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Online Shopping Habits of Business Executives in Europe, 2012-2013

  • Published:
  • 134 Pages
  • Canadean

Description

Product Synopsis

"Online Shopping Habits of Business Executives in Europe, 2012-2013" is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012 including the average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by the business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender and annual income.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of European business executives. This report provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender and annual income.

What is the current market landscape and what is changing?

The average European business executive expenditure per visit to online retail stores is US$79.

What are the key drivers behind recent market changes?

'24X7 shopping', 'offers at competitive price' and 'comparative prices' are the significant reasons behind the growth in demand in online retailing.

What makes this report unique and essential to read?

"Online Shopping Habits of Business Executives in Europe, 2012-2013" is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012 including the average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key products categories preferred by the business executives through mobile shopping. Additionally, the report provides insight into the key drivers that help promote online retailing and identifies the most important business executive concerns for purchasing at online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender and annual income.

Key Features and Benefits

Projects opinions and purchasing behavior of business executives and examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall.

Reveals the average European business executives expenditure per visit to online retail stores.

Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.

Perceive the significance of planned and impulsive buying behaviors at online retail stores.

Identify key product categories purchased at online retail stores based on their shopping frequency.

Key Market Issues

Overall, 43% of business executives stated that their 'planned' online purchases ranged up to '81% and above', while 50% of business executives declared that their 'impulsive' purchases are '20% and below'.

In total, 89% of European business executives mostly favor 'multi-brand websites' for online shopping. In addition, 'single brand websites' and 'auction sites' are other popular types with 49% and 48% using these respectively.

Highest percentage of use, 'desktop computer', 'Laptop or Netbook', 'Tablet PC or iPad' and 'mobile phone (Smartphone)' to research and purchase a product online.

Business executives identified 'unable to assess the product', 'insecure financial transactions' and 'unprepared to pay delivery costs' as the critical factors that prevent them from shopping online.

Business executives 'always' verify key attributes such as 'price', 'features', 'delivery modes', and 'special offers', while researching a product online. Conversely, 'after-sales service' and 'return policy' are rarely observed.

Key Highlights

'Online retailing', 'department stores' and 'hypermarkets, supermarkets and hard-discounters' are the top three retail channels for shopping as identified by the business executives.

The survey reveals that 35% of business executives spend between 'US$51-100' per visit for shopping online, while 34% spend between 'US$21-50' per visit.

In total, 38% of business executives acknowledged that they 'always' prefer 'search engines' as the initial start point for online product research and purchasing.

'Music, video and entertainment', 'books, news and stationery' and 'food and grocery' are the principal product categories about which they research online at least 'once a week or more'.

Most of the business executives plan to change their online retailer for purchasing 'electrical and electronics', 'sports and leisure' and 'home and garden products'.

Table of Contents

1 Introduction

  • 1.1 What is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Business executives: European Online Retail Industry

2 Executive Summary

3 European Business Executives' Online Retail Trends

  • 3.1 Most Popular Retail Channels: European Business Executives
    • 3.1.1 Business executives: most popular retail channels by age
    • 3.1.2 Business executives: most popular retail channels by gender
    • 3.1.3 Business executives: most popular retail channels by annual income
  • 3.2 Online Shopping Frequency among European Business Executives based on Product Categories
    • 3.2.1 Business executives: online shopping frequency based on product categories by gender
  • 3.3 Commonly used Payment Facilities by European Business Executives for Online Shopping
    • 3.3.1 Business executives: commonly used payment facilities for online shopping by age
    • 3.3.2 Business executives: commonly used payment facilities for online shopping by gender
    • 3.3.3 Business executives: commonly used payment facilities for online shopping by annual income

