity Expectations by Region (%), 2013
  • Figure 9: Global Packaging Industry - Projection of Capital Expenditure (%), 2013
  • Figure 10: Global Packaging Industry - Projection of Capital Expenditure by Region (%), 2013
  • Figure 11: Global Packaging Industry - Projection of Capital Expenditure by Company Turnover (%), 2013
  • Figure 12: Global Packaging Industry - Planned Change in Staff Recruitment (%), 2013
  • Figure 13: Global Packaging Industry - Planned Change in Staff Recruitment by Region (%), 2013
  • Figure 14: Global Packaging Industry - Planned Change in Staff Recruitment by Company Turnover (%), 2013
  • Figure 15: Global Packaging Industry - Top Ten Growth Regions, 2013
  • Figure 16: Global Packaging Industry - Top Five Emerging Markets, 2013-2014
  • Figure 17: Global Packaging Industry - Demand in Emerging Markets (%), 2013
  • Figure 18: Global Packaging Industry - Demand in Emerging Markets by Region (%), 2013
  • Figure 19: Global Packaging Industry - Top Five Developed Markets by Growth, 2013-2014
  • Figure 20: Global Packaging Industry - Growth Expectations in Developed Countries (%), 2013
  • Figure 21: Global Packaging Industry - Growth Expectations in Developed Countries by Region (%), 2013
  • Figure 22: Global Packaging Industry - Growth Expectations in Developed Countries by Company Turnover (%), 2013
  • Figure 23: Global Packaging Industry - Leading Business Concerns (%), 2013-2014
  • Figure 24: Global Packaging Industry - Leading Business Concerns by Region (%), 2013-2014
  • Figure 25: Global Packaging Industry - Leading Business Concerns by Company Turnover (%), 2013-2014
  • Figure 26: Global Packaging Industry - Actions to Secure Buyer Business (%), 2013
  • Figure 27: Global Packaging Industry - Actions to Secure Buyer Business by Region (%), 2013
  • Figure 28: Global Packaging Industry - Annual Procurement Budgets (%), 2012-2013
  • Figure 29: Global Packaging Industry - Planned Change in Procurement Expenditure (%), 2013
  • Figure 30: Critical Success Factors for Supplier Selection - Index Score, 2013
  • Figure 31: Global Packaging Industry - E-Procurement, Level of Implementation (%), 2013
  • Figure 32: Global Packaging Industry - Annual Marketing Budgets (%), 2012-2013
  • Figure 33: Global Packaging Industry - Planned Change in Marketing Expenditure (%), 2013
  • Figure 34: Global Packaging Industry - Future Investment in Marketing Channels (%), 2013
  • Figure 35: Global Packaging Industry - Future Investment in Marketing Channels by Region (%), 2013
  • Figure 36: Global Packaging Industry - Planned Investment in Marketing and Sales Technologies (%), 2013
  • Figure 37: Global Packaging Industry - Planned Investment in Marketing and Sales Technologies by Region (%), 2013
  • Figure 38: Global Packaging Industry - Key Marketing Aims for 2013-2014
  • Figure 39: Global Packaging Industry - Key Marketing Aims by Region (%), 2013
  • Figure 40: Global Packaging Industry - Amendments to Marketing Activities (%), 2013-2014
  • Figure 41: Global Packaging Industry - Critical Success Factors (%), 2013
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