Grocery Retailing and Consumer Trends in Spain is the result of Canadean's extensive online consumer survey and industry research program. The report is data-driven and provides a uniquely deep and rich array of data analysis on the Spain grocery market. The unique benefits of this integrated consumer survey and market data methodology mean that the report not only provides detailed value and volume data, but also private label coverage and data on the key consumer trends affecting the market. NB: retailer data refers to off-trade drinks only, but total market, and drinks market, sizes include on-trade drinks sales.
Introduction and Landscape
Why was the report written?
Marketers in the Spanish grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why.This report solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.
What are the key drivers behind recent market changes?
The effects of a weak global economy and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While country by country the effects have varied, no grocery retail market has been left totally untouched, creating a need to understand exactly who the end consumer audience is and what their main motivations are.
What makes this report unique and essential to read?
The report provides valuable, hard to get, consumer-survey based data (integrated with industry research) on the grocery market in Spain. It provides value and volume data for 146 product categories, Private Label penetration rates by category, and the value of the market directly influenced by Consumer Trends (which affects consumption choices).For two types of Private Label purchasers, trends affecting the reasons to purchase private labels are also shown. As the report focuses on end-consumers and not in-store shoppers, it provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.
Key Features and Benefits
The report profiles 146 product categories across Alcoholic Drinks, Beverages, Food, and Health & Beauty in Spain, with value and volume data.
Data highlights Private Label penetration rates in 146 categories tracked by the survey and drivers of consumption choices.
Leading total grocery retailer volume shares for all 146 categories.
The value of the total market each trend accounts for, showing the size of the prize for products able to hit specific consumer needs and desires. Strategically this helps to know what the main consumer trends are and therefore to update stocking policies accordingly.
Key Market Issues
The Alcoholic Drinks and Food sectors in the Spain are highly consolidated. The top retailer dominates with nearly 50% share.
Private labels have a reasonably decent share in the total Food markets accounting for 20% of the volume share. Conversely, in the Alcoholic drinks markets branded products leave very little scope for private labels. Private labels are squeezing the weaker brands in the categories like energy bars, meat, fish & seafood, ethnic/traditional snacks, popcorn etc.
According to survey results, both Regular and Occasional Private label consumers quoted that the most important driving factors influencing their consumption patterns are 'Indulgence', 'Changing Age Structures', 'Better Value for Money' and 'Busy Lives'. This implies that price is not the major factor driving sales of private labels.
Key Highlights
The total size of the Grocery Retail market in the Spain exceeded USD 170 billion in 2011, with the Food and Alcoholic drinks markets dominating.
Consumers in the 'Better Off' wealth category contribute more than 55% share by value to retailers' sales. An age-wise analysis reveals that Older Consumers have 32% share by value of total Grocery Retail sales.
The most important factor affecting Grocery Retail sales is 'Indulgence', which influences more than 30% of the total sales.
Table of Contents
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
Figure 52: Survey-tracked Brand vs. Private Label Share of Spain Alcoholic Drinks Volume , 2011
Figure 53: Survey-tracked Brand vs. Private Label Share of Spain Food Volume , 2011
Figure 54: Spain: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Figure 55: Spain: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Figure 56: Spain: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Figure 57: Spain: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Figure 58: Spain: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Figure 59: Spain: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Figure 60: Spain: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Figure 61: Spain: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Figure 62: Spain: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Figure 63: Spain: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Figure 64: Spain: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Figure 65: Spain: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Figure 66: Spain: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Figure 67: Spain: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Figure 68: Spain: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Figure 69: Spain: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Figure 70: Spain: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Figure 71: Spain: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Figure 72: Spain: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Figure 73: Spain: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Figure 74: Spain: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Figure 75: Spain: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Figure 76: Spain: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Figure 77: Spain: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Figure 78: Spain: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Figure 79: Spain: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Figure 80: Spain: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Figure 81: Spain: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Figure 82: Spain: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Figure 83: Spain: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011
Grocery Retailing and Consumer Trends in Spain, 2011 published by Canadean in June 5, 2012. This report consists of Pages: 157 and the price starts from US $ 12000.