4 European Online Shopping: Business Executives' Expenditure and Purchasing Patterns

  • 4.1 European Business Executives: Percentage Contribution towards Online Shopping
    • 4.1.1 Business executives: percentage contribution towards online shopping by age
    • 4.1.2 Business executives: percentage contribution towards online shopping by gender
    • 4.1.3 Business executives: percentage contribution towards online shopping by annual income
  • 4.2 European Business Executives: Impulsive and Planned Online Purchases
    • 4.2.1 Business executives: impulsive and planned online purchases by age
    • 4.2.2 Business executives: impulsive and planned online purchases by gender
    • 4.2.3 Business executives: impulsive and planned online purchases by annual income
  • 4.3 European Business Executives: Average Expenditure on Online Retail in Europe
    • 4.3.1 Business executives: average expenditure on online retail in Europe by age
    • 4.3.2 Business executives: average expenditure on online retail in Europe by gender
    • 4.3.3 Business executives: average expenditure on online retail in Europe by annual income
    • 4.3.4 Business executives: shopping frequency at online retail stores vs. average expenditure

5 European Business Executives' Online Shopping: Drivers and Barriers

  • 5.1 European Business Executives: Key Drivers of Demand Growth in Online Retail
    • 5.1.1 Business executives: key drivers of demand growth in online retail by age
    • 5.1.2 Business executives: key drivers of demand growth in online retail by gender
    • 5.1.3 Business executives: key drivers of demand growth in online retail by annual income
  • 5.2 European Business Executives: Influence of Key Drivers in Online Retail
    • 5.2.1 Business executives: influence of key drivers in online retail by age
    • 5.2.2 Business executives: influence of key drivers in online retail by gender
    • 5.2.3 Business executives: influence of key drivers in online retail by annual income
  • 5.3 European Business Executives: Principal Barriers of Online Retail
    • 5.3.1 Business executives: principal barriers of online retail by age
    • 5.3.2 Business executives: principal barriers of online retail by gender
    • 5.3.3 Business executives: principal barriers of online retail by annual income
  • 5.4 European Business Executives: Impact of Key Barriers in Online Retail

6 European Business Executives' Online Retail: Significance of Websites and Electronic Devices

  • 6.1 European Business Executives: Most Popular Websites used for Online Shopping
    • 6.1.1 Business executives: most popular websites used for online shopping by age
    • 6.1.2 Business executives: most popular websites used for online shopping by gender
    • 6.1.3 Business executives: most popular websites used for online shopping by annual income
    • 6.1.4 Business executives: most popular websites used for online shopping vs. average expenditure
  • 6.2 European Business Executives: Frequency of Electronic Medium in Online Retail
    • 6.2.1 Business executives: frequency of electronic medium in online retail by age
    • 6.2.2 Business executives: frequency of electronic medium in online retail by gender
    • 6.2.3 Business executives: frequency of electronic medium in online retail by annual income
  • 6.3 European Business Executives: Electronic Devices used for Online Retail
    • 6.3.1 Business executives: electronic devices used for online research or purchasing by age
    • 6.3.2 Business executives: electronic devices used for online research or purchasing by gender
    • 6.3.3 Business executives: electronic devices used for online research or purchasing by annual income
  • 6.4 European Business Executives' Preferred Products through Mobile Shopping
    • 6.4.1 Business executives: preferred product categories through mobile shopping by age
    • 6.4.2 Business executives: preferred product categories through mobile shopping by gender

7 Research Trends in European Business Executives' Online Retail

  • 7.1 European Business Executives: Key Attributes of Online Product Research
    • 7.1.1 Business executives: key attributes of online product research by age
    • 7.1.2 Business executives: key attributes of online product research by gender
    • 7.1.3 Business executives: key attributes of online product research by annual income
  • 7.2 European Business Executives: Frequency of Online Research
  • 7.3 European Business Executives: Online Research vs. Purchase
    • 7.3.1 Business executives: online research vs. purchase by age
    • 7.3.2 Business executives: online research vs. purchase by gender
    • 7.3.3 Business executives: online research vs. purchase by annual income
    • 7.3.4 Business executives: electronic devices vs. online research or purchasing

8 Key Promotional and Marketing Activities for Business Growth: European Business Executives

  • 8.1 European Business Executives: Change in Online Retailers
  • 8.2 European Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail
    • 8.2.1 Business executives: effectiveness of discount coupons or vouchers in online retail by age
    • 8.2.2 Business executives: effectiveness of discount coupons or vouchers in online retail by gender
    • 8.2.3 Business executives: effectiveness of discount coupons or vouchers in online retail by annual income
  • 8.3 European Business Executives: Frequency of Utilizing: 'People who bought this item also bought/related items' Section

