Improving Outcomes through Patient Engagement Programs
Low adherence and compliance is a problem that plagues not only life science
companies but also whole health systems, including patients who suffer
needlessly and payers who fall short in driving desired outcomes.
In answer, companies show new determination to create patient-centric
initiatives that will supplant the traditional, formulaic approaches of the
past. Dedicated patient engagement teams are rising in prominence, and
programs focused on healthcare consumers are working with larger and larger
budgets. New tools, especially on digital and mobile platforms, create
exciting opportunities for patient education, engagement and relationship
This report provides data for patient-focused organizations to build or
reinforce their adherence and compliance programs - and to address the hurdles
that make these undertakings such challenging endeavors.
Build Strong Programs
Patient engagement ultimately comes down to effective programs. Use the
report's benchmark data to marshal critical financial and staffing resources,
choose appropriate channels and tools, and drive implementation across markets.
Empower Patient Teams
Dedicated patient teams increase any organization's ability to understand end
users and address real consumers' wants, needs and fears. Track the
departments and subfunctions involved in the development of dedicated groups,
and understand their structures and reporting lines.
Formulate Patient-Centric Strategy
Look inside companies as they manage the difficult evolution toward
patient-centric operations - and explore common external and internal
challenges that face any group trying to improve patient engagement.