9 Appendix

  • 9.1 Online Shopping Habits of Business Executives in Europe-Survey Results
  • 9.2 About Canadean
  • 9.3 Disclaimer

List of Tables

  • Table 1: European Business Executives by Age (%), 2012
  • Table 2: European Business Executives by Gender (%), 2012
  • Table 3: European Business Executives by Annual Income (%), 2012
  • Table 4: Most Popular Retail Channels in Europe (% Business Executive Respondents), 2012
  • Table 5: Business Executives: Most Popular Retail Channels in Europe by Age (%), 2012
  • Table 6: Business Executives: Most Popular Retail Channels in Europe by Gender (%), 2012
  • Table 7: Business Executives: Most Popular Retail Channels in Europe by Annual Income (%), 2012
  • Table 8: Online Shopping Frequency of Business Executives based on Product Categories in Europe (%), 2012
  • Table 9: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012
  • Table 10: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012
  • Table 11: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping (%), 2012
  • Table 12: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping by Age (%), 2012
  • Table 13: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping by Gender (%), 2012
  • Table 14: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping by Annual Income (%), 2012
  • Table 15: Percentage Contribution of Business Executives towards Online Shopping in Europe (%), 2012
  • Table 16: Percentage Contribution of Business Executives towards Online Shopping in Europe by Age (%), 2012
  • Table 17: Percentage Contribution of Business Executives towards Online Shopping in Europe by Gender (%), 2012
  • Table 18: Percentage Contribution of Business Executives towards Online Shopping in Europe by Annual Income (%), 2012
  • Table 19: Business Executives: Impulsive and Planned Online Purchases in Europe (%), 2012
  • Table 20: Business Executives: Impulsive and Planned Online Purchases in Europe by Age (%), 2012
  • Table 21: Business Executives: Impulsive and Planned Online Purchases in Europe by Annual Income (%), 2012
  • Table 22: Business Executives: Average Expenditure on Online Retail in Europe (%), 2012
  • Table 23: Business Executives: Average Expenditure on Online Retail in Europe by Gender (%), 2012
  • Table 24: Business Executives: Average Expenditure on Online Retail in Europe by Annual Income (%), 2012
  • Table 25: Business Executives: Shopping frequency at online retail stores vs. Average expenditure (%), 2012
  • Table 26: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe (%), 2012
  • Table 27: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe by Age (%), 2012
  • Table 28: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe by Gender (%), 2012
  • Table 29: Business Executives: Influence of Key Drivers in Online Retail in Europe (%), 2012
  • Table 30: Business Executives: Influence of Key Drivers in Online Retail in Europe by Gender (%), 2012
  • Table 31: Business Executives: Influence of Key Drivers in Online Retail in Europe by Annual Income (%), 2012
  • Table 32: Business Executives: Principal Barriers of Online Retail in Europe (%), 2012
  • Table 33: Business Executives: Principal Barriers of Online Retail in Europe by Gender (%), 2012
  • Table 34: Business Executives: Principal Barriers of Online Retail in Europe by Annual Income (%), 2012
  • Table 35: Business Executives: Impact of Key Barriers in Online Retail in Europe (%), 2012
  • Table 36: Business Executives: Most Popular Websites used for Online Shopping in Europe (%), 2012
  • Table 37: Business Executives: Most Popular Websites used for Online Shopping in Europe by Age (%), 2012
  • Table 38: Business Executives: Most Popular Websites used for Online Shopping in Europe by Gender (%), 2012
  • Table 39: Business Executives: Most Popular Websites used for Online Shopping vs. Average Expenditure (%), 2012
  • Table 40: Business Executives: Frequency of Electronic Medium in Online Retail in Europe (%), 2012
  • Table 41: Business Executives: Frequency of Electronic Medium in Online Retail in Europe by Gender (%), 2012
  • Table 42: Business Executives: Frequency of Electronic Medium in Online Retail in Europe by Annual Income (%), 2012
  • Table 43: Business Executives: Electronic Devices used for Online Research in Europe by Age (%), 2012
  • Table 44: Business Executives: Electronic Devices used for Online Purchasing in Europe by Age (%), 2012
  • Table 45: Business Executives: Electronic Devices used for Online Research in Europe by Gender (%), 2012
  • Table 46: Business Executives: Electronic Devices used for Online Purchasing in Europe by Gender (%), 2012
  • Table 47: Business Executives: Electronic Devices used for Online Research in Europe by Annual Income (%), 2012
  • Table 48: Business Executives: Electronic Devices used for Online Purchasing in Europe by Annual Income (%), 2012
  • Table 49: Business Executives: Preferred Product Categories through Mobile Shopping in Europe (%), 2012
  • Table 50: Business Executives: Preferred Product Categories through Smart Phones in Europe by Gender (%), 2012
  • Table 51: Business Executives: Preferred Product Categories through Tablet PC in Europe by Gender (%), 2012
  • Table 52: Business Executives: Key Attributes of Online Product Research in Europe (%), 2012
  • Table 53: Business Executives: Key Attributes of Online Product Research in Europe by Age (%), 2012
  • Table 54: Business Executives: Key Attributes of Online Product Research in Europe by Gender (%), 2012
  • Table 55: Business Executives: Key Attributes of Online Product Research in Europe by Annual Income (%), 2012
  • Table 56: Business Executives: Frequency of Online Research in Europe (%), 2012
  • Table 57: Business Executives: Online Research vs. Purchase (%), 2012
  • Table 58: Business Executives: Online Research vs. Purchase by Age (%), 2012
  • Table 59: Business Executives: Online Research vs. Purchase by Gender (%), 2012
  • Table 60: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012
  • Table 61: Business Executives: Change in Online Retailers in Europe (%), 2012
  • Table 62: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail (%), 2012
  • Table 63: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Age (%), 2012
  • Table 64: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Gender (%), 2012
  • Table 65: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Annual Income (%), 2012
  • Table 66: Frequency of Utilizing: 'People who bought this item also bought.../related items' Section (%), 2012
  • Table 67: Survey Results

List of Figures

  • Figure 1: Most Popular Retail Channels in Europe (% Business Executive Respondents), 2012
  • Figure 2: Business Executives: Most Popular Retail Channels in Europe by Age (%), 2012
  • Figure 3: Business Executives: Most Popular Retail Channels in Europe by Gender (%), 2012
  • Figure 4: Business Executives: Most Popular Retail Channels in Europe by Annual Income (%), 2012
  • Figure 5: Online Shopping Frequency of Business Executives based on Product Categories in Europe (%), 2012
  • Figure 6: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Male) %, 2012
  • Figure 7: Online Shopping Frequency of Business Executives based on Product Categories by Gender (Female) %, 2012
  • Figure 8: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping (%), 2012
  • Figure 9: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping by Gender (%), 2012
  • Figure 10: Commonly used Payment Facilities by Business Executives in Europe for Online Shopping by Annual Income (%), 2012
  • Figure 11: Percentage Contribution of Business Executives towards Online Shopping in Europe (%), 2012
  • Figure 12: Percentage Contribution of Business Executives towards Online Shopping in Europe by Age (%), 2012
  • Figure 13: Percentage Contribution of Business Executives towards Online Shopping in Europe by Gender (%), 2012
  • Figure 14: Percentage Contribution of Business Executives towards Online Shopping in Europe by Annual Income (%), 2012
  • Figure 15: Business Executives: Impulsive and Planned Online Purchases in Europe (%), 2012
  • Figure 16: Business Executives: Impulsive and Planned Online Purchases in Europe by Age (%), 2012
  • Figure 17: Business Executives: Impulsive and Planned Online Purchases in Europe by Gender (%), 2012
  • Figure 18: Business Executives: Impulsive and Planned Online Purchases in Europe by Annual Income (%), 2012
  • Figure 19: Business Executives: Average Expenditure on Online Retail in Europe (%), 2012
  • Figure 20: Business Executives: Average Expenditure on Online Retail in Europe by Age (%), 2012
  • Figure 21: Business Executives: Average Expenditure on Online Retail in Europe by Gender (%), 2012
  • Figure 22: Business Executives: Average Expenditure on Online Retail in Europe by Annual Income (%), 2012
  • Figure 23: Business Executives: Shopping frequency at online retail stores vs. Average expenditure (%), 2012
  • Figure 24: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe (%), 2012
  • Figure 25: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe by Age (%), 2012
  • Figure 26: Business Executives: Key Drivers of Demand Growth in Online Retail in Europe by Annual Income (%), 2012
  • Figure 27: Business Executives: Influence of Key Drivers in Online Retail in Europe by Age (%), 2012
  • Figure 28: Business Executives: Influence of Key Drivers in Online Retail in Europe by Gender (%), 2012
  • Figure 29: Business Executives: Principal Barriers of Online Retail in Europe (%), 2012
  • Figure 30: Business Executives: Principal Barriers of Online Retail in Europe by Age (%), 2012
  • Figure 31: Business Executives: Principal Barriers of Online Retail in Europe by Gender (%), 2012
  • Figure 32: Business Executives: Most Popular Websites used for Online Shopping in Europe (%), 2012
  • Figure 33: Business Executives: Most Popular Websites used for Online Shopping in Europe by Age (%), 2012
  • Figure 34: Business Executives: Most Popular Websites used for Online Shopping in Europe by Gender (%), 2012
  • Figure 35: Business Executives: Most Popular Websites used for Online Shopping in Europe by Annual Income (%), 2012
  • Figure 36: Business Executives: Most Popular Websites used for Online Shopping vs. Average Expenditure (%), 2012
  • Figure 37: Business Executives: Frequency of Electronic Medium in Online Retail in Europe (%), 2012
  • Figure 38: Business Executives: Frequency of Electronic Medium in Online Retail in Europe by Age (%), 2012
  • Figure 39: Business Executives: Frequency of Electronic Medium in Online Retail in Europe by Gender (%), 2012
  • Figure 40: Business Executives: Electronic Devices used for Online Research or Purchasing in Europe (%), 2012
  • Figure 41: Business Executives: Electronic Devices used for Online Research in Europe by Gender (%), 2012
  • Figure 42: Business Executives: Electronic Devices used for Online Purchasing in Europe by Gender (%), 2012
  • Figure 43: Business Executives: Preferred Product Categories through Mobile Shopping in Europe (%), 2012
  • Figure 44: Business Executives: Preferred Product Categories through Smart Phone Shopping in Europe by Age (%), 2012
  • Figure 45: Business Executives: Preferred Product Categories through Tablet PC in Europe by Age (%), 2012
  • Figure 46: Business Executives: Preferred Product Categories through Smart Phones in Europe by Gender (%), 2012
  • Figure 47: Business Executives: Preferred Product Categories through Tablet PC in Europe by Gender (%), 2012
  • Figure 48: Business Executives: Key Attributes of Online Product Research in Europe (%), 2012
  • Figure 49: Business Executives: Key Attributes of Online Product Research in Europe by Gender (%), 2012
  • Figure 50: Business Executives: Key Attributes of Online Product Research in Europe by Annual Income (%), 2012
  • Figure 51: Business Executives: Frequency of Online Research in Europe (%), 2012
  • Figure 52: Business Executives: Online Research vs. Purchase (%), 2012
  • Figure 53: Business Executives: Online Research vs. Purchase by Age (%), 2012
  • Figure 54: Business Executives: Online Research vs. Purchase by Gender (%), 2012
  • Figure 55: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012
  • Figure 56: Business Executives: Electronic Devices vs. Online Research or Purchasing
  • Figure 57: Business Executives: Change in Online Retailers in Europe (%), 2012
  • Figure 58: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail (%), 2012
  • Figure 59: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Age (%), 2012
  • Figure 60: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Gender (%), 2012
  • Figure 61: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail by Annual Income (%), 2012
  • Figure 62: Frequency of Utilizing: 'People who bought this item also bought.../related items' Section (%), 2012
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